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Rancher’s Beef plant set to reopen under new management

under watchful eyes

Industry leaders say they are optimistic the new Harmony Beef plant will not just increase kill capacity but offer access to premium niche market By Jennifer Blair af staff / red deer

R

ich Vesta is about to buy himself another beef plant. The former president of JBS’s U.S. beef division spent the ’90s buying slaughterhouses to grow capacity at his company, Packerland Packing, and now he’s set his sights on the deserted Rancher’s Beef plant east of Balzac. “It’s an excellent plant,” he said of the $40-million facility, set to be renamed Harmony Beef. “As I’ve looked at plants across the nation and North America, there’s not a lot of plants that match up to this one in terms of food safety, work safety, and HACCP plans.” The deal with the plant’s current owner, Sunterra Farms, is expected to close Nov. 1, but Vesta will need to invest over $18 million to bring the plant back into operation after its six-year closure. “We’ve got an awful lot of work to do on the inside. We anticipate we’ll start production on the first of June next year.” Once the work is completed, Vesta expects to run between 725 and 775 head a day through the facility. The beef industry is just glad that the plant will be up and running again. “I think it will do us more good open and killing cattle than it did shut,” said Brent Chaffee, chair-

AWARDED

man of Alberta Cattle Feeders’ Association. “Although it won’t solve all the ills in the industry, it’s a really good step in that direction.” Western Stock Growers’ Association president Aaron Brower also hailed the deal. “It’s been a long time coming,” he said. “I think it’s going to be an advantage for the whole industry here.”

“I think it will do us more good open and killing cattle than it did shut.” Brent Chaffee ACFA

“From a producer perspective, it’s going to add another bidder to our selling,” added Doug Sawyer, chairman of Alberta Beef Producers. “Any time you get more competition, it’s always positive. It adds capacity to the Canadian industry. “We’re exporting live cattle into the U.S., and any time we export a live animal, we’re also exporting the processing of that live animal

A great horned owl is perfectly camouflaged among an aspen grove, its yellow eyes also matching the golden aspen leaves. This great horned owl, which happens to be Alberta’s official bird, was perched in a grove on a farm near Millarville, Alta. It is a young bird, not yet dark in colour.   Photo: Wendy Dudley

see RANCHER’S BEEF } page 6

GM pioneers honoured with World Food Prize } PAGE 3


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