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UFA’s CAlving CheCklist & ReCoRd Book now AvAilABle.

AG EQUIPMENT INSIDE

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SOYBEANS CAN WORK, BUT VARIETY SELECTION IS KEY » PAGE 36 UFA.com

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Client: UFA File Name: Calving_Earlug_3.08x1.83_v1 Project Name: Calving Earlugs Docket Number: 110200909 Flat size: 3.08” x 1.83” Publication: ABFX

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F E B RUA RY 1 8 , 2 0 1 3

New draft beef code of practice key to dodging ‘doubt grenades’ COUNTERING PERCEPTIONS  Panel discussion addresses need to end the livestock industry’s bunker mentality

Ryder Lee (l to r) of NFACC, Dr. Jim Clark of CFIA, Dr. Joe Stookey of the Unversity of Saskatchewan and Scott Entz, vice-president at Cargill, discuss animal welfare trends at the Manitoba Beef Producers annual meeting. PHOTO: DANIEL WINTERS

BY DANIEL WINTERS STAFF / BRANDON, MAN.

W

ith everything from multimillion-dollar budgets and legions of fanatical supporters, animal activists have a lot of tools at their disposal for turning the public off of beef. But by far the most potent weapon in their arsenal of clandestine YouTube videos and Twitter tweets is what Ryder Lee calls the “doubt grenade.” Instead of hurling shards of white-hot metal in every direction, this kind of ordnance can inflict lasting damage by casting suspicion from every angle. “If we get doubt grenades going off on consumers, they are going to buy something else, pork or chicken or maybe not meat at

all,” said Lee, manager of federal provincial relations for the Canadian Cattlemen’s Association and a member of the National Farm Animal Care Council. Lee was part of a panel discussing animal welfare issues at the Manitoba Beef Producers annual meeting here last week. “If it goes off at the retail level, they are going to start telling us what we have to do different. If that grenade goes off at government, they are going to make us change with legislation and regulation.” The “pink slime” debacle is one example of the carnage that can turn a once-thriving industry — the lean finely textured beef processing sector — into a instant casualty. Most ranchers would prefer to “keep their heads down and

SWITCHED SIDES:

ranch,” said Lee, but NFACC is trying to head off future fiascos and “retain our social licence to keep raising cattle” via its updated Beef Code of Practice, the draft version of which is open to online comment until March 8. “It’s a little dusty,” said Lee. “It was done in 1991, so it’s time to renew it.” Dr. Joe Stookey, an animal behaviourist from University of Saskatchewan, observed that people on both sides of the issue are naturally inclined to think that their own viewpoint is “right” and those with opposing views are either “less enlightened,” or “naive, fanatical or crazy.” In the case of urbanites especially, perception tends to follow cataclysmic shifts due to cases of “public outrage.” For the ranching

community, a shift has occurred more gradually.

Changing views

“Tough questions” from over 80 students a year over two decades has caused Stookey — who comes from a typical farming background — to shift in his own stance on issues such as dehorning. “Has our view shifted over time, or are we locked in?” asked Stookey. Dr. Jim Clark of the Canadian Food Inspection Agency said animal transport regulations are the current lightning rod for change. Of the 18 petitions received by Agriculture Minister Gerry Ritz’s office since 2009, 11 were aimed at transport rules, and in 2012, over 900 letters on the same topic filled his mailbox.

“Has our view shifted over time, or are we locked in?” DR. JOE STOOKEY

That, and new OIE standards, are driving a modernization of the transport regulations that have remained unchanged since the 1970s. For example, Clark noted that Canada’s rules governing the time animals in transport can go

SEE BEEF CODE  page 6

FORMER FOE NOW PREACHES GM GOSPEL  PAGE 7

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