MBC130214

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FEBRUARY 14, 2013

SERVING MANITOBA FARMERS SINCE 1925 | VOL. 71, NO. 7

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‘Doubt grenades’ lethal to beef industry’s fortunes

Canada-EU talks hit a stalemate Differences over market access for farm products remain

Panel discussion addresses need to end the livestock industry’s bunker mentality

By David Ljunggren OTTAWA / REUTERS

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anada and the European Un i o n f a i l e d t o s e t tle their differences on a proposed free trade deal this week at top-level talks to hammer out an agreement that is already well behind schedule. Canadian Trade Minister E d F a s t a n d E U Tr a d e Commissioner Karel De Gucht spent Feb. 6 and 7 in Ottawa discussing contentious issues including agricultural exports, See EU TALKS on page 6 »

Ryder Lee (l to r) of NFACC, Dr. Jim Clark of CFIA, Dr. Joe Stookey of the Unversity of Saskatchewan and Scott Entz, vice-president at Cargill, discuss animal welfare trends at the MBP annual meeting last week. PHOTO: DANIEL WINTERS By Daniel Winters CO-OPERATOR STAFF / BRANDON

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ith everything from multimillion-dollar budgets and legions of fanatical supporters, animal activists have a lot of tools at their disposal for turning the public off of beef. But by far the most potent weapon in their arsenal of clandestine YouTube videos and Twitter tweets is what Ryder Lee calls the “doubt grenade.” Instead of hurling shards of white-hot metal in every direction, this kind of ordnance can

inflict lasting damage by casting suspicion from every angle. “If we get doubt grenades going off on consumers, they are going to buy something else, pork or chicken or maybe not meat at all,” said Lee, manager of federal-provincial relations for the Canadian Cattlemen’s Association and a member of the National Farm Animal Care Council. Lee was part of a panel discussing animal welfare issues at the Manitoba Beef Producers annual meeting here last week. “If it goes off at the retail level, they are going to start telling us

what we have to do different. If that grenade goes off at government, they are going to make us change with legislation and regulation.” The “pink slime” debacle is one example of the carnage that can turn a once-thriving industry — the lean finely textured beef-processing sector — into an instant casualty. Most ranchers would prefer to “keep their heads down and ranch,” said Lee, but NFACC is trying to head off future fiascos and “retain our social licence to keep raising cattle” via its updated Beef Code of Practice,

the draft version of which is open to online comment until March 8. “It’s a little dusty,” said Lee. “It was done in 1991, so it’s time to renew it.” Dr. Joe Stookey, an animal behaviourist from University of Saskatchewan, observed that people on both sides of the issue are naturally inclined to think that their own viewpoint is “right” and those with opposing views are either “less enlightened,” or “naive, fanatical or crazy.” See BEEF INDUSTRY on page 6 »

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