FBCS Communications 2011: Website Data: > 271 unique visitors spending an average of 5:33 minutes on our site > 59% of our website visitors have never seen the site before > 2011 web submissions: 1 prayer request, 1 physical need, & 4 business listings Social Media Data:
> Facebook
> 59 “likes” (active users) > 20,508 friends of fans (potential reach) > 179 people reached just last week > Summer Advertising Campaign: > 243 people reached, 46.7 views per person > Cost: $0.19 per 1,000 views (CPM) > Comparative billboard cost: $4.40 CPM > Total cost: $2.14 > Issuu > 191 average monthly viewers > 46 average views per document
2011 Testimonies:
> Keri: “We have enough money to cover basic bills but no extra for food, clothing, baby items, Christmas/holiday stuff, gas.” > Angela: “I do not get paid until Friday and we are completely out of food.”
2012: Communications Pipeline:
What You Can Do:
> Integration of all forms of church communication (phone, email, web) > Matthew 12:25: A house divided against itself cannot stand > Keep our “pipeline” full and consistently pointed in the same direction
> 1. Align yourself to the community
> Keep a team mindset > Be open about your needs > Don’t do everything yourself > Remember everyone’s involvement > 2. Do everything you can > Don’t put in a half-hearted effort > 1 Corinthians 10:31, Colossians 3:23 > Educate yourself on communications > 3. Reach out for the help of others > Inform communications people > Ask for communications help > Ensure you don’t duplicate efforts > Connect with similar ministries
Web & Media Integration:
> Contact Bryce (info@fbcsouth.org, 720-432-1353, facebook, in-person) > Send me all your information and multimedia, and send consistently > Refer people to our web and social media where I’ve posted your content > Get involved with the online portion of your ministry (if not you, who?) > Need help? Have questions? Just ask me! I’m glad to help and serve.
Momentum: > “In building greatness, there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel in one direction, turn upon turn, building momentum until a point of breakthrough, and beyond.” –From Good to Great and the Social Sectors by Jim Collins © 2005 > Remember our spiritual source too: Pray unceasingly, be led by the Spirit, let God’s mission drive your ministry, and remain accountable to others. (Proverbs 21:30-31)