Fortnum & Mason Retail Design

Retail Design

By Teo Xin Yee B1298 Interior Design 5 Diploma in Interior Design Semester 7 Year 2021 First City University College

History

Fortnum & Mason (colloquially often shortened to just Fortnum's) is an upmarket department store. The store has since opened several other departments, such as the location of a tea shop and several restaurants.

Brand Value Our products, our customers, our colleagues, our history, our culture, our working environment and our values – “Take Pride, Do The Right Thing, Achieve Together” – all come together to create something special.

Mission F&M aims to be “s prosperous and very English retailer of the most inspiring products and service in the world across food, drink, entertaining gifts for customers who want the very best.

Vision Long trade connections with Asia, aims to expand Asian business.

Colour Branding

Our legacy began in 1705 by Hugh Mason, from a small store in St James Market and a spare room in his house, and the Fortnum family who had arrived in London as high class builders reinvigorating Mayfair in the wake of the Great Fire.

William Fortnum, who was quite the entrepreneur, also took a post as Footman in Queen Anne’s household and in Mr Mason’s spare room, where Fortnum met Mason.

Products ❖ Famous Blend Tea ❖ Afternoon Tea Biscuits ❖ Chocolate ❖ Fresh Food ❖ Cakes ❖ Champagne, Prosecco & Sparkling Wine ❖ Hampers ❖ Tea Gifts ❖ Teaware

F&M Beside drawing tells about the Fortnum’s retail product and also their mood, history and

culture.

Pavilion Kuala Lumpur

Location Plan

Strengths

Introduction Pavilion Kuala Lumpur was opened on 20 September 2007 that located at Bukit Bintang, Kuala Lumpur.

The owner of the Pavilion Kuala Lumpur is MTrustee Berhad for Pavilion REIT. The aim for this mall to rebrand its name and identity is to improve the variety of outlets and enhance the quality of tenants to give shoppers a better retail experience. This mall consists of more than 500 retail lots, coffee houses and restaurants.

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Weaknesses • Parking fees quite expansive.

Opportunities • Lower the parking fees.

Threats • People may not like using public transportation.

Climate

Neighbourhood 1

• Plenty of car parking.

• Strategy location.

2 4 The Westin Kuala Lumpur ANSA Hotel Kuala Lumpur JW Marriott Hotel Kuala Lumpur Lot 10 Fahrenheit 88 Grand Millennium Kuala Lumpur WOLO Kuala Lumpur

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Chosen Shop Lot Analysis Exterior & interior of Pavilion Celine shop lot.

Dekton Dekton for façade design.

Aluminium Aluminium framing.

Float glass Float glass with aluminium framing.

Granite Grey granite for inner façade. https://www.luxuriousmagazine.com/celine-pavilion-kuala-lumpur/

ENTRANCE

https://www.luxuriousmagazine.com/celine-pavilion-kuala-lumpur/

Fortnum’s Curve My chosen client is Fortnum & Mason. My aim is to provides its customers with a set of aesthetically pleasing and efficient solutions for a better use of the space. And my objective is to impact customer experience and create value of brand. The first concept is come from the Fortnum’s box of tea. According to the tin and the tea then develop the shape of the arch curve tea leave into the square box, let it become like the tea leave in the box. Then, the second concept is come from the Fortnum’s Musical Biscuit Tin. According to the musical tin, when the tin is spinning and it will create the sound. Then I combine the packaging and the musical rhythm to develop the Merry Go Round concept.

The mood board tells about the royal and noble style to present about the elegance and the mood of the style of Imperial Highness.

The mood board tells about the classic modern style. The combination of modern and classic style with a minimalist style or a combination of modern style with simple style.

The concept board is about the curve arch form that to represent Fortnum’s Curve concept.

Retail display area Retail display area

Retail Counter display area Service area

Retail display area

Retail display area

Dessert display area

Retail display area

Counter

Dining area

Service area

Application: Wall Brand: Jotun Paint Series: Stucco paint Colour: Beige

Application: Spiral staircase Brand: Alliance Steel Series: Stainless steel Colour: Gold Finishes: Polished

Application: Vaulted Ceiling Brand: Jotun Paint Series: Emulsion Paint Colour: Tiffany blue

Application: Display column Brand: Mirror Glass Series: Tinted mirror Colour: Dark brown Finishes: Polished

Application: Façade Brand: CHH Series: Glass Brick Colour: Tiffany green Finishes: Polished

Application: Door framing Brand: Alliance Steel Series: Aluminium Colour: Gold Finishes: Matte

Application: Herringbone flooring Brand: CSON Office Solution Series: Walnut wood Colour: White walnut Finishes: Matte

Application: Dome Brand: ECOTINT Series: Tinted glass Colour: Tiffany blue Finishes: Polished

Application: Display table Brand: CSON Office Solution Series: Laminated wood Colour: Mix colour, Brown Finishes: Matte laminated

Application: Mall facade Brand: Xinyi Glass Series: Tempered glass Colour: Clear glass Finishes: Polished

Application: Display table Brand: MGS Italy Series: White marble Colour: White Finishes: Polished

Application: Main facade Brand: Xinyi Glass Series: Float glass Colour: Tinted light green glass Finishes: Polished

Application: Display structure Brand: Alliance Steel Series: Brass Colour: Gold Finishes: Matte

Application: Sofa Brand: CSON Office Solution Series: Cotton Colour: Tiffany blue

From main entrance you can see the void area then the level 3 is the taste tea and blend tea service area and some of the tea and dessert display area then go to the level 4 is the café area behind is the retail display area.

Main Façade Design

Inner Facade

Shopping Mall Façade Design

Void Area

Level 3- Taste Tea & Retail Display Area

Level 3- Taste Tea & Retail Display Area

L4- Retail & Dessert Display Area

Level 4- Café Area

Level 4- Café Area

Level 4- Café Area

Level 4- Café Counter

L3- Café & Retail Display Area

Exploded Axonometric

Blow Up Joinery Detail-A Scale: NTS

Axonometric Scale: NTS

Blow Up Joinery Detail-B Scale: NTS

Axonometric Scale: NTS

Blow Up Joinery Detail-C Scale: NTS

Thank You !

From Teo Xin Yee B1298 Interior Design 5 Diploma in Interior Design Semester 7 Year 2021 First City University College