LASALLE Design Project: Thallium

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J E RE M Y L A I N G S / S 201 4

W I N D B RE A K E R JACKE T AS ICON IC GARMENT

IRIDESCENCE

LASER-CUT MODULES

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POST-MODE RN IST

PUNK

The woman that this collection was designed for is a nonconfor mist, she is a rebel in her own way. She could be in her late teens or late twenties, expressing her post-modernist views through dress.

Street-wear is her comfor t zone and an ou tlet to express her views. This expression is a more controlled version of the highly raved abou t "OTT" or over-thetop style. To carr y such looks off, she has a cer tain air of confidence abou t her.

The THALLI UM clientele enjoys a good d iscover y at lesser known brands than established ones,

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DEMOGRAPHICS income:

age range: 18 - 29 60 , 000 - 8 0 , 000 S G D

The targeted you th group may not have their own source o f i n c o m e , h ow ev e r, a s t h e y m a y b e a s i n g l e c h i l d , t h e s e you th have parents with a significa nt d isposable income.

THALLI UM ta ps on the "little emperors" in the fast growi ng Asia n ma r kets.

PSYCHOGRAPH I CS The THALLI UM clientele purchases items accord ing to how they thi nk the i tem wil l ca use them to be percieved. She enjoys being out of the norm, and therefore does not mind the ga wki ng looks she may recieve.

Her purcha si ng pa tter ns extend from physica l ly bei ng a t the store itself to online shopping. She is comfortable wi th even ma ki ng purcha ses from her smar t-phone, a tr ue child of the internet.

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MA I N S TO RE @ OM O T O E S A N D O, T O KYO

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O P E N I N G C E RE M ON Y T O KYO, J A PA N

PRICE RANGE

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An extension of the multi-label bou tiq ue ba sed i n N e w Yo r k . T h e m a i n s t o r e i n T o k y o , J a p a n o p e n e d i t s s t o r e t o c u s t o m e r s i n S h i b u ya , 2 00 9 a nd recently shifted to Omotoesa ndo i n 2013.

S H O RT S / S K I RT S

TOPS

They carr y labels such as OC's own womens a nd menswear collections in addition to collabor a t i o n s w i t h C h l o ë S e v i g n y, Yo k o O n o , a d i d a s O r i g i n a l s , D K N Y, a n d G . V . G . V .

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Loca ted closely to the fa med Hara juku, THALLIUM's streetwear aesthetic would appeal to you thful crowd who have a similar eclectic style.

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220000

*prices in USD

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40 0

4 00

5 00

70 0

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J E RE M Y L A I N G S / S 201 4 A L E X A N D E R WA N G S / S 2 0 1 3 Y-3 S/S2013

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The market placement of THALLI UM is in relativity to "Alexander Wang", "Jeremy Laing" a nd "Y-3". With regard to that, Tha llium's design d irection is more adventurous than the other three brands, though at a lower price point tha n Alexander Wang and Jeremy Laing.

THALLI UM will cater to a more adventurous crowd in ter ms of their experimentation with style and openess to emerging brands.

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S T RE E T W E AR

W H AT A RE YO U R L I F E P H I LO S O P H I E S ?

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Hirari Ikeda is the Tokyo based Harajuku icon who dresses like a punk, works at a shop ca lled Dog a nd looks like she's fa llen down the rabbit hole, landed in Nicola For michetti's dressing up box a nd emerged with multicoloured eyes, studs growing ou t of her skin (throat a nd cheek piercings) a nd pink PVC platfor ms up to her knees. You wouldn't miss this girl wa l king down the street in London, bu t in Ja pa n, Hirari is a street style star; the girls wa nna be her, the boys wa nna be her! She's 20 years old, a member of the shop staff at Tokyo's answer to Camden's Cyberdog and has modelled for the Diesel Ar t Director's side-project, Nicopa nda.

When asked where she gets her style inspiration from, she replies Tumblr and Instagram. She's a true child of the internet and living, da ncing proof that it's the fu ture. Her own Instagram is a cra zy clash of colours, car toons a nd cu te selfies ta ken with her pretty pa ls, Juria Na kagawa a nd Si Oux, looking like a gang of gypsy princesses from the underground Ja pa nese metropolis.

WAN NA G O BE YO N D W H AT I WA S Y E S T E R D AY.

- H I R A R I I K E DA

S P O RT S - LU X E

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C O LO U R PA L E T TE

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S TA N D E X P LO R AT I O N B A S E D ON SARI DRAPING

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SELECT ION OF F INAL LINE UP

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SNAP-BACK CAPS LEFT:

S I LV E R B A S E D C A P E M B E L L I S H E D W I T H C D S H A R D S .

R I G H T : G R A D I AT E D S I LV E R F O I L W I T H R A I N B O W T R A N S F E R -

PRINTS.

BAGS AND SHOE S

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F ROM L E F T TO R I G H T I N C LO C KW I S E DRIECTION:

C A R R I E R B A G, NA ME C A R D, H A N G TAG, S T I C K E R - LO G O, H A B E R DA S H E RY E N V E LO P E , ST ICKER - LABEL, HANGE RS.

P A C K A G E

TOP:

Slight asymmetrica l neck line ta nk top with asymmetrica l drawstring detail; in tra nsfer-printed spor ts mesh.

WSP: 130 SGD | RRP: 250 SGD

S H O RT S :

Elastic waist band shor ts in double denim with gatherd detail at the sides.

WSP: 156 SGD | RRP: 310 SGD

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TOP:

Hood ie tube with drawstring detail around the hood and looped from the front to the back and front again; in transfer-printed sports mesh.

W S P : 1 5 2 S G D | R R P : 3 00 S G D

S K I RT :

Elastic waist band skirt in navy blue air-tec mesh and irr id escent stretch fabr ic l i ni ng. Dra wstr i ng d eta i ls extend from front to the back and at the hem.

WSP: 193 SGD | RRP: 380 SGD

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P L AY S U I T :

One piece playsui t w i t h ba ck cu t ou t, t he yo ke i n navy blue air-tec mesh and a light blue denim bodice.

Drawstring details featured at the sides and hem.

WSP: 196 SGD | RRP: 380 SGD

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B O L E RO :

V o l u m n o u s b o l e r o i n d a r k b l u e c h a m b r a y, g a t h e r d e t a i l a l l a round. Ra w edg es a round the neckl i ne.

WSP: 139 SGD | RRP: 280 SGD

TOP:

Asymmetrica l top with asymmetrica lly placed drawstring details in navy blue air-tec mesh.

WSP: 90 SGD | RRP: 180 SGD

S K I RT :

Elastic waist band bubble skir t in light blue denim with draw string details in the waist band and along t he hem; functiona l pockets a t t he sid e sea m. Embellised with laser-cut CDs at the side.

WSP: 430 SGD | RRP: 850 SGD

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TOP:

Cropped top in dark blue denim with scopped back and raw edges.

WSP: 120 SGD | RRP: 240 SGD

S K I RT :

Elastic waist ba nd skir t with asymmetrica l sla nted drawstring detail all aroundmesh; in transfer printed white sports mesh.

WSP: 180 SGD | RRP: 360 SGD

S P R I N G / S U M ME R C OAT :

Hooded spring/summer coat in navy blue air-tec mesh, wi th dra wstri ng detail on hood, sleeve, bod ice a nd hem.

WSP: 415 SGD | RRP: 830 SGD

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B O L E RO :

Dar k blue denim bolero wi th double layered "sleeves" and embellished with laser-cut CDs on the front and back.

WSP: 547 SGD | RRP: 1090 SGD

D RE S S :

Dress in gradient transfer-printed sports mesh with drawstring details along the arm-hole, cut-out at the tor so, ba ck, center front a nd hem.

W S P : 5 3 5 S G D | R R P : 10 70 S G D

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D E S I G N

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