C O M P A N Y O V E R V I E W
Coinadrink embraces vending trends to stay on top
This veteran company has emerged from the recession stronger by keeping up with a changing industry while maintaining its reputation for quality customer service Written by: Joel Levy Produced by: Stuart Brown 3
COINADRINK
The company supplies vending machines for hot and cold drinks, snacks and food
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K vending specialist Coinadrink has stayed strong in a competitive and changing industry by embracing the latest trends while maintaining its renowned customer service experience. The Walsall company with more than 50 years’ experience has leveraged all its knowledge to launch its own brand range, CaféCasa, which provides high quality hot drinks at an attractive price-point. Managing Director Roger Williams said: “When the recession hit, we started our own label, taking a good look at what supermarkets are doing. We started to develop tea, coffee, chocolate and skimmed milk. Now 20 percent of our business is our own label.” The ‘supermarket approach’ gives customers the best of both worlds, offering
FOOD
Coinadrink have achieved the Investors in People Gold rating
recognised brands and also the option of a lower-priced alternative with the quality they would expect from the big names. This strategy is apt in a market of squeezed disposable income where customers look for value everywhere, and just another example of the adaptability that has kept Coinadrink successful. Adaptability Founded in 1962 the company has ridden out the changes in an industry that has faced its share of challenges. The demise of large-scale UK manufacturing workforces in the 1980s and the more recent recession led to businesses removing vending machines with savings in mind. But Williams believes his company’s openness to change has seen it emerge from such tough years in a relatively strong position.
“When the recession hit, we started our own label, taking a good look at what supermarkets are doing... Now 20 percent of our business is our own label” – Roger Williams, Managing Director
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Lavazza’s success lies in constantly growing, innovating and evolving without ever betraying its traditions. A great Italian story of a company that, has come to symbolise coffee, taste and pleasure, worldwide.
01895 209750
info@lavazza-coffee.co.uk
www.lavazza.co.uk
COINADRINK
FOOD
Moves have been made to replicate the coffee shop phenomena of recent times in the workplace to a degree of success, and another trend is a blurring of the line between the vending and Horeca (HOtelREstaurantCAfe) sectors. Williams said: “We now supply the Horeca sector, and that’s something we didn’t do a lot of five years ago. People want the two side-byside, and that’s what’s happening here now. The equipment is quite different to vending, so you need slightly different skill-sets like Barista training, and slightly different engineering as well.” Coinadrink has also gained, he says, from the mistakes of its rivals, whose new owners have neglected the customerservice side post acquisition. “We really stuck to our guns and never cut the
SUPPLIER PROFILE
Key Personnel
Roger Williams Managing Director
LAVAZZA
Coffee is naturally at the centre of Lavazza’s universe: Coffea Arabica and Coffea Canephora (widely known as Robusta) are the two coffee species used to produce and market this product. An excellent raw material is essential for the quality of the end product, in the same way as it is essential to constantly control each processing stage. The experts in the Research & Development department monitor the whole process of coffee production, from purchasing right through to extraction in the cup, so as to ensure that the coffee meets Lavazza’s Quality Standards. Website: www.lavazza.co.uk
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COINADRINK service, and that’s paid off. It’s not like it used to be; the price is more competitive, you have to run the business far more efficiently than ever before, so you’ve got to invest a lot more in IT systems and employing quality staff. Maintaining this quality has enabled us to come out the recession in better shape than we went in,” he explained.
Coinadrink’s vehicles carry the company’s very distinctive brand message
Unrivalled service Coinadrink boasts 24-seven customer service and a guaranteed response time 363 days a year, including a full site survey followed by fast installation, regular visits by operators to ensure machines are running 9649 MONDELEZ MECC ad A4.pdf
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PREPRESS CHECK LIST Width 210mm Height 297mm CHECK SIZE SPELLCHECK LASER PROOF
YOUR FOOd & LIQUIdS SpecIaLISt
PROOF READ OVERPRINT RASTER FX 2ND CHECK PDF CHECK HI RES SCANS CYAN MAGENTA YELLOW BLACK
INdUStRIaL aUtOMatION Operational improvement, increase in efficiency, process optimisation by functional industrial automation and IT, building related systems and service & maintenance. C
caLIBRatION More than controlling the measurement device. Your calibration partner for pressure, temperature, (mass) flow , weight and conductivity but also for the validation of your processes and producing energy balances.
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COIN A DRINK SUPPOR SUSTAINABLE ETHICALTS BRANDS THAT DELIVER Y MAKE EOVUENRT CUP C
MANY SOUTH AMERICAN FAMILIES HAVE TO TREK FOR HOURS TO GET CLEAN WATER. TOGETHER LET’S DO SOMETHING ABOUT IT. WITH EVERY CUP OF KENCO VENDING YOU ENJOY, A GLASS OF CLEAN WATER WILL GO TO THEM. To find out more about our campaign that donates water to South America, and our competition go to kenco.co.uk/cleanwater
StORk techNIcaL SeRvIceS T +31 (0) 314 684 545(Industrial Automation) T +31 (0) 58 284 4600 (Calibration) www.storktechnicalservices.com WWW.KENCO.CO.UK/CLEANWATER
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smoothly and well-stocked, and rapid reaction to any equipment issues that arise. “We’ve stayed at what you might call the premium end,” explained Williams. “We said ‘this is the level of service we’re going to give‘ and that’s what it will cost us to do it.” It is an approach valued by customers prepared to pay a little more for this consistent level of professionalism and the expertise of experienced staff and engineers. Staff retention As the first UK vending company to gain the Investors in People Gold award, Coinadrink creates a great working environment for its 75 staff, and an atmosphere that promotes long-termism. “It comes down to keeping the staff together,” said Williams. “We pay people the most we can afford, not the least we can get away with. “Everybody has a training plan for the year. You really have to look at everybody and see what you can do to improve their skills and what new ones they may need, with our online business and also our move into the micro-market business. We have a five-strong IT department now that five years ago we didn’t have.” This investment in people is an approach geared towards keeping the most skilled and experienced team together while also encouraging new blood. Williams continued: “We bring people in from
“You really have to look at everybody and see what you can do to improve their skills and what new ones they may need” – Roger Williams
Coinadrink is based just off junction 10 of the M6 in Walsall
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COINADRINK
The warehouse for Coinadrink’s online store – refreshmentshop.co.uk
school or university and they tend to stay. The investment we have made in IT essentially means you have to bring in young people. That’s the area where the growth has been in staff recruitment and they’ve helped the business become more efficient. We see that as an ongoing process.”
Coinadrink’s fleet of operators use the latest hand-held scanners
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Streamlining and IT The shift to IT has allowed Coinadrink to streamline the business with a focus on providing better value for customers. Cutting admin staff by half through the automation of admin tasks freed up finance for investment into front-line services. Williams said: “We have to make things more efficient but at the same time improve the service you give the customer and give them the things they appreciate, rather than what you may be proud of but the crowd places zero value on. This enabled us to take quite a bit of cost out. We look twice a year and ask what we would do differently if we had a blank piece of paper.” The money saved has gone into switching
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Company Information INDUSTRY
Vending HEADQUARTERS
Walsall
some suppliers to enable greater reliability of machinery, with Coinadrink looking overseas to guarantee the best. Premium, reliable equipment has been sourced in the US, and the IT investment has built up large quantities of supplier data, allowing the company to easily identify issues and act accordingly. Further technological investment was made with a recent upgrade of handheld devices used in stock control and for servicing machines. The new machines, from Spirit Data Capture, are yet another example of a boost to efficiency, saving time for engineers. As Coinadrink has modernised, it has remained true to its values, and for this reason, it has emerged from the recession as a stronger company, with its core ethos intact. “We’ve maintained the integrity of what we do, haven’t been tempted to cut corners like others have, and we want this to continue,” Williams concluded.
FOUNDED
1962 EMPLOYEES
75 PRODUCTS/ SERVICES
Wide range of refreshment products including own-label coffee, tea, chocolate and milk
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COINADRINK Units 10 & 11, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, WS2 8TF Tel. 01922 640777 Fax. 01922 635270 sales@coinadrink.co.uk www.coin-a-drink.co.uk