Grow Your Preneed Revenue

Letter from

The President

It’s harder than ever to be a funeral director today.

Besides caring for families, you also have to consider everything that goes into managing your business, from preneed, and marketing, to technology. It’s easy to get overwhelmed while trying to do it all.

The fact is, you didn’t go to school to be an accountant, social media expert, technology guru, preneed salesperson, or any of the other hats you have to wear on a daily basis.

You went to school to learn how to serve families, care for their loved ones, and help them start their journey towards healing. Every other hat you wear takes away from the time you get to spend with families, which is the responsibility that only you have the honor of doing.

So, you deserve all the time in the world to do that, without having to worry about the ins-and-outs of your business.

For over 40 years, we’ve helped thousands of business owners and funeral directors take back control of their workload (and time) through our fullservice business solutions. We provide solutions in these six key areas:

1. Preneed 2. Education 3. Marketing 4. Online Sales 5. Technology 6. At-Need

Whether you are a small, one-person funeral home or a multi-rooftop organization, we’re ready with custom solutions to help you with the behind-thescenes work. You focus on your funeral director duties; we focus on helping you grow the future of your business and be more efficient.

Ultimately, our goal is to make sure you get to do more of what you love: serving your families who need you. It all starts with a consultation to determine the business solutions that would serve you best.

Here’s to getting the results you’ve always dreamed of.

Blessings,

KRIS SEALE

President and Chief Executive Officer

FUNERAL DIRECTORS LIFE

Funeral Directors Life

More than a preneed company

As I look back at my career, the day we went with Funeral Directors Life was one of those historic moments in the life of our business. From day one, I felt that this was one of the best moves that we’ve ever made.

BARRY HENDERSON

Owner and Funeral Director HENDERSON & SONS FUNERAL HOMES ROME, GA

Grow Your

Preneed Revenue

Your preneed business today fuels your at-need business tomorrow. But if your strategy is currently serving walk-in and call-in business only, you are missing out on opportunities to serve more families and grow your market share.

There are many factors to consider before setting up a successful preneed program, including finding the right people, training them, monitoring results, and setting new goals. These tasks take time, and they threaten the precious time you have to spend with families.

We believe there’s a better way to sell preneed funerals that is cost effective for your funeral home and enhances your reputation in your community.

Here are your simple steps to success when you work with us.

Step 1 Get the right people.

First, we start with finding the right person to fit your unique funeral home. You’ll have access to our national recruiters who have years of experience locating top talent in the funeral and preneed professions.

Step 2 Give them the best training.

Next, your new hire will receive the best training in the funeral profession. Our sales professionals are trained in the WeCare™ sales system, where they learn to first ask questions, get to know the family, and uncover needs. Then, they offer custom solutions that meet those needs, such as On the Go Protection, which offers comprehensive travel protection.

Step 3 Offer ongoing support.

Finally, sales professionals receive ongoing support from our sales management team. Sales professionals receive field training and coaching, participate in weekly webinars, qualify for incentive contests, and have access to all the tools they need to succeed, including the most advanced digital contract software in the profession: DIGicon® (more on page 11).

Establishing an effective preneed program doesn’t have to be complicated. Our simple solution provides a custom approach to preneed, giving you one less thing to worry about when it comes to the future of your business. More

importantly, it frees up your time so you can focus on your families.

Ready to establish the preneed program of your dreams?

Don’t leave the future of your business up to chance. Trust the experts at Funeral Directors Life and see a big difference.

Request more information today!

Since we began working with Funeral Directors Life, we have probably doubled our preneed business. I want to deal with people I trust who are experts at what they do.

STEVE KREAMER

Owner and Funeral Director

KREAMER FUNERAL HOME & CREMATORY, INC ANNVILLE, PA