April 2017 East Coast by Featured Agent

April 2017

Fresh start â&#x20AC;&#x201D;

Spring home staging tips

Setting the tone for success

Chris Coronato also featured:

Dan Black Nick Stopper

What to expect if you decide to become a

land lord

contents

Featured Agent Magazine Phone 888.437.5707 Fax 888.849.3663 contact@featuredagentmagazine.com www.featuredagentmagazine.com

Materials and content included in Featured Agent Magazine and on featuredagentmagazine.com are subject to copyright and may not be copied or reproduced in any part without prior written consent. Featured Agent Magazine is published by Times 3 Publishing Group, LLC. Publisher shall not be liable for any inaccuracy, error, or omission and makes no representations or warranties of any kind, express or implied, as to the information, content, or materials included.

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Fresh start â&#x20AC;&#x201D; Spring home staging tips

Top 10 Traits of successful real estate agents

Setting the tone for success â&#x20AC;&#x201D; How to set reasonable expectations with buyers and sellers Copyright Featured Agent Magazine

t featured cover agent

Chris Coronato q featured agent

Nick Stopper

q featured agent

buyers&sellers 4

What to expect if you decide to become a landlord

Boost curb appeal for under $100

Dan Black

What to expect

if you decide to become a landlord

You’ve found your new home. It’s perfect, and you can’t wait to move in. Yet, even though your new home has all the bells and whistles you’ve been dreaming of, the thought of letting go of your current home feels a lot like having to throw out your favorite sneakers. You know it is time to say goodbye, but it is so comfortable, and familiar… and you are going to miss it.

But what if you didn’t have to let go of your current home? What if you decided to keep it and rent it out? Would it make sense for your situation? Are you cut out to be a landlord? If you’re wondering if becoming a landlord is a smart decision for you, it’s best to first weigh these three considerations carefully. You’ll want to run some basic numbers to determine

Will You Make Money by Renting Your Home? 4

whether you can secure enough rent to cover your mortgage on your home each month. However, there’s a lot more to being a landlord than just collecting rent. Keep in mind you’ll need to continue paying for repairs, taxes, insurance, HOA fees (if applicable), along with absorbing costs of vacancy. If you find that becoming a landlord is going to cost you money each month, it is probably in your best interest to sell your home with the help of an experienced REALTOR.® On the other hand, if the numbers indicate that even with all expenses of maintaining the property factored in, you’re still turning a profit; becoming a landlord may be a very smart decision.

Are You Ready to Deal with Tenants? There are many wonderful tenants, who you’d undoubtedly love to have living in your rental property. There are Copyright Featured Agent Magazine

As a landlord, unless you choose to turn the responsibility of renting your home over to a property management company, the onus will be on you to successfully work with your tenants. available to tenants, should emergencies arise. You’ll need to have time to show the home during vacancies and repair the home between tenants. You must be willing to spend time finding contractors or vendors (unless you’re planning to make repairs, clean, and update on your own). You’ll need to set aside the time to learn to read credit reports, and/or background checks on potential tenants. You’ll also need to become familiar with laws and regulations in your state regarding your responsibilities as a landlord, and the rights that your tenants have while renting from you. So, is becoming a landlord right for you? If you answered “Yes” to the three questions above, keeping your home and renting it out may be a natural fit for you. However, there are still many additional and important items to consider before ultimately deciding whether to sell or rent your home.

also some tenants who can make your life a nightmare. Exceptionally messy tenants for example, may cause you great stress. Noisy tenants who irritate neighbors may also make your life difficult. Tenants who are chronically late in paying rent may cost you sleep. As a landlord, unless you choose to turn the responsibility of renting your home over to a property management company, the onus will be on you to successfully work with your tenants. If you don’t feel ready to handle any of these situations, becoming a landlord is probably not in your best interest. Do You Have Adequate Time to Be a Landlord? Should you make the decision to become a landlord, you must accept that you’re agreeing to make a significant time commitment. If you personally manage your property, you’ll need to plan to be Copyright Featured Agent Magazine

Subsequent considerations may involve analyzing market trends to see if the area where your home is located is appreciating in value, or depreciating. Likewise, you’ll want to crunch additional numbers to determine if you will make a profit if you sell now, and if so, how much of a profit you’ll make. You will want to know if you’ll be taxed on the profit from selling your home, and weigh that against keeping it and renting it. Suffice it to say, many of these financial considerations will be best decided through consulting with a trusted advisor such as your CPA or financial advisor.

If, on the other hand, you answered “No” to any of the three questions above, it’s unlikely that you will find becoming a landlord an enjoyable — or profitable — endeavor. In that case, it’s time to turn over the responsibility of selling your current home to an experienced REALTOR® who can ensure that you get top dollar for your sale. 5

featuredagent Nick Stopper magazine

Professional, personable, and one who always pays attention to detail. Those are just a few of the characteristics that keep clients coming back to work with Nick Stopper of Century 21 Stopper & Associates, and with over a decade in the real estate industry, Nick knows just how important that is to his business.

Serving a diverse range of customers from Myrtle Beach to Murrells Inlet and beyond, Nick is always prepared to do his best for any client, no matter what kind of property they’re looking for. “I like to spread my business around and work with all types of people, whether they’re relocating to the area or looking to buy a vacation home,” says Nick. “But the one thing that remains the same is I put myself in their shoes and treat them with respect throughout the transaction. Real estate is one of the largest purchases anyone can make and I always remember they’re putting that in my hands. It’s important to do everything I can to earn their trust.”

With nearly 80% of his business stemming from referrals or repeat clients, it’s obvious Nick has no trouble at all connecting with his clients, but it took a lot of hard work and determination to get to where he is today. “Someone once told me if I always do my best plus a little bit more, I’ll be successful. I’ve applied that philosophy to every single client I’ve ever worked with,” Nick says. “I want them to know I’ve done everything I can and then some when it comes to finding a property to fit their needs.”

And just how is Nick able to find the perfect home for his clients to live out their dreams? He listens intently to what their needs and wishes are, especially with outof-state clients who often have a limited amount of time

to search when they’re in town. “I don’t want to waste anyone’s time by showing homes that aren’t going to work for them, so it’s critical that I understand what they’re looking for. I want them to come away with

“Someone once told me if I always do my best plus a little bit more, I’ll be successful. I’ve applied that philosophy to every single client I’ve ever worked with. I want them to know I’ve done everything I can and then some when it comes to finding a property to fit their needs.” confidence at the end of the transaction, knowing I gave them excellent service and education to make the best decision for their family.” Although he thoroughly enjoys the entire process, it’s the end result that brings Nick the greatest satisfaction. “When everything is all said and done and the transaction closes, it’s so rewarding for me to see the smile on my client’s face, knowing I played such big part in their happiness,” says Nick. “Then I get to take a deep breath and gear up to move on to the next one, but I’ll always keep in touch with them so they know I’m here if they ever need me for anything.”

When not busy selling real estate, the 2015 and 2016 Centurion Award winner enjoys playing a round of golf when time permits. Nick also chooses to give back to the community that has been so good to him by sponsoring local sports teams.

As for the near future, Nick has plans to develop a team of like-minded agents to reach new heights in his business. But for now, he’ll focus on expanding his client base and honing his skills to provide expert service and advice. “I go out of my way to treat my clients right and they remember that. They always remember how I made them feel and that’s what matters most.”

Nick Stopper Century 21 Stopper & Associates | Myrtle Beach, SC 843.685.3730 | nick.stopper@gmail.com | www.carolinaforest-southcarolina.com 6

Fresh start —

Spring home staging tips

Even if the weather suggests otherwise, spring is right around the corner (and has already arrived in many places). With this change of season comes a change in the way you stage and present your listings. Spring is all about showing off a space that looks fresh, clean and inviting. Check out these pro-approved home staging tips for spring.

They don’t call it ‘spring cleaning’ for nothing Spring home staging starts with a deep cleaning. Winter is tough on a home’s interior. There’s been water and dirt tracked in on boots. Dust building up from heated dry air. And clutter accumulating from holidays and other activities. Before you start adding the aesthetic touches, get back to basics and be sure the home is cleaned and freshened from floor to ceiling. Encourage your sellers to overhaul and purge, rather than just stuffing clutter out of sight in closets. Remember, buyers will check closets for storage space Copyright Featured Agent Magazine

and if they’re overstuffed, it appears there’s not enough room for storage.

Turns out, it’s easy being green — Spring is all about new beginnings. This year’s Pantone Color of the Year — Greenery — is the perfect starting point for adding spring color to the home. The fresh hue is inspired by the color of new leaves, and is surprisingly easy to blend with other colors (Pantone calls it ‘nature’s neutral’). Give the home a fresh, trend-ready look and feel by incorporating the color into throw pillows, bed and bath linens and kitchen towels or placemats. Additional colors that will be hot for the season are blush pink, tan, sage and a spectrum of blues — from delicate robin’s egg to rich lapis. When in doubt, bring the outside in — Nothing says spring like something in bloom. Fresh flowers placed throughout the home are always an elegant 7

Spring is such a special time of year. Capture that feeling in your listings by staging them to reflect the promise of the season. You’ll attract buyers who will want to make your listings their new beginning. and upscale choice. But if that’s not in the budget, there are plenty of other ways to bring the outside in. Flowering potted plants are a more affordable and longer-lasting choice. Potted herb gardens are beautiful, fragrant and perfect for a kitchen windowsill. Indoor succulents remain a popular choice and require almost no maintenance. They’re an easy way to add greenery to any room.

From April showers to fresh flowers — While winter is all about scents that evoke cozy warmth — like vanilla and cinnamon — spring’s home scents should be fresh, clean and light. Think of those things that make you take a big deep breath, like laundry drying in the sun, freshly cut grass, or spring’s brightest blooms. Look for candles or oil diffusers in these scents and place them strategically throughout the house for 8

subtle hints of fragrance. Extra points if the candle colors echo the spring color theme.

Don’t forget those finishing touches — Showing homes this time of year is tricky. You might go through two or three weather changes in the same day. But you’ll be ready for them if you keep a fresh welcome mat by the front door, an umbrella holder in the entryway and hang a few Command hooks to hold raincoats or sweaters. Be sure the front walkway stays clean and unobstructed. On cloudy days, turn on lights throughout the house to chase away the gloom.

Boost curb appeal

for under $100

You know that one house on the block that always catches your eye as you drive by? It just has that certain something that always makes you look twice and think “what a cool house!” That something is called curb appeal. If you’re getting ready to sell your home, boosting its curb appeal is an important step to help ensure it sells quickly. But even if you’re not selling, why not bump up the curb appeal anyway? You’ll love seeing those special touches every time you return home. Plus, now your house will be the one that has that certain something that gets the neighbors buzzing. Here are several ways you can boost curb appeal quickly and easily. Best of all? Most ring in under $100! Create a Dramatic Door — There’s no easier way to make a statement than with a colorful front door. It stands out in the best possible way and causes people to look twice. The question is, what color? The possibilities are endless and only limited by your imagination (and maybe your HOA). Bold red, hunter green, and glossy black are classic choices. Turquoise, Copyright Featured Agent Magazine

yellow and mint green lend a vintage vibe, while lime green, gray and bright white feel contemporary. If you just can’t decide, download the app Front Door Paint, which allows you to see how different colors will look before you choose. The door makeover doesn’t have to stop with paint, be sure the hardware is looking good, too. You can clean, polish and even paint (using spray paint for metal) what’s already there or add new hardware to complete the new look.

The Numbers Count — If you’re selling your home, clearly visible house numbers are important so prospective buyers know they’re looking at the right house. But more than that, stylish house numbers can enhance the overall look of your home’s exterior. Choose a font and material that complements the architectural style of your house for a clean, cohesive look. Prioritize Plants — Bursts of color from fresh flowers add a warm and welcoming look to the front of your home. You can install window boxes, a vertical

hanging wall planter, or simply cluster flowering potted plants into small groupings. If entry space is limited, you can achieve the same feeling by using hanging planters. If the climate doesn’t allow for summer flowers, or if you prefer a minimalist look, potted succulents are a trendy (and easy care) alternative.

Don’t Forget the Details — Pay attention to the small details that can make a big difference in your home’s curb appeal. Fix or replace torn window screens, keep sidewalk cracks and edges free of weeds and grass, power wash the driveway until it looks pristine, and roll up or put away garden hoses.

Shed Some Light — Exterior lighting is more than an aesthetic issue, it’s one of safety as well. Make sure you have ample illumination by the front door and along the front walkway. If outdoor lighting fixtures are looking worn and weather-beaten, clean them first, then polish or paint them. Line the front walkway with solar twinkle lights or light stakes. It might not seem 10

Quick Fixes No time for a project? Here are five ways to instantly improve curb appeal. • • • • •

Scrub the front door and polish hardware Put out a new welcome mat Clear the front porch light of bugs and leaves Add a grouping of flowering potted plants Pick up trash and yard debris

like much during the day, but at night everyone will notice the beautiful glow.

You’ve Got Mail(box) — A saggy, shabby, weatherbeaten mailbox can downgrade the overall look of your home. If yours is still in good shape, clean it and give it a coat of fresh paint. If it’s seen better days, upgrade to something new. Copyright Featured Agent Magazine

Chris Coronato

“I always think to myself: What are my clients going to say and remember about me? I want everyone to have a great feeling about their experience,” says Chris Coronato, featured agent serving Bergen and Hudson Counties. Regardless of a buyer or seller’s budget, Chris wants each client to know they can rely on him to deliver premiere service.

“Whether you are buying your first condo, entering the market as an investor, selling your home, or buying a million-dollar estate, I want every client to have the same positive feelings and memories of the process.” To that end, “I am a firm believer in the 360-degree view. My clients, colleagues, brokers and peers, should always, at any given time, think the same of me: excellence and integrity,” he adds.

Chris’s dedication to providing premiere service can be easily verified by his status as a 5-Star REALTOR® on Zillow, where clients rave about his responsiveness, and his willingness to go above and beyond 12

expectations. “My success is a function of my clients’ success,” he says simply.

He also earns high marks from clients for his commitment to truly listening to what they want and need, accompanied by demonstrating hard work to ensure a seamless transaction. Clearly, Chris’s mission to provide clients with concierge-style real estate representation is hitting its mark!

“Clients refer to me and the Coronato Property Group as ‘the source.’ We are the hands-on pragmatists. We have practical and easy solutions to every client’s unique situation. I take great pride in having surrounded myself with the greatest minds and business leaders in their respective fields. With over 40 years of collective experience, the Coronato Property Group provides clients with superior support; top notch mortgage professionals like Joseph Viganola, thorough home inspectors, and our preferred attorney work together as a team. Having the right professionals

and resources makes all the difference for our clients,” he says. “We earn our clients’ trust and exceed their expectations.”

While Chris is quick to give credit to all of those who help make the home buying or selling experience as stress-free as possible, he is noticeably humble when talking about his own skills and strengths. However, growing up as the son of parents who were interior designers and architects, certainly instilled in Chris a deep appreciation for aesthetics and beauty of design. Likewise, his education in advertising gives him a unique perspective on marketing properties which works to his clients’ advantage. In addition, he spent years in the fitness industry and this experience has proved to be invaluable in teaching Chris how to train, coach, and educate clients in an effort to meet their unique needs. “Fitness employs a similar focus as real estate. It requires building strong relationships, and supporting Copyright Featured Agent Magazine

“Clients refer to me and the Coronato Property Group as ‘the source.’ We are the hands-on pragmatists. We have practical and easy solutions to every client’s unique situation.” people in achieving their unique and personal objectives. These are 100% parallel to the goals of investment and home ownership. The intimacy, business acumen and goal oriented methods I developed while working in the fitness industry have translated perfectly into my career in real estate,” he says.

The ability to coach clients from the start, through to either a triumphant purchase or sale has proven time and again to be the key to success for Chris and his team. “We employ these timeless principles with first-time home buyers, sellers, and investors, who really do appreciate our valued-added approach to all facets of the buying or selling process,” he says. Indeed, his clients do notice and appreciate Chris’s unique approach, as evidenced by the fact that today more than 50% of his business comes directly from referrals from satisfied clients.

“I really strive to make my clients feel important and unique. They are the reason my career exists. Making each client feel like they are my only client is a constant goal. Being direct, timely, and sometimes brutally honest has earned me the reputation that people know they can count on me and my team,” Chris explains.

While remaining devoted to his morals and values, the future outlook for Chris and his team remains bright. In an effort to continue to provide unmatched service to his clients, Chris says, “My plans include bringing on a professional assistant next month. This will allow me to remain focused on what I do best — building relationships and continuing to support clients. I am also lined up to teach new agents in my local office through collaboration and strategic planning. This is an additional way to continue to share knowledge and experience, which is something I love to do.”

Chris Coronato Coronato Property Group | Re/Max Infinity | Secaucus, NJ 917.854.4265 | CoronatoPropertyGroup@gmail.com 14

Top 10 Traits of

successful real estate agents

It takes a special person to become a successful real estate agent. Succeeding in the business requires a unique set of qualities and skills that not everyone has. But when they all come together, the result is someone who is perfectly suited to the ups and downs of a life in real estate. These are the Top 10 traits real estate agents need.

Friendliness — As an agent, you have to be able to talk to all kinds of people about a wide range of topics. Being open and friendly is a must for real estate professionals.

Empathy — Agents deal with people at some of the highest — and lowest — points in their lives. Being able to empathize and understand what clients are going through is essential.

Listening Skills — Successful real estate agents are great listeners. It’s an important part of finding out what your clients true wants and needs are.

Sense of Humor — Weathering the ups and downs inherent to real estate is going to be easier — and more fun — for agents who are able to laugh at themselves and maintain a sense of humor when faced with adversity. Tenacity — Great real estate agents possess a mental toughness that may not always be on display, but is definitely there. They are tenacious, committed and goal-oriented.

Desire to Learn — With markets and technology changing at an ever-increasing pace, it’s essential for agents to want to learn more and continue their education throughout their careers.

Assertiveness — You want what’s best for your clients, and sometimes, you’ll have to fight for it. Being assertive while remaining professional is a balancing act the best agents have down pat.

Attention to Detail — When it comes to real estate, the devil really is in the details. When you’re working with contracts and figures, having a good eye for detail is essential.

Honesty — No agent lasts in this business without developing a reputation for honesty and integrity. Real estate agents must be committed to doing the right thing at the right time — every time.

Self-Starter — Perhaps the most important trait successful real estate agents share is the ability to motivate themselves. Without it, agents won’t last long in this business. You have to have the drive and desire to succeed.

Setting the tone for success—

How to set reasonable expectations with buyers and sellers REALTORS® wear a lot of hats. As full-time marketers, advocates, consultants, and business owners, every day real estate agents are doing the job of multiple professionals. With demanding schedules, ongoing deadlines, and often late nights, and weekend work — there is a lot to juggle.

Those who do it well have learned that one of the keys to staying organized, keeping clients happy, and managing time for a personal life, is setting reasonable expectations with clients. By clearly laying out what your buyers, sellers and investors should expect from you as their trusted real estate representative, 16

you’ll set a tone for success from the start of your partnership.

Here are smart tips from top-producing REALTORS® for setting reasonable expectations with your buyers and sellers.

Provide a Timeline — By letting your sellers know each week what marketing efforts you’ll be initiating, they will feel confident in your organization, and won’t be as likely to feel the need to contact you if they don’t hear from you for a few days. Likewise, when working with buyers, it’s equally important to provide a timeline Copyright Featured Agent Magazine

much better to have clients who are elated by a pleasant surprise, than it is to console a disappointed client.

Provide Worst Case Scenarios — Strange as it sounds, by informing clients of the worst that can happen from the start, you’re safeguarding the relationship by avoiding a bombshell later on down the road. If your seller is insisting on pricing their home at a level that the market won’t support, explain the dangers in doing so. Or when working with buyers, prepare them for the possibility of a home inspection coming back with significant issues, particularly if they are interested in an older home. Establish Clear Communication Methods It sounds simple, but determining which method of contact your clients prefer for communication is often overlooked. From the start, be sure to inquire whether they want to be reached via text, email, or phone calls and how often they would like to be updated. Knowing how your buyers or sellers will respond best to you, and you to them, will go a long way in ensuring that an open dialogue is maintained, and that no items go unaddressed.

of how the buying process will unfold. Providing buyers with deadlines, and expectations for how long each stage of the process will take, effectively empowers them through education, boosting their satisfaction with your overall service.

Share Your Schedule — Real estate can be a 24/7 profession, but it’s still smart to let your clients know your preferred schedule. If you take calls late into the night, let them know. If, however, you return calls and texts received after 8pm the following morning, be sure to let them know that as well. If you try to take certain days off each week, or have weekly evening engagements, make sure your clients are aware that you’ll be unavailable during those hours.

Refuse to Overpromise — It’s unwise to tell a buyer that you can get the seller to pay for repairs or to promise to sell a client’s home within a set period of time. Even if you’re fairly confident that you can accomplish either of these, it’s best not to make any guarantees. It’s Copyright Featured Agent Magazine

Introduce Them to Everyone Involved — If you will be having an assistant, a showing agent, or anyone else contact clients on your behalf, be sure to let them know who each person is and the role they will play. This will prevent your clients from feeling like they are being shuffled around, or confused about why they are receiving calls or emails from your colleagues or team members.

Provide A Clear Picture of the Market from the Start — When it comes to setting reasonable expectations with your buyers or sellers, sugarcoating the market will not do you any favors. It’s important that sellers are informed about comps, and are made aware of trends, or shifts in the market immediately. Likewise, buyers should be educated on precisely what their budget will allow for, using statistics, analysis and data.

Setting reasonable expectations with buyers and sellers is a best practice for keeping your clients informed, aware, and happy with your service from start to finish. As a bonus, you’ll likely find that this process is a win-win for both of you, as you’ll be more likely to stay on target with your own personal and professional obligations and responsibilities. 17

featuredagent Dan Black magazine

“I was working in construction and looking for a home to settle into with my family. So, I was doing the research, and I saw just how time consuming it was. I realized that there was no way people who had a traditional 9-5 job would be able to devote that much time to the home buying process,” he explains.

“My clients know that they can trust my answers when they have questions. I make it clear to them that I have their best interests at heart.” Furthermore, he says, “No one teaches you how to buy real estate in high school, or even in college. Average homes in this area are $500,000. So, it’s a huge financial decision, yet no one is taught how to do it.” To that end, Dan realized that his unique construction background would be a huge advantage to his clients. He launched his career in 2010 and has never looked back.

“I don’t think I chose real estate… real estate chose me,” jokes Dan Black, REALTOR® with Patrick Parker Realty in Bradley Beach, NJ. However, there is a whole lot of truth in Dan’s jest. “My father and grandfather both had construction companies when I was growing up. They still do, actually. I’ve been around homes, the housing industry and on construction sites since I was a kid.”

The immersion in all things housing related would turn out to be incredibly advantageous to both Dan, and his clients from the very start of his career. In fact, it was part of the reason Dan decided to dedicate his professional life to helping “one person at a time” through the process of buying or selling a home. The final deciding factor came as the result of his own experience as a first-time home buyer. 18

As a REALTOR® covering Monmouth County and Ocean County, Dan’s background in construction has proved to be instrumental in his success. In particular, he says that first-time home buyers and investors are grateful that he can provide guidance and suggestions based on hands-on experience, and unmatched construction knowledge. That coupled with his utter devotion to customer service has resulted in a business today which is more than 75% by referral.

“My clients know that they can trust my answers when they have questions. I make it clear to them that I have their best interests at heart. I’m here to help them make good decisions. That’s why they refer me to others. I’m not selfish. If you’re selfish, you’re in the wrong business, because you’re doing people a disservice. Being in real estate is about providing guidance that is always in your clients’ best interests,” he says. The rewards he reaps from working with clients come in the form of sheer gratitude, according to

Dan. “Awards are great, but the most rewarding thing of all is having clients who have been happy with their experience. When the transaction is done, and they are appreciative that I helped make the process less daunting, that’s a great feeling.”

Dan’s clients are happy to tell others about their experience with him, not only through referrals, but also through online testimonials, where Dan has numerous rave reviews. Though he says that in the future he plans to grow his business, he is not looking to completely dominate the market. “I got into real estate thinking I could help people. I’ve been successful at that. I don’t want to grow too big, because my focus is on service. Growing too much means sacrificing customer service, and I’m not willing to do that.”

Dan Black Patrick Parker Realty | Bradley Beach, NJ 732.618.4122 | DBlack@PatrickParkerRealty.com Copyright Featured Agent Magazine

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