January 2017 Mountain

January 2017

Habits of successful

real estate agents

Clear the clutter —

Easy home organization tips

Fresh start — Winter home staging

Rob Wells also featured: Kathy Camamo Jessica LaCour

contents

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professionals 4

The great eight — Habits of successful real estate agents

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Fresh start— Winter home staging

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t featured cover agent

Rob Wells q featured agent

Jessica LaCour

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q featured agent

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buyers&sellers 7

Clear the clutter — Easy home organization tips

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Get a jump start on organization — Top 10 Things to throw away today

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Get fit — Create the perfect home workout space

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Kathy Camamo

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The great eight —

Habits of successful real estate agents Perhaps you are just getting your start in the real estate business. Or, maybe you’ve been an agent for a while but you’re not experiencing the success you envisioned.

And even if you are enjoying great success, there’s always room to take it to the next level, right? Whatever your current situation, take some time to review the following habits. They are the proven practices highly successful agents we talk to on a daily basis rely on to stay at the top of their game.

Establish a Morning Ritual — One thing we hear time and time again from the most successful agents is how they have an established set of practices they use to start their day. Whether it’s a pre-dawn cup

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of coffee combined with quiet meditation, or sweating it out at the gym (or some of both), starting each morning the same way helps set the stage for a more productive, less stressful day.

Ask for Help & Utilize Resources — Every individual agent is essentially the owner of their own small business. That doesn’t mean you have to go it alone, however. Turn to your managing broker, fellow agents and other professionals, such as mortgage lenders and title agents, to help you learn about the intricacies of different types of transactions. Additionally, start making an effort to utilize assistants and other resources to keep your workload manageable.

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agents make continuing education a priority. They see the value in learning everything they can about the many different aspects of real estate. And they understand that designations add credibility and help them present to clients as a trustworthy authority.

Establish Boundaries — Many agents pride themselves on being available to their clients 24/7.

While it’s certainly advisable to make clients a priority, you can do so without sacrificing every moment of your personal life. Setting up reasonable boundaries on your time, such as not taking calls during your family’s dinner hour, is healthy and allows you to create a more realistic work/life balance.

Schedule Your Days — Most agents we talk to tell us how important it is for them to schedule their time, even when they’re not seeing clients. Setting aside time for essentials tasks, such as lead generation and follow-up, will help ensure you have a steady stream of leads in the pipeline.

While it’s tempting to do everything yourself to retain control, keeping up that pace can lead to burnout.

Develop a Business Plan — Many agents get started in the business with no real road map for where they’re going to go. They get a running start by relying on friends and family for business, but once those transactions come and go, they’re at a loss for what to do next. Savvy agents get started with goals in place that go beyond their immediate sphere of influence.

Continue Education & Pursue Designations Earning your license may feel like the end of a process, but it’s really just the beginning. Successful Copyright Featured Agent Magazine

Make Work Enjoyable — Every job has its good days and bad days. But when you make a conscious effort to have a good time every day, the bad days will be few and far between. Successful agents we talk to all make it a point to mention how much they love being in real estate. Some agents love meeting new people, others love staging and marketing listings and we’ve even talked to some agents who are passionate about doing paperwork. Whatever it is you love most about being in real estate, be sure to do as much of it as possible.

Become a Force for Good — Getting involved in the community through volunteering and monetary support serves a number of worthwhile purposes. It creates outstanding networking opportunities and helps you to establish a reputation as someone who cares about the communities that support your business.

Plus, it just feels great to give back!

There is no magic formula for real estate success. But when you combine your own unique personality and skills with these best practices, you’ll find every day is just a little easier, more productive and more enjoyable.

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Jessica LaCour friends,” Jessica says. “I always do for my clients what I would want my real estate agent to do for me. Once you build that trust factor, it stays there,” she continues.

“I think it’s what keeps my clients coming back and telling others about me.”

Additionally, Jessica uses her extensive marketing background to showcase her clients’ properties across a range of advertising platforms. This allows for a quick sale at the best possible price for her sellers.

One of the many things Jessica loves about real estate is the fact that there’s no limit to what she can achieve.

“There’s no limit! The harder you work, the better you will be,” she says. “I always tell people that if you have a good work ethic, real estate can be the most rewarding career you’ll ever have.”

professional Jessica LaCour has any regrets about her chosen career, it’s that she didn’t get into it sooner. That’s not to say she’s a late bloomer, however. In fact, quite the opposite is true. Always an entrepreneur, she opened a high-end men’s and women’s clothing boutique in her small hometown when she was just 20 years old. But after running that business successfully for several years, she was looking for a new challenge. “I hit a point of wanting to do something else that also involved selling,” Jessica explains. “I had done a lot of outreach within my community, so real estate was a natural go-to.”

If Wyoming real estate

Now three years into a rapidly growing career, Jessica is the Broker/Owner of 411 Properties in Gillette. She and her team focus on working with home buyers and sellers in Gillette and Cheyenne, and are happy to help clients throughout the state of Wyoming.

In just a few short years, Jessica has already built up an impressive base of repeat clients and referrals and that number continues to grow. “Putting my clients first is my top priority and many of them end up becoming my

Never one to be satisfied with the status quo, Jessica is currently working on becoming a Certified Residential Specialist (CRS). It’s a qualification she can add to her already impressive list, which includes her extensive knowledge of working with new construction and being certified in foreclosures and short sales.

As someone who was already recognized and active in the community, Jessica remains committed to doing whatever she can to help the town grow and continues her involvement with several local charities. She also still oversees operations at her clothing store, is an avid body builder and participates in figure competitions when she finds the time.

When asked what she enjoys the most about her chosen career, Jessica’s enthusiasm is infectious. ‘I love everything about it,” she says. “The new people I meet every day, the new places I get to go and seeing how happy my clients are when we make the biggest purchase of their lives come true.”

It’s safe to assume everything Jessica has already accomplished in real estate is just the beginning, especially when you consider her plans for the future. “I have goals that include expanding into Colorado, Oklahoma and South Dakota. Like I said, there are no limits in this business.”

Jessica LaCour

Broker/Owner/New Build Specialist | 411 Properties | Gillette, WY 307.660.5470 | jessica@411properties.com | www.411properties.com 6

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Clear the clutter —

Easy home organization tips

Now that the holiday hustle and bustle has passed, it’s the perfect time for a fresh start. Wouldn’t you love to have a neat, clean and organized home in 2017? One in which you can always find what you need, without wasting time looking through what you don’t? Rooms that are organized and free of clutter not only look better, they feel better, too. Studies have shown that excessive clutter can create or worsen feelings of stress and anxiety, and even make it difficult to get the quality sleep that’s so important for maintaining good health. If you’re not sure how or where to start getting your home organized, these tips will help.

Make it Manageable — If you’ve undertaken organizing projects before, only to quit before you achieve the results you want, chances are you’ve taken on too much at once. Decluttering and organizing is best done one room, or even one area of one room at a time. To stay motivated, set aside time each day to work on a specific area of your home, rather than doing a little bit here and a little bit there. It will be easier to focus, and as you begin to see progress, you’ll be even more excited to continue.

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Sort and Purge — Remember the old saying, “a place for everything and everything in its place?”

That’s impossible to achieve when all your storage space is already filled with stuff. You’ll never be able to get organized if you don’t go through what you have and start getting rid of things you no longer need, use or enjoy. The easiest way to do this is to get three boxes, baskets or bins and label them “Keep,” “Donate/Sell” and “Toss.” Everything you touch needs to go in one of the categories (and they can’t all be “keep”). Set a time limit and move quickly; don’t give yourself time to ponder or reminisce. Make quick decisions and stick to them. Once you’ve cleared space, it will be much easier to assign a place to everything.

Get Off the Paper Trail — Nothing accumulates faster or looks messier than stacks of excess paper.

Unopened mail, magazines, catalogs and even books are some of the toughest opponents in the war against clutter. To get it under control, start by going through what you have. Open all unopened mail, recycle outdated magazines, and find a place for books that you want to keep; donate the ones you don’t. Once you have things in order, take steps to ensure it doesn’t 7

happen again. Sign up to receive all your monthly bills and statements electronically, opt out of prescreened credit and insurance offers and switch to digital versions of your favorite magazines and books.

Rather than letting mail pile up, take a few minutes to sort through it daily.

Embrace the One In, One Out Rule — Once you’ve purged and organized, you’re going to want to keep things under control. A great way to do that is to practice the “one in, one out” rule. That simply means that every time you bring home something new in a particular category, you need to get rid of something you already have in the same category. For example, if you get a new pair of shoes, an existing pair of shoes has to go. Getting in the habit of doing this will help keep clutter under control. And in time, it might actually help you save money, too. At first, it will likely be easy, because you’re in the mood to get rid of things anyway. But once you reach a certain point, you’ll have to think twice about what you’re willing to give up to bring in something new, and 8

you’ll have a harder time letting go of things you use and enjoy regularly.

Get Creative with Storage Solutions and Space — Start looking at your space differently.

Closets, drawers and cabinets aren’t the only places to store things. Consider the usually unused spaces behind doors, under beds and in corners. Look for places to use hanging baskets, over-the-door shoe racks, or a series of hooks. Hang shelves and use them to group potential clutter, such as perfume bottles or framed photos, into decorative accents instead. Once you free your mind and look at your space with fresh eyes, you’ll see plenty of possibilities you didn’t realize existed.

Don’t let the sheer magnitude of organizing your home keep you from getting started. Remember to focus on one area at a time and celebrate your small successes as you go. Once you achieve a state of clutterfree organization, you’ll be glad you took the time and made the effort.

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Fresh start —

Winter home staging

Listing a home for sale during the winter months comes with its own unique set of challenges, not the least of which is how to stage a home for the season once the holidays have past. It’s easy to make a home look beautiful and inviting when everything is merry and bright, but more challenging when all the decorations have been put away and the weather is still gloomy and gray. But with some creativity and the right tools, it’s possible to make winter home staging look easy. Here’s how:

Clear the Clutter — Just like we tend to lighten up our eating habits after the holidays, our visual diet can use a break, too. The holidays are all about sparkle, shine, glitter and glam. And while all those things are beautiful, they can become overwhelming over time.

That’s why January is the perfect time to stage homes to look clean, soothing and clutter free. It’s a welcome break after the visual feast of the holidays. And because Copyright Featured Agent Magazine

people tend to be spending most of their time indoors during the winter, clutter or anything overdone can contribute to feelings of claustrophobic cabin fever.

Shift the Color Palette — After a season of bright red, kelly green, and shiny metallics, a more muted color palette feels right this time of year. Try adding accents in rich, classic shades like slate blue, burgundy, ivory and sage green. You definitely want to incorporate color inside to counter the gray skies outside, but it should be muted and subtle, rather than bright and bold.

Add Layers and Texture — Potential homeowners want to walk into a home that looks and feels like a place conducive to snuggling in and relaxing. Adding texture and layers with decorative rugs, warm throws and extra pillows will create those feelings. Focus on cozy, touchable fabrics such as flannel, faux fur and 9

chunky cable knits that look like a favorite sweater.

Make sure bedroom comforters and bedspreads have the same seasonally appropriate look and feel.

Bring the Outdoors In — Rooms always feel more authentic when you bring a bit of the outside in.

Place seasonal citrus fruits like oranges and grapefruit or pomegranates in a wooden or heavy ceramic bowl on the kitchen or dining room table. Pine cones offer the same earthy, organic ambiance. Even a small, indoor herb or succulent garden placed on a windowsill brings a dash of much-needed green life to a space and serves as a reminder that spring will eventually arrive.

Go Into the Light — When it’s dark and gloomy outside, it’s important for the home’s interior to look bright. Consider upping the wattage of the bulbs in lamps throughout the house and adding sleek torchiere lamps in dark corners to cast a warm glow throughout the room. Don’t forget to leave the porch 10

light and other exterior lights on so the home’s exterior appears inviting.

Show Other Seasons — Ask the homeowners for photos of the property during the spring and summer. Put them together in a photo album or in picture frames placed strategically throughout the house.

Those viewing the house will appreciate seeing the flowers blooming in the spring or the garden overflowing with vegetables during the summer.

Add Thoughtful Details — Little details can make a big difference to prospective homeowners who are viewing the house. Make sure there are clean doormats by all exterior doors so they can wipe their feet before coming in. No one wants to walk around inside all bundled up, so bring in a coat rack or place some removable Command hooks in the entry way so they can shed coats, scarves and hats and walk around unencumbered.

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Rob Wells

Rob Wells

With his family rooted in Park City, Utah, since the early 1970’s, Rob Wells has a vested interest in not only his clients, but in his community as well. His father, Bob, was a leader in the growth and development of the local area and served as a long-time executive with Deer Valley Ski Resort. “I grew up here, and after traveling the world while serving in the military for 20 years, my belief that Park City is the greatest mountain community was confirmed.

I’ve yet to see a community so closely-knit, and witnessing the town further prosper is something I’ve cherished above all,” says Rob. “Since 2008, I’ve been a real estate advisor primarily for one reason: to share the experiences this beautiful town has granted my family with others.”

The local knowledge Rob possesses is second-tonone, which is an advantage that benefits his clients.

“I know all the neighborhoods and comps in the area. I also network with many other local brokers 12

to find properties that aren’t even on the MLS yet,” says Rob. His expertise lies in condominiums and investment properties in lower Deer Valley, as well as the lower Pinebrook Developments.

In addition, he’s partnered with a developer specializing in residential properties starting in the $500,000 range. “When you’re purchasing a property at these values, it’s important to know the rich history of the area, and that’s something I’m really good at because I have such an intimate knowledge of Park City and all the surrounding areas.”

As a global real estate advisor at Engel & Volkers Park City, Rob firmly believes in establishing a relationship with each and every client based on honesty and integrity. “Sometimes buyers or sellers may not like what you have to communicate, but if you’ve done the work to earn their trust, they can be confident with the advice you have for them. This creates a Copyright Featured Agent Magazine

“Loyalty and commitment are two of the most important values that transferred over from my military career to my real estate career. I learned that to be successful, it takes more than just selling yourself. It includes follow through, commitment, and loyalty.” win-win outcome for every deal,” says Rob. “If it’s not a win-win for everyone involved, I walk away.

There is no commission on earth worth jeopardizing my personal integrity.”

So much of Rob’s personal character stems from what he learned as an Army Ranger and has led to his great success in this industry. “Loyalty and commitment are two of the most important values that transferred over from my military career to my real estate career. I learned that to be successful, it takes more than just selling yourself. It includes follow through, commitment, and loyalty.”

That commitment involves being available to his clients whenever they need him for advice, to answer Copyright Featured Agent Magazine

questions, or to calm the nerves or stress that are often par for the course during the buying or selling process. “It’s as simple as answering your phone,” says Rob. “Now, that also means working long hours.

This isn’t a 9-5 job, but to be successful, you have to be there when your clients need you, no matter what time it is.” Rob certainly couldn’t boast a repeat client rate of 85%, one of whom he’s represented in more than 50 transactions, by doing otherwise.

Even outside of real estate, Rob is committed to serving others through the many charitable foundations he supports. “I sponsor the Peace House golf tournament, which benefits the local women’s shelter. I also sponsor tables at the Saluting Our Heroes annual event, and regularly make monetary donations to

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“I grew up here, and after traveling the world while serving in the military for 20 years, my belief that Park City is the greatest mountain community was confirmed.”

the Mountain Trails Foundation, Mountain Town Music, and Friends of Animals,” says Rob. When he’s not working or donating his time and efforts to supporting his community, Rob enjoys boating, scuba diving, and of course, hitting the ski slopes during the winter.

Looking ahead, Rob will continue to offer sound advice to his clients while further expanding his

reach in the Park City area. “I want to continue to serve my clients without losing sight of who I represent and what the end goal is,” says Rob. “When I can work with a family and guide them through the process, remove all the negativity that can come along with a typical transaction, and help them find a place to call home… that’s when I know I’ve done my job. That’s exactly what I enjoy most about real estate.”

Rob Wells Engel & Volkers Park City | Park City, UT 435.901.0075 | rob.wells@evusa.com | www.robwells.evusa.com 14

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Get a jump-start on organization—

Top 10 Things to throw away today

An easy way to get a jump-start on organizing your home is to take a few minutes to get rid of things you never use that are taking up valuable space. Here’s a list of things you can throw away (or recycle) right now.

It’s guaranteed you won’t miss them when they’re gone.

Anything Past Its Expiration Date — Expiration dates exist for a reason. If you’re hanging on to anything past its prime, time to get rid of it. That includes food, toiletries, cosmetics, vitamins and medications.

Worn Towels or Bedding — You know you never use them, which means they’re just taking up space in the linen closet. Get rid of any frayed, faded, torn or threadbare towels and linens right now to make room for new ones.

Old Keys — Everyone has that drawer filled with keys that have no purpose in your life. You’re never going to remember what they’re for, so quit trying and get rid of them.

Empty Boxes — Yes, they might come in handy. But when? If you really need a box, you’ll find one.

Break down the ones you have and put them out for recycling.

Old Magazines, Books and Newspapers — All that paper creates clutter and can be a home for insects (yuck!). Recycle old magazines and papers; donate books to local schools or senior centers.

Outdated Electronics, Cords and Chargers — Old phones, iPods, tablets, computers, and all their accessories have become a major clutter category. Recycle, donate or sell any electronics you’re not currently using. Only keep cords and chargers for your current devices.

Missing or Mismatched Pairs — This includes socks, shoes, boots and jewelry. If you can’t make a match, you’re never going to use it. Time to let it go.

Cracked Dishes and Glassware — Not only are these unsightly, they actually pose a safety hazard.

Paper and Plastic Bags — It’s nice to have a few around, but if you have an overflowing stash, send most of it to recycling. Make the switch to reusable cloth bags to eliminate this category altogether.

CDs and DVDs — Chances are you’ve made the switch to digital entertainment formats. But even if you haven’t yet, sort through your collections and only keep the ones you know you’re going to watch or listen to.

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Get fit — Create the perfect

home workout space If you are among the millions of people who vow to be more active and improve their health in the New Year, you’ve probably considered setting up a home gym or workout room. But perhaps you’ve been discouraged at the thought of the time and expense it would take to put it all together. Fortunately, it doesn’t take a lot of time, money or square footage to put together a functional fitness space in your home.

Here are five tips to inspire you to create a home workout area you will actually be excited to use.

Define Your Goals — Having a basic idea of what you’re trying to accomplish, whether it’s losing weight, getting toned, or improving your cardiovascular health, 16

will help you decide how large a space you need and what to put in it. For example, if your goal is to get toned and improve flexibility by doing yoga or mat Pilates, you won’t need as much room as if you’re planning on getting a treadmill or other fitness machine on which to do cardio.

Choose Your Space — You may think you need to devote a full room to creating a home workout area.

While having a spare room to use is an ideal scenario, it’s far from the only option. You can clear a space in the living room or family room, set aside part of a finished basement, or even use a portion of the master bedroom if it’s large enough. If you’re creating the

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Wondering what the most effective piece of exercise equipment is? That’s easy. It’s the one that you won’t mind using day in and day out. a yoga mat, stability ball, a set of dumb bells or kettle bells and some resistance bands, you’ll have what you need to get started on improving your balance, strength and flexibility.

Try Before You Buy — Wondering what the most effective piece of exercise equipment is? That’s easy.

It’s the one that you won’t mind using day in and day out. We’ve all heard stories — or perhaps even been guilty of — turning an expensive piece of fitness equipment into a makeshift clothing rack. The only way to figure out what machine is right for you is to try before you buy. Look into short-term fitness equipment rentals or find out if friends or family have equipment you can try several days in a row. That’s long enough to know if you enjoy the workout a particular machine provides and if it’s something you can picture yourself doing several times a week.

workout area in a room that’s often occupied with other family members, use divider screens to create a bit of privacy and block out distractions. Whatever space you choose, it’s important to make it an area you will actually enjoy and look forward to spending time in.

Start Simple & Add — A common mistake people make when putting together a home workout area is buying too much, too soon. You don’t need every new gizmo and gadget out there to create an effective home gym. Many experts recommend focusing on the basics to start with and then adding on as your fitness level and goals evolve. If you outfit your space with Copyright Featured Agent Magazine

Shop Used Equipment — Once you decide on the fitness equipment you want, look into options for buying it used. You can often find like-new equipment for a fraction of its full retail price at used sporting goods stores, as well as online at Craigslist or on direct selling apps like LetGo. If you have your heart set on buying a brand-new piece of fitness equipment, June is a great month to buy. As people shift their fitness routines to include more outside activity in the warmer months, retailers look to clear out inventory so they’re not stuck with it all summer. Be sure to measure the intended space and the equipment itself to ensure it will fit into the area and leave you plenty of room to move.

Starting and sticking with a regular exercise routine is easier and more enjoyable when you can do it from the comfort and convenience of home. With some careful thought and strategic planning, you can create an ideal workout space right at home — the only thing you’ll miss is the cold-pressed juice bar.

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featuredagent Kathy Camamo magazine

and Paradise Valley. Nearly 100% of Kathy’s business is a result of referrals, and it shows in the miles she logs each year. “I drive 40,000 miles per year, so you can see I’m willing to take my business wherever my clients need me,” Kathy explains.

“I’m a farm girl from Nebraska.

I only know hard work and honesty.

It’s simply the way I was raised.”

Kathy has gained a reputation as an outstanding luxury agent, but that doesn’t mean she limits her business to that segment of the market. She is also happy to work with first-time home buyers, investors, move-up clients, and anyone else who needs her help.

Real estate draws professionals from a number

of different industries for a variety of reasons. One of the most common is a desire to leave Corporate America behind and work for themselves. Arizona broker and owner of Amazing AZ Homes Kathy Camamo is among those who made the switch for that reason. “I always loved real estate and after working for one of Paul Allen’s companies and having to cover five states as a regional sales executive, I decided it was time to stay home and work for myself,” she says.

That turned out to be a great decision, because Kathy has built a successful brokerage helping home buyers and sellers in many Arizona communities, including Ahwatukee, Chandler, Gilbert, Tempe, Scottsdale, 18

Being available and responsive to her clients are hallmarks of the way Kathy conducts her business. “I work seven days a week and my phone is always on.

My sellers know they can always reach me,” Kathy explains. She also lets strong ethics and principles guide her. “I would never sell someone a home I wouldn’t buy myself,” she says. “I’m a farm girl from Nebraska. I only know hard work and honesty. It’s simply the way I was raised.” It’s no surprise, then, that the best piece of advice she’s received along the way is also something that comes to her quite naturally. “I always treat everyone the way I would like be treated,” she adds.

As a broker/owner, Kathy is often approached by would-be agents who are thinking about getting into real estate. While she would never discourage anyone from trying it, she is always honest in her response.

“I always tell people it’s harder than it looks and you have to be willing to work hard every single day of the week if that’s what it takes,” she says.

It’s her own willingness to go the extra mile for her clients that has earned Kathy coveted industry awards.

She has been recognized as a Top 10 Most Dependable Copyright Featured Agent Magazine

Arizona Real Estate Professional and named a 5 Star Real Estate Professional. “I’ve received many awards but these two were based on customer reviews, which is why I’m very proud of them,” she says.

Kathy also believes in giving back to the communities that support her business through volunteering and monetary donations. She supports the Child Crisis Center and is involved in raising funds and awareness for cancer research. “My sister-in-law has been battling cancer for years and I’m a breast cancer survivor, so it’s something that very important to me.”

As her business continues to flourish, Kathy never loses sight of her good fortune. “How many people get to say that they make new friends while working?

That’s what I love the most about this business,” she says. She is also mindful of the fact that she’s building something for the future. “I’m hoping eventually my twins want to follow in my footsteps and take over my company.”

Kathy Camamo Amazing AZ Homes | Chandler, AZ 602.614.3842 | kathy@amazingazhomes.com | www.amazingazhomes.com Copyright Featured Agent Magazine

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