May 2018

May 2018

Should you rent or buy?

Ask yourself these 5 questions

4 Techniques

Bank on it —

Home improvements that add value

to make the most of a seller’s market

Mack Alsaidi also featured:

Leslie Friedson Jim McGiffert Brad Wylde

contents

professionals

buyers&sellers

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Modern email etiquette for real estate professionals

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Should you rent or buy?

Ask yourself these 5 questions

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4 Techniques to make the most of a seller’s market

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Bank on it — Home improvements that add value

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q featured cover agent

q featured agent

Mack Alsaidi

Leslie Friedson 11

q featured agent

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Jim McGiffert

Brad Wylde 17

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Should you rent or buy?

Ask yourself these 5 questions

Any milestone life event, such as getting married or divorced, having a baby, relocating for a new job, or sending adult children out into the world, can put you in the position of having to choose whether to rent or buy your residence. There was a time when conventional wisdom dictated that buying was always the better choice, but the ’08 housing crash changed that.

Now, experts advise that people make the decision to rent or buy based on more than whether or not they can afford a mortgage payment, and take several other factors into account as well. Here are five questions to ask yourself when deciding whether to rent or buy the next place you call home.

How Stable is Your Life? — None of us can

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predict the future, but before choosing to buy a home, you need to have a general idea of where you see yourself in the next five years. Do you have a good job that you enjoy and plan on keeping? Is your relationship status likely to change? Will you be adding to your family — or will it be shrinking when kids move out?

Are you making plans to travel extensively? The way you answer all these questions will factor into your decision to buy or rent. Bottom line: If your life is reasonably stable and you foresee it staying that way, buying a home may be the way to go. If not, continue to rent until things settle down.

Have You Saved for a Down Payment?

While in some cases it’s possible to purchase a home Copyright Featured Agent Magazine

You may find that as your life changes, you end up being both a renter and homeowner at different points along the way.

a larger space and using more water. Making sure you’re financially prepared before buying a house will help ensure you get to enjoy your new home and not struggle with being “house poor.”

Are You Prepared to Furnish and Decorate?

Furnishing and decorating a home takes vision, time, effort and, of course, money. Even the most committed minimalist doesn’t want to live in a space that’s devoid of personality (or furniture). And really, at least half the fun of owning a home is making it your own with paint, décor and furnishings. When you’re working out your financials, don’t forget to factor in the cost of decorating the home.

without a down payment, most financial experts advise against it for a number of reasons. For one, buying a home without a down payment means a higher mortgage payment and will also require private mortgage insurance. Additionally, sellers are more likely to accept an offer that includes a down payment, especially in competitive markets.

Can You Afford the Monthly Costs? — As a renter, monthly housing costs are generally limited to rent, utilities and perhaps, renter’s insurance.

When you buy a home, your monthly costs on top of the mortgage payment can include property taxes, HOA fees, yard maintenance, and higher utility bills than you’re used to because you’re heating or cooling Copyright Featured Agent Magazine

Do You Really Want to Own a Home?

This may seem like an obvious question, but it’s worth doing some soul searching to figure out if you’re really ready to be a homeowner. Many people buy a home because they feel it’s the logical “next step,” or because friends and family pressure them into making an investment, only to find it wasn’t what they really wanted. Spend some time really thinking about your needs, your goals, and the life you want to live. If you come out of it feeling energized and excited about the prospect of owning your piece of the American Dream, go for it! If not, keep renting until you feel differently.

Ultimately, there’s no right or wrong answer for whether anyone should rent or buy their home. It’s a decision entirely based on each person’s unique set of circumstances. And remember, nothing is forever. You may find that as your life changes, you end up being both a renter and homeowner at different points along the way.

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Leslie Friedson

As a former Montgomery County schoolteacher, Leslie Friedson understood firsthand how best to guide others through the learning process. When she ultimately decided to set her sights on a new professional challenge in real estate, it was a natural fit. That was 20 years ago, and today Leslie is at the helm of a dynamic team of professionals at the Friedson Group. Over the course of her career, she has cultivated a sterling reputation defined by professionalism, insightful market knowledge, and an abiding enthusiasm for her daily work.

To market listings, Leslie takes a comprehensive and strategic approach. From professional photography to detailed floorplans, Leslie compiles a memorable presentation that showcases each home in its best light. Weekly open houses drum up local interest, while comprehensive and personalized marketing plans utilize the best practices of digital and print media. From networking and exposure across the leading digital listing platforms, to advanced social media use and weekly and monthly mailers — no stone is left unturned. This includes a top agent alliance with Christie’s International Real Estate that nets global exposure for properties headed to market.

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Leslie primarily serves clients throughout suburban Maryland, the D.C. area, and Northern Virginia. From her office in Potomac, she heads a 10-person multigenerational, multicultural team of talent, along with a licensed full-time assistant on staff. Their business breakdown is a near-equal split of listed homes and work with buyers, demonstrating their overarching transactional knowledge. “In order to be a good listing agent, you have to understand the psyche of the buyer,” she says. “To be a good buyer’s agent, you have to understand the mindset of the seller.”

Leslie cites her two decades of industry experience and personal connection with clients as the foremost drivers of her success to date. “My clients choose to work with me because I have 20 years of successful real estate know-how,” she explains. “I pride myself on my level of commitment and sensitivity to clients. I also have a deep understanding of the housing market, and I have skills in marketing and negotiating. Combined, my skills ensure that I bring the highest level of service to each client. I treat my clients like family and provide them with the most positive experience I can.”

Nearly 100% of Leslie’s business is generated by repeat and referral clientele — a testament to her sustained ability to deliver results. During her extensive real estate tenure, she’s earned a host of accolades and designations, including recognition as the #1 Agent in her office and a Top 100 Agent in her company of 9,000. At the heart of Leslie’s professional approach is a commitment to integrity, knowing her role well, and always keeping her clients’ interests at the forefront. “My business and personal skills have allowed me to achieve a high level of success,” says Leslie. “I have a good reputation within the real estate market and I continue to find new ways to better serve my clients in the community.

No matter how long you’ve been in the business, it’s always changing. Learning is an ongoing experience.”

To give back to the community she calls home, Leslie is active in a variety of civic and charitable organizations. She and her team volunteer with Rebuild Together, an organization that fixes up homes for those in need and promotes in-home safety. Leslie is also active in the Greater Capitol Association of REALTORS,® and serves on both the Grievances Committee and the Professional Standards Committee.

In her remaining free hours, she most enjoys time spent with family — especially her grandchildren — in addition to cooking and travel.

Looking ahead, Leslie has plans to continue growing her business and fostering her team’s development, all while maintaining the high-level of care her clients have come to expect over the years. As she reflects on her work, she says, “I love what I do. Problem-solving, negotiating, and helping people make one of the most important decisions of their lives are what I enjoy the most. I’m really proud that many of my clients are from the same families, and that I’ve been able to buy and sell multiple houses with them over the years.

It’s always nice when people keep coming back.” Now, with a 20-year legacy and no signs of slowing down, the future looks bright with promise for Leslie Friedson and her team.

Leslie Friedson The Friedson Group | Compass | Potomac, MD 301.455.4506 | Leslie@TheFriedsonGroup.com | www.TheFriedsonGroup.com 6

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Bank on it —

Home improvements that add value

There comes a time in every homeowner’s life when home improvement projects take center stage. Whether you’re preparing to put your home on the market, or simply want to spruce it up and make some upgrades for your own enjoyment, there are several improvements that give you a great return on your investment.

Here are the improvements that always add to a home’s value.

Back to Basics — It may not be as sexy as say, adding a steam shower (more on that later), but when considering home improvements, it’s always best to start with basic care and maintenance. Repairing or replacing worn plumbing, leaky windows, and faded, ill-fitting exterior doors are great places to start. Consider adding extra insulation and upgrading your HVAC system to keep your home more comfortable and energy efficient. Hunt for cracks and leaks in the foundation and have them repaired. Basically, if it’s involved with the structural integrity of the home, it needs to be inspected and fixed (if necessary) before starting any other projects. Doing so not only helps your home maintain its value, it catches small problems before they have a chance to turn into expensive emergency repairs.

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Take it Outside — Once you have the basics covered inside, it’s time to do the same outside. Trim trees and hedges, get your lawn looking green and lush and plant flowers to add color. Be sure there are no tree roots heading for the pipes or overgrown limbs interfering with gutters or drainage. Conversely, if your front or back yard is looking too plain, add plants, trees, ground cover or decorative rocks. No one wants to look at a yard that’s little more than dirt, especially if you’re in the process of trying to sell.

Open Up Space — Whether your family is growing or you’d just like a little more breathing room, creating more space is one of the most meaningful home improvements you can make. The sale price of a home can increase up to 30% for every 1,000 square feet of space added, making it easily worth the investment. If you’re not up for the process or expense of doing an actual addition, strategically removing existing walls can create the illusion of more room and give you much more workable living space.

Create a Beautiful Bathroom — There was a time when a whirlpool tub was considered the height of home bathroom luxury, but those days are long 7

gone. Today’s busy, stressed out homeowners want maximum relaxation with minimal time and effort.

Replacing your seldom-used bathtub with a spacious walk-in shower is an unbeatable upgrade that will always add value, not to mention aesthetic appeal. Extra points if it’s a floor-to-ceiling steam shower for the ultimate spa-like experience.

Cook Up an Island — Ditch the breakfast nook or high-top bar counter and elevate your kitchen by adding an island. It will bring in extra storage and much-needed counter space, not to mention being the stuff Instagram envy is made of. If a built-in island isn’t in the cards, there are many stylish moveable kitchen islands that can give you the same look and functionality at a fraction of the cost. If you’re not sure an island is the way to go, a portable island can help you decide if you want to follow through with building a permanent one.

Look Under Your Feet — Flooring is an often overlooked aspect of your home that can either detract or add value, depending on what state it’s in. If your 8

tile, hardwood, or bamboo floors are still structurally sound but looking a little worse for wear, have them thoroughly cleaned and polished. If your place is still bogged down in wall-to-wall carpet, it’s definitely time to start doing something about it. If you can’t afford to go all out and replace every room with new flooring, start with largest living area and work your way through the rest of the house.

Get Green — Adding green home features, such as solar panels, super-efficient HVAC systems, or lowflow plumbing instantly increase your home’s value.

Many prospective homeowners are looking for green homes and won’t even consider listings that don’t have at least a few green features. Plus, it won’t take long to reap a return on your investment when you see how much you save on utilities.

These are just a few of the upgrades that can add value and beauty to your home. When choosing what home improvements to pursue, adding value is important, but what’s even more important is that the change you make adds to the love and enjoyment of your home.

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Modern email etiquette

for real estate professionals In today’s tech-savvy landscape, we’re regularly flooded with emails, evites, blasts from social media, and constant newsletter updates. Whether you’re a real estate agent refining your practice, or a loan officer brushing up on the digital basics, how do you stand apart from all that noise in your client’s inbox?

For starters, there are plenty of modern ways to update your email etiquette for the 21st century. From email plug-ins to social media crossovers, take a look below for a few ideas that can revolutionize the way you communicate with your clients via email.

Cater to mobile devices — Studies indicate that nearly 80% of Americans check their phones within 15 minutes of waking up in the morning — though it doesn’t take much research to recognize the prevalence Copyright Featured Agent Magazine

of mobile devices in our lives. In fact, most emails are accessed on the go, using a phone or tablet. With that in mind, it’s essential to tailor your email communications to be viewed and interacted with on a mobile phone. Here’s an idea: style your communications using paragraph breaks and bullet points for utmost readability on limited screen space. Also, keep in mind that graphics or links within your email should be streamlined and optimized for mobile consumption. If you’re not sure how mobile-friendly your emails are, BCC yourself on your next email blast and cross-check your communications using your phone.

Stylize your subject line — Too often, agents and loan officers forget the importance of the subject line and instead focus all their energy on an email’s content. If you’re sending out a promotional email, the

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subject line is just as important as all the information within. A well-crafted subject line can entice readers to open your email and (ideally) click-through to your site or social media pages. Inviting subject lines are short, sweet, and use less than 50 characters. Personalizing subject lines also helps, so try adding the name of the email’s recipient. Also, being straightforward about your subject matter is shown to be a plus when it comes to open-rates. When it comes down to it, if you want recipients to read on, you’ll need to make the most of the subject headline.

Expand your online presence — There is no shortage of communication channels — text messages, downloadable apps, social media, video chatting, and more. When you reach out to a client or lead through email, think of it as a chance to bolster your other portals. For instance, include clickable badges that allow clients to find you on Instagram, Twitter, Facebook, or LinkedIn. If you include links to any of these pages, or to your site, in your email signature, make sure these are activated hyperlinks, and that they’re streamlined for readability. This makes it easy for recipients to extend their engagement with you and your 10

brand by easily clicking-through to your social media pages, website, or testimonial page.

Utilize email-enhancing add-ons — Just a download away, you can incorporate helpful widgets and add-ons to your email communications, such as spellcheck or a built-in URL shortening feature.

There’s even a plug-in that holds onto email for an extra 90 seconds in case you’d like to “unsend” and edit your correspondence. How many times have you sent an email without the attachment included? Or perhaps you’ve messaged the wrong client, or accidentally pressed send just as you spotted typos in your text?

These often-free features professionalize your email voice without any added work on your part.

Sure, email is one of the older tech tools in your arsenal, but it’s also one of the most effective. Modernize this workhorse and you’ll be reaping the benefits with just a few keystrokes. The best agents and loan officers stay ahead of the curve when it comes to business-boosting tech tools, so keep these tips in mind as you turn your email correspondence into high-class, contemporary communications.

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Mack Alsaidi

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Mack Alsaidi “I’m not a full-time REALTOR®. I’m a 24/7 REALTOR,®” says Mack Alsaidi, Certified Negotiation Expert (CNE) and Broker with Coldwell Banker Real Estate in Chicago. But even that is an understatement. Those who have been fortunate to work with him to buy, sell or invest in real estate know that Mack’s entire goal in life is to be of service to others.

Indeed, his life’s work in real estate and beyond stands as a testament to that commitment.

As a young 20-something, Mack admits he got caught up in the national real estate frenzy of the early 2000s. “I saw everyone getting into the game of flipping properties, and I thought it looked easy, and that anyone could do it,” he recalls. Before his 25th birthday, Mack purchased his first property, a four-unit building, and set about to rehab the entire property, hoping to sell it for a profit. There was 12

only one problem. The real estate market was going nowhere fast.

“I wasn’t able to sell it, but I was determined to pay off my debt,” he recalls. With that, Mack sought work in serving his country by becoming a cultural advisor and translator for the U.S. military. “I went to Iraq to translate and advise high level U.S. military officials, intending to stay for just one year. I ultimately stayed for five years.”

As the result of his service to the military, Mack earned the Commander’s Award for Civilian Service during Operation Iraqi Freedom, and the Achievement Medal for Civilian Service for outstanding achievement while serving during both Operation Iraqi Freedom and Operation New Dawn. Both are among the highest medals that civilians can earn.

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“My goal is to build relationships … While I do work very hard on the transactional aspect of a sale, that’s not my whole focus. I’m there to give honest, valuable advice so that my clients can make sound decisions about what is often the largest investment of their lives.”

Upon returning to his native Chicago, a bit older, wiser, and infinitely more experienced in listening and serving others, Mack knew that his heart was still in real estate. After all, he’d already learned through his first investment that the art of buying and selling real estate may look easy, but there’s more to it than meets the eye. He returned to the field with a renewed focus on learning as much as he could, in an effort to make sure he could help others avoid mistakes, and make smart real estate decisions.

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“I believe in being honest and transparent, and I refuse to just focus on the transaction. My goal is to build relationships,” Mack explains. “While I do work very hard on the transactional aspect of a sale, that’s not my whole focus. I’m there to give honest, valuable advice so that my clients can make sound decisions about what is often the largest investment of their lives.” To that end, Mack’s business experienced tremendous growth year over year, and is largely thanks to those relationships he’s built.

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Clients are also added to my social media, so I can stay up to date with them.”

Mack’s tireless efforts to provide premium service have not gone unnoticed by those he works with, nor by the industry as a whole. His clients rave about him online, where he has more than 70 5-Star Reviews on Zillow, earning him the distinction of being a 5-Star Agent.

Additionally, he’s earned the status of being included among Trulia’s Top 1%, based on exceptional client reviews.

Mack’s colleagues and peers have also taken note of his relentless dedication to service and his resulting success. He’s a Coldwell Banker International President’s Circle Award winner, he’s been named a Top Producer by the Chicago Association of REALTORS,® and has been included three times in Chicago Agent Magazine’s list of “Who’s Who in Chicagoland Real Estate.” In addition, he was the recipient of the American Institute of Real Estate Professionals’ 10 Best Award for client satisfaction in 2016 and 2017.

“I make an effort to really get to know my clients, and I pride myself on always being available. Emails, calls, and texts that I miss are returned within 5-10 minutes,” he says. “I also provide my clients with referrals to anyone they could possibly need.

From lenders, to movers, to contractors, I know that my clients are going to be treated well by the professionals I recommend. I follow up all transactions with handwritten letters, notes, or cards to celebrate milestones, or special dates in my clients’ lives.

Yet, to hear Mack tell it, it is not the awards he’s received that drive him to keep raising the bar for service. Instead, it’s the appreciation he is shown by his clients after successfully helping them to achieve their goals in real estate. “When we get to the end, particularly with firsttime homebuyers, they are so thankful and appreciative of the work I’ve done.

That is really what this is about for me — helping others to achieve their goals, and seeing them cross the finish line is so rewarding.”

Mack Alsaidi Coldwell Banker Real Estate | Chicago, IL 312.588.9015 | Mack@MackAlsaidi.com | www.MackAlsaidi.com 14

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4 Techniques

to make the most of a seller’s market These days, demand for homes seems at an all-time high. List prices are up, multiple bidders are the norm, and homes are flying off the market faster than they have in years. If you’re representing a buyer, it may appear that your work has already been done for you. However, don’t miss out on the opportunity to make the very most of today’s seller’s market and capitalize on this uncommon upswing.

A few words go a long way — As you craft a written description of a home for sale, you’ll want to keep in mind the key phrases that research tells us are among the most popular searches. For instance: fenced backyard, natural light, open concept, and updated kitchen, are all top-of-the-list descriptors that buyers desire most. On the other hand, consider a few Copyright Featured Agent Magazine

phrases that are worth nixing as you compose a home’s details: custom-built, gourmet kitchen, and golf course, surprisingly rank lower on search results.

Why? While you might yield a specific type of buyer seeking these luxury amenities, the average buyer considers these features too over-the-top to be taken seriously as an affordable, bang-for-your-buck property. Other positive words and descriptions that go a long way are: well-maintained, renovated, move-in condition, landscaping, and beautiful. These may seem obvious, but parse your words carefully and you may source the ideal buyer in the process.

Be strategic in the showings you offer — While common knowledge dictates that agents should offer showing opportunities at every possible turn 15

when a buyer is interested, it may actually behoove you to limit the number of showings you offer. The rationale behind this choice? In a seller’s market, demand is already high. If you create limited showing times that cause potential buyers to overlap, you may inspire a sense of healthy competition that can boost the number of bids and up the price-point of offers.

The added upside is that potential buyers won’t be traipsing through your clients’ home at all hours of the day and evening.

Preparation is everything — Don’t make the mistake of assuming that a seller’s market means a home will sell itself. Take the proper time and steps to prepare a home for market. From staging and video, to virtual tours and professional photography, showcasing a home in its best light will directly impact the number and nature of the bids you receive. Selling a home is not an everyday occurrence, and a seller’s market isn’t an open-ended guarantee. To make the most of this limited 16

window, do your homework, execute accordingly, and you’ll exceed even your own expectations — while fetching top dollar.

Debut on a Friday — A good trick to boost your listing’s visibility is to debut it on a Friday. For ultimate placement in searches, set your listing to debut at midnight between Thursday and Friday — this will ensure top placement in new results. Interest in homes for sale will spike as the weekend draws closer, so set up your listing to shine and the momentum should carry you through to the next week as you reap interest and showing appointments.

Don’t rest on your laurels as a seller’s season blows by. Once it’s gone, you’ll wish you had made the most of it in any way you could. Keep these tips in mind as you strategize in the current selling climate and your clients will be singing your praises in the seasons to come.

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featuredagent Jim McGiffert magazine

Back in 1996, Jim McGiffert retired from his successful career as a VP of Sales and Operations with a major international utility contracting company. But soon enough, he was eager to set his sights on a new professional challenge. That was when one of his best friends from church — who also happened to own a major RE/MAX franchise in town — suggested that Jim earn his license. Ready to rise to the occasion, Jim hit the ground running 11 years ago.

In the time since, he’s made dramatic strides in the business, earning his broker’s license a few years after his start, and ultimately becoming a branch manager.

Soon after that, Jim bought a RE/MAX franchise, its building, and staged a merger with another major office in town. Today, he has carved out an admirable reputation for incisive business acumen, with a commitment to doing the right thing and building personal connections with those he serves.

Jim primarily covers the North Valley region, including Scottsdale, Sun City, Phoenix, and Glendale — to name just a few areas. Roughly 75% of his business portfolio is dedicated to listing properties, with the sellers he represents often tapping his services to upsize or downsize to new locations as buyers. That said, more than 90% of Jim’s business is driven by repeat and referral clientele who turn to him repeatedly for his straightforward and steadfast counsel. “People that know me, know my passion for integrity and honesty,” he explains. “That’s the number one reason people choose to work with me.

I pride myself in telling people the way things really are — not sugarcoating anything, and always being totally up front about all parts of the process.” Jim also relishes the personal connection at the heart of each transaction he facilitates. “I enjoy helping people satisfy their dreams,” he says, “whether it’s the dream of owning a home for the first time, or sellers who dream of upsizing or downsizing. That’s what I enjoy most: helping people find that perfect place for them.”

To market listings, Jim employs a tried-and-true approach that yields results. He relies on RE/MAX’s intrepid marketing platform to ensure online syndication across countless websites. Likewise, he assembles and distributes flyers to real estate offices local to specific listings, drumming up interest from fellow professionals and their clientele. Jim also adds value to his clients through his understanding of the local market, its trends, and its inventory. For the last 21 years, Jim has resided in Arizona and offers clients a locals’ expertise and insight.

To give back, Jim avidly participates in leadership positions in the professional organizations both locally and nationally. This includes serving on multiple Homeowners Association Committees, and eight years of service on the Board of Directors with the Scottsdale Association of REALTORS,® where he served as the Board’s President in 2017. He has also served on the National Association of REALTORS®’ Risk Management Committee, and continues to contribute his time and expertise on multiple local and state committees.

“It’s not just the business of being a real estate agent that’s important to me,” Jim says. “When I got into this business, I made the decision that I was going to give back at this point in my life and career. My goal has always been to serve more than anything, and that’s something I really believe in.” In his free time, Jim most enjoys time spent with his wife, Susan, their family, and close friends from church, as well as the occasional round of golf. Likewise, he is active within his church, where he leads a yearly Men’s Leadership group, as well as adult education courses.

Looking ahead, Jim shows no signs of slowing down anytime soon. He hopes to continue building his community one aspiring buyer and seller at a time, while maintaining the gracious standard of care his clients have come to expect. Now, with more than a decade of industry experience behind him and an optimistic eye on the road ahead, the best is yet to come for Jim McGiffert.

Jim McGiffert RE/MAX Renaissance | Phoenix, AZ 602.768.5338 | AZRealEstate@jimmcgiffert.com Copyright Featured Agent Magazine

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featuredagent Brad Wylde magazine

Based in Guelph and serving the local and Tri-Cities area, the GoWylde Team is comprised of 11 members.

The ranks include two listing agents — Brad and his mother — three buyer agents, a marketing pro, office manager, full-time stager, listing assistant, concierge coordinator, and a lead manager. While the GoWylde Team is far-ranging in its skillsets and personalities, it is also family-oriented, with four of its members belonging to the Wylde clan.

Today, roughly 50 percent of Brad and the team’s business is generated by repeat and referral clientele, a noteworthy feat. For his part, Brad credits their unique, measured team dynamic for much of the success enjoyed to date. “When building our team, we considered each part of a transaction, from when you’re first meeting with a client and beyond closing,” Brad explains. “We looked at all the different components and started building our team that way. We wanted professionals who complemented each other’s strengths, and we have an array of personality types and skillsets. It allows us to provide our clients with comprehensive service.”

Brad Wylde always had a fascination with homes

and real estate. When he set off for college, he decided to pursue studies in architecture and construction, but it was during his summer holidays working as a project laborer for his mother’s real estate business that he realized his passion was geared toward sales. Six years ago, Brad partnered with his mother to build a noteworthy roster of talent in the GoWylde Team. Defined by superlative service, diverse experience, and a demonstrable track record of results — Brad and the GoWylde Team have already carved out a legacy in their Ontario province. To date, Brad has earned RE/MAX’s Titanium Award, while the team has earned a regional spot in the Top 100 bracket for RE/MAX, and the 12th spot company-wide across Canada.

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The GoWylde Team boasts select core principles that guide their business model, from a decisive focus on cutting-edge techniques that puts Brad and his cohort ahead of the curve, to a people-centric group dynamic that places clients’ interests ahead of their own. Likewise, Brad and the team’s service offerings run the gamut, ensuring that an array of real estate needs are met. All the while, the GoWylde Team produces quantifiable successes, time after time. “When you look at our team’s average list sales price ratios and average days on the market, year after year we’re consistently beating market averages,” he says. “We also offer a range of services, from help with downsizing and the sale or donation of furniture to fullstaging, decluttering, and property maintenance. We’re full-service and have built our team structure with carefully selected members who are experts in their field. It truly allows us to provide better service to our clients.”

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“We’re full-service and have built our team structure with carefully selected members who are experts in their field.

It truly allows us to provide better service to our clients.”

This unconventional yet powerful approach extends to the GoWylde Team’s method for listing property, which injects memorable humor into postings to secure a reader’s interest. With a full-time stager on staff, homes headed to market also benefit from attractive styling that strikes a memorable first impression.

To give back to their community, the GoWylde Team donates a portion of each commission to the Guelph Humane Society, and partners with the organization often to promote adoption events and fundraising efforts.

Brad is a recent first-time father. In his free hours, he most enjoys spending time with his wife and newborn daughter, as well as snowboarding and fitness.

Looking ahead, Brad and the GoWylde Team hope to

continue their upward trajectory, with plans to expand their service options and establish themselves as a onestop-shop for all things real estate related. For now, they’ll continue to bring their brand of all-encompassing service to the greater Guelph and Tri-Cities area, with the same focus on personalized care that they’ve built their reputation upon. “We’re continually trying to improve, innovate, and be cutting edge with our service,” Brad finally reflects. “Anyone can be successful in this business, but you have to focus on what your skills are and work with people that compliment you. Together, we always put our clients’ best interests first and protect and do what’s right for them. We treat every person with respect, no matter their situation and we never think that we’re too good to improve. We’re much stronger as a team, working together.”

Brad Wylde The GoWylde Team | RE/MAX Real Estate Centre | Guelph, ON 519.836.6365 | Brad@GoWylde.ca | www.GoWylde.ca Copyright Featured Agent Magazine

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