May 2022
Top 10 Traits of successful real estate agents
Kelly Griebel also featured:
Kristine Galazka Rachel Lange Productivity boosters —
Get more done every day
Home improvements
that add value
contents
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professionals 6
Top 10 Traits of successful real estate agents
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Productivity boosters — Get more done every day
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Modern email etiquette for real estate professionals
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Kristine Galazka
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Create a beautifully staged home
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Bank on it — Home improvements that add value
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Create a beautifully staged home A beautifully staged home does more than just look good. It can actually help potential buyers bond with a home and imagine themselves living in it. Savvy sellers understand the power of staging a home for sale, but may not quite know how to achieve the look they want.
Eliminate stacks of mail, magazines, catalogs, newspapers, and any other extra paper. Box up knick-knacks, keepsakes and kids’ toys and stack the boxes neatly in one corner of the garage, attic or basement. And while we’re on the subject — those areas need to be cleaned and organized, too.
Kill the Clutter — ALL of it! It’s the necessary first step that will make the next steps easier (not to mention giving the homeowners a head start on their packing).
Be a Cleaning Machine — A clean house is a
You could hire a professional home stager to get the job done, but if that expense isn’t in the cards, there’s no reason you and your seller can’t work together to stage the home — especially when you have these low-cost, high-impact home staging secrets:
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Send Personal Items Packing — This can be hard for some homeowners, because those are the things that make a house feel like home. But remind the sellers how potential new owners need to imagine themselves making memories there, which is hard to do when they’re looking at years’ worth of kids’ school pictures, family vacation photos, or old sports trophies.
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Quick tips Visit local model homes to stay current on design trends Make sure the home smells as fresh as it looks Clean out closets and cabinets to show off storage space Arrange furniture to create room-to-room flow Hang extra-plush, pure white towels to give bathrooms spa-like ambiance house that sells quickly. Be sure the home is thoroughly cleaned from top to bottom, including often-forgotten areas like corners, under and behind appliances, ceiling fan blades, and window tracks. See to it that bathroom fixtures and mirrors shine, and kitchens look spotless and neat.
Neutralize It — A fresh coat of neutral paint on walls and trim will go a long way toward making a house irresistible to buyers. Freshly painted walls, free of scuffs and nicks, make the whole house feel clean and new. Again, you want potential buyers to imagine all the ways they can make a home their own, and having a neutral canvas onto which they can project those daydreams will free their minds and let their imaginations run wild. Copyright Featured Agent Magazine
Let There Be Light —Take down any heavy, or dark window coverings and replace them with sheer or light colored panels. Add lamps with high-wattage bulbs to brighten up dark corners. Bathing rooms in light makes them look larger, warmer, and much more inviting. Plus, on a subliminal level, it shows buyers there’s nothing about the house that you’re trying to hide.
Make an Entrance — Be sure the home’s entrance gives an accurate hint about what’s inside. Keep walkways and the entry area clean and free of excess debris and leaves. Don’t let any spiderwebs (yikes!) hang out in the corners. If the front door is looking worn, give it a new coat of paint and shine up the hardware. Ensure the doorbell is in working order and add a colorful new welcome mat for the perfect finishing touch. 5
Top 10 Traits of
successful real estate agents
It takes a special person to become a successful real estate agent. Succeeding in the business requires a unique set of qualities and skills that not everyone has. But when they all come together, the result is someone who is perfectly suited to the ups and downs of a life in real estate. These are the Top 10 traits real estate agents need.
Friendliness — As an agent, you have to be able to talk to all kinds of people about a wide range of topics. Being open and friendly is a must for real estate professionals.
Empathy — Agents deal with people at some of the highest — and lowest — points in their lives. Being able to empathize and understand what clients are going through is essential. Listening Skills — Successful real estate agents are great listeners. It’s an important part of finding out what your clients true wants and needs are.
Sense of Humor — Weathering the ups and downs inherent to real estate is going to be easier — and more fun — for agents who are able to laugh at themselves and maintain a sense of humor when faced with adversity. Tenacity — Great real estate agents possess a mental toughness that may not always be on display, but is definitely there. They are tenacious, committed and goal-oriented.
Desire to Learn — With markets and technology changing at an ever-increasing pace, it’s essential for agents to want to learn more and continue their education throughout their careers.
Assertiveness — You want what’s best for your clients, and sometimes, you’ll have to fight for it. Being assertive while remaining professional is a balancing act the best agents have down pat.
Attention to Detail — When it comes to real estate, the devil really is in the details. When you’re working with contracts and figures, having a good eye for detail is essential.
Honesty — No agent lasts in this business without developing a reputation for honesty and integrity. Real estate agents must be committed to doing the right thing at the right time — every time.
Self-Starter — Perhaps the most important trait successful real estate agents share is the ability to motivate themselves. Without it, agents won’t last long in this business. You have to have the drive and desire to succeed. 6
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Kelly Griebel
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Kelly Griebel
To say real estate runs in her blood would not be an exaggeration. Born and raised in a small town that she still chooses to call home after 51 years, REALTOR® Kelly Griebel, of CENTURY 21 Realty Solutions in Soldotna Alaska, has followed in the footsteps of her father and grandfather before her as the third generation of real estate professionals in her family on the Kenai Peninsula. It was such an integral part of her upbringing that she has woven much of what she’s learned along the way into her life and her business, alike. Just like many who grow up in a family business, Kelly sought something different for herself. She graduated from The University of Alaska with a teaching degree, as she loved so many of her teachers throughout her life and felt she also wanted to make a difference in the lives of children. However, after substitute teaching for a bit, she soon realized it wasn’t the right profession for her. So it only made sense to jump on board with her father in his real estate office, and — even 21 years later — she has never looked back. Today, Kelly serves all of Kenai Peninsula where she was born and raised. She finds herself working with the people she’s known her whole life, to find the home that’s right for them. Although she sells land and commercial properties too, residential properties is what she loves the most. Kelly especially enjoys working with first-time buyers. “So many of the first-time homebuyers are my daughter’s age, so I know them well and watched them grow up,” Kelly says. “Buying your first home is a huge decision and I want to walk my buyers through the process so they feel comfortable in their investment.” To Kelly, treating her clients like family comes naturally and plays a big part in how she successfully runs her business. Additionally, Kelly credits much of her success to simply being involved, whether it’s in business or in her community. She much prefers being present in the office rather 8
than working from home and cites the importance of showing up, working face-to-face with others and being on hand to answer any questions that come up. Kelly feels the same when it comes to helping out in her community. “My dad taught me to leave everything I touch in life better than I found it, so I try to be involved every way I can to make a difference.” Kelly stated. “I try to volunteer and make things better for those around me.”
Kelly has certainly found a way to make things a whole lot better with the Dog Rescue Program she and her best friend started in 2019. KPAL (Kenai Peninsula Animal Lover’s) Rescue has saved over 350 dogs by having them spayed or neutered, administering shots, and having them microchipped before being adopted out to loving homes. “I just love dogs,” Kelly said, adding, “They are one of the biggest joys in my life and I think it’s a reason some clients choose me to be their REALTOR.® Dogs are important to a lot of people and those people are the ones who usually turn into great friends!” She also is heavily involved with and serves on the Board of Directors for the Peninsula Spay/Neuter Fund. However, her acts of service aren’t limited to just canines. Kelly also enjoys participating in fundraising efforts throughout her community whenever they pop up and also serves on her local Board of REALTORS.® In her quest to make a difference in people’s lives by way of real estate, Kelly has achieved numerous accolades within the industry. She has been awarded Grand Centurion nine times out of the ten years since her office became a CENTURY 21 office. In 2021, she had 156 closings and sold over $47 million in real estate. In 2014, Kelly was chosen REALTOR® of the Year by her peers, and in 2006, she won the Excellence in Profession award by the local Chamber of Commerce. Now that her daughter Hayley, and son-in-law Forrest have joined her team, Kelly can focus even more on providing her clients with top-notch service. “They are Copyright Featured Agent Magazine
“My dad taught me to leave everything I touch in life better than I found it, so I try to be involved every way I can to make a difference.” a big reason why I’ve been so successful. They do all the paperwork and leave all the people stuff to me, which is what I like best,” Kelly stated. “I love that every day in this business is different and I always get to learn something new. Sometimes it’s ugly and sometimes it’s beautiful, but there is never a dull moment.” In her time away from her office and clients, Kelly enjoys volunteering for KPAL Rescue and curling up on the
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couch with her own dogs. She also loves getting away during the winter to her vacation home in Hawaii, where she often volunteers at the Hawaiian Island Humane Society and takes dogs out on “field trips” for the day. “I can’t imagine living in a cage until someone comes along to adopt you. This gives them a much needed day of fun on the beach followed by a Puppuccino at Starbucks.” These vacation days are the most meaningful for Kelly, as well.
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“I’d love to see five generations of REALTORS® in the family!” So, what is the biggest takeaway Kelly has gotten out of her lifetime in the industry? “There is no easy button and no cutting corners when it comes to success,” she said. “My success comes from being surrounded by inspiring people, hard work, amazing assistants, showing up, being involved, loving what I do … and petting all my clients’ dogs!” As she looks towards the future, Kelly doesn’t see herself
retiring anytime soon. “I just see myself taking more trips to Hawaii,” she stated emphatically. “I love what I do and when I’m not here, I know I can count on Hayley and Forrest to take care of things. They’re amazing! So, I’ll just keep handing a little more to them over the years and someday when I’m gone, it’ll be all theirs. And who knows? Maybe they’ll have kids who want to be involved in the business too! I’d love to see five generations of REALTORS® in the family!”
Kelly Griebel CENTURY 21 Realty Solutions | Soldotna, Alaska 907.398.7293 | KellyG@Century21.com 10
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Bank on it — Home improvements that add value There comes a time in every homeowner’s life when home improvement projects take center stage. Whether you’re preparing to put your home on the market, or simply want to spruce it up and make some upgrades for your own enjoyment, there are several improvements that give you a great return on your investment. Here are the improvements that always add to a home’s value.
Back to Basics — It may not be as glamorous as say, adding a steam shower (more on that later), but when considering home improvements, it’s always best to start with basic care and maintenance. Repairing or replacing worn plumbing and leaky windows are a great place to start. Consider adding extra insulation and upgrading your HVAC system to keep your home more comfortable and energy efficient. Hunt for cracks and leaks in the foundation and have them repaired. Basically, if it’s involved with the structural integrity of the home, it needs to be inspected and fixed (if necessary) before starting any other projects. Doing so not only helps your home maintain its value, it catches small problems before they have a chance to turn into expensive emergency repairs.
Take it Outside — Once you have the basics covered inside, it’s time to do the same outside. Trim trees and hedges, get your lawn looking green and lush and plant flowers to add color. Be sure there are no tree roots heading for the pipes or overgrown limbs interfering with gutters or drainage. Conversely, if your front or back yard is looking too plain, add plants, trees, or decorative rocks. No one wants to look at a yard that’s little more than dirt, especially if you’re in the process of trying to sell.
Open Up Space — Whether your family is growing or you’d just like a little more breathing room, creating more space is one of the most meaningful home improvements you can make. The sale price of a home can increase up to 30% for every 1,000 square feet of space added, making it easily worth the investment. If you’re not up for the process or expense of doing an actual addition, strategically removing existing walls can create the illusion of more room and give you much more workable living space.
Create a Beautiful Bathroom — Today’s busy, stressed out homeowners want maximum relaxation with minimal time and effort. Replacing your seldom-used bathtub with a spacious walk-in shower is an unbeatable upgrade that will always add value, not to mention aesthetic appeal. Extra points if it’s a floor-to-ceiling steam shower for the ultimate spa-like experience.
Cook Up an Island — Ditch the breakfast nook or high-top bar counter and elevate your kitchen by adding an island. It will bring in extra storage and muchneeded counter space, not to mention being the stuff Instagram envy is made of. If a built-in island isn’t in the cards, there are many stylish moveable kitchen islands that can give you the same look and functionality at a fraction of the cost. If you’re not sure an island is the way to go, a portable island can help you decide if you want to follow through with building a permanent one.
Look Under Your Feet — Flooring is an often overlooked aspect of your home that can either detract or add value. If your tile or hardwood floors are still structurally sound but looking a little worse for wear, have them thoroughly cleaned and polished. If your place is still bogged down in wall-to-wall carpet, it’s definitely time to do something about it. If you can’t afford to go all out and replace every room with new flooring, start with largest living area and work your way through the rest of the house.
Get Green — Adding green home features, such as solar panels, super-efficient HVAC systems, or low-flow plumbing instantly increase your home’s value. Many prospective homeowners are looking for green homes and won’t even consider listings that don’t have at least a few green features. Plus, it won’t take long to reap a return on your investment when you see how much you save on utilities.
These are just a few of the upgrades that can add value and beauty to your home. When choosing what home improvements to pursue, adding value is important, but what’s even more important is that the change you make adds to the love and enjoyment of your home.
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Often times along one’s career journey, there is someone who recognizes a special quality in you that you may not have seen in yourself. Such was the case for REALTOR® Kristine Galazka, of Compass in Arlington Heights, Illinois. With a degree in math and a job with a market research company, a friend of Kristine’s who happened to be a real estate professional encouraged her many times to join his team. “I’m never going to do that — it’s just not for me,” Kristine would always say. But in 2015, she finally gave in. “I took the classes and ended up really liking it. I never wanted to be a salesperson but once I got in, I realized it’s not actually sales at all.”
Today, Kristine enjoys working with buyers, sellers, and renters in the Northwest suburbs of Chicago. She considers herself to be more of a partner to her clients, rather than just an agent, and in doing so, she’s never limited to one certain segment of the market. “I’m an equal partner to my clients. I’m here to help them understand every decision and explain how the process works,” Kristine says. “There’s so much that goes into every transaction, but once a client signs a contract with me, they never have to worry about anything else from that point on.” Kristine is perfectly fine with handling all the stressors that come into play, although her positive outlook tends to keeps things from getting too tense. “Buying or selling a house can be stressful for clients. I really welcome the opportunity to find solutions to any challenges that may come up to ease that stress for my clients.”
Valuing quality over quantity allows Kristine to deliver personalized service and attention to every last detail for
Kristine Galazka
every client. “I’ve never been interested in having a ton of clients. I take on just a few at a time so I can give them a more personal touch. That’s so important during what can be such an emotional process.” Kristine is also happy to take over all the work that goes on behind the scenes. From staging photos to contract negotiations — she is there from start to finish, and her clients can rest assured knowing she is on top of every aspect of their transaction. With the high standards she sets for herself, it’s little wonder that she has been able to achieve success in this business. Kristine was named Top Producer in her office for 2021, and noted that 100% of her business stems from referrals and repeat clients. Although honesty and integrity are the main reasons they keep coming back, Kristine’s clients simply love how seamless she makes the process for them.
When she’s not in the office, you might find Kristine getting in a workout at the gym or spending time with friends and family. She especially enjoys traveling and taking weekend trips to the lake with her family. Additionally, Kristine stays active in her community by sponsoring youth baseball and contributing to other organizations whenever opportunities arise.
From the looks of it, it’s hard to determine whether it’s Kristine or her clients who reap the most benefits from working together. Her reward comes from helping her clients find a home they love and can create lasting memories in, while her clients benefit from her expertise and calm manner in tough situations. “That excitement at the end of a transaction is what I love most, but I also love reassuring my clients when it doesn’t work out,” Kristine states. “It’s easy for them to get discouraged along the way, but it always works out in the end. It has to!”
Kristine Galazka Compass | Arlington Heights, Illinois 847.436.3776 | kristine.galazka@compass.com | www.kristinegalazka.com 12
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Productivity boosters — Get more done every day
Maybe you’re just starting out in the real estate industry or your career is already established, but you’ve hit a plateau. Whatever the case may be, it’s always good to step back and re-evaluate your business practices and find ways to improve or increase productivity. Oftentimes it takes stepping out of your comfort zone and going through some challenging growth phases to propel you to the next level in your business. Ever heard the saying, “A ship in the harbor is safe, but that’s not what a ship is built for?” Don’t be afraid to take chances and make changes. Here are some ways you can shake things up and increase your productivity: Build a Team — If you’re an individual agent, ask yourself: are you able to give your clients the very best service by handling every aspect of business by yourself? Sure, you’re an expert at finding the perfect fit for your client and negotiating a deal, but what about marketing, lead generating, or maintaining social media accounts? Each can require quite a bit of time and expertise, now might be a good time to let go and let others use their talents so you can focus on what you do best.
Be the King or Queen of Follow-up — It’s not only critical to follow up with potential clients or industry professionals to expand your database, it’s equally important to keep in touch with the contacts you already have. Reach out to them even if it’s just to say hello and update them on what’s happening in the market. It’s a great way to stay on their radar. If an opportunity arises or a property comes on the market, they’ll think of you first.
Prioritize Your Day — Do you ever feel as though you constantly have your nose to the grindstone only to discover you haven’t really accomplished much? Scheduling time for specific tasks throughout the day is much less daunting and can be extremely beneficial in boosting efficiency. Set aside an hour or two in the morning for returning phone calls and emails, then be done with it. Your next block of time can be dedicated to listing appointments, showings, or meetings with clients. End the day by finishing up paperwork, researching marketing strategies, or
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making your to-do list for the next day. It’s amazing how much can be accomplished when you have a plan and stick to it.
Use Social Media to Your Advantage — With several billion active users on Facebook every month, you simply cannot afford to not utilize it. However, make sure you’re using it efficiently to get the most out of your posts. Posting on certain days of the week — or even specific times of day — can garner more likes and shares. And remember, quality over quantity is what you should aim for when posting. Share things that will be useful to your clients, such as a link to your most recent blog post on how to pack for a move, or photos and information about an upcoming open house.
Further Your Education — Think of your business as a software program that requires updates. Just as technology advances and programs need a little tweaking here and there, your business also needs to evolve with the current market trends and changes in the industry. Participating in continuing education in areas such as negotiating, home inspections, and real estate law ensures your clients peace of mind and keeps you ahead of the competition. Obtaining designations is another way to make yourself stand out in the crowd. Becoming a Certified Relocation Professional makes sense if the area you serve is a haven for retirees or has a large military population. The GREEN Designation is beneficial in places where clients are more environmentally conscious. Network with colleagues to see what trends are on the horizon, then take action to be at the forefront of those changes.
Take a Day Off — It might seem counter-productive to take time off when you’re trying to grow your business, but it can actually be just what you need to achieve success. Time away from work can improve your mental state, performance, and productivity. You also run the risk of eventually burning out when there’s a lack of work-life balance. So make the decision to turn off notifications on your phone, pack a bag, and head out for the weekend to re-energize and get your creativity flowing again.
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Modern email etiquette
for real estate professionals
In today’s tech-savvy landscape, we’re regularly flooded with emails, evites, blasts from social media, and constant newsletter updates. Whether you’re a real estate agent refining your practice, or a loan officer brushing up on the digital basics, how do you stand apart from all that noise in your client’s inbox?
For starters, there are plenty of modern ways to update your email etiquette for the 21st century. From email plug-ins to social media crossovers, take a look below for a few ideas that can revolutionize the way you communicate with your clients via email.
Cater to mobile devices — Studies indicate that nearly 80% of Americans check their phones within 15 minutes of waking up in the morning — though it doesn’t take much research to recognize the prevalence of mobile devices in our lives. In fact, most emails are accessed on the go, using a phone or tablet. With that in mind, it’s essential to tailor your email communications to be viewed and interacted with on a mobile phone. Here’s an idea: style your communications using paragraph breaks and bullet points for utmost readability on limited screen space. Also, keep in mind that graphics or links within your email should be streamlined and optimized for mobile consumption. If you’re not sure how mobilefriendly your emails are, BCC yourself on your next email blast and cross-check your communications using your phone.
Stylize your subject line — Too often, agents and loan officers forget the importance of the subject line and instead focus all their energy on an email’s content. If you’re sending out a promotional email, the subject line is just as important as all the information within. A wellcrafted subject line can entice readers to open your email and (ideally) click-through to your site or social media pages. Inviting subject lines are short, sweet, and use less than 50 characters. Personalizing subject lines also helps, so try adding the name of the email’s recipient. Also, being straightforward about your subject matter is shown to be a plus when it comes to open-rates. When it comes down to it, if you want recipients to read on, you’ll need to make the most of the subject headline. Expand your online presence — There is no
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The best agents and loan officers stay ahead of the curve when it comes to business-boosting tech tools, so keep these tips in mind as you turn your email correspondence into high-class, contemporary communications. shortage of communication channels — text messages, downloadable apps, social media, video chatting, and more. When you reach out to a client or lead through email, think of it as a chance to bolster your other portals. For instance, include clickable badges that allow clients to find you on Instagram, Twitter, Facebook, or LinkedIn. If you include links to any of these pages, or to your site, in your email signature, make sure these are activated hyperlinks, and that they’re streamlined for readability. This makes it easy for recipients to extend their engagement with you and your brand by easily clicking-through to your social media pages, website, or testimonial page.
Utilize email-enhancing add-ons — Just a download away, you can incorporate helpful widgets and add-ons to your email communications, such as spellcheck or a built-in URL shortening feature. There’s even a plug-in that holds onto email for an extra 90 seconds in case you’d like to “unsend” and edit your correspondence. How many times have you sent an email without the attachment included? Or perhaps you’ve messaged the wrong client, or accidentally pressed send just as you spotted typos in your text? These often-free features professionalize your email voice without any added work on your part.
Sure, email is one of the older tech tools in your arsenal, but it’s also one of the most effective. Modernize this workhorse and you’ll be reaping the benefits with just a few keystrokes. The best agents and loan officers stay ahead of the curve when it comes to business-boosting tech tools, so keep these tips in mind as you turn your email correspondence into high-class, contemporary communications.
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Rachel Lange
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There are many pros and cons to consider when joining the family business and often, people take another route before realizing it was the right for them after all. This was the case for Rachel Lange, of Lange Real Estate, in Wichita, Kansas.
Rachel grew up watching her dad find success as a real estate agent and broker as she spent many days tagging along with him to the office or to appointments. However, when it came time to establish her own career, Rachel settled on the field of social services after graduating from Kansas State University. “I did that for a few years and enjoyed it but I always felt like something was missing,” Rachel said. After talking it over with her dad, who is her greatest mentor, she decided to make the change and get licensed. “Life made me find my way back to real estate in a haphazard kind of way. I get to work with my dad and learn from him every day. This is where my calling has always been.”
As a REALTOR® and Team Lead in her office, she serves Wichita and the surrounding suburbs, while focusing on the commercial market, primarily on the development side. “It’s really cool to see real estate from the ground up, so to speak,” she says. Being able to witness an entire concept come to fruition on what was once just a dirt lot gives Rachel an advantage with clients when it comes time to sell or lease the property. “I see it from a number of different angles, so I’m able to bring a more broad perspective to my clients in helping them see what fits them and their specific circumstances best,” says Rachel.
She goes out of her way to ensure the dynamic she has with her team and her clients is that of a strategic partner. “I like to meet clients where they are and get an understanding of where they’re going to help them accomplish their goals,” she explains. “I did social work to be able to help people and I feel like I’m continuing to do that, just in a different space. I get to be creative and innovative
in how we’re able to help our clients, from bringing resources in financing to helping them navigate through any obstacles that come along during the process.”
Rachel prides herself on following the Golden Rule while running her business, always treating others as she would want to be treated. “I don’t want to just make money and leave my clients where they are, but I have to make sure everyone wins in the transaction,” Rachel said. “I received a really good piece of advice that I follow to this day, and that was, ‘always do the right thing and the right response will come from that.’ It’s amazing how that continues to ring true. The market isn’t always hot like it is right now, so I have to make sure that I continue to do the right thing. It always works out in the end.”
And doing the right thing has certainly paid off for Rachel. Over the last few years, she’s been recognized as an Emerging Leader in Kansas, was part of Wichita Business Journal’s 2020 class of 40 Under 40, and also made it to their list of Women Who Lead in Real Estate and Construction. “I’ve also been blessed to be a recipient of the Masters Circle and President’s Award through the REALTORS® of South Central Kansas,” Rachel stated. As far as community involvement goes, Rachel carves out time to serve on the boards of the Salvation Army and Women in Commercial Real Estate, Inc., which provides networking opportunities to women in all aspects of commercial real estate. “I love to give back and be part of lots of different charitable organizations.”
Subsequent plans for Rachel’s business include growing and helping to develop the area across the Wichita region. However, any plans she has for herself also include her team, as they maintain a culture of ‘we’ in their office. That team mentality is one of the aspects she enjoys most. “I also really love that every deal is completely unique, so every day looks different from the last, which really fits my personality. Nothing is ever set in stone as long as I can help my clients be successful in meeting their goals and objectives, no matter what the end game looks like for them.”
Rachel Lange Lange Real Estate | Wichita, Kansas 316.765.5764 | rachell@langere.com | www.langere.com Copyright Featured Agent Magazine
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