FEDERICA GAROFALO
Digital Marketing&Brand Communication
EXPERTISE
WHO I AM
DIGITAL
MARKETING SKILLS
Life lover, writer, creative, curious. Eclectic, dynamic, assertive, passionate about sustainable&active lifestyles and out of the box thinking. I live to experience adventures and meet inspiring people. I love seeing the world with new eyes every day. I graduated in architecture with honorable mention however I do not consider myself just an architect. I do not believe in categories but in soft skills, abilities, empathy, and willpower. I always look through, not just front or back. My favourite colour is green in all shades. My dream home is a tree house. My favourite architect is Nature. I love psychology and having to do with people. I work to guarantee to guests the highest experience, from the first contact to the post stay. I like to work in a respectful and friendly work environment, where sharing constructive thoughts is a daily habit.
EXPERIENCE
Aethos Hotels| November 2023 - ONGOING
Brand Marketing coordinator_100% remote
As Brand Marketing coordinator for Aethos Hotels, I am the right hand of the Marketing VP, working as communication strategist and responsible for the brand image and marketing, through six hotels From social media and marketing operations through adv, google campaigns, social media exposure on every channel, delivery of creative collaterals and campaigns. I am responsible of the monthly brand newsletter and collaborate in the brand magazine project. I oversee the guest journey strategy and gift/e-vouchers delivery. I take care of optimizing communication with guests through every communication channel. I update websites when needed. I make sure that teams on site are aligned with brand standards.
Aethos Hotels| November 2022 – November 2023
Marketing coordinator Aethos Monterosa_ 80% remote
As marketing coordinator for Monterosa I worked to push the destination at local, national and international level through digital adv, influencer marketing, events and dedicated campaigns. I coordinated strategies and operations with an international team on daily basis.
campZero Active Luxury Resort Champoluc | May 2018 - October 2022
Front Office agent; Groups reservation manager; marketing coordinator
Reception and front office duties to guarantee guests the top experience, from pre to post stay. Overseeing OTAs, booking engine and website maintenance. In charge of hotel photo/video shooting and social media posting. Referent person for press and communication agencies, supervising reports and marketing campaigns.
Rifugio Quintino Sella al Felik | Summer Seasons 2016 and 2017
Front Office Agent – Guest relations and support – Main Hut Duties
One of the best and life changing experiences of my life! This mountain hut is sited at 3565m on the Monterosa Glacier. I learned what it takes to run a hut sited “off the grid”, to take reservations, welcome guests and make them to feel comfortable in a cold/hostile environment, and doing all sort of necessary hut duties. I learned to work in team, empathize with colleagues by taking on different roles in different situations and to optimize resources at best.
LANGUAGES
ITALIAN
Mother-tongue
ENGLISH - C2
Professional user
SPANISH - B2
Independentuser
FRENCH - A1
Basicuser
EDUCATION
MASTER - STORYTELLING: TECNICHE DI BRANDING E MARKETING NARRATIVO 3.0
Sole24ore Business School
From October to December 2017
MA IN ARCHITECTURE, URBANISM AND BUILDING SCIENCES
LIFEGATE S.p.a. _Milan| 2015 - 2018
Freelance Writer
I write articles with photo gallery on selected themes about sustainable design or innovative technologies that contribute to make the world a more sustainable place.
INHABITAT_San Francisco | APRIL 2016 - Milan Design week
Reporter, Social media team
Working remotely from Milan. Attending press events and reporting highlights with pictures and articles about green design at Salone Internazionale del Mobile and Fuorisalone 2016 and 2015
CONSORZIO TURISTICO VAL D'AYAS_Ayas | OCTOBER 2015 - JUNE 2016
Programme Assistant
Developing plans and strategies to enhance touristic promotion of the alpine location Val d'Ayas. Working out research projects to enhance local communities.
THE HUMANITARIAN CENTER_Cambridge | SEPT 2014 - MARCH 2015
Office&Team Administrator
This role entailed capacities to deal with a different range of tasks from easy practical daily duties of good housekeeping to office organization of the work environment and personnel, to communication with members and management of payments, invoices and accounts. I contributed to the drafting of the office strategy and vision, recruiting volunteers to fill the organisational structure gaps at best and engaging actively with members.
e-LUMINATE FOUNDATION_Cambridge | FROM SEPT 2014 - MARCH 2015
Sustainability&Global Development Officer
9/10 with honourable mention
BA IN ARCHITECTURE
Politecnico di Milano, IT - Sept 2009
TUDelft, NL - Nov 2013 110/110
Developing ideas to support a global perspective for the e-Luminate Festival 2015, reflecting ideals of the UN Year of Light and the Sustainable Development Goals. The main project was to research on the impact of light based technologies on the quality of life in developing countries and to raise people appreciation and awareness on behaviours in the use of resources. This research was further implemented as a sustainability strategy in the Cambridge light art festival, through a creative communication work based on evidence, visuals and interaction with the users.
A LITTLE ABOUT ME . I LOVE…
�� Travelling. Travelled (backpacking!) to most EU countries, Messico, New Zealand, Nepal, Argentina, Ecuador. I wish to discover every place on earth, especially in nature. I lived in the Netherlands for 3 years, while completing my master’s degree. I transformed my mentality with their groundbreaking and assertive culture.
���� Sports and active life. Running, swimming, hiking, thai boxe, yoga, mountaineering, skiing. I played ultimate frisbee in a team for 1 year, loved it. Horse riding in the wild.
⛰Living in a tiny mountain village and have the possibility to keep an eye on the world for my job. This is essential to be constantly inspired and feel connected and alive.
�� Sustainable brands and implementing sustainable strategies. Living sustainably!
�� The profile of the mountains at dusk. Swimming in mountain lakes.
♟️I am a strategic thinker. I love strategy and see it in action. I need to work with people and make the most out of a team. I love playing as form of team bonding.
�� More about me here ���� https://linktr.ee/feddygarofalo
Frazione Tollegnaz 44
Challand Saint Anselme, 11020, AO, Italy
Email: garofalo.federica@gmail.com
Phone: + 39 3482407898