FE D E RIC A G AROFAL O Digital Marketing, Brand Communication and Back-Office Operations Strategist
DIGITAL MARKETING ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪
Development of the campZero Marketing Strategy through different communication channels: social media, Newsletters, Guest Relations, OTA, Press Maintenance, updating and optimization of the official website, including booking engine and OTAs Visuals and Copywriting content management and production of the different channels Digital marketing planning and implementation of campaigns aimed to brand awareness, funnel, and website traffic to increase revenue Coordination with external agencies of Search marketing, Display marketing, Retargeting, Social Media marketing e Mobile marketing. Development of SEO strategies. Analysis of performances Creation and implementation of Newsletters through CRM systems Webmaster referent for all website modifications Meta business suite set up and maintenance Google business set up and maintenance Campaigns creation and coordination (Meta, Google, TripAdvisor) Marketing strategy budget allocation
BRAND COMMUNICATION ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪
Creation and implementation of Brand Image – goals, visuals, tone of voice, copywriting of external and internal communication Internal Events coordination and set up Coordination of Communication for Sponsor events (Jeep, Lexus, Montura, Grivel) Communication Referent for external brands events (Ferno, Nike, Lindt, etc) Social media event set up and promo – coordination with brands for co-posting Graphic design of leaflets and social covers, posts, stories – coordination/cooperation with brands Development of the brand press kit and business presentation Referent contact person for journalists and press
BACK-OFFICE OPERATIONS ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪
Packages creation and set up on website and booking engine Selling and revenue strategies to increase direct revenue and low OTA commissions Upselling strategies: targeted communication with guests through CRO (pre-on and post stay) Implementation of digital systems for efficient and strategic communication with guests (Re:Guest) Implementation of new digital systems for efficient selling/buying (Blastness /Fox) Curation of new payment gateway and implementation in the official booking engine Creation and Implementation of new rooms typologies Coordination of the operations for integration between new systems: Blastness in Protel, website, booking engine and Re:Guest In room communication though Procentric presentation: creation and set up
CONTACTS
Frazione Tollegnaz 44 Challand Saint Anselme, 11020, AO, Italy
Email: garofalo.federica@gmail.com Phone: + 39 3482407898 Skype: extrafeddy