● PIKETOBERFEST - PIKE & ROSE ● NIGHT MARKET - WESTPOST ● TRICK-OR-TREATING - BETHESDA ROW, PIKE & ROSE, & VILLAGE AT SHIRLINGTON UPCOMING
● BONDVET GRAND OPENING - BETHESDA ROW - 11/22
● PIKE CENTRAL THANKSGIVING MARKET - PIKE & ROSE - 11/22
● WORLD CUP WATCH PARTY - WESTPOST - 11/25
● LIGHT UP THE VILLAGE - VILLAGE AT SHIRLINGTON - 12/1 ● ARTHRITIS FOUNDATION JINGLE BELL RUN - WESTPOST - 12/3 ● HOLIDAY OPEN HOUSE - CONGRESSIONAL PLAZA - 12/3 & 12/4 ● LULULEMON THRIVING IN THE HOLIDAY SEASON - BETHESDA ROW - 12/4 ● POOCH PORTRAITS - PIKE & ROSE - 12/4
● MAHJONG LESSONS AT SPARROW ROOM - WESTPOST - 12/7 & 12/21
● CHARCUTERIE WORKSHOP AT CANOPY - PIKE & ROSE - 12/10
● PALETTE 22 ART & SIP WINTER AURORA BOREALIS - VILLAGE AT SHIRLINGTON - 12/12
● CHANUKAH ON ICE -WESTPOST - 12/15
● MENORAH LIGHTING - BETHESDA ROW - 12/18
December
SONDER/SWAY GIFT EDIT IS HERE!
RECAP
2022
2023 EVENTS FALL EVENT
WINTER EVENTS
sonder/sway gift guide
The sonder/sway Gift Edit is here!
This years Edit features 11 articles and 92 products from 56 unique brands. The Gift Guide Edit was emailed to over 56k subscribers and will be shared again in December.
NEW! This year, the Edit features a number of interactive elements, including a curated holiday Spotify playlist and clickable Reels and TikToks for select products.
The Edit will also be used for paid and organic social content, where readers can enter for a chance to win a curated experience which includes a night stay at the Canopy by Hilton. Contest entry form and details are inside!
Thank you to those that participated and provided our team with items to be included. To share that you have been featured, we have included our sonder/sway marketing kit with social assets you can post on your channels.
2023 Events You may be thinking ahead to your 2023 plans. When comes to events, Federal Realty is ready to partner with you. From festivals to microevents and everything in between, our team can provide: ● event equipment ○ stages, tables, chairs, tents, rentals ● marketing and PR support ○ email, social media, local media ● logistical and planning support ○ licensing, permits, setup ● operational and janitorial support ○ electrical, porters, security Email dcmetromarketing@federalrealty.com
Fall Event Recap
Piketoberfest | Pike & Rose - 10/2
● Over 4,500 people attended in its first year since 2019.
● Thank you to all the neighborhood merchants who participated.
● Media mention: Washington Post: The Best things to do in the DC area the week of Sept 20-October 5
Night Market | Westpost - 10/15
● Raised money and awareness for Chefs Stopping AAPI Hate in partnership with Tim Ma, the organization's co-founder.
● Media Mention: An Asian Night Market With Top DC-Area Chefs Is Coming to Arlington
● $6,910 raised for Manna Food Center and $2,045 raised for the Arlington Food Assistance Center.
● Over 60 merchants participated in total.
Trick-Or-Treating | Bethesda Row 10/26, Village at Shirlington 10/29 and Pike & Rose 10/30
Upcoming Events
BondVet Grand Opening| Bethesda Row
November 22nd
Bethesda Row’s newest tenant, BondVet, is hosting their Grand Opening celebration and welcoming the neighborhood to swing by, meet their team, and grab some free swag. The new BondVet animal hospital and vet clinic is located at 7025 Arlington Rd.
BondVet Bethesda
Pike Central Thanksgiving Market | Pike & Rose
November 22nd | 10 AM - 2 PM
Pike Central Farm Market will hold its annual special Thanksgiving Market. Customers will be able to pick up turkeys, pies, breads, desserts, produce, pickles and more. Vendors will be there so you can do your last minute shopping too! Visit www.centralfarmmarkets.com
Upcoming Events
World Cup Watch Party | Westpost
November 25th
Soccer returns to the international spotlight for the 2022 World Cup. Fans will rally behind Team USA as they take on a competitive field, including a marquee match against England on Black Friday at 2 PM. Catch all the action at Westpost.
Light Up The Village | Village at Shirlington
December 1st | 6 - 8:30 PM
The annual tree lighting celebration returns to the Village with holiday inspired performances, activities, and even an appearance from Santa himself! The roads will be closed and merchants are encouraged to participate with holiday promotions, grab and go treats or offers, and having Sip & Stroll ready at your restaurant.
Eventbrite | Facebook Event
Upcoming Events
Arthritis Jingle Bell Run | Westpost
December 3rd | 8 - 10 AM
Help keep the tradition going strong by jingling with your family and friends at the Arthritis Foundation's 2022 Jingle Bell Run. The run will take place on S Joyce St and Army Navy Drive with pre and post run activities on the plaza.
Jingle Bell Registration Page
Holiday Open House | Congressional Plaza
December 3rd and 4th | 12 - 4 PM
Santa is coming to town for family photos and to spread holiday cheer to all the shoppers. Merchants are encouraged to have lunch and menu items special, promote holiday sales and offers, or activate their brand in a unique way. Tickets are required for photos with Santa and pet photos will be allowed from 2-4 pm on 12/4.
Photos With Santa Registration | Facebook Page
lululemon Thriving
the
4th | 8 - 10 AM Join Alyssia Graves (BoomBox) and Jill Washecka for workout tips and a conversation about how you can stay well and THRIVE during the holiday season. Stay for a private shop event with refreshments from Puree and a donation based raffle. Eventbrite Page
In
Holiday Season | Bethesda Row December
Pooch Portraits| Pike & Rose December 4th | 10 AM - 1 PM Get your holiday pup pictures! FREE Pooch Portraits for the first 150 attendees! Photos will take place in Grand Park Plaza, located right off Grand Park Avenue and in front of City Perch and iPic Theaters. Facebook Event
Upcoming Events
Upcoming Events
Beginner Mahjong Lessons at Sparrow Room | Westpost
December 7th & 21st | starting at 6 PM
Become an expert in reading minds and faces using more than 100 tiles based on Chinese characters and symbols. Our lesson begins 20 mins after the doors open, then we will go in to open play. Enjoy some cocktails and make new friends. We will be following the Chinese International Rules, but don’t worry, no experiences is required to participate.
Mahjong Event Page
Cheese & Charcuterie Workshop at Canopy | Pike & Rose
December 10th | 12 - 1 PM
The event will include a step by step demonstration on how to build your own charcuterie box, led by Julia of Charcuterie. Class includes everything needed for your take home charcuterie box as well as bottomless mimosas!
Eventbrite Page
Upcoming Events
Palette 22 Art & Sip Aurora Borealis| Village at Shirlington
December 12th | 7 - 9 PM
The monthly series returns to start the season with a magical ultra violet art art class with resident artist Mirela. The 2 hour class includes supplies, food and drinks. Reservations are required and can be purchased through Eventbrite.
Eventbrite Page
Chanukah On Ice | Westpost
December 15th | 5:30 - 7:30 PM
In partnership with the Chabad Lubavitch of Alexandria-Arlington County, celebrate Chanukah at Westpost and attend Chanukah on Ice! Learn more on the Eventbrite and Facebook pages below.
Eventbrite Page | Facebook Page
Upcoming Events
Menorah Lighting | Bethesda Row
December 18th | 5-7 PM
Join us as we celebrate the Jewish holiday of Chanukah with Chabad of Bethesda and light up the menorah on the first night of the Festival of Lights. Enjoy our annual menorah lighting on Bethesda Lane, plus live music and entertainment, food and drink, giveaways and fun for the whole family.
Chabad of Bethesda
Thank You.
