Q4|2024
Marketing QuarterlyReport
TableofContents
2024MarketingContentCalendar
ExecutiveSummary
● DCMetroOverviewPage4
● Q4DCMetroPages4-18
● FloridaOverviewPage23
● Q4FloridaPages24-34
DCMETRO
ExecutiveSummary
Portfolio:BethesdaRow,CongressionalPlaza,Federal Plaza,MontroseCrossing,Pike&Rose,VillageAt Shirlington,Westpost,Wildwood
KeyInsights
● HighestdwelltimesareTheVillageatShirlington,81minsand Pike&Rose,80mins
8.3M Visits
+1.2% VisitsYoY
+1.0%
TTMYoYSales
Total -3.2%
TTMYoYSales
FullServiceRestaurant
+0.8% TTMYoYSales SoftGoodApparel +27% TTMYoYSales Fitness
SeefullQ4SalesandVisitsreports
● GreatestincreaseinvisitswasatFederalPlaza,wheretraffic increase15.2%YoY(Kura&Torchy’sOpening)
● 3.3MImpressionsAdforDCMetroonMoCoShow
● HealthandWellnessdrivingYoYsalesgrowthatCongressional Plaza(13%),Pike&Rose(29%)andWildwood(37%)YoY
● Interestinco-workingspacescontinuetogrowatPike&Roses Industrious,up24%YoY
Q4Overview-DCMetro
89 Events,Activationsand Pop-Ups
212 PiecesofMediaCoverage
79,698
DCMetroEmailSubscribers 1%decreasefromQ3
91,655 SocialFollowers 18%IncreasefromQ3
47%
B2BLeasingEblast OpenRateAverage
Press& Announcements
TOPPRESSSTORIES&ANNOUNCEMENTS
● Fox5DC
Sonder/SwayPresentsHolidayGifts
Ft.BethesdaRow,Wildwood,Pike&Rose-L.L.Bean,Indigo Octopus,Madewell,Sephora,SurlaTable,JenniKayne,ANINE BING,Vuori,WestElm,Balducci’s,Serena&Lily
● MoCoShow
Pike&RosetoHosta‘SantaCrawl’onDecember14
Ft:Pike&Rose-PIKEtoberfest
● WUSA-TVCh.9
ShoptoSupporttheAnchorFundonNovember12
Ft:BethesdaRow-JenniKayne
● NBCScene,ThingsToDo
Ft:WestpostIceRink
● WheretoEat,Shop&PlayinBethesda
Ft.BethesdaRowandPike&Rose
Flight3Media Recap
Clickhereforthefullcampaignreport.
*CPMreports“costperthousandimpressions”.Flight1doesnothaveabenchmarkasCPMsvaryacrosschannels.
**CPCreports“costperclick”.BenchmarksvaryacrossindustrybuttheFacebooks’saverageCPCis$1.72.
HolidayMarketingCampaign: 10/1-
12/31
“Here,
it’syourroutine, reimagined.”
Ourbrandcampaignstartedwithanideathat cometolifethroughdesign,advertising, propertysignage,emailmarketing,andsocial media.
TheHolidayseasonaleditionofourproperty signagehasbeeninstalledleaningintothecozy vibesofFall. ThemediawillincludeupdatedAdvertising, In-AppDisplayandSocialaswellaspromotionin localonlinenewsplacementsMoCoShow, MoCo360,andARLnow.
Q4Signage
RailsatBethesdaRow
EvereveBarricade
Maddie&Eddie’s
Events&Activations
BethesdaRow|ShopfortheCause
10/13,10/28,10/30,11/12
ShopfortheCausetogeneratemeaningfultrafficandsalestoour tenantpartnersbyworkingwithregionalinfluencers/socialitesand localcharitiestohostaprivateshoppingexperience.Theevents generatedatotalof$37,404insalesandacombinedreachof 1,363,495.
BethesdaRow|TrickorTreat 10/31
TheannualTrickorTreateventatBethesdaRowincreased centertrafficandcontinuedthecommunitiestraditionofhosting on10/30.Thisyear,wesoldticketsandreceived$1,598.59in saleswith557ticketssold.Theeventcontinuestobringthe communitytogetherandprovidesthetenantsanopportunityto capturenewcustomers.
Events&Activations
CongressionalPlaza&Wildwood|
PhotoswithSanta 11/24,12/1,12/8,12/15
TheeventhostedfourconsecutivePhotoswithSanta, alternatinglocationsweekly.TheeventpartneredwithThe FreshMarket,CartoonCutsandBalducci’s.Over344families purchasedticketsandgenerated$1,082intotalticketsales.
Pike&Rose|SantaCrawl
12/14
Pike&Rosehostedafuneventthatbringstypicalcityeventsintothe suburbsinpartnershipwithBarRestaurants.Thepopulareventsaw 300attendeesandgenerated$1,726inticketsales.Acrossall channelsandpartnerpages,thetotalreachwas289,638.
LookingAhead
Events
● BROW:BEWellSeries
● PR:PIKEkids
Media:BethesdaMagazine100%FederalRealtyListColumn
ButterYellow
Fox5GoodDayDC,Sonder/SwayGiftEdit
SonderSway:S/STrends,VBITGirlBlog
SocialMedia:Launchednewinfluencerseries
LeasingEblasts
392
Mid-AtlanticBrokers
Subscribers
Avg.OpenRate
Avg.ClickThroughRate
39%decreasefromQ3
7%increaseYoY
October
ProvidencePlacerebrand
64%OR,11%CTR
November
KuraatFederalPlaza 61%OR,7%CTR
December
Chesterbrook2025
63%OR,8%CTR
MerchantCommunications
1,204 MerchantSubscribers
Avg.ClickThroughRate
8%increasefromQ3 150%increaseYoY
Aspartofour2024strategy,we'reintensifyingcollaborationwithourproperty teamstostayupdated.Ourmarketingteamisnowmoreactiveon-site,rotating bi-weeklybetweenourMarylandandVirginiaproperties.Duringthesevisits, we'reprovidingrequestedsupporttotenants,conductingroundswithalltenants, andverifyingourcontactinformationforeachlocation
October
MerchantEblastCommunication MarketingInitiativesDeck
November
MerchantEblastCommunication MarketingInitiativesDeck
December
MerchantEblastCommunication MarketingInitiativesDeck
TheGiftEditeditionofSonder/Swayfeaturedanarticletitled“TheList”themedaroundluxury itemsthatwouldmakethebestgiftforanyone,includingyourself!MerchantsincludedIndigo Octopus(BROW),Room&Board(BROW),Serena&Lily(BROW),Pampillonia(BROW),LensCrafters (BROW)Sephora(BROW)AppalachianSprings(CPlaza)andAnineBing(BROW).
Laurel Shopping Center
TheSocialMediateamworkedwithastrong teamofinfluencersinQ4.Increasingprofile activitywithcommentsandshares.
Theshoppingcenter’spostsinthelast90 daysreceivedasubstantialnumberoflikes, comments,andshares.Postshavebeenwell receivedbyfollowersandtwo-way engagementhavebeenhigh.
Wecontinuetoseekopportunitiestoengage withourtenantsandthecommunityvia events/activationsandlarge-scaleart projectsanduniquepublicrelations opportunities.
ClickhereforthefullQ4report.
Collaboratedwith@joyraftdcto promoteLaurel’sHouseofHorror’s 10thanniversary.Thecollabreels generatedatotalof232k+views, 10.9Klikes,31comments,and18.5K shares.
ShopsatPembroke Gardens
CocoWalk
ExecutiveSummary
Portfolio:CocoWalk(CCW)andShopsatPembrokeGardens(SPG) +13%
KeyInsights
+27%
CCWDatabaseincreasefrom 2023 +37%
CCWInstagramfollower Increasefrom2023 +170.8%
CCWsocialmediaimpression increaseYOY +79
CCWtenantfocused activations
SPGDatabaseincreasefrom 2023 +52%
SPGInstagramfollower increasefrom2023 +228.1%
SPGsocialmediaimpression increaseYOY +60
SPGtenantfocusedactivations
● CocoWalkandShopsatPembrokeGardenswereable toorganicallyincreasetheirsocialfootprintandemail database
○ SPGhostedthreeinstallationsthroughouttheyear, generatingsignificantUGCanddrawingattentionto ourInstagram.Theseinstallationsgarneredmillions oforganicviewsasinfluencerssharedtheir experiencesindependently.
○ Influencershelpedtogenerate1.3M+impressionson bothCocowalkandPembrokeGarden’sInstagram
Q4Overview-Florida
52 +18.2%YoY Events,Activationsand Pop-Ups
62 +121%YoY PiecesofMediaCoverage
18,563 +8.5%YoY FLEmailSubscribers
54,286 +181%YoY SocialFollowers
2.49M
UVM
vsQ3
Totalarticles:Listofonlinemediahostingyourpressrelease
TotalEngagement:Numberoftimesalinkwasshared,commentedonorliked onsocialmedianetworkstrackedbyMuckRack.
UVM:Thesumofuniquedevicesvisitingthispublication'sdomaininamonth.
PressAcrossOurPlatforms
Tomaximizeonpressannouncementsandcreatesynergyinourcampaignsandmessaging,we’veimplemented ghoststoriesonMetaandpressmentionsinournewsletters.
Ghoststoriesactas advertisementsonMeta (Instagram&Facebook),via stories. Tothecustomer,theselooklike they’vebeenpublishedbythe publication,buttheyarecoming fromCocoWalkandallowusto trackwhointeractswiththese. TheseMetricswillbeavailablein Q1.
Q4OrganicandBoostedSocial
COCOWALK
$10,128.57 Investment
vsQ3
24,044
TotalFollowers +3%vsQ3
2,146,886 Impressions +39.9%vsQ3 10,197 SocialEngagements
.4%
1,301 impressions, 1,410 engagements, and a 3% engagement rate.
PEMBROKE
TopOverallPosts
This campaign generated over 1,608 impressions and 309 engagements, achieving a 2.6% engagement rate.
Our Fall Installation garnered significant organic interest, with influencers like @TodoWithKidsBroward achieving 12,145 views and 251 engagements, and @MsSoFlo reaching 23,252 views and 1,324 engagements. The Fall Taste of the Gardens event was another standout moment, receiving excellent feedback from attendees.
$10,897.6
29,442 TotalFollowers
vsQ3
2,516,099 Impressions
vsQ3
24,705 SocialEngagements
vsQ3
vsQ3
Q4WinterMarketingCampaign
Q4CocoWalkSignage
14
6,709
Keytakeaways:InQ3wesaw28hardbounces andinQ4we'reseeing68hardbounces(this couldbebecauseofGoogleremovinggmail accountsthathavenotbeeninuseorlogged intooverthelast2years).Wewillbecleaning uptheemaillistfor2025.
Keytakeaways: This quarter, we saw 99 hard bounces (this could be because of Googleremovinggmailaccountsthathave notbeeninuseorloggedintooverthelast2 years).Wewillbecleaninguptheemaillist for2025.
Events&Activations
CocoWalk|WineTastingontheCocoWalkRooftop
Wednesday,November6th,2024
● CocoWalkhostedaWineTastingeventwithEva. 50%ofattendeespaidtoattendandtheother50%we’reVIPindustry professionalstoensureamixedaudienceofstrongleads.
● PartnershipswithEvaandPalmCreative
● 37attendees
● 18newemailswereaddedtotheCocoWalkdatabase
● CompleteRecaplinkedHERE
Events&Activations
CocoWalk|WickedPaintNightinthePlaza Wednesday,November21st,2024
● CocoWalkhostedapaintnightintheplazatocelebratethereleaseofthemovieWicked.Guestswereleadbyanart instructorwhoshowedthemhowtopaintsideprofilesofthetwoleadactresses.
● PartnershipswithPaintTheTown,Narbona,andCinepolis
● 46attendees
● 30newemailswereaddedtotheCocoWalkdatabase
● CompleteRecaplinkedHERE
Events&Activations
Pembroke|SpendYourSeasonintheGardens
● WeestablishedfourSantaactivativationstoengagewiththecommunity,buildtenantpartnerships,andestablishShopsat PembrokeGardensasafamilyfriendlydestination.
● WetiedkidsfocusedactivationsintoourPembrokeKIDScampaign.
● December7th-Brimstone’sBreakfastwithSanta|December14th-ThePub’sPupPortraitswithSanta|December15thKendraScott’sHolidayCelebration|December17th-BarnesandNobleStorytimewithSanta
● Over400totalattendees
● CompleteRecapHERE
Q4-TheCocoWalkRooftop
OurStrategicApproach
● InQ4,wecontinuedusingalookalike audienceonMetafromourdatabase toidentifyleadsforrooftop advertisement.
● Werestructuredoutpricingfor smoothercommunicationwithleads
○ $5,000forfourhours
○ $2,500fortwohours
LookingAhead
● Weare developinga restaurantrate cardforour tenantsfor smoother communication withtenants whenthey requesttorent therooftop.
7 Rooftop Tours
74 Leads acquiredvia MetaLeads
1 Executeddealfor November2024 1 Executeddealfor January2025 1 DealNegotiation for2025
● Wearecreating anoperational proposalof necessary equipmentfor moreefficient rooftoprentals.
Appendix
Sonder/Sway
October
MarylandEblast:12%OR|0.4%CTR
VirginiaEblast:11%OR|0.2%CTR
NATIONAL DESSERT MONTH: Laduree (BR), Sunday Morning Bakehouse (PR), Matchbox (BR)
NO FUSS ORGANIZING: The Container Store (CP)
10 WAYS TO PREPARE FOR A HOLIDAY SOIREE: Summer House (PR), FALL DENIM TRENDS: Anthropologie (BROW), Gap (PR), South Moon Under (WW), Jenni Kayne (BROW), Indigo Octopus (WW), Reformation (BR), Veronica Beard (BR), Belina Boutique (WW), Madewell (BR), Anine Bing (BR), Wylie Grey (BR) FALL CANDLE
ROUNDUP: T.J. Maxx (WP), Le Village Marche (VAS), Target (WP), Ulta Beauty (CP)
November
MarylandEblast:13%OR|1.3%CTR
FILL THEIR CUP: Williams Sonoma (BR), The Container Store (CP), Anthropologie (BR), West Elm (PR), Red Orchard (WW), Hallmark Shop (CP), World Market (FP), Sur La Table (PR)
HOUSE TO HOME: The Container Store (CP), Target (WP), West Elm (PR), T.J. Maxx (WP), World Market (FP), Anthropologie (BR), Red Orchard (WW)
BRIGHT LIGHTS: Serena & Lily (BR), West Elm (PR), Anthropologie (BR), Bluemercury (BR/PR)
BURGUNDY CHARM: Evereve (BR), Anthropologie (BR), H&M(PR), J. Crew (CP), Lands’ End (CP), L.L. Bean (PR), Sassanova (BR)
December
MarylandEblast:13%OR|0.3%CTR
WHAT SHE SAID: Serena & Lily (BR)
RECIPE CARD GIFTING GUIDE: Anthropologie (BR), PAper Source (BR), Sur La Table (BR)
WELL HEEL’D: H&M(PR), Scout and Polly’s (PR), Reformation (BR), Rails (BR), Veronica Beard (BR), Madewell (BR), Anthropologie (BR)
THE LIST: Room& Board (BR), Anine Bing (BR), Pampillonia (BR), LenseCrafters (PR), Appalachian Spring (CP), Serena & Lily (BR), Indigo Octopus (WW), Sephora (PR)
BethesdaRow
Events&Activations
ShopfortheCause(10/13,10/28,10/30,11/12,11/18)
TrickorTreat(10/30)
MejuriPrivateEvent(10/30)
WESBandPerformance(12/13)
Lululemon5K(12/14)
SocialNumbers
InstagramFollowers:8.6K+
FacebookLikes:6,600
FacebookRating:4.6
Openings
Eblast(Subscribers:8,696)
OctoberA(10/4&10/6)
● MarineLayer,Faherty,JenniKayne,WylieGrey
● 0.5%CTR|48%OR
OctoberB(10/16&10/18)
● GeorgetownCupcakes,LandmarkMovieTheatre,TrickorTreat, MadisonReed
● 1.0%CTR|38%OR
NovemberA(11/2&11/4)
● Giant,Levain,Williams-Sonoma,J.McLaughlin
● 0.8%CTR|43%OR
NovemberB(11/18&11/20)
● PampilloniaJewelers,PokeDojo,WileyGrey,BethesdaBagel
● 0.8%CTR|35%OR
DecemberA(12/3&12/5)
● Framebridge,Neuhaus,KendraScott,Maman,Serena&Lily
● 0.6%CTR|36%OR
DecemberB(12/16&12/18)
● MamaLucia,SpanishDiner,SaltLine,Laduree
● 0.5%CTR|38.6%OR
CongressionalPlaza
Events&Activations
Barnes&NobleInaGarden(12/9)
PhotoswithSanta(12/1,12/15)
SocialNumbers
InstagramFollowers:1.2K
FacebookLikes:3.8K
FacebookRating:4.2
Openings
Eblast(Subscribers:13,412)
OctoberA(10/2&10/4)
● Athleta,Orangetheory,PureBarre,CorePowerYoga
● 0.2%CTR|35%OR
NovemberA(11/14&11/16)
● TheFreshMarket,FairytaleBrides,Starbucks,Banana LeavesCafe
● 0.6%CTR|33%OR
DecemberA(12/3&12/5)
● ShoeFly,J.Crew,AppalachianSpring
● 0.4%CTR|35.8%OR
PhotoswithSanta(9/19&9/20)
● FTPhotoswithSanta
● 1%CTR|32%OR
Pike&Rose
Events&Activations
SummerHouseHashanahDining(10/2,10/3)
PIKEtoberfest(10/6)
BarkSocialThirdThursday(10/17)
BarkSocialLoveMusic(10/19)
BarkSocialTieDyeParty(10/26)
BarkSocialTriviaTuesdays
HelloBettyLiveMusicSaturdaysandFridays
PikeFarmersMarket
SurLaTableCookingClasses
IPICThanksgiving(11/28)
PinstripesTurkeyCrafts(11/2)
PinstripesTurkeyBowl(11/1-11/27)
SurLaTable-WinterCookingSeries
BrunchatCityPerch
PinstripesBrunchwithSanta(12/14)
SantaCrawl(12/14)
SummerHousePJBrunch
SocialNumbers
InstagramFollowers:14.8K
FacebookLikes:13.4K
FacebookRating:3.6
Eblast(Subscribers:32,829)
OctoberA(10/3&10/5)
● Sweetgreen,Bibibop,&Pizza,SouthBlock,
● 0.3%CTR,34%OR
OctoberB(10/15&10/18)
● Escapology,IPIC,SurLaTable
● 0.4%CTR|33%OR
NovemberA(11/5&11/7)
● SummerHouse,Drybar,Gap,Bluemercury
● 0.5%CTR|36%OR
NovemberB(11/19&11/21)
● SundayMorningBakehouse,WileyGrey,MelinaGreek, Scout&Molly’s,
● 0.5%CTR|32%OR
DecemberA(12/5&12/6)
● REI,Sephora,FogodeChao,MirageNails
● 0.5%CTR|34%OR
DecemberB(12/17&12/19)
● Julii,CommonwealthIndian,SummerHouse,Caruso’s Grocery,CityPerch
● 0.5%CTR|33%OR
SantaCrawl(10/4)
● Ft.SantaCrawl
● 0.7%CTR|33%OR
Wildwood
Events&Activations
PhotoswithSanta(11/24,12/8)
SocialNumbers
InstagramFollowers:1.3K
FacebookLikes:1.3K
FacebookRating:3.6
Openings
Eblast(Subscribers:2,844)
OctoberA(10/3&10/5)
● Starbucks,SouthMoonUnder,IndigoOctopus,YvesDelorme
● 0.6%CTR|44%OR
NovemberA(11/5&11/7)
● RedOrchard,PiccoliPiatti,EvalashandNailLounge,FlexAllDay
● 1%CTR|41%OR
DecemberA(12/4&12/6)
● BelinaBoutique,Balducci’s,SecreteFineJewelry,Bluemercury
● 0.5%CTR|39%OR
PhotoswithSanta(9/27)
● Ft.PhotoswithSanta
● 1.3%CTR|47%OR
VillageatShirlington
Events&Activations
TrickorTreat(10/26)
LightUpTheVillage(12/5)
Openings
SocialNumbers
InstagramFollowers:6,9K
FacebookLikes:9.9K
FacebookRating:4.6
Eblast(Subscribers:6,670)
OctoberB(10/14&10/16)
● Ft:Palette22,TrickorTreat,AMCTheatre,Peet’sCoffee
● 1.4%CTR|41%OR
HalloweenWeekend(10/16&10/18)
● Ft:TrickorTreat
● 2%CTR|40%OR
NovemberB(11/21&11/23)
● Ft:OurMoonEugenia,DianaNails,MassageOver,Dogma Bakery,LightUptheVillage
● 0.8%CTR|38%OR
LightUpTheVillage(12/2&12/4)
● Ft.LightUpTheVillage
● 1.7%CTR|38%OR
DecemberA(12/6&12/8)
● Ft:One,Two,Kangaroo,LeVillageMarche,DiamentJewelry, SamuelBeckett’s,LightUpTheVillage
● 0.3%CTR|38%OR
Westpost
Events&Activations
FallMovieSeries(10/2,10/9)
MakersMarket(10/6)
IceRink(11/1)
JingleBellRun(12/4)
SocialNumbers
InstagramFollowers:3.2K
FacebookLikes:6,.7K
FacebookRating:4.3
Eblast(Subscribers:22,010)
OctoberA(10/3&10/5)
● Ft.Banditos,OriginCoffeeLab,Mimi’sHandmadeIceCream, SmoothieKing,MakersMarket
● 0.1%CTR|27%OR
OctoberB(10/6&10/18)
● NighthawkBrewery,SurLaTable,MetropolitanNailBar,Ulta
● 0.2%CTR|32%OR
NovemberA(11/4&11/6)
● IceRink,VirginiaABC,CrystalFramingGallery,HarrisTeeter
● 0.2%CTR|32%OR
NovemberB(11/19&11/21)
● LuckyDanger,LebaneseTaverna,BasicBurger
● 0.2%CTR|26%OR
DecemberA(12/3&12/5)
● Ft.IceRink,Mimi’sHandmadeIceCream,ExpressJewelers, Loft,Bees&Tea
● 0.2%CTR|26%OR
DecemberB(12/17&12/19)
● Ft.RoadRunnerSports,ClubPilates,ElementsMassage,F45
● 0.07%CTR|28%OR
CocoWalk
Events&Activations
FPMovement:
October5RunDay
October12MatClass
October19MatClass
October27MatClass
November9RunDay
November16MatClass
November24MatClass
November30MatClass
December14RunDay
December22MatClass
December28MatClass
INFINITY:
November3rd-FitnessClassintheplaza
November30th-FitnessClassintheplaza
November6th-EvaWineTastingontheCocoWalk
Rooftop
November21stWickedPaintNightinthePlaza
November30thShopSmallSaturday
December31stNYEatNarbonaandEva
SocialNumbers
InstagramFollowers:13,620
FacebookLikes:10.4k
FacebookRating:4.2
contacts|3weekcadence)
● October Newsletter A 10/4
○ Featuring: FP Movement, Planta Queen, Bluemercury, Eva
○ 0.9% CTR | 25.5% OR
● Resend: October Newsletter A 10/4
○ Featuring: FP Movement, Planta Queen, Bluemercury, Eva
○ 1.0% CTR | 27.7% OR
● Infinity Wellness Class Dedicated 10/27
○ Featuring: Infinity
○ 0.7% CTR | 25.3% OR
● Resend: Infinity Wellness Class Dedicated 11/1
○ Featuring: Infinity
○ 0.3% CTR | 11.0% OR
● October B Newsletter 10/31
○ Featuring: Salt & Straw, Edward Beiner, Gas Bijoux, Planta Queen, CCW Fall playlist
○ 1.1% CTR | 27.1% OR
● Resend: October B Newsletter 10/31
○ Featuring: Salt & Straw, Edward Beiner, Gas Bijoux, Planta Queen, CCW Fall playlist
○ 0.5% CTR | 10.8% OR
● Wicked Painting Event Email to Past Attendees 11/13
○ Featuring: event details
○ 3.9% CTR | 43.1% OR
● Wicked Painting Event Dedicated Email 11/15
○ Featuring: event details
○ 0.7% CTR | 27.1% OR
● Resend: Wicked Painting Event Dedicated Email 11/19
○ Featuring: event details
○ 0.5% CTR | 7.5% OR
● Infinity Wellness Class Dedicated 11/29
○ Featuring: Infinity, Narbona, Eva, School of Rock
○ 0.5% CTR | 24.3% OR
● December A Newsletter 12/6
PembrokeGardens
Events&Activations
● FarmersMarket-EverySunday
● WellnessSundaysXNike-TheThirdSunday ofEveryMonth
● ThursdayNightsintheGardens-Ladies NightatAgave,IndustryNightatUnitB, FlamencoNightsatCasaEspana,Ladies NightsatThePub,LateNightHappyHourat RASushi,LiveMusicNightsatHavana1957, ThemedMusicNightsatLevelTwentyNine
● December7th-Brimstone’sBreakfastwith Santa
● December14th-ThePub’sPupPortraitswith Santa
● December15th-KendraScott’sHoliday Celebration
● December17th-BarnesandNoble StorytimewithSanta
● December3rdthroughthe31st-UnitB
ChristmasPopUpBar
● December13th-Lululemonafterhours holidayevent
SocialNumbers
InstagramFollowers:12,199
FacebookLikes:17K
FacebookRating:4.6
E-blasts(subscribers:11,854|Bi-MonthlyCadence)
● Taste of the Gardens Thank You for Attending Email 10/3
○ Featuring: Logos of all participating restaurants
○ 0.4 % CTR | 26.5% OR
● Wellness Sunday Dedicated 10/6
○ Featuring: Nike, Carrot Express, Lime Fresh Mexican Grill
○ 0.6 % CTR | 25.0% OR
● Wellness Sunday Dedicated #2 10/11
○ Featuring: Nike, Lime Fresh Mexican Grill
○ 0.4% CTR | 22.5% OR
● October A Newsletter 10/14
○ Featuring: Lady Baker, Bath & Body Works, Agave, Level TwentyNine, Havana 1957, Lovesac, Pembroke Kids Halloween event
○ 0.4% CTR | 22.1% OR
● Resend October A Newsletter 10/16
○ Featuring: Lady Baker, Bath & Body Works, Agave, Level TwentyNine, Havana 1957, Pembroke Kids Halloween event
○ 0.3% CTR | 10.7% OR
● PembrokeKids Halloween Event Dedicated 10/25
○ Featuring: event details
○ 0.6% CTR | 24.1% OR
● November A Newsletter 11/11
○ Featuring: Brio Italian Grille, Unit B, Pembroke Gift Guide, Level TwentyNine, Brimstone, Havana 1957, Wellness Sunday
○ 0.7% CTR | 24.4% OR
● Resend: November A Newsletter 11/13
○ Featuring: Brio Italian Grille, Unit B, Pembroke Gift Guide, Level TwentyNine, Brimstone, Havana 1957, Wellness Sunday
○ 0.2% CTR | 9.5% OR
● Wellness Sunday Dedicated 11/14
○ Featuring: Nike, Lime Fresh Mexican Grille
○ 0.5% CTR | 24.8% OR
● Resend: Wellness Sunday Dedicated 11/14
○ Featuring: Nike, Lime Fresh Mexican Grille
○ 0.1% CTR | 10.6% OR
● November B Newsletter 11/29