2024 HOLIDAY PLAN
8 11am - 7pm
2 10am - 9pm Dec 15 11am - 7pm
22 11am - 7pm
3 10am - 9pm
10am - 8pm
108 TURKEY TOSS*
4 10am - 9pm
5 10am - 9pm
30 10am - 9pm
29 11am - 7pm
STROLL* 6-8pm Dec 9 10am - 9pm
10 10am - 9pm
11 10am - 9pm
12 10am - 9pm
2 10am - 8pm
6 10am - 9pm Dec 13 10am - 9pm Dec 20 10am - 9pm Dec 27 10am - 9pm Jan 3 10am - 9pm
7 10am - 9pm
14 10am - 9pm
4 10am - 9pm Dec 1 11am - 7pm
455 Grand Union Blvd, Suite 600, Somerville, MA 02145
Open Monday – Friday, 9am – 5pm management@assemblyrow.com
Contact the marketing team for in-store promotions, programming, advertising, and digital communications.
Haley Suarez // Associate Director, Marketing // hking@federalrealty.com
Annie Pepanyan // Assistant Marketing Manager // apepanyan@federalrealty.com
David Middleton // VP & General Manager // dmiddleton@federalrealty.com
Nick Schaejbe // Assistant General Manager // NSchaejbe@federalrealty.com
Joe Zito // Senior Operations Manager // jzito@federalrealty.com
Security
Northeast Security 24/7 Dispatch Office: 617-440-5560
SP+ Parking
Primary Office Number: 617-356-2671
Secondary Office Number: 857-282-7275
Employee Parking is available to both full-time and part-time employees for $25/month. To apply for a monthly parking pass, please click here.
We use a system called Mallcast for property-wide communications, emergency alerts (snow delays/closures, removals, etc.), fire alarm testing notices, marketing opportunities and more.
Please send names, emails and cell phone numbers of your management team to info@assemblyrow.com to add them to the property distribution list.
Week of Nov. 18
Lights, lights and more lights! Assembly Row will exude the holiday spirit with our lit Trusses, signature tree, special vignettes, colorful orbs and festive photo ops that light up e Row for a truly magical holiday shopping experience.
Wednesday, Nov. 27
is zany local tradition returns as area high schools vie to be named champs as they hurl frozen turkeys into the air for the furthest throw. is partnership not only provides a fun on-site event but valuable Kiss 108 on-air mentions that keep Assembly Row top of mind.
Friday, Nov. 29
HOURS/DEALS
Opening early on Black Friday? Have great deals lined up? Please keep us in the loop so we can include in our social media and email communications! Email us at info@assemblyrow.com.
To kick off the holiday shopping season, we’ll have DJ Jules Flava from JAM’N 94.5 on-site from 1-3pm outside Caffe Nero. His appearance will be promoted on-air to help keep Assembly Row top-of-mind during peak shopping season.
Saturdays + Sundays Nov. 30 - Dec. 22 // 1-4pm
We’re bringing holiday cheer to e Row every Saturday and Sunday throughout the season thanks to Somerville Media Center! Music will alternate between the Caffe Nero (Saturdays) and J.P. Licks (Sundays) decks.
All Season Long
Shoppers will be looking for the best deals out there, which we’ll help promote via social and email communications all season long. Keep us in the know on exclusive deals, extended hours, and events by emailing us directly at info@assemblyrow.com.
ursday, Dec. 5 // 6-8pm
Nine ice sculptures of various shapes + sizes will be placed around e Row. Guests will follow a map to visit each location collecting perks & surprises along the way. is is a great, seasonal tradition that encourages traffic flow throughout the property.
Kiss 108 will pre-promote this year’s event on-air and provide on-site entertainment for the event.
is year, we're partnering with e Elizabeth Peabody House for a food drive to help give back to those in need.
Interested in sponsoring an ice sculpture? Contact us ASAP at info@assemblyrow.com!
Dec. 11 - 22
Our 12 days of giveaways will feature businesses around e Row who decide to donate gi cards/prizes! Each in-feed post will show a combination of products and/or storefronts for increased online exposure this holiday season - shared with our 27k Instagram followers!
To sum it all up, there are many ways to get involved this holiday season. To participate in any of the topics covered in the 2024 Holiday Plan and listed below, please fill out our Holiday Participation Form by Friday, November 22, 2024.
Have extra coupons and bouncebacks you’d like to get into shoppers’ hands this season? Let us know and we’ll give them to our holly-jolly DJs to hand out on Saturdays and Sundays from 1pm - 3pm.
Please make sure to send over your Black Friday + other Holiday deals/specials so we can post to the website and include select promotions on social and email communications throughout the season. Please email these directly to info@assemblyrow.com.
If you’d like to donate a prize (minimum $50 Value) to be given away on Assembly Row’s Instagram page - this is your chance!
Partake in Assembly Row’s signature holiday event to interact with our core audience while spreading holiday cheer + brand awareness. To participate we ask that you host an activation outside your storefront with a FREE giveaway (cider, cocoa, treats) or activity (prize wheel, raffle, game) during the stroll and we’ll star your location on the map. *SCULPTURE LOCATIONS ARE CHOSEN BASED ON TENANT PARTICIPATION*
Interested in sponsoring an ice sculpture? Contact us ASAP at info@assemblyrow.com!
Submit an offer exclusive to Assembly Row residents and/or on-site employees as an exclusive holiday perk. Plus, get a head start and submit your offers for 2025! See pageS 12-13 for more info.
Looking to hire some holiday season help? Please share the job title, description and link to apply with info@assemblyrow.com so we can list your openings on our website!
For us to be able to effectively promote you, we need to be in the know on in-store happenings, deals, and current campaigns. Please keep info@assemblyrow.com in the loop on all new happenings - from new window displays to gi guide ideas - we want to hear from you.
Please fill out our Holiday Participation Form by Friday, November 22, 2024.
e Assembly Row database totals over 97K across owned channels with an overly engaged audience base. Our platforms can become quite impactful when leveraged in unison at key times throughout the year, as well as on an ongoing basis. For us to be able to effectively promote you, we need to be in the know on in-store happenings, deals, and current campaigns.
We launched a new website in Q1 of 2024 which makes it easier than ever to browse all that Assembly Row has to offer. If you have any weekly deals or upcoming eventsplease send details to info@assemblyrow.com so we can get your happenings listed on our website.
Our email marketing plan includes everything from new store openings and event promotion to deals, offers, and gi suggestions. Please send all content to info@assemblyrow.com for consideration.
We continually seek PR opportunities to increase neighborhood awareness, our merchants, and special events. Please share any breaking news or happenings with info@assemblyrow.com and we’ll help get the message out.
Assembly Row’s social media accounts are the most effective way to spread your news to an engaged audience. e best way to ensure coverage on our channels is to be sure to tag @assemblyrow on any content you’re posting on your own channels so we’re able to re-share in real-time.
If you have any holiday-themed events or workshops in the pipeline, please reach out to assemblyrow@ctpboston.com so we can coordinate content collection and scheduling.
With 26.9K followers and growing steadily, Instagram is Assembly Row’s primary platform. If you have new menu items, merchandise, or a particularly photogenic store display, please let us know so we can help promote via stories and in-feed! We will also contact you directly depending on season, programming and content needs.
Facebook is our largest communications channel. With 36k followers, Facebook is a significant tool to spread news and awareness for the entire neighborhood. If you have any upcoming events, deals, or promotions, please send them our way. - RECENT SOCIAL CONTENT -
Our office and residential audiences on the property continue to grow. We currently have over 7,000 office workers from MGB, PUMA, Smartbear and others. We also have over 3,000 residents that live on e Row. e choice to live and/or work at Assembly Row is in no small part to the amenities it offers. We encourage you to find ways to leverage these audiences.
A variety of restaurants and retailers at Assembly Row offer deals specific to Assembly Row employees (Mystic Perks) as well as residents (VIPerks). If you would like to be included in either of these programs, (free to you) please fill out the following survey. Participants download a web app and can access offers; they show their offer on their phone at your store to receive the deal.
To participate in the perks program in 2025, please submit your offers here: https://www.surveymonkey.com/r/LPV3R97
See the next page for existing 2024 offers for reference.
Bobbles and Lace 10% off entire purchase
Cole Haan
Take $50 off a $250+ purchase. Some exclusions apply.
Columbia Sportswear
10% off entire purchase; Code 24MALLEMP, valid thru 12/31/24; see store for details
Cyclebar
First Class Free + 15% Off Memberships and Class Packs
Earls Kitchen + Bar
Free Appetizer! One free appetizer per table valued at $20 with any purchase of $30+
IT'SUGAR
10% off
J.P. Licks
$1 off any hot or iced coffee (excl. espresso drinks)
Legal Sea Foods
Save 10% on dine-in and take-out, valid on food and non-alcoholic beverages
LEGO Discovery Center
$3 off General Admission tickets to attraction. Use code ASSEMBLYROW online ONLY to receive discount for General Admission tickets only.
Reflections at e Row Hotel
10% off in-dining at Reflections, excluding Alcohol
River Bar
25% off of food
SAKS OFF 5th
$15 OFF $150 OR $40 OFF $300 (LXR labeled merchandise excluded. Cannot be combined with other offers.)
Shake Shack 10% off on any purchases in store
Soma Salon & Spa - AVEDA
Take 30% off a series of 6 laser treatments* for any body area. *Must purchase a minimum of 6 sessions to receive discount. Discount will be applied to 5th and 6th sessions unless guest pays in full at first session.
Squeeze Massage
Use ARPerks for $30 off your first massage!
Squeeze Massage
Use code ARMEMBER for an additional $20 off monthly rate for new members for the first 3 months!
SweatHouz
$20 off per month for our Unlimited and 4x Monthly Memberships
TITLE Boxing Club 5 free classes + $20 off select memberships for life
Tony C's 15% off food
Totto Ramen 10% Off on Ramen and Appetizers
Union Square Donuts 10% off on ALL PRODUCTS
Xfinity Store
Xfinity Mobile Buy 1, Get 1 Free
Yankee Candle
Buy one, get one free on any Yankee Candle large jar or large tumblers
Yoga Six
10% off any monthly membership option
2024 VIPERKS *RESIDENTS*
Cole Haan
Take $50 off a $250+ purchase. Some exclusions apply.
Cyclebar
First Class Free + 15% Off Memberships and Class Packs
Earls Kitchen + Bar
Free Appetizer! One free appetizer per table valued at $20 with any purchase of $30+
Heyday
Receive special member pricing for a facial - use booking code ASSEMBLYRESDENT to receive the deal
IT'SUGAR 10% off
J.P. Licks
$1 off any hot or iced coffee (excl. espresso drinks)
Legal Sea Foods
Save 10% on dine-in and take-out, valid on food and non-alcoholic beverages
LEGO Discovery Center
$3 off General Admission tickets to attraction. Use code ASSEMBLYROW online ONLY to receive discount for General Admission tickets only.
Madison Reed
Get 20% off your first hair color service at a Madison Reed Hair Color Bar. Schedule your appointment online at Madison-Reed.com or drop by a Hair Color Bar and apply promo code SHINEMR20 at checkout.
Reflections at e Row Hotel 10% off in-dining at Reflections, excluding Alcohol
River Bar
25% off of food
SAKS OFF 5th
$15 OFF $150 OR $40 OFF $300 (LXR labeled merchandise excluded. Cannot be combined with other offers.)
Salt + Stone 15% off lunch Monday - ursday. Cannot be combined with other offers.
Shake Shack
10% off on any purchases in store
Soma Salon & Spa - AVEDA
Take 30% off a series of 6 laser treatments* for any body area. *Must purchase a minimum of 6 sessions to receive discount. Discount will be applied to 5th and 6th sessions unless guest pays in full at first session.
Squeeze Massage
Use ARPerks for $30 off your first massage!
Squeeze Massage
Use code ARMEMBER for an additional $20 off monthly rate for new members for the first 3 months!
SweatHouz
$20 off per month for our Unlimited and 4x Monthly Memberships
TITLE Boxing Club
2 free classes + $20 off select memberships for life.
Tony C's 15% off food
Totto Ramen
10% Off on Ramen and Appetizers
Xfinity Store
Xfinity Mobile Buy 1, Get 1 Free
Yankee Candle
Buy one, get one free on any Yankee Candle large jar or large tumblers
Yoga Six
10% off any monthly membership option
