Marketing & Customer Development Summary | Q2 2023

TableofContents

2023MarketingContentCalendar

Q2DC-MetroOverview

GoalsofPortfolioCampaignapproach

PressCoverageandAnnouncements

SpringCampaignRecap

SummerCampaign

Q2PaidBoostedPosts

Sonder/SwayQ2Overview

Q2Signage

BethesdaRowMailer

NewWildwoodEblastTemplate

LaurelShoppingCenter

Office

MerchantCommunications

LeasingEblasts

Events&Activations

PembrokeGardens&Cocowalk

LookingAhead

Appendix:PropertySummaries

BethesdaRow,CocoWalk,CongressionalPlaza,Pike&Rose,TheVillageat

Shirlington,Westpost,ShopsatWildwood

Q2Overview-DCMetro

7 MerchantGrandOpenings

76,610 DCMetroEmailSubscribers 2%IncreasefromQ1

86 Events,Activationsand Pop-Ups

68,246 SocialFollowers 29%IncreasefromQ1

226 PiecesofMediaCoverage

56% B2BLeasingEblast OpenRateAverage

OurStrategicApproach

Singularmarket-wide messaging

Increaseinspendefficiency

(Campaigncreation,production, digitaladvertising)

Decreasein reactionary/non-strategic messaging

Abilitytohighlightindividual properties/tenantswithin marketingframework

Press& Announcements

226 TotalMentions

23.5%IncreasefromQ1

-5%DecreaseYoY

730M TotalReadershipofCoverage

-5%DecreasefromQ1

-62%DecreaseYoY

$1.4M AdEquivalencyof Coverage

-7%DecreasefromQ1

-62%DecreaseYoY

TOPPRESSSTORIES&ANNOUNCEMENTS

● Washingtonian

Restaurant&BarIndustryFinalistforDC’sRAMMYAwardsFt: Caruso’s,CallYourMother,Stellina,RoamingRooster

7NewPlacestoShopAroundDCFt:Mejuri&Nike

● Fox5

○ SummersaladssuggestionswithMonAmiGabi

ZipTripExploringNorthBethesdaFt:Melina,Pinstripes,Caruso’s Grocery,&Nada

● WUSA-9

SparrowRoominArlingtonofferssmallbites,mahjong& mocktails!

● Moco360

10refreshingspringcocktailstocelebratetheseasonFt:Julii, HelloBetty,TerrainCafe,SpanishDiner

● CommercialObserver

FashionBrandVuoriOpeninginFederalRealty’sBethesdaRow

● WTOP Family-runGreekrestaurantOurMomEugeniaopensnew locationinArlington View

SpringCampaign Recap

Overall Performance

TopPerforming Creative

KeyInsights

Metadrove77%ofallcampaignimpressions

Let’scontinuethislowcostoptiontodrivereach

2.8MImpressions

11.2KClicks

*Fullcampaignnumbersonnextslide.

Pike&Rosesawthehighestperformanceof alllocationsonGooglePerformanceMax

Pike&Rose-BeautyinBloom

HighestperformingMetapost

HeyDCwasafunopportunitytoengagethe localaudience.

Westpostadssaw60%higherclicksthanotherlocations. Overall,HeyDCadsperformedonparwiththeplatform benchmark.

Westpost

Highestperforming Metareel

Pike&Rose

HighestGoogleMaxperformer

SpringCampaign Recap

*Noteaudioadsdonotrecordclicks

SummerMarketingCampaign:June1-September4

TheSummereditionofour yearlymarketingcampaign

“DedicatedToDelight”isgetting readylaunchedonpropertyJune 1st.

Thecampaigncreativelycalls attentiontotheauthenticand unfilteredmomentstocapture what’scandidandshowdelight. Thecampaignwillbeseen throughoutourproperty neighborhoods,Facebook& Instagramaccounts,Googleand Spotify.

Q2BoostedOrganicPosts

LearningstotakeintoQ3

$15,000 MediaSpend

6,267,189 Impressions

4,011 LinkClicks

$2.96 Cost/Engagement

5,066 Engagements

TheBouquetvideopostwasthetopperforming postoverall,receivingthehighestnumberoftotal engagements(184)

Thisisthesecondquarterinarowwhereavideo assetisthetopperformerwhenlookingatallposts fromallproperties.

Recency-Movingforward,werecommend adjustingtheboostingprocesstoonlyinclude themostrecentpoststhatcoverthenumberof adsallocatedforeachproperty.

VarryingLandingPages-Movingforward,a suggestionforcampaignadjustmentistovary thedesiredlandingpagebasedonthecontent ofanimage.

Video-Acontinuedobservation

quarter-over-quarteristhesignificantlyhigher successofvideoassetswhendriving engagementthroughboostedposts.To capitalizeonthisefficiency,werecommend postingallInstagramreelstoFacebookaswell.

Viewthefullreporthere.

Q2-Sonder/Sway Highlights

73 MerchantsFeatured

45,729 Maryland Subscribers

16,016 Virgina Subscribers

May26-Fox5ZipTrip2023atPike &RoseFeaturingSummerFashion withSonder/SwaySamanthaE.

Watchthefullsegment.

June21-SummerSolstice RooftopYogawithAlexisReed.

Aftertheevent,attendees wereinvitedtoHelloBettyfor anextendedHappyHour. BarkSocial,iPic,SouthBlock, andPikeCentralFarmMarket allcontributedtothegiveaway bag.

Q2-Sonder/Sway HighlightsCont.

Sonder/SwayonSpotify

AtthestartofQ1,webegan sendingamid-monthedition oftheSonder/Swayeditto highlightourcuratedplaylists.

Theseemailshavebeen successful.InQ2,theaverage ORwas29%anda.26%CTR.

Seefulllistofarticlesintheappendix

CominginQ3

Weareintroducing4newwritersandinfluencers:

@manimeetscoffee

MaddieSmith|@optionalitydc LolaAjayi|@leauxlaa

KristenGaraffo|@kristengaraffo

SadieAlbert|@sadieclaree

Q2Signage

BethesdaRowScrim

VillageatShirlington

FederalPlazaDMVIronGym

BethesdaRow Mailer

● MailedMay12th

● Mailedto22,500HHin:

Bethesda,ChevyChase, Potomac,Rockville,Palisades, SpringValley,Kent

● Inpartnershipwith:Jenni Kayne,Merjuri,AnineBing, andWylieGrey

NewWildwood Eblast

LaurelShopping Center

Wehavebeenworkingtoincrease activityandengagementkeepingthe followinginmind:timing,frequency, contenttype,andmerchantmix/post subjectmatter.

Theshoppingcenter’spostsinthelast90 daysreceivedasubstantialnumberof likes,comments,andshares.Postshave beenwellreceivedbyfollowersand two-wayengagementhavebeenhigh.

Wecontinuetoseekopportunitiesto engagewithourtenantsandthe communityviaevents/activationsand large-scaleartprojectsandunique publicrelationsopportunities.

TheOfficesatPike&Rose

UpdatedGarageBannersand ElevatorSignage

TheOfficesatWestpost

PressReleasedraftedfor Air&SpaceForcesAssociation

MerchantCommunications

April

MerchantEblastCommunication MarketingInitiativesDeck

May

MerchantEblastCommunication MarketingInitiativesDeck

June

MerchantEblastCommunication MarketingInitiativesDeck

LeasingEblasts

April

355 Mid-AtlanticBrokers Subscribers

56% Q2AverageOpenRate

-1.4%decreasefromQ1

-29.6%decreaseYOY

4.8% Q2AverageClickThroughRate NochangefromQ1

-51.5%decreaseYOY

EblastA-NotableRestaurantsOpening

53%OR,4%CTR

May

EblastA-BethesdaFashionLineup

56%OR,4%CTR

June

EblastA-WestpostDrycleanerSpace

59%OR,5%CTR

ViewQ2EmailResultshere.

Events&Activations

Pike&Rose|Pike’sPeek10k

April23

HostedbyMontgomeryCountyRoadRunner’sClub,the 10kstartsatShadyGroveMetrostationandendsat Pike&Rose

CongressionalPlaza|FITRowFitnessDay

May6-7

CongressionalPlazacelebratedNationalFitnessDaywitha weekendpackedwithclassesandactivations.Partoftheparking lotwasconvertedtoapop-upoutdoorfitnessstudiowithastage, tents,DJandprogrammedclassesfromtheFITRowstudios.

BethesdaRow Mailer

96EventBriteticketssold

“Thestageandtentsoutsidesopeopleon355 couldseegaveusexposurethatwedon’tusually getbeingupstairsinourstudios”

-CourtneyCheck,OrangeTheory

Events&Activations

VillageatShirlington|SpringFling

May20

Shirlington’sspringpartyreturnedforitssecondyearto celebratethecommunity!Theeventwasfilledwithlive music,amakersmarket,gamesandactivations throughouttheneighborhood.

Westpost|ZeroCancerRun

June17

The5krun/walktobenefitcancerresearchreturnedtothe Wespostplazaforpreandpostraceactivities.

Collectedover400emails.

Events&Activations

WestpostSummerMovieSeries

WestpostMakersMarket

June14:TeenageMutantNinjaTurtles hostedbyNighthawkBrewery&Pizza

June28:ToyStory3 hostedbyElementsMassage

July5:CharlieAndTheChocolateFactoryhostedbyMimi's HandmadeIceCream

MakersMarketatWestpostbrings together20localcreatorsforoutdoor shoppingontheplaza.

TheMarketwillbeopenonthefirst SundayofeachmonthstartinginApril andendinginOctober,from12-5PM.

July12:JumanjiWelcomeToTheJungle hostedbyNando'sPeri-Peri

InStore|OnTrend&AIAdeptMind

BethesdaRow Pike&Rose

PembrokeGardens CoCoWalk

CocoWalk

NewSignage

MerchantCommunications

MerchantSubscribers103

● Q2AverageOpenRate85.6%

○ 16.17%increaseYOY

● Q2AverageClickRate17.13%

○ 10.53%increaseYOY

AprilPromoRequest

MayPromoRequest

JunePromoRequest

CocoWalk-Events&Activations

Viewmoreeventdetailsintheappendix

SpringMarket

BotanicoCincodeMayoCelebration

CocoWalk

$1,132 Investment 179,397 Impressions

● Thenumberofinteractionsandclicksachievedinrelationto impressionsandreachshowsapositiveintentfromtheaudience

● OurresultsintermsofKPIs,andcostsimprovedastimepassed.

29,210 Interactions

● Boostingforlongerperiodsoftimeusuallyhasbetterresults, becauseithelpsussuccessfullyovercomethelearningphase.

33,646 Emailssent 20,887 TotalOpens

● Thisquarterweexceededtheaverageopenrateby100%, accordingtoouraveragebenchmarkforallarticles(21.33%)

43% OpenRate

1,970 TotalClicks

CocoWalk

OrganicSocial

20,934 TotalFollowers

363,917 Impressions

20,765 Social Engagements

Press

5.7% EngagementRate

● OverallImpressionsincreased112.5%andengagementsincreased272.1% comparedtothepreviousperiod

● EngagementRateincreasedto5.7%,showingasubstantial75.1%increase, puttingusinthetoprangeofour3-5%goal,andgoingwellaboveindustry averagesof0.69%

● InQ2weposted13Reels,whichreceived57,868viewsandundoubtedlyare someofourbestInstagramperformers

13 TotalArticles 339 TotalEngagement

● RM(RoarMedia)pitchedCocoWalkforlisticles

● RMsecured13positivemediaplacementsduringthemonthsofApril,May andJune

3.17M AverageUVM *UniqueVisitorsper Month

● NextSteps:ExpandmediarelationsbycontinuingpitchingCocoWalkasa destination.Exploremediaopportunitieswithlocalentertainmentoutlets. And,coordinateTVpromowithCocoWalktenants

CocoWalk

TopInstagramPosts

TopFacebookPosts

Pembroke

$709 Investment 96,387 Impressions

67,623 Reach

13,116 Interactions

● WefocusedonencouraginglinkclicksaswellasengagementswithSPG’s organicpublications.

● OurCTRwastowardsthelowendaswefocusedonengagementsandwe achievedahighamountofimpressionsbutnotasmanylinkclicks.

● Ourcostswereloweredastimewentbyandoureffortsgainedmore learningswith13,116interactions

59,408 Emailssent 24,860 TotalOpens

● ThisquarterinMailChimpwasapositivemonth,takingintoaccountthatwe exceededtheaverageopenrate,accordingtoouraveragebenchmark (21.33%)

632 TotalClicks 31% OpenRate

Pembroke-Events&Activations

Agave Bandido’s Cinco de Mayo party

Pembroke

OrganicSocial

22,622 TotalFollowers 358,421 Impressions

● Overallimpressionsincreased17.6%comparedtothepreviousperiod

● InQ2,weposted12Reels,whichreceived42,992views-a1,191.8% increase.Reelshaveproventobeapopularformatforengagingwith ouraudienceanddrivingvideoviews.

14,237 Social Engagements

Press

4% EngagementRate

● InQ3,ourfocusforSPGwillrevolvearoundcreatinguniquereelsand contentthatembodytheessenceofSPGandcatertovariouslifestyles andpreferences.

3 TotalArticles

11.7M AverageUVM

*UniqueVisitorsper Month

● RMpitchedFather’sDayevents,includingF45partnershipandtheClassic CarShow.RMplaced3positivemediahitsduringthemonthofJune

● InQ3,weplantoexpandmediarelationsbycontinuingpitchingSPGasa preferred,family-friendlydestination.Wewillexploremediaopportunities withlocalentertainmentoutletsandpeggedtoawarenessperiods/dates

Pembroke

TopInstagramPosts

TopFacebookPosts

LookingAhead

● Events&Openings

● BethesdaRow-PIP2.0

○ SecondaryMailer

○ MicroorIn-storePartnerships

○ UpdatedsignageandActivation

● Pike&RoseEmailTemplate

● LaunchofWestpost

○ Website

○ Social

○ On-siteSignage

○ Press

● TheOfficeatPike&Rose

○ 935ProseEvent

○ 915MeetingStreetEvent

Appendix

Sonder/Sway

April

MarylandEblast:21.3%OR|.4%CTR

VirginiaEblast:18.1%OR|.4%CTR

May

MarylandEblast:35.8%OR|.3%CTR

June

MarylandEblast:31.8%OR|.3%CTR

ButterUp&Roll-SurLaTable ThingstodoThisSpring-WestpostMakers

Market,HelloKittyTruck(BROW),Pike’sPeek (P&R),WineWalk(BROW&VAS),SpringFling (VAS),BarkSocial

Ready,Set,Plate-LeVillageMarche

7ClosetMust-Haves-AnineBing,LOFT, Morley,Anthropologie,WylieGrey,Madewell, Gorjana

SetForSpring-Room&Board,RedOrchard, WestElm,Serena&Lily,Anthropologie, WilliamsSonoma,AppalachianSpring, Terrain

ThePerfectKit:CampingWithKids–REI KeepCalm&TravelOn-J.CrewFactory,Ulta, Barnes&Noble,TheContainerStore,Blue Mercury,TJMaxx,Anthropologie

Hello,Mom!-TJMaxx,HomeSense,Terrain, ThePaperSource,Anthropologie

SummerDressVibes-AnineBing,J.Crew Factory,IndigoOctopus,WylieGrey, Anthropologie,SouthMoonUnder

#SundayReset-TheContainerStore,Target, FreshMarket,HarrisTeeter,TJMaxx Set&Snap-NandosPeriPeri

SunSalutations-OneLife,CorePower, Equinox

StylishSidekicks-AnineBing,Anthropologie, WylieGrey,SouthMoonUnder,Athleta, Morley

BethesdaRow

Openings

Nike5/25

VeronicaBeard6/29

Events&Activations

TheSillSpringPlantCareWorkshop(4/16)

EquinoxBarreBeyond(4/22)

Farrow&BallAnEveningofColour(4/27)

Plants101:InPersonSillWorkshop(5/9)

HappyHourSipnShopSill(5/12)

Solid&StripeTrunkShowWylieGrey(5/15)

WilliamsSonomaBBQTasting(6/4)

TheSillTerraniumBuilding(6/11)

KendraScottSummerSoiree(6/22)

Potting101atTheSill(6/25)

WilliamsSonomaGrilledChickenClass(6/25)

SocialNumbers

InstagramFollowers:7,249

FacebookLikes:6.5k

FacebookRating:4.6

Eblast(Subscribers:9,370)

● AprilA(4/3)

○ Featuring:Foxtrot,GeorgetownCupcakes,Mejuri

○ 1.5%CTR|55.7%OR

● AprilB(4/18)

○ Aveda,Luke’sLobster,Farrow&Ball,AnineBing,Gorjana

○ 1%CTR|50.8%OR

● MayA(5/2)

○ Featuring:WilliamsSonoma,UrbanCountry,JohnnyWas,JohnnyWas, Mejuri,JenniKayne,Levain,Planta,Maman,TerrainCafe,Glosslab,HeyDay

○ .9%CTR|51.3%OR

● MayB(5/19)

○ Featuring:Bluemercury,WarbyParker,Sassanova,Joe&TheJuice

○ .2%CTR|44.7%OR

● JuneA(6/13)

○ Featuring:Dolcezza,HeyDay,Maman,Madewell,Nike

○ .6%CTR|46%OR

● JuneB(6/23)

○ Featuring:Anthropologie,TheSill,JenniKayne,KendraScott,Nike

○ .6%CTR|47.3%OR

CongressionalPlaza

Events&Activations

Barnes&Noble-"IfWeWereVillains"

AuthorM.L.RioAuthorEvent(5/5)

FITRowOutdoors(5/6and5/7)

SocialNumbers

InstagramFollowers:1,151

FacebookLikes:3.8k

FacebookRating:4.1

Eblast(Subscribers:9,680)

● April(4/4)

○ Featuring:TheContainerStore,Barnes& Noble,TheStories

○ .6%CTR|43.6%OR

● May(5/3)

○ Featuring:J.Crew,OxygenSalonandDay Spa,Athleta,Matchbox

○ .4%CTR|65.9%OR

● June(6/6)

○ Featuring:Beer&WineCellar,Lands’End, FreshMarket,ContainerStore

○ .4%CTR|43.7%OR

Pike&Rose

Events&Activations

HelloKittyCafe(4/8)

BarkSocialDragBrunchwithMoCoPride(4/15)

HelloBettySeafoodBoil(4/16)

BarkSocialPlantParty(4/22)

Pike'sPeek10K(4/23)

OwensHappyHourEvent(5/12)

Puppy&PosesatOnelife(5/13)

BarkSocialSip&Script(5/18)

BikeToWorkDay(5/19)

CanopyMothersDayMarket(5/20)

HelloBettyCrabPickParty(5/21)

BarkSocialTriviaTuesdays(5/23)

Fox5ZipTrip(5/26)

HelloBettyDragBrunch(5/28)

HelloBettySongSaturdays

HelloBettyDJFridays

BarkSocialDragDuelsDragBrunch(6/3)

OneLifeFitnessLongestDayFundraiser(6/10)

SonderSwaySolsticeYoga(6/21)

HelloBettyxMoCoPrideParade(6/24)

Openings

LaserAway ForebrightBank(6/21)

Eblast(Subscribers:33,717)

● AprilA(4/3)

○ Featuring:Pike’sPeek,PikeCentralFarm Market,TheBlock

○ 1.3%CTR|47.7%OR

● AprilB(4/17)

○ Featuring:BarkSocial,Melina,TheResidences

○ .8%CTR|52.8%OR

● MayA(5/2)

○ Featuring:Privai,Pinstripes,SurLaTable

SocialNumbers

InstagramFollowers:11.3k

FacebookLikes:12k

FacebookRating:3.9

○ 1%CTR|68.6%OR

● MayB(5/18)

○ Featuring:REI,WestElm,HelloBetty,

○ .7%CTR|45.2%OR

● JuneA(6/7)

○ Featuring:HelloBetty,OneLife,BarkSocial

○ .6%CTR|35%OR

● JuneB(6/21)

○ Featuring:PikeCentralFarmMarket,Bark Social,SummerHouse,HelloBetty

○ .6%CTR|43.7%OR

Wildwood

Openings

Rakugaki3/13

SocialNumbers

InstagramFollowers:1,155

FacebookLikes:1.1k

FacebookRating:3.6

Eblast(Subscribers:3,256)

● April(4/3)

○ Featuring:Irresistibles,RedOrchard,FishTaco

○ 3.5%CTR|52.5%OR

● May(5/2)

○ Featuring:RakuGaki,Balducci’s,BelinaBoutique

○ 2.7%CTR|77.8%OR

● SummerShop&Sale(5/18)

○ 1%CTR|38.4%OR

● June(6/2)

○ Featuring:Sarah’sHandmadeIceCream,Hadlee,Flower Child

○ 1.2%CTR|60.7%OR

Westpost

Openings

HangryJoes(4/9)

NovaPatientCare(4/10)

Events&Activations

MakersMarker(4/2)

CountryDanceNightatNighthawk(4/14)

NighthawkBingoforCharity(Mondays)

BanditosxCincoDeMayo(5/5)

MakersMarker(5/7)

SparrowRoomGameNight&CocktailParty(5/24)

MakersMarker(6/4)

WednesdayMovieNight(6/14,6/28)

Banditos1-Year(6/10)

ZeroProstateCancerRun(6/17)

NighthawkBrewersGotYourBack(6/17)

ElementsMassageSelf-CareMasterclass(6/20)

SocialNumbers

InstagramFollowers:3,051

FacebookLikes:6,700

FacebookRating:4.3

Eblast(Subscribers:13,298)

● AprilA(4/4)

○ Featuring:ClubPilates,LOFT,Mimi’sIceCream

○ .8%CTR|57.3%OR

● AprilB(4/18)

○ Featuring:Banditos,MetropolitanNailBar,SurLaTable

○ .9%CTR|54.5%OR

● MayA(5/3)

○ Featuring:LebaneseTaverna,Nighthawk,Privai,

○ 3.5%CTR|52.5%OR

● MayB(5/22)

○ Featuring:F45,SmoothieKing,RoadRunnersSports

○ .2%CTR|55.2%OR

● JuneA(6/7)

○ Featuring:TJMaxx,DSW,AVisualAffair

○ .6%CTR|54%OR

● JuneB(6/21)

○ Featuring:HarrisTeeter,SparrowRoom,Nighthawk,AsiaBistro, SaigonSaigon,Bun’dUp,ChasetheSubmarine

○ .6%CTR|61.9%OR

VillageatShirlington

Openings

TacoBamba(6/29)

Events&Activations

Dudley'sEasterBingo(4/6)

CheesetqueWineDinnerwithGregBrewer(4/18)

CheesetiqueWineTastingExpo(4/25)

SpringFling(5/20)

Palette22LGBTQSpeedDating(5/24)

Whiskey&CigarNightatSamuelBecketts(6/8)

Palette22Art&Sip(6/12)

CheesetiqueWineExpo(6/29)

LuckyDogPetAdoption

Busboy&PoetsOpenMicNights

SocialNumbers

InstagramFollowers:4,840

FacebookLikes:9.4k

FacebookRating:4.5

Eblast(Subscribers:6,977

● AprilA(4/5)

○ Palette22,LeVillageMarche,ShirlingtonBranchLibrary

○ 3.4%CTR|51.7%OR

● AprilB(4/19)

○ Featuring:Cheestique,SignatureTheatre,SpringFling

○ 2.9%CTR|52.4%OR

● MayA(5/4)

○ Featuring:OurMomEugenia,Guapos,Dudley’s,Busboys& Poets,DiamentJewelry

○ 2.6%CTR|75.7%OR

● MayB(5/18)

○ Featuring:SpringFling,SignatureTheatre,AstroBeer

○ 2.9%CTR|51.7%OR

● JuneA(6/6)

○ Featuring:SamuelBecketts,Cheestique,BeardedGoat, HardwoodArtisans,Palette22

○ 1.1%CTR|50.6%OR

● JuneB(6/20)

○ Featuring:Mason’sFamousLobster,Robeks

○ 1.2%CTR|50.9%OR

PembrokeGardens

SocialNumbers

InstagramFollowers:5,730

FacebookLikes:16k

FacebookRating:4

Eblast(Subscribers:12,045)

● April3rd–34.4%AprilExcitementCTR0.8%

○ Featuring:Brimstone,TasteoftheGardens,WellnessSunday

● April10th–16.2%Re-sendTasteoftheGardensCTR1.2%

● April6th–33%EasterBrunch CTR0.3%

○ Featuring:Brimstone,Brio,ThePub

● May1st–37.3%CincodeMayo/Mother’sDayCTR0.2%

○ Featuring:MeSpa,Bath&BodyWorks,lululemon,Pandora, AgaveBandido,LimeFresh

● May10th–32.9%Mother’sDayGiveawayCTR2.1%

○ Featuring:MeSpa,WhiteHouseBlackMarket,Brimstone

● May25th–33.9%MemorialDayDealsCTR0.3%

○ Featuring:ZGallerie,Athleta,Francesca’s,ElieTahari

● June13th–34.9%JuneANewsletter–WeekendHappenings CTR0.2%

○ Featuring:ClassicCarShow,F45WellnessSunday,SPG

Farmer’sMarket,FloatintoSummerCampaign

● June16th-JuneANewsletterResend–14.4%WeekendHappeningsCTR 0.1%

● June27th-JuneBNewsletter–30.3% WeekendExcitement CTR0.3%

○ Featuring:FloatintoSummer,SaltLife,SPGSummerevent–

ChristmasinJuly,Farmer’sMarket

CocoWalk

SocialNumbers

InstagramFollowers:10.2k

FacebookLikes:10.3k

FacebookRating:4.1

PressMentions

● InfatuationMiami

○ TheBestPlacesToEatVegetarian FoodinMiami

● Patch.com

○ JoinTheKeyClubfortheirGILT DinnerPartythisThursday!

● FloridaTrend

○ APieceofUruguayinMiami

Eblast(Subscribers:10,745)

● April(4/10)–67%OR

○ Featuring:SpringMarket–Narbona,INFINITYBeyond Fitness,TheKeyClub

● April(4/20)–66.6%OR

○ Featuring:EditeMode,Sweetgreen,Cinepolis

● May(5/10)–65.7%OR

○ Featuring:Brunch–PLANTAQueen&TheKeyClub. Bluemercury,SpringMarket&YouFit

● May(5/20)–67%OR

○ Featuring:SushiGarage,GasBijoux,Narbona

● June(6/10)–96.5%OR

○ Featuring:PrideInstallations,TheSpotBarbershop, Bluemercury

CocoWalk Events

FPMovement

● 4/1/23RunDayw/LaraCarter+HOKA

● 4/8/23PowerYogaw/AnnieMoves

● 4/15/23PowerFloww/MimiGhandour

● 4/30/23Power(Full)Vinyasaw/JessicaRose

● 5/6/23 RunDayw/LaraCarter+HOKA

● 5/14/23Mother’sDayYogaClassw/JessicaFisherand

SaltyDonut

● 5/20/23PowerYogaw/AnnieMoves

● 5/27/23PowerFloww/MimiGhandour

● 6/11/23SummersweatSeries:Power(full)Vinyasaw/ JessicaFisher

● 6/17/23SummerSweatSeries:PowerFloww/Mimi

Ghandour

● 6/24/23SummerSweatSeries:PowerYogaw/Annie

Moves

EventPictures

SpringHunt

● 4/8/23AdultEasterEggHuntwithBotanicoGin& CookhouseCocoCigarsFPMovementINFINITYBeyond FitnessPLANTAQueenTheKeyClubTheSpotYouFit

● SpringHuntReel

SpringMarket-Saturday’s(4/8-5/27)

Participants-FPMovementPowerYoga,CocoCigars-Cafe

Vidita,Pop-UpINFINITYBeyondFitness-INFINITYPromotions, Narbonapop-upmarket,PLANTAQueen–Brunch,Pop-UpBar

Sportive-ShoeMarketTheFloraBuds-StemBarTheKeyClub-

LemonadeStand,TheSpot-Pop-UpBarbershop,YouFitComplimentaryHealthAssessments

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