January 2023 WINTER CAMPAIGN PREVIEW SONDER/SWAY UPDATE 2022 NEW TENANTS ROUNDUP MARKETING SUPPORT UPCOMING WINTER EVENTS ● SPARROW ROOM MAHJONG LESSONS - WESTPOST - 12/28 & 1/18 & 1/25 ● SPORTS & SOCIAL NEW YEARS EVE CELEBRATION - PIKE & ROSE - 12/31 ● PALETTE 22 ART & SIP “YEAR OF THE RABBIT” - VILLAGE AT SHIRLINGTON - 1/9 ● DC RESTAURANT WEEK - MULTIPLE LOCATIONS - 1/16 – 1/22 ● NIGHTHAWK BREWERY TRIVIA NIGHT - WESTPOST - EVERY TUESDAY ● SUR LA TABLE COOKING CLASSES - PIKE & ROSE AND WESTPOST - ALL MONTH LONG ● ICE RINK - WESTPOST - ALL WINTER LONG
Winter Campaign Preview
Welcome in the new year with the Winter edition of the Everything You Want Campaign. New campaign collateral will be installed on all properties during the first week of January along with the digital campaign across social media and search platforms.
The campaign is a yearly initiative focused around having everything you want - from a fresh new wardrobe, to a must-try new restaurant, and all the wants in between.
Sonder/Sway Update
Get excited because Sonder/Sway is getting a makeover in 2023 and here’s the very first look.
Sonder/Sway is the in-house lifestyle, fashion and food blog that exclusively features merchants from Federal Realty’s DMV properties. Updates will apply to the website, email format and new tools for content creators. Visit the sonder/sway website and check out the sonder/sway gift edit if you haven’t yet.
Welcome, 2022’s New Tenants!
Congressional Plaza
Bethesda Row Westpost
Shirlington
Pike & Rose
Widlwood
Marketing
Support Our marketing team is available to schedule a call at anytime. As a vertically integrated landlord, we have a unique program to enhance your marketing and PR efforts: - Monthly Merchant Focused email - Customer focused emails - Sonder/Sway (in-house lifestyle publication) - Seasonal Marketing campaigns - Social Media - Public Relations support - Event and activation support
here to view the Marketing One-sheeter or email dcmetromarketing@federalrealty.com to schedule a call.
Click
Upcoming Events
Mahjong
Lessons at Sparrow Room | Westpost
December 28, January 18 & 25 | starting at 6 PM
Become an expert in reading minds and faces using more than 100 tiles based on Chinese characters and symbols. Our lesson begins 20 mins after the doors open, then we will go in to open play. Enjoy some cocktails and make new friends. We will be following the Chinese International Rules, but don’t worry, no experiences is required to participate.
Sparrow Room Event Page
New Year’s Eve Celebration at Sport & Social| Pike & Rose
December 31 | 6PM
What better way to ring in the new year than with the college football playoffs followed by late night DJ music and dancing until 2023. Sports & Social will host a special celebration including reserved party tables with champagne toast and part Learn more at Sports & Social
Upcoming Events
Paint & Sip at Palette 22 | Village At Shirlington
January 9 | 7 - 9PM Start your 2023 off on the Right Rabbit’s Foot with resident Palette 22 artist Mickey Stack. The monthly artist-led class lets you learn to paint while enjoying amazing food and drinks in what they call FOOD.ART.FUN. Tickets are available here DC Restaurant Week | Multiple January 16 - 22 Winter Restaurant Week by RAMW is back and heating things up with specially priced meals, including to-go options and cocktail and wine pairings Be sure to try Damn Good Burger (Shirlington), Cheesetique (Shirlington), Matchbox (Bethesda Row & Congressional Plaza), Spanish Diner (Bethesda Row) Click here for more info
Upcoming Events
Trivia Night at Nighthawk | Westpost
Every Tuesday | 7 PM
Every Tuesday night at Nighthawk is Trivia Night! Come by yourself or bring a friend; you can even bring a team of up to 7 players. There will be specials and prizes. Follow on social
Sur La Table Cooking Classes| Pike & Rose and Westpost
All month long Sur La Table provides the largest selection of in-store cooking classes no matter what your cooking ability is. Sign up for featured classes like “Date Night: New Year’s Eve”, “Sunday Brunch Club” “Baking For Beginners”, and more!
Pike & Rose Cooking Classes
Westpost Cooking Classes
Upcoming Events
Ice Rink| Westpost
What do you have planned for 2023? Email dcmetromarketing@federalrealty.com with your event details. Our marketing team will amplify exposure to your events and provide logistical and operational support.
idea?
conversation.
All winter long Grab your hat and gloves and head to the Westpost plaza for some fun on the ice at the largest outdoor ice rink in Northern Virginia. Make it a holiday date night and visit one of the many great restaurants for food and drinks when you’re done skating. Tickets must be purchased in advance and skate rentals are available. Pentagon Row Outdoor Ice Skating Website
Have an
Contact us to start the
Thank You.
