Linden Square WELLESLEY, MASSACHUSETTS
What to Expect Reimagining Retail ............................. 4-5 Wellesley, MA ......................................... 6-7 Concentration of Wealth ................... 8 The Consumer ....................................... 9 The Retail Landscape .......................... 10-11 The Greater Trade Area ....................... 12 Our Vision ................................................ 13 Project Snapshot .................................. 14-15 Proposed Development .................... 16-17
Founded in 1962, Federal’s mission is to deliver long-term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Our properties are located in eight major markets characterized by their superior demographics, high barriers to entry, and significant demand. e flexible nature of our portfolio lends itself to continual evolution through remerchandising and reinvestment that positions our assets for the future. Our developments are backed by 20+ years of proven experience creating live, work, play destinations.
Dynamic Opportunities BOSTON CHICAGO
SILICON VALLEY
NEW YORK PHILADELPHIA WASHINGTON D.C.
LOS ANGELES
MIAMI
Linden Square WELLESLEY, MASSACHUSETTS
Reimagining Retail, Across the Country
BETHESDA ROW Bethesda, Maryland
ASSEMBLY ROW Somerville, Massachusetts
THE THE GROVE GROVE AT AT SHREWSBURY SHREWSBURY Shrewsbury, Shrewsbury, New New Jersey Jersey
SANTANA ROW San Jose, California
Linden Square
181 LINDEN STREET, WELLESLEY, MA 02482 Linden Square is a shopping, dining & lifestyle destination located in the heart of Wellesley, Mass. e center is anchored by Roche Brothers and offers a unique combination of boutique stores, restaurants, and lifestyle services including Bach to Rock, Bella Sante, California Pizza Kitchen, Club Pilates, Code Ninjas, Compass Real Estate, e Cottage, Kenzie & Hope, e Linden Store, Sara Campbell, StretchLab, Talbot’s and Tiny Hanger.
THE POINT El Segundo, California
PIKE & ROSE North Bethesda, Maryland
LINDEN SQUARE Wellesley, Massachusetts
Wellesley, MA e town of Wellesley is highly sought a er by affluent individuals because of its... Proximity to Boston – 30-minute commute Concentration of Wealth - Wellesley is located in the wealthiest county in MA Education - Wellesley + Babson College are both located in Wellesley Unique + upscale shopping and dining options
17 miles to Boston
Concentration of Wealth in Wellesley
Linden Square
2020 AVERAGE HOUSEHOLD INCOME BY BLOCK GROUPS
Source: ©2020 Esri.
292,413 Population
314,999
Daytime Population
38.7%
College Educated
$182,790
Average Household Income
41.5
$245,411
to
$360,523
$169,670
to
$245,410
$112,154
to
$169.669
$63,856
to
$112,153
$0
to
$63,855
Median Age
$1,448,810
Average Home Value
The Consumer
LIVING IN WELLESLEY, MA
TOP TIER 6,378 households
URBAN CHIC 1,667 households
GOLDEN YEARS 914 households
71.2%
of Households
18.6%
of Households
10.2%
of Households
e affluent, Wellesley-based Linden Square shopper does not cross shop Natick Mall or Chestnut Hill as assumed or as frequently as expected.
The Retail Landscape SHOPPING
HEALTH & WELLNESS
SERVICES
DINING
PERFECTLY POSITIONED
Retail Social Spaces Schools MBTA Stops
The Greater Trade Area
BASED ON 10+15-MINUTE DRIVE TIMES
10-MINUTE DRIVE
57,244
15-MINUTE DRIVES
170,376
Population
Population
64,206
Daytime Population
198,431
Daytime Population
46.2%
College Educated
43.5%
College Educated
$227,572
Average Household Income
$204,090
Average Household Income
42
Median Age
43
Median Age
$1,052,371
Average Home Value
$944,102
Average Home Value
OUR VISION Our vision for Linden Square is to upgrade the overall property aesthetic to match the current needs of the Wellesley community, while retaining its reputation as a common gathering place by adding several new outdoor amenities.
PROJECT SNAPSHOT $7M Redevelopment Plan Work begins in 2021; extending into 2022 Upgrading outdoor seating, landscpaing, signage + architectural facades 223,000 Square Feet 812 surface parking spaces
Current Site Plan ANCHOR
OPEN
RETAIL
RESTAURANT
PLACEMAKING
Where design, merchandising and activation intersect
Upgraded outdoor seating, landscaping, signage + buillding facades
Vibrant outdoor spaces
Stiletto & stroller-friendly paving
Let’s continue the conversation.
Liz Ryan lryan@federalrealty.com (617) 684-1508
federalrealty.com