Fall 2021 UPCOMING EVENTS: ● ● ● ● ● ●
URBNMARKET—PIKE & ROSE - OCTOBER 8-10 BETHESDA ROW ARTS FESTIVAL— OCTOBER 9-10 SHOP & SALE— OCTOBER 15-17 HOWL-O-WEEN POOCH PORTRAIT— BETHESDA ROW OCTOBER 23, WESTPOST OCTOBER 23, VILLAGE AT SHIRLINGTON OCTOBER 31 TRICK-OR-TREATING— BETHESDA ROW OCTOBER 27, PIKE & ROSE OCTOBER 30, VILLAGE AT SHIRLINGTON OCTOBER 31 SHUCKTOBERFEST— VILLAGE SHIRLINGTON OCTOBER 23
STREETERIES CONTINUE THROUGH NOVEMBER 28TH ARLINGTON RESTAURANT WEEK SUMMER CAMPAIGN RESULTS FALL CAMPAIGN PREVIEW ALCOHOL TO-GO THE PICK-UP
Fall Shop & Sale Friday, October 15th - October 17th
Retailers— You do not need to sign up to participate! ● ● ●
Al fresco shopping will be encouraged. Bring your end-of-summer and fall sale racks and products outside. Open your doors and encourage your customers to shop your full-priced items merchandise inside. If you have a specific sale or promotion you would like us to share and help amplify, please email dcmetromarketing@federalrealty.com with short description by Friday, October 8th. Remember to post your sale or promotion on social media and tag your property account.
Restaurants— This will be a great weekend to feature any specials, fall promotions, or limited menus to customers. Consider featuring a special dish, drink special/cocktail, or meal bundle. If you would like us to share your featured promotion, please email dcmetromarketing@federalrealty.com with short description by Friday, October 8th. Events and activations are subject to change/cancellation based on the guidance of local agencies and the in consideration of the health and wellness of our communities.
URBNmarket at Pike & Rose Pike & Rose will partner with URBNmarket to host a craft market on Grand Park Ave. Local crafters from all over the DMV will feature unique items and handmade products.
Saturday, October 9th - Sunday October 10th Learn more and RSVP to the Pike & Rose event here. Retailers & Restaurants—plan for an increase in foot traffic to the neighborhood and welcome people with open doors!
Events and activations are subject to change/cancellation based on the guidance of local agencies and the in consideration of the health and wellness of our communities.
Bethesda Row Arts Festival The Bethesda Row Arts Festival is back this Fall! Featuring over 150 world class artists from around the country, this event is famous for its outdoor gallery of original art. When: Saturday, October 9th - Sunday October 10th Learn more on the Bethesda Row Arts Festival website here. Retailers & Restaurants—plan for an increase in foot traffic to the neighborhood and welcome people with open doors! Events and activations are subject to change/cancellation based on the guidance of local agencies and the in consideration of the health and wellness of our communities.
Howl-o-Ween Pooch Portraits We will be partnering with Pooch Portrait Studio to host special pet portraits at the following properties: Howl-o-Ween at Bethesda Row October 23rd from 10am-1pm on Bethesda Lane Event Registration
Howl-o-Ween at Westpost October 23rd from 10am-1pm on the Plaza Event Registration
The Village at Shirlington Information TBA
Retailers & Restaurants—plan for an increase in foot traffic to the neighborhood and welcome people with open doors! Events and activations are subject to change/cancellation based on the guidance of local agencies and the in consideration of the health and wellness of our communities.
Save the date: Trick-or-Treating Bethesda Row, Pike & Rose, and The Village at Shirlington Save the Date! A separate follow up email will be sent out with details on how to participate. Stay tuned.
Bethesda Row
Pike & Rose
The Village at Shirlington
Wednesday, October 27th 5pm - 7pm
Saturday, October 30th 9am - 11am
Sunday, October 31st 9am - 11am
Events and activations are subject to change/cancellation based on the guidance of local agencies and the in consideration of the health and wellness of our communities.
Village at Shirlington Copperwood’s Shucktoberfest - Saturday, October 23rd
Road closures will take place from 6am-8pm. More details coming soon.
Retailers & Restaurants—plan for an increase in foot traffic to the neighborhood and welcome people with open doors!
Events and activations are subject to change/cancellation based on the guidance of local agencies and the in consideration of the health and wellness of our communities.
Streeteries Continue through November 28th Streeteries in Bethesda Row and Rockville Town Square will continue through fall until November 28th. Read more about the extension in this Washingtonian article here: Montgomery County Streateries Are Here to Stay Through Fall
Arlington Restaurant Week Village at Shirlington & Westpost Merchants: The Arlington Chamber of Commerce’s Restaurant Week will be from October 18th - October 25th. Learn more and register here.
Are you participating in restaurant week? Please share your special with us at dcmetromarketing@federalrealty.com and we’ll help share and amplify on our marketing channels.
Summer 2021 Marketing Campaign Recap May - August Overview: This year’s summer campaign kicked off right before Memorial Day weekend, introducing a new round of creative focused on the idea of treating yourself this summer. We targeted Women 16-60 in the selected areas in the top 50% of household income.
Objectives: Reach shoppers in key areas, driving awareness of shopping centers
Key Results: ● Impressions: 5,069,867 ● CPM: Optimized CPM performance was 365% better than Industry Average ● Unique Reach: 464,691 Frequency: 10.91 (~1/week) ● YOY: 5MM impressions with a CPM that was 80% more efficient than 2020 Moving forward we will continue to optimize our campaign CTR costs and diversify our marketing mix to increase overall target audience reach.
Fall 2021 Marketing Campaign September - November Our 2021 “Treat Yourself” campaign launched for Fall at: Bethesda Row, Wildwood, Rockville Town Square, Congressional Plaza, Pike & Rose, Westpost, and The Village At Shirlington. The campaign will consist of on-site signage, paid digital ads, and social media. Take a look at the campaign below.
Website Banners On-site signage
Social Media
Alcohol To-Go Continues Montgomery County Restaurants: To-go alcohol service has been extended until June 2023! Take advantage of this extension and continue to offer to-go alcoholic beverages to your customers. Read more about the extension in the Bethesda Magazine article here. The Village at Shirlington and Westpost Restaurants: Are you signed up for Sip & Stroll? Customers can take their favorite beverages to-go and Sip & Stroll and shop around the neighborhood! Learn more about the program on each of the property websites here: • Village at Shirlington: Sip & Stroll • Pentagon Row: Sip & Stroll
The Pick-Up Continue to utilize The Pick-Up, a branded curbside program for customers to easily pick-up orders from our shops and restaurants. The Pick-Up, where on public streets, will operate in partnership with parking authorities in local jurisdictions, and where in private lots, by Federal solely. The Pick-Up should be considered a resource in your larger toolkit, as you welcome customers back for either a first return visit, or for more frequent visits. However they place an order with you—online, via email, over the phone, or through your social channels, merchants should work directly with their customers on how to notify them upon arrival to The Pick-Up. To include The Pick-Up into your customer messaging, access the digital toolkit here. In the toolkit, you will find • The Pick-Up logo • Digital stickers to place on your website or ordering platform • Social media files to use on your social platforms to promote the service To find where The Pick-Up spaces are located in your property, click here. Please note that spaces may change and relocate over time as we respond to demand.
Thank You.