October 2022 FALL TRICKCAMPAIGNORTREAT PARTICIPATION SUMMER EVENTS RECAP UPCOMING FALL EVENTS ● DC FRAY HAPPY HOUR SHOWDOWN SERIES - WESTPOST - WEDNESDAYS 9/21 - 10/19 ● FALL EQUINOX PICNIC - PIKE & ROSE AND WESTPOST - 9/22 ● NIGHTHAWK x BANDITOS CONCERTS ON THE PLAZA - WESTPOST - 9/23 ● FALL SHOP & SALE - CONGRESSIONAL PLAZA & WILDWOOD - 9/23 - 9/25 ● SAMUEL BECKETT’S CELTIC FESTIVAL - VILLAGE AT SHIRLINGTON - 9/24 ● MATTIE & EDDIE’S OYSTER FESTIVAL - WESTPOST - 9/24 ● PIKETOBERFEST - PIKE & ROSE - 10/2 ● BETHESDA ROW ARTS FESTIVAL - BETHESDA ROW - 10/8-10/9 ● NIGHTHAWK x BANDITOS CONCERTS ON THE PLAZA - WESTPOST - 10/8 ● MAKERS MARKET - WESTPOST - 10/9 ● LUCKY DANGER NIGHT MARKET - WESTPOST - 10/15 ● COPPERWOOD TAVERN’S SHUCKTOBERFEST - VILLAGE AT SHIRLINGTON - 10/22 ● POOCH PORTRAITS - PIKE & ROSE AND WESTPOST - 10/22 - 10/23 ● OUTDOOR ICE SKATING RINK - WESTPOST - 11/1
The Fall edition of the “Everything You Want” campaign is live on our properties and digitally. The campaign is broad reaching across multiple channels with the goal of driving brand awareness, foot traffic to the properties and
of the campaign is regularly monitored for opportunities to enhance the reach. New initiatives this year include content for Instagram Reels, Spotify, and optimized content for Google Search and Display.
Performanceloyalty.
Fall Campaign
● The Village at Shirlington - Saturday, October 29th 10:30am-12:30pm
If you would like to participate, please fill out the short participation survey below. In order to host these events, we require a majority participation from our tenants at each neighborhood. The local communities look forward to these events each year and offer you a great opportunity for brand exposure. By participating, you agree to provide your own candy/treats/giveaways and provide your goodies in an accessible area (outside of store or near front of store). We also encourage you to offer bounce-back coupons and offers.
Trick-or-Treat
● Bethesda Row - Wednesday, October 26th 5:30pm-7:30pm
● Pike & Rose - Sunday, October 30th 10am-12pm
2022 Trick-Or-Treat Participation Survey
Summer Solstice Picnic (Bethesda Row & The Village at Shirlington
June 21st
It was a great turnout for the 5k and 10k runs that supported the fight against Prostate Cancer. About 300 participants attended the event and $122,000 was raised! A special thanks to RoadRunners and Elements Massage for helping to support the race.
Summer Events Recap
The summer picnic was well received by the community with full attendance at both. In addition to be treated to a unique, instagrammable moment, the guests enjoyed a delicious pairing of seasonal menu items and cocktails. Thank you to the participating restaurants!
June 18th
Zero Prostate Cancer Run | Westpost
Summer Events Recap
Spanish Diner Block Party | Bethesda Row
July Spanish30thDiner
National Dog Day | The Village at Shirlington
August 26th Dog day is everyday at Dogma Bakery but on National Dog Day they were featured on ABC 7’s Small Business Spotlight highlighting their paw-some and unique treats for dogs, as well as their adoption efforts.
brought the heat with their outdoor party! The sell-out event was was a vibrant cultural celebration with fresh paella and entertainment on The Streetery at Bethesda Row. The community is looking forward to the next one.
August 17th, 24th, 31st and September 14th
Summer Events Recap
Summer Movie Series | Westpost
The Plaza transformed into an outdoor cinema that featured fan favorites like The Sandlot and Crazy Rich Asians. Thank you to Bun’d Up, Basic Burger, Bandito’s Tacos & Tequila and Nighthawk Brewery & Pizza for hosting movies for the whole community to enjoy!
DC Fray Happy Hour Showdown Series | Westpost Wednesdays: September 21st, 28th and October 5th, 12th & 19th
DC Fray is partnering with Bun’d Up, Sparrow Room and Kusshi Sushi to bring weekly Ping Pong and Cornhole tournaments to the plaza at Westpost from 6-8 PM. Team will compete for prizes while enjoying food and drink specials. RSVPs are required to play.
RSVP Link | Facebook Event
Fall Equinox Picnic | Pike & Rose & Westpost September 22nd
Bring in autumn with the Fall Equinox Picnic hosted by Picnic & Peonies. Guests who purchase tickets will be invited to a 3-course tasting and cocktails from the partnering restaurants at each property. The picnics will be set on Grand Park Plaza at Pike & Rose and The Plaza at Westpost. Pike & Rose Eventbrite | Westpost Eventbrite
Upcoming Events
Get ready to rock! Nighthawk Brewery & Pizza and Bandito’s Tacos & Tequila are teaming up to bring live concerts to the The Plaza. Join the fun and share the event with others to come enjoy the live shows.
Nighthawk & Banditos Concerts On The Plaza| Westpost
New seasons mean new reasons to shop. Discover the latest fall fashion and score end-of-season deals. Retailers are encouraged to set up racks/tables on the sidewalk and restaurants are encouraged to promote their new seasonal menu items and drinks.
Congressional Facebook Event | Wildwood Facebook Event
September 23rd & October 8th
Fall Shop & Sale | Congressional Plaza & Wildwood
September 23rd - 25th
Upcoming Events
Event Link | Facebook Event
Samuel Beckett’s Celtic Festival | The Village at Shirlington
The 2nd Annual festival to celebrate the Arthur Guinness’ birthday is taking over The Plaza and will feature traditional Irish music and dance, games, oyster shucking, cake cutting, and more. The event will be sponsored by Guinness Beer. The festival is free to attend Facebook Event
Upcoming Events
September 24th
Get your kilts ironed and your drinking boots on and let's get ready to party like you have never partied before. Come enjoy live music, dancers, pipers, food & drink! Part of Campbell Avenue will be closed from 8 AM - 7 PM for the event. The festival is free to attend.
Facebook Event
Mattie & Eddie’s Oyster Festival | Westpost
September 24th
Facebook Event
PIKEtoberfest | Pike & Rose
Bethesda Row Arts Festival | Bethesda Row
October 8th - 9th
PIKEtoberfest is back! North Bethesda’s premier fall festival returns with fan-favorite attractions and new experiences for all to enjoy. Grand Park Ave and Rose Ave will be closed for the event. If you are interested in participating by popping-up on the street, reply to the form below by the close of business on Friday, September 23.
Upcoming Events
Merchant Participation Form | Eventbrite Page
October 2nd
The 24th Bethesda Row Arts Festival, is host to over 180 artists from around the country. The artists will showcase their incredible works of painting, drawing, jewelry, photography, sculpture, fabric, glass, ceramics, and other mediums. Bethesda Ave, Woodmont Ave, and Elm Street wille experience road closures for the event. Visit the official Bethesda Row Arts Website for more information.
Upcoming Events
Makers Market| Westpost
Come enjoy outdoor shopping on The Plaza during the Fall Makers Market at Westpost. The neighborhood event is free to attend and will feature hand-made and craft goods from local vendors as well as live music.
Eventbrite Page
Night Market| Westpost
October 15th Tim Ma and Lucky Danger will transform The Plaza into a Night Market with Asian cuisine, a live DJ, and carnival games from 8-11 PM. The event will benefit Chefs Stopping AAPI Hate. Learn more about the organization’s efforts in social causes and their mission by visiting their website.
October 9th
Shucktoberfest| The Village at Shirlington
October Copperwood22ndTavern
Facebook Event
October 22nd and 23rd Halloween are for the pups too! Pooch Portraits, the area’s top pet photographer, will be at Pike & Rose on 10/22 and at Bun’d Up at Westpost on 10/23 for Halloween themed photoshoot. RSVP’s will be required. More information to follow soon.
Upcoming Events
is excited to bring back Shucktoberfest! Parts of Campbell Ave will be closed for the festival which will feature food and drink specials as well as an outdoor makers market. The family friendly event is free to attend but tickets are required for beer and alcohol.
Pooch Portraits| Pike & Rose and Westpost
for the return of the Ice Rink at Westpost! The Plaza will start undergoing changes in October with the removal of patio and cafe seating schedule to be completed by mid-month. The Ice Rink is the largest of its kind in Northern Virginia and has become a wholesome winter tradition for many. More news to come.
Upcoming Events
Ice Rink| GetNovemberWestpost1styourskatesready
Pentagon Row Outdoor Ice Skating Website
Thank You.