Marketing & Customer Development Summary Q3 2021
Table of Contents 2021 Marketing Content Calendar • • • • • • • • •
Q3 DC-Metro Overview Press Coverage and Announcements Summer 2021 Campaign Metrics sonder/sway Marketing Activations & Experiences Merchant Communications Leasing Eblasts Property Summaries Appendix: Property Summaries ○ Bethesda Row, CocoWalk, Congressional Plaza, Pike & Rose, Rockville Town Square, The Village at Shirlington, Westpost, Wildwood
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Q3 | DC-Metro Overview Supported 14 Merchant Grand Openings Levain, Bethesda Row Hairplay, Village at Shirlington Elements, Westpost Lucky Danger, Westpost Salt & Sundry, Bethesda Row Marshalls, Gaithersburg Heyday, Bethesda Row
Industrious, Pike & Rose Tiger Sugar, Fed Plaza Sports & Social, Pike & Rose f45, Village At Shirlington Chaia, Bethesda Row Orange Theory, Congressional Plaza Call Your Mother, Pike & Rose
132 Pieces of Media Coverage Ad Equivalency of Coverage: $601K Total Readership of Coverage: 302M
DC-Metro Subscribed Audience Grew 5.6K in Q3 Audience total grew to 169,609 across communication channels
43 Events, Activations and Pop-ups Highlights: Surprise & Delight Chalk Art and Bubbles, All Properties Summer Throwback, Pike & Rose Pooch Portraits, Village at Shirlington Wes Anderson Movie Nights, Wespost Rockville Arts Festival, Rockville Town Square URBNmarket Pop up, Westpost Little Sesame Dinner, Bethesda Row Bubble Tea Festival, Rockville Town Square
Customer Eblast Open Rate Average: 26.98% (*Retail industry average Open Rate: 18.39%) Merchant Eblast Communication: ● Open Rate: 41.2% (+18% from Q2) ● Q3 Avg CTR: 6.8% (+95% from Q2)
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Press & Announcements 132 Total Mentions (+8% vs. Q2) Ad Equivalency of Coverage: $601K Total Readership of Coverage: 302M
TOP PRESS STORIES & ANNOUNCEMENTS ●
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Washingtonian: ○ “A Ton of Popular DC Fast-Casual Restaurants Are Expanding” (Call Your Mother, Chaia, Chiko, Roaming Rooster, Taco Bamba) ○ “NYC’s Hit Levain Bakery Opens in Bethesda with Ice Cream-Cookie Sandwiches” Bethesda Magazine ○ “Vegetarian taco pop-up coming to Bethesda Row” (Chaia Announcement) ○ “French café, nail design studio coming to Bethesda Row” (GLOSSLAB and Ladurée Paris Announcement) The Washington Post - “These D.C. shops show how delicious vegan ice cream can be” (Sarah’s Homemade Ice Cream) DC Eater - “Fast-Expanding Chiko Plans to Open Its First Virginia Location in Shirlington” Arlington Magazine - “6 Things to Do This Week” featuring Wes Anderson Movie Night at Westpost Commercial Observer - “Industrious Opening Flex Office Space in Bethesda, Md.” NBC4 - 4th of July Burger Recipe, featuring Big Buns Restaurant FOX5: ○ Up Top Acres ○ “Fun awaits at Sports and Social Bethesda” ○ National Eat Outdoors Day Features: Taco+Pina, Palette 22
View all Q3 articles HERE. ●
Q3 Key Statistics report.
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Summer 2021 Campaign Metrics May 2021 - August 2021 Overview: This year’s summer campaign kicked off right before Memorial Day weekend, introducing a new round of creative focused on the idea of treating yourself this summer. We targeted Women 16-60 in the selected areas in the top 50% of household income.
Objectives: Reach shoppers in key areas, driving awareness of shopping centers
Key Results: ● Impressions: 5,069,867 ● CPM: Optimized CPM performance was 365% better than Industry Average ● Unique Reach: 464,691 Frequency: 10.91 (~1/week) ● YOY: 5MM impressions with a CPM that was 80% more Moving forwardthan we will continue to optimize our campaign CTR costs efficient 2020 and diversify our marketing mix to increase overall target audience reach.
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Fall 2021 Mid-Campaign Metrics August 26 - September 26 Overview: The fall campaign kicked off with new creative on property and via paid social media at the end of September. We are halfway through the campaign with optimized results similar to summer performance.
Objectives: Reach shoppers in key areas, driving awareness of shopping centers
Key Results: ● Impressions: 1.7 Million with an average of 430,000/week ● CPM: Optimized CPM performance is 241% better than Industry Average ● Unique Reach: 270,000 Frequency: 6.54 (~1/week)
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Sonder/Sway ●
Merchants Featured: 38 Subscribers: 56,540 (6.38% increase) Avg Open Rate: 20.5% Avg CTR: .6% Total article page views: 2,173
July ○ Eblast - 22.2% Open Rate, .6% CTR, ○ Articles - 625 total article page views ■ ■ ■ ■
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August ○ Eblast - 18.8% Open Rate, .8% CTR ○ Articles - 1,036 total article page views ■ ■ ■ ■
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The Berry Best (169 page views) Spritzuation Room - (141 page views) Featuring: Dawson’s Market, Amazon Books, Anthropologie, The Paper Source, TJ Maxx, Ross, West Elm More Trip. Less Road! - (217 page views) Featuring: The Canopy by Hilton Throw Shade -(98 page views) Featuring: World Market, Anthropologie, L.L.Bean, Morley, South Moon Under, Lane Bryant, H&M
Fall-In Trend - (320 page views) Featuring: TJ Maxx, Sassanova, Anthropologie, Indigo Octopus, Vision Works, South Moon Under, H&M All About That Bento Box - (154 page views) Featuring: World Market, TJ Maxx, Trader Joe’s, The Paper Source Hike More, Worry Less - (400 page views) Featuring: REI, Trader Joe’s, Lululemon, Target Back to the Future - (162 page views) Featuring: South Moon Under, Barnes & Noble, Anthropologie, Kendra Scott, REI, Lululemon, H&M
September ○ Eblast - 20.5% Open Rate, .3% CTR ○ Articles - 512 total article page views ■ ■ ■ ■
Reset Your Skin - (144 page views) Featuring: Sephora, Bluemercury, Heyday, Ulta Farewell to Summer Escape - (169 page views) Featuring: Canopy by Hilton Totes Ready for the Office - (143 page views) Featuring: Lands’ End, Scout & Molly’s, Shop Local Rockville, TJ Maxx, Anthropologie, The Container Store, The Fresh Market, Barnes & Noble, The Cottage Monet White Hot Autumn - (56 page views) Featuring: Uniqlo, Sassanova, TJ Maxx, Indigo Octopus, DSW, Athleta / 7
Activations & Experiences SURPRISE & DELIGHT CHALK ART & BUBBLES DC Metro Properties, July 2021
SUMMER THROWBACK Pike & Rose, July 14
As part of our portfolio-wide campaign and in an effort to pivot our activations to appropriately accommodate COVID guidelines, we hosted a Surprise & Delight bubbles activation as part of our “Treat Yourself” campaign, allowing guests to take free bubbles accompanied by bubble chalk art.
An event held in partnership with DC Fray that included live arcade games, interactive painting, a laser background photo booth, and DJ. Attendance was free and encouraged visitors to sip and stroll from our merchants and dine al-fresco as part of the event. ● ● ● ● ● ●
125 Tickets Sold 47 Waitlist 154 FB RSVPs 4,497+ Social Reach 13,175+ Email Opens $2,000 in F&B Revenue
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Activations & Experiences POOCH PORTRAITS Village at Shirlington, 8/28
WES ANDERSON MOVIE NIGHTS Westpost, 7/28, 9/8, 9/29, 10/6
Customers were invited to the neighborhood to take one of a kind pics of their furry friends. Set up adjacent to Dogma, attendees checked in and were encouraged to visit The Village until a text was received that there session was ready. We received 100 sign ups (co-promoted via Pooch Portraits and our respective channels) which converted to e-blast subscriptions.
Guests were invited to a series of free Wednesday night screenings of Wes Anderson Films at Westpost. Guests pulled up a chair, grabbed a blanket, and joined us on the plaza to enjoy the weird, wonderful world of Wes Anderson. We received over 500 new registrant emails to add to our customer eblast list from this event, and we saw on average 72 attendees for each movie event.
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Activations & Experiences ROCKVILLE ARTS FESTIVAL Rockville Town Square, 9/4-9/5
URBNMARKET POP UP Westpost, 9/11-9/12
The 9th Annual Rockville Arts Festival celebrated outstanding visual artists, live music and cultural performances, and art demonstrations by VisArts’ professional artists with over 140 artists.
URBNmarket, an upscale handmade and vintage market, popped up at Westpost with 14 different artisanal vendors. The event was published in The Patch and ARL Now and supported by a paid media campaign that drew hundreds of visitors.
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Activations & Experiences LITTLE SESAME DINNER Bethesda Lane, 9/23
BUBBLE TEA FESTIVAL Rockville Town Square, 9/25
Little Sesame hosted a dinner on Bethesda Lane as a sneak preview for their opening. Tickets were sold for the event and four tickets were given away in an Instagram contest that reached 2,963 accounts and received 163 entries.
The Rockville Sister City Corporation in conjunction with Rockville Yilan City Corporation held the 3rd Annual Taiwan Bubble Tea Festival at Rockville Town Square. The family friendly event included live bands and other cultural performances and had over 5,000 visitors.
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Merchant Communications MARKETING INITIATIVES DECKS: 733 Merchant Subscribers Q3 Avg Open Rate: 41.2% (+18% from Q2) Q3 Avg CTR: 6.8% (+95% from Q2)
July ●
Summer DC Metro Marketing Initiatives
August ● Summer DC Metro Marketing Initiatives
MERCHANT EBLASTS: July ● ●
September ● Fall DC Metro Marketing Initiatives
August Promotions Request (7/20) Westpost: Summer Movie Night (7/26)
August ● September Promotions Request (8/20) ● Pike & Rose: Farmers Market Update (8/23) ● Village at Shirlington: Pooch Portraits (8/26) September ● October Promotions Request (9/20)
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Leasing Eblasts & Results 385 Subscribers 941 Total email opens 41% Avg Open Rate 4.2% Avg Click Through Rate
LEASING EBLASTS ●
July ○ ○ ○
July A Eblast ■ Featuring: Melina at Pike & Rose July B Eblast ■ Featuring: Levain at Bethesda Row July Results
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August ○ August A Eblast ■ Featuring: Lucky Danger at Westpost ○ August B Eblast ■ Featuring: Sports & Social at Pike & Rose ○ August Results
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September ○ September A Eblast ■ Featuring: Little Sesame at Bethesda Row ○ September B Eblast ■ Featuring: Washingtonian Article: “DC Fast Casual Restaurants Move to Federal Properties” ○ September Results
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Upcoming in Q4 ●
Mahjong Nights at Bun’d Up ○
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URBNmrkt Pop Up ○
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Village at Shirlington - October 23
Howl-o-Ween Pooch Portraits ○ ○ ○
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VA Properties - October 18-25
Copperwood’s Shucktoberfest ○
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All DC-Metro Properties - October 15-17
Arlington Restaurant Week ○
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Bethesda Row - October 9-10
Fall Shop & Sale ○
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Pike & Rose - October 9-10
Bethesda Row Arts Festival ○
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Westpost - October 6, October 13
Bethesda Row - October 23 Westpost - October 30 Village at Shirlington - October 31
Trick-or-Treating ○ ○ ○
Bethesda Row - October 27 Pike & Rose - October 30 Village at Shirlington - October 31
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Upcoming in Q4- Holiday Activations ●
Ice Skating ○ ○
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Rockville Tree Lighting ○ ○
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Pike & Rose - December 12
Winter Wonderland on Woodmont ○ ○
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Congressional Plaza - December 4-5
Pooch Portraits Holiday Party at Rose Park ○
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Westpost - December 2 Toastworthy and Gay Men’s Chorus
Photos with Santa ○
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Village at Shirlington - December 2 Santa, Horse & Carriage Rides, Live Music
Winter Wonderland ○ ○
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Wildwood - November 26-28
Light Up the Village ○ ○
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Rockville Town Square - November 19 Dawn Crafton Dance Performance, Live Music, Merchant Tents on Maryland Ave.
Small Business Saturday Shop & Sale ○
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Westpost - October 29 - March 30 ■ Throwback events every Thursday with DJ Rockville Town Square - October 29 - March 30
Bethesda Row - December 18 Kota Kamper Pictures, Tenant Activations
Holiday Sip & Stroll ○
Village at Shirlington - December TBD
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Appendix.
Property Summaries EVENTS/ACTIVATIONS, OPENINGS, EBLASTS, & SOCIAL NUMBERS CLICK THE LINKS BELOW TO JUMP TO EACH OF THE PROPERTY SUMMARIES IN THE APPENDIX
Bethesda Row
CocoWalk
Congressional Plaza
Pike & Rose
Rockville Town Square
The Village at Shirlington
Westpost
Wildwood
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Bethesda Row
Average Daily Visits +8% vs. Q2 (Q3 Average Daily Visits: 12,516) Email Database +10.5% from Q2 (almost 10K subscribers) Eblast CTR +29.7% vs. Q2 (ave CTR: 3.5%)
Q3 SUMMARY
Events/Activations • The Streetery (Ongoing)
Openings • • • • •
Levain (7/13) Salt & Sundry Pop Up (7/17) Heyday (8/6) Terrain Cafe Reopening (8/27) Chaia (9/28)
Social Media ● ●
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Facebook Likes - 5,991
Facebook Rating - 4.5 Instagram Followers - 5,257
Eblasts • July A (7/14) ○ Featuring: Levain, Ideal Image, s/s: Amazon Books, Anthropologie, The Paper Source ○ Open Rate: 35.6%, CTR 5.4% • July B (7/27) ○ Featuring: Quartermaine, Framebridge, Chaia ○ Open Rate: 30.7%, CTR: 3.2% • August A (8/10) ○ Featuring: Salt & Sundry, Heyday, Mon Ami Gabi ○ Open Rate: 39.6%, CTR: 2.9% • August B (8/24) ○ Featuring: Terrain Cafe, Landmark Theatre, Gorjana ○ Open Rate: 27.5%, CTR: 2.5% • September A (9/14) ○ Featuring: Little Sesame, Jeni’s Ice Cream, s/s: Heyday, Bluemercury ○ Open Rate: 44.1%, CTR: 3.2% • September B (9/28) ○ Featuring: BROW Arts Festival, Chaia Opening, Madison Reed ○ Open Rate: 36.3%, CTR: 4.3%
/ 18 *Retail industry average: Open Rate - 18.39% / CTR - 3.32%
CocoWalk
Q3 SUMMARY
Events & Activations • Brunch with Your Buds (9/18) • FP Movement Classes in the Plaza • Pilates (7/3) • Power Flow (7/7) • Yoga on CocoWalk Rooftop (7/14) • Pups & Pilates (7/17) • DOGA: Yoga(7/24) • Power Sculpt Yoga (8/1) • Vinyasa Flow with Miami Yoga Girl (8/4) • Run Day: Miami (8/7) • Abs & Booty (8/14) • Outdoor Mat Class: BPM - Balance, Power, Mobility (8/15) • Wednesday, August 18th - Power Flow (8/18) • Vinyasa Flow (8/21) • Point Zero Experience: Breathwork & Meditation (8/25) • Pilates (8/28) • Abs & Booty (9/1) • Pups & Pilates (9/4) • Power Flow (9/12) • Power Flow (9/15) • Full Body Fit (9/18) • Spiced Vinyasa Class (9/19) • Point Zero Experience (9/22) • Boom Peah (9/25) • Power Sculpt Yoga (9/26) • Pups & Pilates (9/29) / 19
CocoWalk
Q3 SUMMARY
Q3 Average Daily Visits: 2,428 (-15%)
Press Mentions:
Social Media ● ●
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Facebook Likes - 9,972
Facebook Rating - 4.1 Instagram Followers - 7,271
• South Florida Business Journal: “Retail Roundup: Laced and Glosslab expand to Florida” • Commercial Observer: “Subscription Nail Salon Glosslab Inks Miami Lease in CocoWalk Mall“ • Shopping Center Business: “Five New Retailers to Join Tenant Lineup at CocoWalk Shopping Center in Miami”
Eblasts ● ● ● ● ● ●
July (7/10) ○ Featuring: Gas Bijoux, PLANTA Queen, Edite Mode July (7/21) ○ Featuring: Salt & Straw, Bluemercury, Edward Beiner August (8/10) ○ Featuring: The Spot Barbershop, Late Night Gypsy, Europann-USA August (8/24) ○ Featuring: Coco Cigars, School of Rock, Sweetgreen September (9/10) ○ Featuring: Gas Bijoux, Mister O1, Edite Mode September (9/21) ○ Featuring: FP Movement classes, Salt & Straw, Sportive
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Congressional Plaza
Q3 SUMMARY
Average Daily Visits +9% vs. Q2 (Q3 Average Daily Visits: 7,263)
Openings • Orange Theory (9/22) • Mr. Wish (9/25)
Social Media ● ●
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Facebook Likes - 3,717
Facebook Rating - 5 Instagram Followers - 960
Eblasts ● ● ●
July (6/30) ○ Featuring: The Fresh Market, LOFT, Custom Ink ○ Open Rate: 21.0%, CTR: .5% August (8/6) ○ Featuring: Lands End, Shoe Fly, Hinode ○ Open Rate: 15% , CTR: .5% September (9/1) ○ Featuring: Cartoon Cuts, Container Store, Kumon ○ Open Rate: 12.7% , CTR: .3% / 21
*Retail industry average: Open Rate - 18.39% / CTR - 3.32%
Pike & Rose
Average Daily Visits +15% vs. Q2 (Q3 Average Daily Visits: 12,548) Email Database +13.6% from Q2 (~29K subscribers) Open Rate +13.6% vs. Q2 (average open rate: 26.43%) Gained 726 new Instagram followers in Q3 (10% increase)
Q3 SUMMARY
Events/Activations • Sport & Health Outdoor Series (Ongoing) • Summer Throwbacks (7/14)
Eblasts •
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• Pike & Rose Job Fair (9/13) •
Openings • Industrious (8/9)
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• Sports & Social (9/9) • Call Your Mother (9/20)
Social Media ● ●
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Facebook Likes - 11,863
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July A (7/12) ○ Featuring: Summer Throwback Event, The Baked Bear, s/s: Canopy ○ Open Rate: 24.3%, CTR 1.9% July B (7/28) ○ Featuring: Industrious, Roaming Rooster, Escapology ○ Open Rate: 31.6%, CTR: 3.6% August A (8/11) ○ Featuring: Bark Social, City Perch, s/s: REI ○ Open Rate: 23.8%, CTR: 1.2% August B (8/23) ○ Featuring: Farmer’s Market, Summer House, s/s: H&M ○ Open Rate: 28.5%, CTR: 1.3% September A (9/15) ○ Featuring: Sports & Social, Call Your Mother, s/s: Canopy ○ Open Rate: 21.7%, CTR: 2.4% September B (9/29) ○ Featuring: URBNMarket, Oma Sushi in Block Food Hall, Summer House ○ Open Rate: 28.7%, CTR: 2.4%
Facebook Rating - 3.6 Instagram Followers - 8,067 / 22 *Retail industry average: Open Rate - 18.39% / CTR - 3.32%
Rockville Town Square
Q3 SUMMARY
Events/Activations • • • • • •
The Streetery on Gibbs (Ongoing) Fountain/Splash Pad (7/1-9/30) Music Buskers (Fridays, Ongoing) VisArts Create on the Square (5/19-7/28) Rockville Arts Festival (9/4-5) Gold’s Gym Fitness on the Square (September Thursdays) • Thai Tea/Bubble Tea Festival (9/25)
Social Media ● ●
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Facebook Likes - 21,036
Facebook Rating - 4.4 Instagram Followers - 960
Average Daily Visits +24% vs. Q2 (Q3 Average Daily Visits: 4,642)
Eblasts •
•
•
•
•
•
July A (7/13) ○ Featuring: Fountain/Splash Pad, First Watch, s/s: Dawson’s Market ○ Open Rate: 24.3%, CTR: 1.2% July B (7/29) ○ Featuring: Hammer & Stain, Sushi Damo, Rockville Arts Fest ○ Open Rate: 22.6%, CTR: 0.7% August A (8/12) ○ Featuring: Cottage Monet, Plaza Oaxaca, Spice Xing, Parking Update ○ Open Rate: 26.7%, CTR: 2.6% August B (8/26) ○ Featuring: Rockville Arts Festival, Kyoto Matcha, Dawn Crafton Dance Studio, Parking Update ○ Open Rate: 20.9%, CTR: 1.4% September A (9/16) ○ Featuring: Eko House & Meerkat, Bubble Tea Festival, s/s: Cottage Monet ○ Open Rate: 19.3%, CTR: 1.9% September B (9/30) ○ Featuring: Lebanese Taverna, Hair Design Zone, Color Me Mine ○ Open Rate: 19.8%, CTR: 0.8% / 23
*Retail industry average: Open Rate - 18.39% / CTR - 3.32%
The Village at Shirlington
Q3 SUMMARY
Events/Activations
• Music buskers (July-August, Saturday evenings and Sunday mornings) • Surprise & Delight: Bubbles (7/10) • Surprise & Delight: Chalk Artist (7/10) • Pooch Portraits (8/28)
Openings
• Hairplay (7/17) • F45 (9/11)
Social Media ● ● ●
Facebook Likes - 9,125 Facebook Rating - 5 Instagram Followers - 3,341
Average Daily Visits +3% vs. Q2 (Q3 Average Daily Visits: 6,727)
Eblasts ●
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July A (7/1) ○ Featuring: Cheesetique, Le Village Marche, Damn Good Burger ○ Open Rate: 24.8%, CTR 0.9% July B (7/15) ○ Featuring: Chiko, Carlyle, AMC ○ Open Rate: 27.6%, CTR 2.2% August A (8/7) ○ Featuring: Pooch Portraits/Dogma, Hairplay Salon, The Cookery ○ Open Rate: 26.0%, CTR 2.2% August B (8/21) ○ Featuring: Pooch Portraits, Palette 22, Sam Beckett’s ○ Open Rate: 17.8%, CTR 1.0% September A (9/2) ○ Featuring: Adara Spa, Best Buns, Harris Teeter ○ Open Rate: 27.5%, CTR 2.4% September B (9/15) ○ Featuring: F45, Cheesetique, Taco+Pina ○ Open Rate: 29%, CTR 2.0%
/ 24 *Retail industry average: Open Rate - 18.39% / CTR - 3.32%
Westpost (Pentagon Row)
Q3 SUMMARY
Events/Activations • • • • • • • • •
Music buskers (July-August, Saturday evenings and Sunday mornings) F45 on the Plaza (July-August, Wednesdays/Fridays) Surprise & Delight: Bubbles (7/10) Surprise & Delight: Chalk Artist (7/10) Wes Anderson Movie Night (7/28, 8/25, 9/8, 9/22, 9/29) Bun'd Up Mahjong Night (Wednesday Nights 7/28-9/1) Coffee with a Cop (8/31) URBNmarket Pop-up (9/11 & 9/12) Mattie & Eddie's Irish Festival (9/18)
Openings •
Elements (7/19)
•
Lucky Danger (7/21)
Social Media ● ● ●
Facebook Likes - 6,590 Facebook Rating - 4 Instagram Followers - 1,635
Average Daily Visits +9% vs. Q2 (Q3 Average Daily Visits: 4,668) Email Database grew by 7% in Q3 (4.7K total subscribers)
Eblasts ●
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July (6/30) ○ Featuring: F45 Outdoor Classes, Asia Bistro, Lebanese Taverna ○ Open Rate: 31.4%, CTR 1.3% August A (8/6) ○ Featuring: Wes Anderson Movie Night, Bun’d Up, Lucky Danger ○ Open Rate: 17.7%, CTR 1.5% August B (8/20) ○ Featuring: Wes Anderson Movie Night, A Visual Affair, Lucky Danger ○ Open Rate: 16.7%, CTR 0.6% September A (9/1) ○ Featuring: Wes Anderson Movie Night, TJ Maxx, DSW ○ Open Rate: 14.3%, CTR 1.3% September B (9/16) ○ Featuring: Ulta, Nando’s, Mattie & Eddie’s ○ Open Rate: 28.3%, CTR 1.8%
/ 25 *Retail industry average: Open Rate - 18.39% / CTR - 3.32%
Wildwood
Average Daily Visits +2% vs. Q2 (Q3 Average Daily Visits: 6,372) Average eblast open rate in Q3: 41.27% (+15% vs. Q2)
Q3 SUMMARY
Openings •
Provisions (9/9)
Eblasts •
Events/Activations • •
Surprise & Delight: Bubbles (7/10) Surprise & Delight: Chalk Artist (7/10)
•
Social Media ● ● ●
Facebook Likes - 1,156 Facebook Rating - 3.5 Instagram Followers - 1,054
•
July (7/1) ○ Featuring: Balducci’s, Belina, Joe & The Juice ○ Open Rate: 50%, CTR: 1.4% August (8/7) ○ Featuring: Piccoli Piatti, Fish Taco, South Moon Under (s/s) ○ Open Rate: 37.4%, CTR: 3.8% September (9/2) ○ Featuring: Bethesda Bagels, Sanctuary Interior Design, s/s: Indigo Octopus ○ Open Rate: 36.4%, CTR: 1.0%
/ 26 *Retail industry average: Open Rate - 18.39% / CTR - 3.32%
Thank You. DC METRO MARKETING TEAM DCMETROMARKETING@FEDERALREALTY.COM