Spring 2021 SPRING MARKETING CAMPAIGN PREVIEW SAVE THE DATE: SPRING SHOP & SALE APRIL 9TH-11TH MOCO EATS & BEST OF NOVA LISTS SIP & STROLL SOCIAL DISTANCING SIGNAGE THE PICK-UP
Marketing Campaign We are launching a fresh new campaign this spring titled “Let’s Go” at: Bethesda Row, Wildwood, Pike & Rose, Rockville Town Square, Congressional Plaza, The Village at Shirlington, Pentagon Row and Laurel Shopping Center. This campaign will launch at the end of March. More details will be shared next month! Take a sneak peek below:
“There’s a lot to look forward to. Let’s go.”
Spring Shop & Sale Save the date for the next region-wide Shop & Sale event:
Friday, April 9th - Sunday, April 11th Retailers – Al fresco shopping will be encouraged. To prepare for the shop & sale weekend, begin to think about what end-of-winter sale items and new spring product can be displayed outside of your shop. Restaurants – This will be a great weekend to feature any specials or limited menus to customers. Feature a special dish, cocktail, or family meal bundle to kick off the spring season.
Make It On The List
Maryland Restaurant Partners:
Virginia Merchants:
Please consider adding your restaurant to the Moco Eats Guide. Keep customers up to date with your current dining procedures and offerings by updating your information here.
Northern Virginia Magazine's Best Of 2021 polls are now open until Friday, March 12th. Encourage your customers and network to vote for YOU as the best in your category.
In addition to the guide, join the Moco Eats Facebook page to share your menus, specials, and promotions.
View the categories and learn more here.
Sip & Stroll The Village at Shirlington and Pentagon Row have launched Sip & Stroll, a program where customers can take their favorite beverages to-go and sip, stroll and shop around the neighborhood! Learn more about the program on each of the property websites here: • Village at Shirlington: Sip & Stroll • Pentagon Row: Sip & Stroll News about Sip & Stroll have been featured in ARLnow, Washingtonian, and Eater DC.
The Village at Shirlington Spring Sip & Stroll Weekend! The Village of Shirlington will be hosting a Spring Sip & Stroll the weekend of March 19th-21st! The Spring Sip & Stroll will promote drink specials from our restaurants, along with al fresco shopping while customers stroll throughout the neighborhood. The Spring Sip & Stroll will be promoted via our social channels, e-blasts, on-site signage and local media. Based on the number of restaurant and retail participants, and the interest from the community, we will look to hold other similar activations to encourage Sip & Stroll throughout the year. Learn more about the Spring Sip & Stroll and how restaurant and retailers can participate here .
Social Distancing Signage Property management teams will continue to take steps to proactively encourage social distancing in our neighborhoods including actively reminding and encouraging customers to maintain proper distances, limiting and spacing out common area furniture, and closing certain common areas as necessary. To the right, are examples of signage that may be seen on properties to remind customers to social distance. Please note some of these signs are available by request from your property management teams.
*Available by request from your property management team
Six feet apart looks good on you!
Wait here for your pick-me-up.
Please stand 6 feet apart
Please stand here
Social distancing floor decals *Available by request from your property management team
The Pick-Up Continue to utilize The Pick-Up, a branded curbside program for customers to easily pick-up orders from our shops and restaurants. The Pick-Up, where on public streets, will operate in partnership with parking authorities in local jurisdictions, and where in private lots, by Federal solely. The Pick-Up should be considered a resource in your larger toolkit, as you welcome customers back for either a first return visit, or for more frequent visits. However they place an order with you—online, via email, over the phone, or through your social channels, merchants should work directly with their customers on how to notify them upon arrival to The Pick-Up. To include The Pick-Up into your customer messaging, access the digital toolkit here. In the toolkit, you will find • The Pick-Up logo • Digital stickers to place on your website or ordering platform • Social media files to use on your social platforms to promote the service To find where The Pick-Up spaces are located in your property, click here. Please note that spaces may change and relocate over time as we respond to demand.
Thank You.
- DC Metro Marketing Team