Summer 2021 SUMMER MARKETING CAMPAIGN - “Treat Yourself” SAVE THE DATE - SUMMER SHOP & SALE: JUNE 25TH - JUNE 27TH PENTAGON ROW IS NOW WESTPOST SIP & STROLL MUSIC BUSKERS AT WESTPOST, VILLAGE AT SHIRLINGTON AND ROCKVILLE TOWN SQUARE THE PICK-UP
Marketing Campaign The new campaign “Treat Yourself” is live and can be seen across the following properties: Bethesda Row, Wildwood, Pike & Rose, Rockville Town Square, Congressional Plaza, The Village at Shirlington, Pentagon Row and Laurel Shopping Center. This campaign will be live until August 10th. Take a look at some of the campaign collateral below:
Summer Shop & Sale Save the date for the next region-wide Shop & Sale event: Friday, June 25th - Sunday, June 27th Retailers - Al fresco shopping will be encouraged. To prepare for the Shop & Sale weekend, begin to think about what end-of-spring sale items and new summer product can be displayed outside of your shop. Restaurants - This will be a great weekend to feature any specials or limited menus to customers. Feature a special dish, cocktail, or or service offering such as happy hour or brunch to kick off the summer season.
Same Address. New Name. Pentagon Row is becoming Westpost. Westpost has set out to deliver a true destination or outpost for long-time residents and newcomers who call National Landing, and the greater Arlington area home, work, and all things in between. Our new social hands will be @westpostVA and our new website is westpostva.com which is currently live with news and updates. Click here for a sneak peek of what’s to come!
Sip & Stroll The Village at Shirlington and Westpost (formerly Pentagon Row) have launched Sip & Stroll, a program where customers can take their favorite beverages to-go and sip, stroll and shop around the neighborhood! Learn more about the program on each of the property websites here: • Village at Shirlington: Sip & Stroll • Pentagon Row: Sip & Stroll News about Sip & Stroll have been featured in ARLnow, Washingtonian, and Eater DC.
The Village at Shirlington Sip & Stroll Weekend: June 19th - 20th The Village of Shirlington will be hosting a Father’s Day Sip & Stroll event the weekend of June 18th. The Father’s Day Sip & Stroll will promote drink specials from our restaurants, along with al fresco shopping while customers stroll throughout the neighborhood. Similar to last March, we will partner with Republic National Distributing Company and the Proximo brand. All Village at Shirlington merchants should have received the following eblast with details, which you can view again here. Restaurants: Please share your drink specials to dcmetromarketing@federalrealty.com by Friday, June 11th.
Music Buskers at Westpost, Village at Shirlington, and Rockville Town Square To add a little musical ambiance to a few of our neighborhoods throughout the summer, music buskers will be performing at:
Westpost: Saturday 6pm-8pm and Sunday 11am-1pm Village at Shirlington: Saturday 6pm-8pm and Sunday 11am-1pm Rockville Town Square: Friday 6pm-8pm There will be signage at each of the properties during the music busker performance. If you have any questions about this activation, please feel free to reach out to the team at dcmetromarketing@federalrealty.com.
The Pick-Up Continue to utilize The Pick-Up, a branded curbside program for customers to easily pick-up orders from our shops and restaurants. The Pick-Up, where on public streets, will operate in partnership with parking authorities in local jurisdictions, and where in private lots, by Federal solely. The Pick-Up should be considered a resource in your larger toolkit, as you welcome customers back for either a first return visit, or for more frequent visits. However they place an order with you—online, via email, over the phone, or through your social channels, merchants should work directly with their customers on how to notify them upon arrival to The Pick-Up. To include The Pick-Up into your customer messaging, access the digital toolkit here. In the toolkit, you will find • The Pick-Up logo • Digital stickers to place on your website or ordering platform • Social media files to use on your social platforms to promote the service To find where The Pick-Up spaces are located in your property, click here. Please note that spaces may change and relocate over time as we respond to demand.
Thank You.
- DC Metro Marketing Team