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2014 LIN Digital Brand Guidelines | Logo Variations
LO G O VA R I AT I O N S
Brand Guidelines
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Federated Media Brand Guidelines | Our Brand
OUR BRAND
These guidelines aid the effective communication of the Federated Media brand. They show how the logo, typeface, assets and other associated elements should be used when creating materials representing the company. Who We Are
What We Do
Our Brand
Our Activation
Federated Media is a
Federated brings
Our lifestyle brand
At Federated Media, we
premium publisher
together incredible scale,
is modern, sophisticated,
pride ourselves on our
community that drives
accelerated reach and
creative and responsive
ability to creatively meet
engagement for
committed audiences to
to our audiences across
the needs of our clients,
brands through content
create authentic, data-
all verticals. We are
partners and advertisers
marketing, native
driven experiences that
committed to high-quality
in today’s multi-screen
distribution, proprietary
drive positive brand
and authentic content
world. We are experts in
social amplification
attribution across the
that effectively connects
three key areas:
and advertising solutions.
entire customer journey.
brands to audiences.
Content Creation, Content Distribution and Amplification.
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Federated Media Brand Guidelines | Color Palette
C O L O R PA L ET T E
Core Brand Colors The FM brand colors are Midnight Gray, Lagoon and two variations of light gray. Use Midnight Gray for larger body copy, and Lagoon for accent colors only.
Midnight Gray
Lagoon
Pantone 546U
Pantone 325U
CMYK 84/74/57/44
CMYK 73/0/35/0
RGB 44/52/65
RGB 16/186/181
#2c3441
#08bab5
Medium Gray
Light Gray
Pantone 7544U
Pantone 7542U
CMYK 21/11/9/23
CMYK 16/8/11/0
RGB 161/171/178
RGB 211/219/219
#a0aab2
#d3dbdb
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LOGO
Primary Mark and Secondary Mark The primary logo should be used for the majority of company branding including Web Properties, Marketing Materials, Client Proposals, Swag, Event Sponsorships and more.
Primary Mark
Secondary Mark
Federated Media Brand Guidelines | Logo
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DO’S & DON’TS
Don’t Abuse The Logo Here are some incorrect variations of the Federated Media logo. Do not change the format, positioning, color or size (including stretching or tilting) of the logo.
Federated Media Brand Guidelines | Do’s & Don’ts
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Federated Media Brand Guidelines | Fonts
FONTS
Typeface The primary typefaces are Sentinel SSm and Whitney SSm. If one of these fonts is unavailable, Calibri may be used. However, do not mix Calibri with Whitney or Sentinel.
Sentinel SSm
AaBbCcDdEeFf
A BC D E FGHI JK LMN O P Q RSTUV W XYZ abcdefghijklmnopqrstuvwxyz 0123456789 Light Light Italic Book Book Italic Medium Medium Italic Semibold Semibold Italic Bold Bold Italic Black Black Italic
Whitney SSm
AaBbCcDdEeFf
A B C D E FG H IJ KLMN OP Q RSTU VWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Light Book Book Italic Medium Semibold Bold Bold Italic
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Federated Media Brand Guidelines | Typography Format
T Y P O G R A P H Y FO R M AT
Slide Header
SLIDE HEADER
Subheader
SUBHEADER
Alternate Subheader
Alternate Subheader
Body Copy
Body copy praesent commodo cursus magna, vel scelerisque nisl consectetur et. Lorem ipsum dolor sit amet, consectetur Etiam porta sem malesuada magna mollis euismod. Vestibulum id ligula porta felis euismod semper. Donec id elit non mi porta gravida at eget metus. Ta sa sit autem exerro blaboriorro il magnimpor sim quibus simenih iliquam eaquunt istiusdam ut ommolut empore
Sentinel Medium All Caps Tracking - 50% 28 pt
Sentinel Semibold All Caps 26 pt
Sentinel Semibold Italic Lowercase 26pt Lagoon
Whitney Book 20pt 1.4 Line Spacing
Link Style
Sentinel Light Italic Lagoon Lowercase
this is the link styling
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Federated Media Brand Guidelines | Presentation Cover Slide
P R E S E N TAT I O N C OV E R S L I D E
Cover Template For presentations, the photo on the cover slide should be determined by the content of the presentation. Ideally, the photo should be an FM creator image, but stock photos may be used as a last resort. The top template is for the National Sales Team, and the bottom is for the Regional Sales Team.
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THE DIAGONAL
Design Element Every diagonal treatment is a 16° angle. This can be used with photographs or as a solid background.
Federated Media Brand Guidelines | The Diagonal
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IMAGERY
Content Creator Photography Ideally, all photography should come from our creator sites. If you use stock photography, it should feel authentic.
Federated Media Brand Guidelines | Imagery
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DEVICE MOCKUPS
Device Mockups All mockups should be placed in approved vector devices or custom device photography.
Federated Media Brand Guidelines | Device Mockups
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LO G O VA R I AT I O N S
2014 LIN Digital Brand Guidelines | Logo Variations