W H AT W E D O
We are Architects of Influence. We connect brands to authentic, high-quality influencers and engaged audiences. By distributing custom digital and social content activations using our display, native and proprietary social offerings, we deliver incredible scale to every campaign. Our data-driven campaign architecture builds measurable experiences across the entire customer journey.
F E D E R AT E D M E D I A
Create
Building the right brand voice
Engage Reaching the right audience
Measure
Optimizing campaigns the right way
F E D E R AT E D M E D I A
Verticals Parenting, Business, Food, Men’s Lifestyle, Beauty/Style, Design/Shelter, Women’s Lifestyle, Hispanic, Technology and more.
OUR COMMUNITIES
O U R C R E AT O R S
Our network gives brands access to 2 million influencers, from A-list celebrities and mommy bloggers to men’s lifestyle experts and fashionistas.
OUR REACH
110MM 200MM
TOTAL UNIQUE O&O AUDIENCE AUDIENCE EXTENSION PROPRIETARY SOCIAL AMPLIFICATION
F E D E R AT E D M E D I A
We provide touchpoints at every stage of the customer journey to drive awareness, consideration and conversion for your brand. Along the way, we are measuring and optimizing to ensure your campaign is performing and we are delivering ROI.
A C T I VAT I N G T H E C U S T O M E R J O U R N E Y
1st, 2nd & 3rd Party Data
Content
Awareness
Consideration
Native Amplification
Engagement Retargeting
Lookalike Modeling
Social Amplification
Audience Targeting
Customer Value Modeling
Display Amplification
Exposure Retargeting
Abandonment Retargeting
Measurement & Optimization
Conversion Customer
F E D E R AT E D M E D I A
Influencer posts are the first step in conveying your brand’s message. Then we engage relevant audiences with native and IAB units. To propel the story, we use social amplification.
CONTENT IN ACTION
CONTENT POST
NATIVE CONTENT UNIT FMCU
NCU VIDEO
F E D E R AT E D M E D I A
OUR CLIENTS
Our Content
SIMPLY SADIE JANE
CH A MPION Detailed a 21-day New Year fitness challenge from Target, driving awareness for the brand’s affordable yet stylish C9 activewear READ FULL BLOG POST
A SUBTLE REVELRY
CLOROX
Told the story of a 2-year-old’s cotton candy binge and how the product was used to easily clean up the happy, messy moment READ FULL BLOG POST
WIT & DELIGHT
CITI
Posted striking photos of favorite destinations, celebrating the adventurous traveler in all of us found with the Citi AAdvantage Card READ FULL BLOG POST
KNSTRCT
SM A RTWATER A behind-the-scenes look at an inspiring artist during New York Fashion Week, generating social engagement among affluent 20-somethings READ FULL BLOG POST
LOCAL MILK
SA MSUNG Created and photographed an original recipe inspired by the brand’s video series, engaging foodies and cooking enthusiast to document their own concoctions READ FULL BLOG POST
HITHER & THITHER
BERTOLLI Positioned the product as a solution for hosting an easy dinner-and-a-movie party during our time-pressed lives READ FULL BLOG POST
CAMILLE STYLES
TA RGET
Produced a step-by-step guide to amplifying Halloween costumes with makeup available at Target READ FULL BLOG POST
APARTMENT 34
SA N PELLEGR INO Envoked the holiday spirit to show how to find special moments with the friends and family and using the brand to create them READ FULL BLOG POST
SMITTEN STUDIO
COTTON
Shared favorite cotton clothing items, highlighting the ease of care and soft, natural fibers made for family READ FULL BLOG POST
HONESTLY YUM
DAISY SOUR CR EA M Showcased the new mess-free, easy-to-use packaging by cooking up new family traditions in the kitchen READ FULL BLOG POST
SCOUT SIXTEEN
BOOK ING.COM Used the brand’s app to plan a spontaneously summer trip, documenting the events in real time through Instagram READ FULL BLOG POST
HONESTLY WTF
SHUTTER FLY Visually demonstrated how to use the internet-based publishing service to create elevated personal home dĂŠcor items READ FULL BLOG POST