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Being a designer means being a receiver and interpreter of the sensory impulses that come from the world. Good design is not only expressed through functionality and attractive aesthetics but is also the result of profound anthropocentric and cultural reflection and research, the aim of which is to create happiness in the user's experience. A concept starts from afar to arrive at offering, in its evolution, an empathic and synaesthetic experience at three hundred and sixty degrees.
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INFO Name and date of birth Federico De Luca | 16/01/1996 Place Milan, Italy • Shanghai, China Mobile +39 392 1972768 (ITA) +86 13127501137 (CN) Mail federicodeluca.design@gmail.com WeChat federicodelucadesign
CV
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EDUCATION
LANGUAGES
February 2019 - Current Double Degree Product Service System Design Tongji University | Shanghai, China
Italian (mother tongue) English (Toeic) Russian (Basic) Chinese (Basic)
September 2017 - Current Master Degree Product Service System Design Politecnico di Milano | Milan, Italy October 2014 - July 2017 Bachelor Degree Product Industrial Design Politecnico di Milano | Milan, Italy Matters of interest: Materials for design, Cultural anthropology, Color and perception, Design for Environmental Sustainability, Software and graphic for Web, Physical computing for design (Arduino)
August 2015 - September 2015 Summer School: 3D Modeling Peter the Great S.P. Polytechnic University | St. Petersburg, RU July 2013 - September 2013 School Trimester in Australia Trinity Catholic College | Goulburn, NSW, Australia July 2011 - August 2011 Language Course in USA EC Washington D.C. | Washington D.C., USA
COMPUTING SKILLS InDesign Illustrator Photoshop Ms office After Effects Premiere Sketch AutoCAD Inventor Alias Rhinoceros Keyshot Arduino Principle
PROFESSIONAL EXPERIENCES June 2018 Volunteer for Service Design Conference | Proof of Concept Politecnico di Milano | Milan, Italy Design Week | April 2018 Volunteer for Salone del Mobile di Milano Federlegno | Salone del Mobile | Milan, Italy August 2017 - October 2017 Product and UX designer Radio Maze | Techstars Startup Accelerator | Adelaide, Australia October 2015 - Current UX Designer Seven Historical Suites | Trieste, Italy
WORKSHOPS Village Branding | April 2019 (4 days) Hainan Chengmai Luoyi Village International Innovation Carnival Tongji University | Hainan, China Co-Design Session | October 2018 Co-design Hackathon Fablab of Neighbourhood Cariplo Factory in Base | Milan, Italy Light Design | May 2018 (5 days) The Object Selection INAREA | Milan, Italy
CERTIFICATES Language Certificate Toeic (B2) Driving Licenses (European A1, A2, B)
AWARDS Targa Bonetto 2018 3rd Prize with Postour
ACCESORIES Canon EOS 6D Mark II (2017) (EF 24-105 mm f/3.5-5.6 IS STM) (14 mm f/2.8 IF ED UMC) Sony Alfa 390 (2010) (18-55 mm)
VILLAGE BRANDING
2019 COMMUNICATION D. The branding project was born as part of the Hainan Chengmai Luoyi Village International Innovation Carnival. After a day of observations and immersion in the local culture, the role of my team was to create and launch a sustainable brand and for the village of Luoyi, in the Chinese province of Hainan. Volcanic stone, lakes, history, and culture make this village a magnetic pole for tourism. During the workshop, we taught local people how to make their products using screen printing on fabrics. That’s how tote bags and handcrafted t-shirts have created that tell, through their graphics, the history, and the local culture.
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AD.DERGANO 2019 PSSD
Ad.Dergano is a communication agency that offers neighborhood associations the opportunity to improve their communication skills, both online through templates, guidelines, tutorials and assistance, and personally through workshops held by students of Communication Design at the Politecnico di Milano. The project is born inside Fatto In project and starts from an analysis of the district of Dergano, on the north-west side of Milan. In the district, a part of the citizens is active in the territory and most of them collaborate in different ways with the numerous and prosperous associations present. On the other hand, participation in the events and activities promoted by the associations does not get the visibility it deserves: the associations active in the neighborhood have difficulty in connecting with each other, collaborating and having the opportunity to grow together. The service is also aimed at students, who will have the opportunity to do their internship, developing content within the platform and holding workshops for associations. Ad.Dergano aims to increase the visibility of the district and its associations in the entire city of Milan. Moreover, it will naturally improve the connection and collaboration within the local associations.
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XENIA
2019 INTERIOR & UX DESIGN Born within the design course of the Polytechnic of Milan, in response to the research theme “Toilets in archaeological sites”, the Xenia project is a proposal for public toilets to be used in the Acropolis of Athens. The starting point was to satisfy three types of needs: physical, psychological and aesthetic. The first was solved with functionality, the second by transferring to the bathroom a value like that of hospitality, the third by integrating it in a coherent way with the context and enhancing its design. The project communicates a plurality of messages, a sensitivity for the other, for the landscape and for the millenary history of the place. The concept was inspired by Athena, the goddess of Zeus, the Greek goddess of wisdom, the arts and war. Among her many epithets, I chose Xenia, the one that assigns Athena the protection of foreigners and makes her the guarantor of hospitality. Xenia is a concept that starts from afar and goes on to offer, in its evolution, an empathic and synaesthetic experience at three hundred and sixty degrees. The project has been published in a trade magazine “Il Bagno oggi e domani” and the Municipality of Athens is evaluating the feasibility. Published on
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POSTOUR 2018 PSSD
Everyday teenagers carry heavy backpacks during their daily activities. Despite the awareness campaigns, the problem of correct posture is real and it is often ignored by families and teenagers. Postour is an innovative system of maintaining a correct posture that combines materials and ergonomic shapes to the IoT. The goal of Postour is to make the user aware of a greater attention to the position of the spine during daily activities through exercises and interactive games and to ensure greater comfort. The system is designed to adapt to backpacks from 15 to 20 liters. The sensors placed in a pocket on the back of the product allow you to monitor through the app the data collected and eventually correct the user’s posture through inflatable bearings. The bearings deflate automatically by resuming their ergonomic position. The system is inspired by the systems currently used to detect blood pressure, but is calibrated to provide relief and back support.
GROS GRAIN POLYURETHANE FOAM
GROS GRAIN POLYESTER
POLYESTER PP ALVEOLAR
Info www.targabonetto.it/targa-bonetto-2018/
POLYESTER POLYESTER
INFLATABLE CUSHION
POLYESTER
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POSITION DETECTION AND BATTERIES TOUCH SENSOR
VELCRO CONNECTION WINGS
INFLATABLE CUSHIONS FOR POSITION CORRECTION
20L | BACKPACK BIZ M 2060017A5-841
PILLOWS
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POSTOUR APP 2018 UX DESIGN
The Postour app functions as the interactive platform between the product and the user. The App is connected to the product using wireless bluetooth technology and it records the activities of the user and sync it. The main function of the application is to act as the posture coach to the user by giving information and alerts on right and wrong postures. The user can once record their personal correct posture and then the app will alert you to achieve the right posture when not in it. The app also alerts when the weight of the backpack is above the users fixed limit. The alert given is through a new and effective technology of pressure exerted on the lower back, which is better than the vibrational alerts. There is a history feature in which all the past posture corrections and datas are organised which makes easier for the user to understand their progress into right posture. The additional and highlight feature of our application is the game. Postour has a game feature which records the small shoulder exercises done wearing postour and this is collected as small music elements which could be used for creating own music mix by the user. This music mix can be shared with the connected social Medias like Instagram and Facebook.
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POCKET FOR ELECTRONICAL COMPONENTS
INFLATION TUBE ELECTRICAL INFLATING PUMP
VELCRO
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COLEOTTERO 2018 PSSD
What if we could create a high quality brand for Milan, that promotes local production and consumption, circular, decentralised and recognizable? What if we could do this using the city waste? Coleottero is a service by Manifattura Milano for fab labs and companies that recovers local discarded material and puts it back in circulation through Fab labs. It promotes a lifestyle with sustainable habits, gives visibility to fab labs and designers by connecting them to buyers. Coleottero sustains well-being in a dynamic environment and facilitated resources’ circulation in a horizontal system. It creates a rapid cycles of feedback and change with shorter supply chain with high quality standards and traceability. Coleottero promotes circular economy throgh the DIDO model (data in data out).
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RADIOMAZE 2017 PSSD
I was selected as a Designer in the Radiomaze Team for Techstars Australia 2017. My job was to create communication strategies, product development and having public pitches with companies of international relevance such as Boeing, Saab, and Microsoft. The team, composed of six members spread across three continents, is working to develop a service that will, through current technologies and without ad hoc development, monitor domestic and public environments through waves emitted by routers. All this opens to other contexts such as home security, IoT, defense, human tracking, advertisement. The Techstars project involved 10 startups, including Radiomaze. Info www.radiomaze.io www.techstars.com
RADIOMAZE
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RADIOMAZE
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MONEYPHONE 2017 UX DESIGN
Moneyphone is born from the conversion of old household objects into objects of different utility. The aim was to make people think about how objects that are no longer used can have a second life thanks to technology. Moneyphone has been exhibited at the Museum of Science and Technology in Milan, allowing visitors to test its use and introducing the principles of programming to children. Moneyphone is a system designed with Arduino that allows you to preserve money and deliver it on demand. Moneyphone wants to be a nostalgic recall at the Retrò epoque, with its shapes, analogue mechanisms and colors. The system communicates with the user through a registered secretary and is able to capture the content balance through receptive sensors. Through six servomotors, the system is able to deliver the desired amount and compiled through the numeric disk. Operations are protected by a pin code that can be changed by the user by selecting the option from the menu. The system is complex both from the programming point of view and from the mechanical point of view. The project was carried out by a teamwork of four people. Presented at
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SEVEN HISTORICAL SUITES
2018 UX & COMMUNICATION Seven Historical Suites is a boutique hotel in the heart of Trieste. The architecture, furnishing and history of Seven make it a unique place. Here the task of the designer was to organize the functional spaces in a harmonious way and to create a narration to the visitor. Through a dedicated social channel the visitor is offered the chance to discover curiosities on every corner of the structure and to know anecdotes about the city. The catalog, information, business cards: each element creates a coordinated and formal communication to convey attention to detail and care for the guest.
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TEPEE
2017 PRODUCT DESIGN Tepee is an exhibitor for fingerfood and drinks inspired by the jewelery world and the 1950s. Its soft lines allow the user to move to three hundred and sixty degrees around the fulcrum: food. The exposed element becomes the center of the stage so the spotlight on the product becomes fundamental to its discovery. The single, removable housing, as needed, reveals the uniqueness of the product, the componibility and it represents conceptually the casket. The side pockets allow you to pull out the take-away packaging designed for convenience and space saving. Large supports allow the user to place the product on the transport packaging in a convenient and safe way. Tepee will be the refercence for your small appetites, the gift you will take at a last-minute friends dinner.
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CUSTOMIZATION The most iconic Coca-Cola advertising and products are those of the 1950s, with their graphics and slogans becoming part of the collective imagination of the time and are back in vogue. Coca-Cola itself in its current advertisements uses filters, scenes and typical looks from the 1950s on its site and in its promotional videos. Tepee dresses Coca-Cola and becomes a brand ambassador. The lines take on the classic 1950s, but they hint with references to the iconic brand products. Bindi is an Italian company that produces spoon cakes throughout the world and beyond. Tepee also focuses on products of this type, so analyzing the brand was interesting in order to propose an exclusive exhibitor that would enhance the Bindi brand and translate the product into the form. Tepee lines recall the geometries and colors of the ice cream cup. Tepee becomes the refreshment point, the kiosk for a refreshment, a pleasant break from the frenzied pace to be enjoyed with a quality product.
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FOMO
2017UX DESIGN FOMO is a webzine that explores and silks the world of independent Italian publishing in search of new and original grassroots publications. It is born with the intent of giving voice to interesting and valid realities in the printed paper industry, which often remain hidden and limited to a small spectrum of action The project was born in a university course and it was made by a small team. The quality and content of the products made it possible to reach the maximum of the evaluation. Website www.fomo.altervista.org
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CYCLON
2017 PRODUCT DESIGN Cyclon was born as a table lamp and studio lamp. The rotating element between the carrier and the lampshade allows Cyclon to be positioned with the concentric lampshade at the base (1) or as a studio lamp by rotating the lampshade (2). The ignition is activated by touching the lampshade, where there are thermo-sensors that detect the interaction with the user and turn on the light bulb, at the metal link between the light part and the lens.
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KIKKA
2017 PRODUCT DESIGN Kikka is a coffee table designed for environments with limited space. The project is born within IKEA’s production, and is therefore designed to be easily assembled by the user, with eco-sustainable materials and in use by the Swedish company and geometries that facilitate storage. Kika is a decorative item that will make reading comfortable in the living room, organizing magazines and remote controls in its two floors and going against your style. Kikka’s legs are customizable and available in four alternatives to the white and natural wood color inspired by the 1960s. The shelf is proposed in two variants: glass and laminate-chipboard in bright colors. Kikka is designed according to IKEA’s design principles and is therefore reversibly assembled using components and hardware already in the company’s catalog. The company has aimed at eliminating as far as possible hardware components from its products to facilitate assembly, reduce materials and facilitate dismantling. For this reason, in addition to being composed of a limited number of pieces, the table legs are designed to fit directly into the recessed part in the lower panel.
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CARRY’OL
2016 PRODUCT DESIGN Carry’ol is born within a university project to find solutions to the everyday problems of a senior person. The project was carried out by a teamwork of four students who investigated possible forms that did not accentuate the disability and which were pleasing to the user. The product, a walker and versatile shopping cart, allows you to adjust to three different heights, has two unifiable accommodation and an external drawer that facilitates the retrieval of inserted objects while avoiding stress on the back. Carry’ol takes its name from the English word “carry” and “ol”, in which he wanted to ironize on phonetics attributed to “all” and “old”, so the object is thought. Carry’ol is born to reduce efforts and provide support during commissions outside the home. Carry’ol is more than just a walker, is designed to be ergonomic, versatile and organized inside. Large front wheels ensure good stability and reduce vibrations on uneven surfaces. A mechanism allows the product to tilt on the two front wheels, only when lifted, to handle the steps and facilitate the ascent.
Keep calm, and Carry’ol!
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ARCHIMEDE
2016 PRODUCT DESIGN Archimede is a lamp designed to add a chic touch to home and work environments. The name refers to the “archimedes shingle mirrors” used to reflect sunlight to burn enemy ships during Siracusa’s siege in 212 BC Thus the shiny metal lampshade reflects the light from the LED spotlight, lined with the cork base, giving a semblance of light from above. The lamp is designed to become a teak and its lampshade can be adjusted to different heights. Dimension mm ø200x350 Material 1- Cork for base 2- Glass for the stem 3- Beam for adjustment 4- Steel for the lampshade LED spotlight Light flux: 55 lm Height: 1.2 cm Diameter: 4.4 cm Electrical wire length: 3.5 m Power: 1.5 W
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UFO
2016 PRODUCT DESIGN UFO is an emblematic lamp. Bright, classic and light, UFO is elegantly placed in every room: from an Urban bedroom to a studio environment. It is easy to assembly and the tripod ensures stability even on irregular surfaces. Dimension mm ø300x700 Material 1- Legs for Legs 2- Copper rods for the structure 3- PMMA for the structure 4- Cork for the lamp holder 5- Paper for rice and for the lampshade Light bulb E14
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ASHOLE
2015 PRODUCT DESIGN Ashole is more than a stool. The name wants to be a “Dadaist” provocation. Ashole (with an S) is “Like a hole”: small, compact, and removable. “Ash”, like the kind of wood with which it is made; “Asole” (buttonholes in italian) those in which the button is tightened and the seat seems to remind. The product was selected and exhibited in Building B2 at Politecnico di Milano B2 during the Design Week 2015.
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INFOGRAPHICS
COMMUNICATION DESIGN Knowing the environment in which you stay is necessary to make your stay as comfortable as possible. Preventing your host’s doubts and questions, providing valuable information and valuable tips, will make your experience enjoyable and your satisfaction level will be positive at the moment of your review. An organized and professional host will meet the needs of their guests, if this relationship is not direct, it is useful to provide means to help guide their guests, within the home, neighborhood and city. A personalized transport map (1) and an information card to be placed behind the door (2) will help your guest organize themselves and avoid those who are in charge of answering additional questions.
Did y o k no in a wifi equipweu move Did you know every time p d w every rowifi equipped room, we disrupt ethe m om,radio tiwaves? we d e we m We’v ove isru e re ated movement pt the w in a wifi using tocdetect We’ve created a solution ifi ra a wifi. soluti dio w G o e using wifi. t you n to aves dete rh ? no a system ct m Get your home security e sec dditio omwith ovem u ri n ty ent al h$3 no additional hardware, for just month. syste ardper m wit ware Radio h , for ju ma st $3 Radiomaze.io We mak ze.io per m e the onth world We make the world a safer place . a safe r plac e
RADIOMAZE
RADIO
MAZE
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SOCIALMEDIA
COMMUNICATION DESIGN Designing a social page is a pure design experience. From the layout of the content and images, the choice of tags, until the programming of the publications, each detail has an important function for the message being disclosed and reaching the desired target. Social networks are designed to implement an effective strategy. Day after day they increase their importance. Users who have a profile on at least one of them are always growing, the time spent on social networks becomes more and more consistent. In addition to this, you need to add the influence you have on the market of devices such as smartphones and tablets, such as social use is simpler and more immediate.
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INVENTOR
2016 MODELING Solid modeling using Autodesk Inventor was required in a university course. It has begun to be true from a chosen object. Once dimensioned, the object has been modeled in all its parts. For the outer shell, a surface shaver (Adobe Alias) was required to get the silhuette quickly. Next work was done on Inventor. All components interact with each other fluidly. Precision and detail in the modeling were crucial for overcoming the course with the highest rating. The design was made by a group of two students. Object FIXA | IKEA Screwdriver / drill, lithium ion Dimension mm 280x190x80 Weight, screwdriver / drill: 700 g Voltage: 7.2 V
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ALIAS
2016 MODELING Surface modeling using Autodesk Alias was required under a university course. It has begun to be true from a chosen object. Once dimensioned, the object has been modeled in all its parts. Due to the complexity of the object, various elements building strategies and a large number of commands have been adopted. Once the modeling is completed, the pieces have been assembled and the material, light, and surface effects adjustments have been made to get a rendered image that was previously taken. The design was made by a group of two students.
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May 2019