Federico Aguinaga Industrial Designer
MARCH 2019
portfolio contents square design
01
Yadea Electronic Tag Hand Blender
zinzin design
02
Hisense Cookhood Midea Soybean Milk Maker Junbei Logotype Junbei Cookware Junbei Heating Blender Junbei Mixer 7 Lts. Futina Wall Switch Bull Wall Switch CMF Midea Air Purifier Vandelo Washing Machine
university projects Brava Beach Cleaner Jauregui Brand, Label and Bottle Washing Machine UI Wall Clock Design Technical Documentation
Federico Aguinaga Industrial Designer
03
Square Design is an awarded Home Appliance Design Studio, dedicated to chinese and abroad market. The role involves the whole product design process, mainly in abroad projects, giving as a result, peronals proposals for each product. Also responsable for attending, and having a close feedback with the client, the supppliers, and the engineers, during the development of the product.
projects worked on (by client / partner)
gas water heater water purifieR WATER PUMP HEATER CONCEPT
SMART WALL SWITCH SMART WIRELESS SWITCH
At least 2 proposals for the client presentations.
motorbike electronic tag
door lock match
OEM
PINTOS
HAND MIXER HAND BLENDER STAND BLENDER
SMART DOOR LOCK
MOTORHOME AIR CONdiTIONER
GAS WATER HEATER
Yadea Electronic Tag Client: Yadea | 2018
Electronic tag design for electric motorbike series, keyholder type, for Yadea (worldwide biggest electric motorbikes producer).
INDUSTRIAL DESIGNER
Yadea Electronic Tag Client: Yadea | 2018
Yadea Electronic Tag Client: Yadea | 2018
Yadea Electronic Tag Client: Yadea | 2018
ZinZin is a Home Appliances Design Studio, partnership with a lot of well-known enterprises, characterized by a continous income of new projects, requiring strong deadline success and time management. The role involves the whole product design process (Research, Ideation, Concept Development, Sketching, Modeling, Rendering, Graphic Presentation, and Mockup Management), giving as a result, personal proposals for each product. In addition, the role involves UI design proposals, and logo design of new brands or special features.
projects worked on (by client / partner)
washing machines (vandelo, littleswan, midea) heating blender soybean milk maker water kettle rice cooker silent water kettle air purifier disinfecting steamer premium rice cooker
At least 2 proposals for the client presentations.
wall switch in-mold texture pattern
gas cook-top cook-hod
wall switch
shower room 2017 series shower room 2018 series
rice cooker ui proposals
neck massager
brand logo enamel cookpot stand mixer blender mixer 7 ltrs.
Hisense Cookhood
Hisense | 2017
Different cookhood designs for chinese market. Innovative oil box technology and layout proposal, improving efficiency, user experience and aesthetics.
Hisense Cookhood
Hisense | 2017
Hisense Cookhood
Hisense | 2017
Hisense Cookhood
Hisense | 2017
Hisense Cookhood Hisense | 2017
Hisense Cookhood Hisense | 2017
MoT Using Journey Information Retrieval Scope Survey (Advertising / Promotion / Brand Awareness) – Competitive Product Analysis Late confirmation / inquiry to surrounding people Store visit (degree of interest in the store)
After Sales Service
Ask staff Start test Information exchange with similar product users.
Hisense CookHood
U
Delivery, handling
Package unboxing
P re
Folding product
Cl ea ni
Assembly Handling
U sin g
The installation process requires professional assistance
g
Use wipe
n
Too many dead corners Easy to accidentally touch the operation interface in the cleaning process. The cleaning angle is not comfortable and many areas hard to access
Buy
p a ri n g
Stand By
K eepin g
Long-term accumulation of oil stains increases the difficulty of cleaning. Having the dirty oil box in front of the product makes a dirty perception.
Bef or e
ing s U er
ng si
Af t
Price comparison & usage comparison
Connect the power supply
U sin g
Shutdown
Ready to start Selection mode Adjust intensity
Complete use
Hisense Cookhood Hisense | 2017
PRODUCT IDENTITY SCENARIO ANALYSIS A overcrowded market, the difficulty of keep a clear product identity meanwhile keep the architectural trend, a brand trying to have strong presence on a new market for them, a product with some ergonomics and cleaning issues.
Brand Identity Analysis Product Identity Definition
usability
wide
USER RELATED
Trend Analysis Market Analysis Competitors Identity
MoT Using Map Pain Point Analysis
UX Analysis Ergonomics
glass.hi.reflections
dynamic hide.away
front.back.play
micro.textures
smart decorative.elements.wide deco.detached
planar.flat
glass.screen
CHALLENGE
continuity
MARKET RELATED
wide
continuity high.end
static
no.margin no.framed.ui metal.highlighted.vacum
Identify and Transfer Product Identity Boost Product Identity
Proportion Diferenciation LayOut Character
UX Improvements Cleaning Improvements
Improve cleaning experience through new layout and technology, being functional to a different market proportion and with the brand identity in a new category. IDEATION KEYPOINTS
ERGONOMICS CLEANING ANGLE
CONTINUOUS CLEANING PATH
HIDDEN OIL BOX
FRAMELESS EXPERIENCE
Midea Soybean Milk Maker
Midea | 2017
SoyBean Milk Maker design for chinese market. Due to the overcrowded offer of this product we propose a disruptive concept, re interpretating its function, and proposing a new user experience interaction compared to the existing products, that also improves the ergonomy.
Midea Soybean Milk Maker
Midea | 2017
Midea Soybean Milk Maker Midea | 2017
Midea Soybean Milk Maker Midea | 2017
THE REQUEST The existing products are highly homogenized and there are no innovative products. Demand: Design and differentiate existing products from breakthrough products.
THE OPORTUNITY
THE STORYTELLING The products in the market have a clear pain point and a bad user experience when opening the product. Cause the plug connection on the top cover, need to make rounded movements to take out the cover By understandind the way of opening and its ergonomy, this product propose a rethink of the opener handle.
ERGONOMICS IMPROVE USER EXPERIENCE IMPROVES SHAPE CHARACTER INNOVATION
Evoke the original and natural feeling of making the SoyBean Milk. Giving, at the same time a new original shape for this kind of product, outstanding it from the traditional ones.
Junbei Logotype
Junbei | 2017
Isotype logotype for a new brand of home appliances. The design involves the alphabet characters and the chinese characters. The chosen direction pretends to be simple and modern, with a dynamic feeling, keeping a different personality.
Junbei Cookware Junbei | 2017
Cookware design for chinese market with foreign appeal. Making balance between simple shape, but keeping enough characteristic elements, combining a clean shape, with a highlighted CMF.
Junbei Cookware Junbei | 2017
Junbei Heating Blender Junbei | 2017
High Pressure Heating blender Design. Chinese market, with foreign appeal. Proposing a new user experience through the UI layout and technology, to indiciate the selected program, and adding a new key for control the speed with manual customization feeling.
Junbei Heating Blender Junbei | 2017
Junbei Mixer 7 Lts. Junbei | 2017
Stand Mixer Design, capacity 7 liters. Chinese market, with foreign appeal.
Futina Wall Switch
Futina | 2017
Wall switch design for the chinese market. Decorative, but delicated feeling, achieved thanks to the metallic frame, and the 3d pattern, making a clear positioning in the market.
Bull Wall Switch CMF
Bull | 2017
Wall switch CMF design exploration using in-mold texture.
Midea Brands Washing Machines UI Midea | 2017
LITTLE SWAN High End, Timeless Modern, Accurate, Precission,, Rigurosity, Seriousness.
VANDELO Luxury, fashinable, trendy, striking
MIDEA Smart, simple, modern tech, futuristic sense.
Midea Air Purifier Midea | 2017
Air Purifier design, for mid-high end market, with a professional sense feeling, for the requested market segment.
Vandelo Washing Machine
Midea | 2017
Top loading washing machine design for Vandelo, a brand of Midea group. The target consumer and the brand identity,carry the product into a fashionable, trendy and luxury striking feeling.
Vandelo Washing Machine
Midea | 2017
Vandelo Washing Machine Midea | 2017
Vandelo Washing Machine Midea | 2017
Vandelo Washing Machine Midea | 2017
Vandelo Washing Machine Midea | 2017
Vandelo Washing Machine Midea | 2017
The University of Buenos Aires (Spanish: Universidad de Buenos Aires, UBA) is the largest university in Argentina and the second largest university by enrollment in Latin America. According to the QS World University Rankings (2017/18) the University of Buenos Aires ranked number 75 in the world, making it the highest ranked university in Ibero-America.
Brava Beach Cleaner
U.B.A. University Project | 2014
Cuida el ecosiste y mejora la calidad ma de de la poblacion y vida los turistas
Cuida el medio ambiente Disminuye la contaminación
generada
Mejora la calidad
de la estadía de las
generando un espacio
seguro apto para el
Aumenta la y posiciona al municip io en un lugar diferenc ial.
RECOLECTA BASU RA ALLANA EL TERR ENO AIREA LA ARENA
BRAVA nace en respuesta a la exces playas y la falta de herramientas iva suciedad de las tareas de limpie za en nuestro país,para realizar las directamente en la flora, la fauna, impactando de vida de las person y en la calidad este espacio públic as que hacen uso de o.
RECOLECTA BASU RA ALLANA EL TERR ENO AIREA LA AREN A La maquina es accio nada por la tracci cuatriciclo, sin neces idad de energía ón de un complementaria. A partir del movim iento de las rueda la energía para s, transforma recolectar la basur una tolva extraíble. a y verterla en
bravalimpiaplaya@g
mail.com
Beach Cleaner Machine
U.B.A. University of Buenos Aires | 2014
Beach cleaner machine, carried by a small-medium sized motorized vehicle (ATV or similar), which takes this drive energy of the wheels, to generate the movement of its inner mechanism, omitting own energy source or engine. It provide a solution to the collection of medium to large scale, with a simplified resolution in relation to the existing ones. It means, decrease of parts: that: requires large and complex maintenance, are expensive, and require input costs for operation. (Example: engine, hydraulic systems, complex electronics.). This achieves also makesnthe product more accessible because investment costs are externalized. Other achieve benefit is: optimize storage space, easy portability and maneuverability, and a better coexist with the environment.
In 2015 was recognized in INNOVAR National Innovation Competition organized by the Ministry of Science, Technology, and Productive Innovation; resulting winner in his category, Innovation at the University.
Beach Cleaner Machine
U.B.A. University of Buenos Aires | 2014
Beach Cleaner Machine
U.B.A. University of Buenos Aires | 2014
Beach Cleaner Machine
U.B.A. University of Buenos Aires | 2014
Jauregui Brand, Label and Bottle U.B.A. University Project | 2014
Bottle and label design of CaĂąa Quemada alcoholic beverage, starting from a determinate target, and giving a determinate product personality. Responding also to the national identity requirement.
Jauregui Brand, Label and Bottle U.B.A. University Project | 2014
Jauregui Brand, Label and Bottle U.B.A. University Project | 2014
Washing Machine UI
U.B.A. University Project | 2014
Washing Machine UI
U.B.A. University Project | 2014
Wall Clock Desig
U.B.A. University Project | 2014
Design of a wall clock, and its product identity, limited to keep its technologic structure.
Wall Clock Design
U.B.A. University Project | 2014
Technical Documentation
U.B.A. University of Buenos Aires | 2010-2014
Technical Documentation
U.B.A. University of Buenos Aires | 2010-2014
THANKS FOR WATCHING !
Federico Aguinaga Industrial Designer
Mail: fedeaguinaga@gmail.com Phone: +86 158 1718 7414 WeChat ID: fedeaguinaga