A LOOK IN THE BOOK SAVING THE EARTH. WE LOVE OUR GLOSSY AND TANGIBLE PAPER EXPERIENCE BUT OUR REALITY NOW IS DIGITAL.
A PROPOSAL MAGAZINE
GREAT 21ST CENTURY CAREERS BEGIN WITH A CLEAN SHEET, A FRESH APPROACH AND A RESOLVE TO MAKE A POSITIVE CHANGE, REGARDLESS OF THE OBSTACLES.
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Dear Reader, Feelberry is home to a powerful portfolio of brands, from industry - leading fashion and lifestyle properties to some of the fastest-growing chain of hotels and many more. Our success comes from a strong focus on the reader, a commitment to innovation within the evolving media landscape and our collective ability to create invaluable connections between our audiences and advertising partners. Our nextgeneration content marketing solutions tap the vast potential of data and help shape messaging to maximize ROI and drive commercial activity, making our content work even harder. From inception through distribution and optimization, everything we create is engineered for action. From the start, we focus on your ultimate goal ensuring our partnership drives the results and quality actions you want. Fond Regards, Rukhma Editor-in-Chief
Look Ahead
02 07 09 Editor’s Letter
Digital Magazine
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Content Flexibility
13
Faster Distribution
Brand Development
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21
Zero Publication Cost
Beyond Boundaries
Being Green
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The Yearbook Project
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Education Amidst Conflict
About Feelberry
Feelberry Feature
DIGITAL MAGAZINE
GO BEYOND THE COVER One way to uncover your school’s journey is through storytelling. It’s a method of building strong relationships with your students, parents and a thriving community of loyalists over time. Your story identifies what your goals are and serves as the foundation for the years to come. It’s your big ideas that we represent through our digital magazine platform. A unique experience where ambitious schools can discover, learn, celebrate and shape the future together.
WE PROVIDE AN AUTHENTIC, HIGH VIBRATIONAL MAGAZINE BY INCLUDING THE FOLLOWING FEATURES ཛྷཛྷPhoto-rich content with bigger sized hi-res photos ཛྷཛྷWebsite-like linking of content list with pages ཛྷཛྷLast minute additions and corrections ཛྷཛྷStudents and teachers can contribute to the magazine with their own creative ideas, images and work.
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BEING GREEN
ENVIRONMENTALLY FRIENDLY What could be more important and urgent than saving this incredible planet? We appear to be living in a time of crisis: all across the world, our environment is under threat; global warming is wreaking hovac. Australia’s Great Barrier Reef is losing its coral cover at a rate so straggering, it could all be wiped out by 2050. Rising water levels are threatening the spectacularly beautiful islands in the Maldives. Closer home, Kerala witnessed disastrous floods, the effects of which we are likely to discover only as time progresses. Sadly, there are many, many such examples. Let’s face it, the environment is going downhill and it is all our faults! Yes, there are laws and there have been improvements. But had your school made a positive impact on the deteriorating Earth? By transitioning from traditional print to using a digital magazine, you can help protect the environment. The most obvious and foremost advantage when switching to a digital catalog is the reduction of paper usage. A 2,000 student school with a 200 page yearbook going digital saves 70 trees and 300 kilos of carbon footprint. Going paperless takes your institution to a whole other level; it gives a greater opportunity to establish an online presence. Your digital content can be accessed on iPad, iPhone or any Android mobile devices online or offline. The seriousness of environmental protection is no longer a trivial matter. Let us help your school become more environmentally friendly for a sustainable future. LOOK /10
CONTENT FLEXIBILITY
AS FLEXIBLE AS IT CAN GET More and more people are going back to quality publications and are consuming more content than ever before. This trend is set to continue as the popularity of tablets and smart-phones increase and the ease of accessing quality content grows. We are not just talking quality content in terms of words and images. With digital magazines, you can enhance the reading experience by creating a designated page for every single piece of content. One of the advantages digital magazines have is they can contain an increase in the number of pages without changing the layout or having to condense text to work with a particular format. This is impossible with a printed version. Feelberry do not incur additional costs for creating additional pages in a digital version of a magazine.
AND MORE ཛྷཛྷEvery student contribution can be included ཛྷཛྷMore parents will be interested in reading as it will now include their child’s creativity ཛྷཛྷThe teachers can also contribute without worrying about the page limitations LOOK /12
FASTER DISTRIBUTION
CREATE. BUILD. DISTRIBUTE. Digital magazines reach their audience in a very short amount of time and online readers often consume the edition the very same day it’s distributed. The magazine issues can be easily uploaded and updated. The audiences have the freedom to access the school magazines as and when desired using various browsers on phone, tablets or desktops.
AND MORE
ཛྷཛྷThe link of the yearbook can be shared with anyone using different social media platforms like Whatsapp, Facebook, Twitter etc. ཛྷཛྷThe kindle app is free and easy to download on any device and there are 5 Million Kindle Books online ཛྷཛྷThe link will be present on the internet endlessly ཛྷཛྷThe magazine can be accessed from anywhere in the world
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BRAND DEVELOPMENT
A WEALTH OF POSSIBILITIES The future belongs to those who put the right foot forward at the right time. Digital transformation has been perceived as a viable option offering an immense opportunity for growth and learning possibilities. With an increasing number of publishers going digital, tweaking their business models and optimizing for digital screens, it’s high time to gear up, innovate and establish a strong online presence.
AND MORE ཛྷཛྷMore pages can include year-long activities ཛྷཛྷDetailed pages on events like annual day, sports day, science exhibitions, field trips ཛྷཛྷSection dedicated to the upcoming projects and new branches or expansion plans ཛྷཛྷEffective branding tool for the school
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ZERO PUBLICATION COST
COST EFFECTIVE Cast your net as wide as possible and optimize your content for all devices and platforms including web, mobile browsers, Facebook, custom iOS and Android apps and more. Lets give all students a solution as wonderful as your publication that works on any device.
AND MORE ཛྷཛྷZero printing costs ཛྷཛྷThe number of pages does not increase the cost ཛྷཛྷSubstantial budget saving for the school
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BEYOND BOUNDARIES
IT’S THAT EASY Digital school magazines have the ability to reach readers on a global scale. They have become a powerfully engaging way to keep a reader’s interest while maintaining loyalty, even when readers have moved to another location. Magazines have always tried to reach readers and audiences at a personal level. According to recent stats, approximately 88% of digital publications are approached by the readers via Apple, Amazon or Samsung devices. And as more and more portable devices are being bought, the number of readers of online magazines would quickly increase. By combining interactive features and quality content, your new digital magazine would better off. This is also the reason why digital content could be available wherever the connectivity is provided.
AND MORE ཛྷཛྷEasy distribution to parents as well as other interested readers on a global level ཛྷཛྷPowerful tool to engage the readers ཛྷཛྷSchool Alumnus from all around the world can be updated with the school activities LOOK /20
THE YEARBOOK PROJECT
TO THE SCHOOLS We have started this project to cover the Annual Magazine of the major schools. The main endeavour would be to make the yearbook become completely digital. The publishing would be done on globally acclaimed and known platforms like Amazon Kindle and Issuu. These platforms are already being used by famous publications as National Geographic, LIFE, VOGUE, Scientific America and almost every other known magazine including major international airlines in-flight magazine for decades.
WHAT DO WE PROPOSE The primary challenge for a school yearbook is it’s reach. Normally after it is printed within a few months it gets lost among old magazines. So for someone to loop-back to a yearbook created a decades earlier becomes virtually impossible. It is also very easy to refer the magazine to someone who is not directly in contact with school by just sending the publication link.
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The PDF magazine on the school website doesn’t really solve the problems completely. It’s normally large in file size which makes it difficult to download in mobile devices. Also it is not optimised for reading on smaller screens. Had it been so, the PDF would have been the de-facto standard for all the global magazines. But it is not so. Another challenge is the inclusion of all the contributions of the student in the yearbook. Normally, the printing cost is quite substantial. A lot of articles are not included due to the printing budget constraints. Infact a lot of all year round activities and their photo stories are also omitted for the same reason. A digital yearbook magazine could address this in a very aesthetic manner without making any compromises on the content and even keeping the cost in check. LOOK /23
PRINT VERSION COULD ALSO BE THERE Any paradigm shift of concept always require a transition. The yearbook design can easily be printed for limited number of copies. This can help to make the transition easy for those who want the printed copies. Most of the parent would be very happy with the ebook version knowing that the step has helped the school to save papers and contribute in combating Global Warming.
WE KEPT THE BEST FOR THE LAST Apart from the fact, that digitising the school yearbook will save a substantial printing cost. What people would really love is the fact that school has taken a positive step in saving a lot of paper by deciding not to print the one publication which is supposed to be the school’s most prestigious magazine. That’s not all we are also offering to archive all the old school yearbook’s so that all the previous issues already published can come into the circulation also and create an uniform experience. LOOK /24
SOCIALIZING Amidst CONFLICT Let’s start with the big question
When to stop?
T
he most well known downside of social media is the addiction it creates. Constantly checking the news feed of the different social media sites becomes an addictive habit. Experts think that some of the features such as ‘likes’ and ‘shares’ activate the reward centre in the brain. This reward circuitry is highly sensitive during adolescence and may partly explain why more teenagers are into social media than adults. These features further influence our moods. Being social creatures, we value interaction and connection, both of which determine how we think of ourselves. This drives a lot of our behaviour on a day-to-day basis to be centred on social media. Youngsters addicted to social media end up spending hours each day watching videos, photos and other content posted by their friends and accounts they follow. This addiction disrupts other activities such as school work, sports, study and other productive routines. They end up wasting a substantial amount of time every day resulting in poor grades in school. Some heavy users of social media admit to checking their feeds as many as 100 times a day and sometimes during school hours too. Some of the kids also realize that
they are wasting a lot of time on social media and that affects their mood negatively. It also builds in them a defeatist attitude. It is often the case with social media effect on child development that having grown on superficial stimulus, children lack the ability to engage deeply with others and themselves. They end up living for perfect Instagram photos while missing out on the actual experience of the event, which may be a vacation or having lunch with friends or family. Obsession with the self and posting endless updates and selfies on social media is also known to increase narcissism in youngsters. Their moods depend heavily on how appreciated their photos are on social media and go into anxiety when they don’t get the attention they expect. Having their own pages makes kids more self-centred. Some vulnerable children would then live under the notion that everything revolves around them. This is a precursor to dysfunctional emotional conditions later in their life and a lack of empathy for others. Among other dangers of social networking sites for children include cybercrime and cyberbullying. LOOK /26
Bullying is easier on social media platforms in the form of threatening messages or subtle posts with offensive content directed at a particular person. Younger children can also become targets of stalking by predatory individuals who intend to cause harm. Parents must also be concerned with how social media affects children as it is easy to gain access to explicit or violent content. So are there any rules to monitor when a child is using technology? Whether it means video games, tablets, cell phones, TV or social media? Unfortunately, there’s still so much we don’t know about the long-term effects of technology on the brain. But since technology isn’t going anywhere, parents need to think carefully about the role it plays in our children’s lives. Every child is different, so it is difficult to draw hardand-fast rules, but wise parents go for less tech use rather than more. Even better to go Tech-Free, but unfortunately that isn’t possible in today’s tech driven world. The least we can do is to encourage our children to engage more in actual communication with people rather than online networking. They need to be taught the importance LOOK /27
of spending more time in real life friendships and activities. Instead of constantly lecturing them about the bad influence of social media on children, we should encourage other interests or passions they may have. It could be hobbies, sports, social work or anything that is not virtual. Let them understand that having 500 friends on Facebook doesn’t mean they are cool and social or popular. The more social media we have, the more we think we’re connecting, yet we are really disconnecting from each other. In the end, it’s vital to remember that our kids are watching us. The old adage “Do as I say, not as I do”just doesn’t work when it comes to technology. If our face is pasted to an electronic screen most of the time, our impressionable offspring will consider that normal and do the same. We should shut off gizmos when not required and enjoy faceto-face conversation. Lets take our children outside, without digital toys and enjoy the wind, sunshine, trees and flowers. Growing brains need the kind of nourishment that technology ‘no matter how sophisticated and bewitching’ can never supply.
FEELBERRY A MEDIA COMMUNICATIONS AND CONSULTING COMPANY
PIXEL PERFECT APPROACH
ABOUT US
0 1 / INSPIRING CONNECTIONS
WE BELIEVE IN CREATING MEANINGFUL CONNECTIONS BETWEEN PEOPLE AND BRANDS USING CREATIVITY, MEDIA AND INNOVATION Feelberry Limited is media and business consulting company with headquarters at Helsinki in Finland, Europe. We now have an Indian office in Pune. We have been designing and developing inventive & scalable branding solutions and business expansion strategies for Fortune 500 brands and acclaimed ventures worldwide. Rarely satisfied with being an echo of the normal, we continually propel ourselves beyond the traditional expectations. Driven by the passion that “best” can always be “bettered”, we have been catalysing innovations. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. Creating leading strategies and powerful ideas that allow our client’s brands to become unique, irreplaceable, in control and ahead is our purpose. In our network, we all share a common ambition: help our clients and their brands to be and remain the leaders they want to be.
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OUR SERVICES
0 2 / BRAND BUILDING
OUR BRAND SOLUTIONS ARE BUILT FROM HUMAN INSIGHT AND CREATIVITY, AND ARE REVOLUTIONIZED BY THE POWER OF TECHNOLOGY. IT’S THE COLLISION OF THESE KEY INGREDIENTS IN ALL THAT WE DO THAT WE DO THAT FORTIFIES OUR BORDERLESS CREATIVE POTENTIAL. BUSINESS @ ASIA Our consultant network help companies in Scandinavia expand their business to Asian markets with minimum hassels, zero change and no worries.
DIGITAL EDITING The Web Marketing dynamics have changed. Email Marketing, Link Exchange and Banner Ad is from the Age of Dinosaurs. What works are solutions and engaging customer experiences.
MEDIA MANAGEMENT Realtime user and advertising reach analytics drive our media planning and buying. Welcome to measurable - tweakable internet media management.
WOMEN ENTREPRENEUR We bring our decades of experience to help Business Women make their startup ideas into sustainable business. We provide access to venture funds and also help in expansion plans to European countries.
EUROPEAN SETUP Complete end-to-end solution with office facilities to establish a company in Finland. We take care of all paperwork and documentations.
BRAND PERCEPTION 360 degree branding and consulting solutions for companies making it easy for them in Asia where visibility and brand value are very important.
INTERNET REPUTATION The agility to showcase, innovate and delight. Helping businesses worldwide to do more than just keep up, we are the crossroads of Business Intelligence, Art and Technology.
BRAND CONSULTING Meaningful moments create experiences, experiences influence branding perception, branding drives growth. We catalyse the chain. LOOK /36
OUR CLIENTS
0 3 / WORLDWIDE CLIENTELE
EXPERIENCE IN DIVERSITY WE WORK WITH SOME OF THE WORLD’S MOST INNOVATIVE MARKETERS. CLIENTS WHO ALWAYS THINK LIKE CHALLENGERS. AND SO DO WE.
SCANDIC SWEDEN
MAX HEALTH CARE INDIA
H&M
PETRONAS
SWEDEN
MALAYSIA
ATLANTIS BAHAMAS
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THERE IS ALWAYS TIME FOR Whether the hours in your day are feeling interminable or they’re flying by - take a moment to stand and stare There is art everywhere and an artist in everyone.
ART
Feelberry Antik is a venture to facilitate sale and acquisition of objects d’art including art, jewellery, photographs, collectibles and more. We are passionate about effectiveness and integrity that creates exceptional service experiences and trust in all aspects of our business. We have a global reach to showcase
what is beautiful and unique. Expertise is our main asset. Our people have to be experts in their field no matter what role they have. As more clients around the world are captivated by art and seek to acquire it; our knowledge, judgment and service relevance becomes a key factor.
FEELBERRY
A ROLEX FEATURE SIR RANULPH FIENNES WENT TO THE ENDS OF THE EARTH TO ENSURE THE SUCCESS OF THE TRANSGLOBE EXPEDITION.
Sir Ranulph Fiennes on his expedition
If Ran Fiennes had lived in the 15th century, he would have been off proving to us all that the world was round, not flat. He has almost literally been everywhere and done everything. From free-fall parachuting onto Continental Europe’s largest ice-cap, to surveying up the River Nile, to forging his way 3,800 miles along North Americas most hazardous rivers. But the most breath-taking achievement was Transglobe, in which he set out to circumnavigate the earth along its polar axis, crossing both poles in one trip! After seven years of intense preparation, LOOK /45
Ran Fiennes led men, machines and equipment on a 37,000-mile journey that followed the Greenwich Meridian south across Europe, the Sahara to West Africa, down to Saldanha Bay, Cape Town then across 1,400 miles of hostile nothingness to the South Pole at the very bottom of the world. The meticulous selection of equipment paid dividends at many stages. The supply ship, the meteorological gear and the communications systems. All proved thoroughly reliable. The Rolex watches they took with them performed as expected in both the searing 122Ëš F of the El Golea sand dunes and in an air and wind chill
The Rolex Explorer II Chronometer
factor of minus 131˚ F on the colossal Antarctic Plateau. Acting out a catalogue of broken bones, hidden crevasses, serious frost attack and almost permanent dampness, the expedition forced its way up the other side of the world via New Zealand, up the International Dateline to the Bering Straits, the River Yukon, the River Mackenzie, then the tortuous, ice-bound corridor known as the North-West Passage, Sir Ranulph Fiennes and his team pushed through this unwelcoming 3,000 miles in 35 days - a trip, for the few who ever made it, that would normally take three seasons. They then struggled over
the Artic Ocean via the North Pole, becoming the first men in the world ever to reach both poles the hard way. The impossible circle was then completed by canoe when they made contact with the supply ship three years later. Everyone came through with flying colours. The Transglobe team had successfully accomplished the mission that experts had labelled “impossible.” And each one of their battered but uncomplaining Rolex watches lived up to the coveted title of Officially Certified Chronometer.
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Helsinki’s Artisan
Chocolate Factory
They say the way to a loved one's heart is through chocolate. Anna Kekki and her small-batch craft chocolates are melting the hearts of locals.
Each luxurious praline is meticulously handcrafted by Anna Kekki
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In the hip Punavuori district stands an artisan chocolate boutique run by Anna Kekki. But unlike the neighbourhood vibe suggests, Anna doesn’t chase trends. She prefers traditional ingredients and methods she learned while working in a Belgian chocolate shop in New York to finance her psychology studies – a career path she fast abandoned to immerse herself in the art of the chocolatier. After two years of learning the trade, Kekki went to chocolate school in France and then opened her own business in New York, which grew bigger than she had anticipated. When Kekki found out she was pregnant, she sold the company and moved back to her native Finland. She settled in but eventually the lure of chocolate was too strong to resist.
And, so, at the end of 2016 she started her current company, Annan Suklaatehdas (Anna’s Chocolate Factory). She finally feels like everything she has learned has started to pay off. “I have returned to my roots. And I make great pralines without any superfluous tricks. For me it’s all about quality ingredients and great technique – and beauty, of course. I am an aesthete with an artist’s soul,” she says with a smile. Kekki has opened a small shop next door to her factory selling creations she hopes will give her customers the same experience she had the first time she tasted handcrafted chocolate. “I was completely swept away, and still am. I just get childishly excited about my profession.”
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Itamerenkatu 5, 00180 Helsinki, Finland FINLAND OFFICE, PIRKANMAA
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