Macro fashion trend forecast : Bloom of Natural Science

BLOOM OF OF BLOOM NATURALSCIENCE NATURALSCIENCE Living made simple through minimal use of technology; only as a means of be8ering our lives Connec:ng with the power of nature and science in an a8empt to be8er our lives Rebuilding of rela:onships between the beauty, power and sense of nature with contemporary living Rediscovering 21st century nature as the only pure thing in this world

Regaining memories through the power of mind, nature and science

Engaging in our senses, through the explora:on of science and nature, in order to create experiences and stories

OUR CONSUMER CONSUMER OUR The urge to move forward and evolve

Contemporary lifestyle

A want for reconnec9on to real life issues, people and interac9on

Looking to be inspired, educated and mo9vated

Op9mis9c outlook on the world

Very wholesome and ethical living

Strong working ethic with a desire to achieve posi9ve things

Searching for a more balanced life

Finding and sharing the beBer things in life

Apprecia9ve of technology that beBers lives rather than confuses, complexes or disturbs them

Can leave technology to one side, happy to go without from 9me to 9me

Looking for good value quality, sustainable products

THINK TANK TANK THINK Cra$smanship As a seminar group cra/smanship was one of the stronger macro trends with the poten5al to develop. We looked into the ideas of personalised, hand cra/ed goods ac5ng as a new luxury as well as the concept of bringing old with new to create specially cra/ed products.

Science/Space Hipster science, space and science celebri5es demonstrate another poten5al trend for the growth/impact of science and space. Science acts as the new cool whilst space and scien5fic discovery is shaping the way we think.

New Luxury Experiences The new luxury is growing towards the concept of experience rather than product. We want memories and adventures over materialis5c expenses. Evidently space travel illustrates this with 500 people having already booked a place to space for $200,000.

-­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ Our Consumer Iden5fying our consumer lead us to a clear idea of what our macro trend should be; we wanted to consider a trend that focused on the idea of reconnec5ng with what is important to the world.

Science, Technology and Nature We le% the concept of cra%smanship behind and chose to focus on the overlapping links of Science, Technology and Nature. Our main focus was that these three subjects can improve, enhance and strengthen our lifestyles – what our consumer wants.

Imagery We separately researched images related to the trend and considered the context behind the images. Ensuring each had a strong connecDon to the trend.

-­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ -­‐ Digital Work Trial and error was the ground work towards producing our digital mood boards. Individuals within the group created boards; some we liked, others we didn’t and from here we produced the final images.

Presenta<on These supporDng slides act as a effecDve link to our macro trend concept. We have also used these as a further means of illustraDng powerful images in order to convey the Bloom of Naturalscience.

STAGE THREE STAGE ONE DIGITAL CRYSTAL EXHIBITION

WGSN SCIENCE VIEWPOINT

DRAPERS LIDEWIJ EDELKOORT

SPACE

STYLESIGHT TECHNOLOGY

V&A

CRAFTSMANSHIP

THINK TANK TANK THINK BRAINSTORMING DECISION MAKING RESEARCH TIME MANAGEMENT EDITING

TRIAL AND ERROR

STAGE TWO ONS

NATURE

MACRO TREND TREND MACRO Spirituality We are living in an impossible period of 2me. In the future, we will be searching for new iden22es and for a way to make our lives meaningful.

Memory Before the digital era, forge>ng was easy. We are now in an age of endless image reproduc2on, where there is no longer a need to remember.

Technology Technology can be@er things but it can also distort and confuse aspects of our lives. We want to look forward and use technology only as a means of improving the world. When we don’t want it… we want to leave it behind.

Nature Reconnec2ng with nature and our surroundings. We have a need to recognise and appreciate the world more and we aim to establish this through several aspects of our lives.

Science We are forever discovering new and some2mes beau2ful things at the hand of science; space travel, new planets and resources.

Science is fascina2ng yet cool and develops our world into a be@er place.

BLOOMOF OFNATURALSCIENCE NATURALSCIENCE BLOOM Celebrating nature‘s powers with a symbiosis of science and nature. Exploring the beauty and complex behaviour of both elements in a generative design process. Appreciating the planet‘s remaining, precious sources by harnessing nature, technology and science in a beneficial way our society is not used to anymore. �Bloom of Naturalscience‘ − the new frontier in luxury as both inspiration and development tool to express science through fashion.

BENEFICIAL SENSITIVE

Jon Shireman

Pawel Koszarowski

Li Edelkoort

Bart Hess

McRae

CASEY REAS

BALANCED

Nadja Wehring

EMPIRICAL

Bart Hess and Lucy McRae A fashion tex-le and body architectural collabora-on using new and exis-ng materials and built structures around the body, re-­‐ shaping the human silhoue;e innova-vely, tapping into two worlds.

Mirrored Bear Structure Featured in the pop-­‐up genera-on exhibi-on which focused on design between dimensions. Eldelkoort uses this images as a means of describing our genera-on as one which jumps from 2D to 3D; reality to fic-on. She wants us to see that there is more to 2D, reality, than we might think.

Digital Flowers From the Distor-on and Flowers exhibi-on these images, for us, capture the essence of our macro trend. The flowers blossom and dance when the music is played. This is an illustra-on of how technology and nature can work when in sync.

Broken Flowers Jon Shireman dipped flowers into liquid nitrogen and then smashed them on a hard surface; crea-ng imagery of how science can work with nature to create something beau-ful.

Employment We have recognised that there was an increase in employment from June to August of this year with a record high of 29.6 million. This supports the concept of op>mism, beAering lives and looking at what is important.

The Planet President Obama is pushing for a Na>onal Bioeconomy Blueprint which outlines new ways in which we can use science and technology to beAer our lives and planet.

Floriade 2012 This project works with their government to respond to the demand for safe space, clean air and clean water. Enabling the Netherlands to shape their future.

Product Quality Price and quality have topped the polls for the most important reason as to why we shop. With 25% of people saying quality acts as a main driver for shopping at certain retailers, it can be argued that people are looking towards a beAer life.