M F A P O R T F O L I O / C O M P O S ITHE T I O NSELECTED WORKS OF FEI PENG COMPOSITION
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A DESIGN COMPOSITION
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COMPOSITION
THE SELECTED WORKS OF FEI PENG
M FA P O RT F O L I O / C O M P O S I T I O N
COMPOSITION /
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COMPOSITION
THE SELECTED WORKS OF FEI PENG
M FA P O RT F O L I O / C O M P O S I T I O N
COMPOSITION / FEI PENG / Graphic Designer UI/UX YEAR / 2012-2017
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THE SELECTED WORKS OF FEI PENG
M FA P O RT F O L I O / C O M P O S I T I O N
CONCEPT / The word composition is important for music and design. I studied a classical instrument (a guzheng) when I was a kid. Every music composition gives me a different feeling. Every musical note becomes a completed song and leads me to a different musical realm. I see design as a kind of visual music, with each element resonating like a different note. My design is a composition of what I learn to combine and create from different inspirations. While I worked on this book, I always had music playing in the background that helped my design. I hope you enjoy this portfolio. Feel free to play your own favorite playlist as you experience the following pages.
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COMPOSITION
THE SELECTED WORKS OF FEI PENG
M FA P O RT F O L I O / C O M P O S I T I O N
CONTENTS / A CHORUS OF FLAVORS / A DISTANT MELODY / THE MUSIC PLAYS ON / THE RHYTHM OF FOOTSTEPS / A FLOWING HARMONY / A SONG OF THE FUTURE / A FOOD RECITAL / A NURSERY RHYME / A CLASSICAL OPUS /
PROJECT
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THE SELECTED WORKS OF FEI PENG
01 A CHORUS OF FLAVORS
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A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
PROJECT
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A O
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COMPOSITION
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THE SELECTED WORKS OF FEI PENG
A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
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OBJECTIVE / Revive a dying brand. Redesign a visual identity for it based on its original spirit and soul. Develop a refined brand strategy and extend the new future into the brand. CONCEPT / This project is a rebranding of Gourmet and its magazine. This magazine presents food from different countries all over the world. People can learn about culture and history through local foods. The new Gourmet will expand beyond the printed page to provide digital platforms for experiencing diverse cultures through food. In the future, Gourmet will keep the brand soul that food is a key to open the doors to other cultures. I changed the old serif logo into a key element to give the brand a meaning that belongs to Gourmet’s soul. The new slogan is, “The G is the key and the key is the G.” This key will open up the world for Gourmet.
PROJECT /
YEAR /
Gourmet
Fall 2016
The Magazine Rebranding SKILLS / COURSE /
Brand Identity,
The Nature of Identity
Design Strategy
09
INSTRUCTOR / Hunter Wimmer
13
COMPOSITION
14
THE SELECTED WORKS OF FEI PENG
A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
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THE SELECTED WORKS OF FEI PENG
A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
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THE SELECTED WORKS OF FEI PENG
A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
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THE SELECTED WORKS OF FEI PENG
A CHORUS OF FLAVOR GOURMET | MAGAZINE REBRANDING A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
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THE SELECTED WORKS OF FEI PENG
A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
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THE SELECTED WORKS OF FEI PENG
A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
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25
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THE SELECTED WORKS OF FEI PENG
A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
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THE SELECTED WORKS OF FEI PENG
A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
PROJECT
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THE SELECTED WORKS OF FEI PENG
A C H O R U S O F F L A V O R S / G O U R M E T, A N D G O U R M E T M A G A Z I N E
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THE SELECTED WORKS OF FEI PENG
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A DISTANT MELODY
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A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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A M
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THE SELECTED WORKS OF FEI PENG
PROJECT
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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OBJECTIVE / Design all features of a festival that is dedicated to a film director. Design a visual system for the event that includes a catalog, a poster, DVD’s, tickets, a schedule and promotional materials. The promotional campaign has a website and advertisements that all capture the essence of the film festival. CONCEPT / In the films of Shunji Iwai, people are reminded about the power of first love. It is often not a happy ending for that first love, but it is an important experience that can teach how to avoid the same mistakes again. Interestingly, it can also teach how to love a stranger. I took all the photos in a Japanese tea garden and used soft color to express the sweetness and innocence of the young characters in Shunji Iwai’s films. I also used Japanese words in the design to give people a feeling for the traditional Japanese culture that infuses his films.
PROJECT /
YEAR /
Sentimental Spring
2016
Film Festival SKILLS / COURSE /
Visual System
Integrated
Typography
09
Communications INSTRUCTOR / Hunter Wimmer
35
COMPOSITION
36
THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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COMPOSITION
THE SELECTED WORKS OF FEI PENG
Hana & Alice
hunji Iwai
Fried Dragon Fish Shunji Iwai
April Story Shunji Iwai
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A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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Love Letter Shunji Iwai
All about Lily Chou- Chou Shunji Iwai 43
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
PROJECT
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
PROJECT
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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THE SELECTED WORKS OF FEI PENG
A D I S TA N T M E L O D Y / S E N T I M E N TA L S P R I N G F I L M F E S T I VA L
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THE SELECTED WORKS OF FEI PENG
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THE MUSIC PLAYS ON
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T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
PROJECT
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THE SELECTED WORKS OF FEI PENG
T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
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OBJECTIVE / Identify a problem that can be solved through the graphic design process. Design a visual system for the specific solution. CONCEPT / Gray Water, Green Gardens is a project that focuses on recycling water for use in school gardens. Gray Water, Green Gardens will provide an educational campaign that informs schools about environmental issues and offers them information on how to conserve water. I took photos in every corner of our university in an effort to show people how to save water in their daily lives. I used blue and gray for the main colors of this project. They relates to my project name. I want people to pay attention to the water problem. The hope is that if students like this project, they will talk about it and tell their family and friends. So, campaign will make more and more people know about the project and how to preserve such a vital resource.
PROJECT /
YEAR /
Gray Water, Green Gardens
Fall 2014
COURSE /
SKILLS /
Visual Thinking
Visual System
09
Print Design INSTRUCTOR / David Hake
65
COMPOSITION
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THE SELECTED WORKS OF FEI PENG
T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
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THE SELECTED WORKS OF FEI PENG
T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
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THE SELECTED WORKS OF FEI PENG
T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
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COMPOSITION
THE SELECTED WORKS OF FEI PENG
FUNCTION / Save water in your daily life SHARING / Invited your friends and play with them GIFT / Use reward for gifts
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T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
PROJECT
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THE SELECTED WORKS OF FEI PENG
T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
PROJECT
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THE SELECTED WORKS OF FEI PENG
T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
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THE SELECTED WORKS OF FEI PENG
T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
P R OPROJECT JECT 0 1 010 2 02 0 303 0 404 0 505 0 606 0 707 0 08 8 009 9
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COMPOSITION
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THE SELECTED WORKS OF FEI PENG
T H E M U S I C P L AY S O N / G R AY W A T E R , G R E E N G A R D E N
PROJECT
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COMPOSITION
THE SELECTED WORKS OF FEI PENG
04 THE RHYTHM OF FOOTSTEPS
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THE RHYTHM OF FOOTSTEPS / HIKING JOURNEY
PROJECT
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T O
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COMPOSITION
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THE SELECTED WORKS OF FEI PENG
PROJECT
THE RHYTHM OF FOOTSTEPS / HIKING JOURNEY
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OBJECTIVE / Create a visual book about a daily object. I recorded all five senses as I went about a particular task. The main source of research material for this project was from natural environment. CONCEPT / I decided to observe and record a three-day hike. I recorded what I felt, smelled, touched, heard and saw while I was hiking. I think hiking is a way to communicate with nature. It allows us a chance to get away from our busy daily life and reflect on nature and our place in it.
PROJECT /
YEAR /
Hiking Journey
Spring 2014
COURSE /
SKILLS /
Type Composition
Visual System
09
Print Design INSTRUCTOR / David Hake
85
COMPOSITION
86
THE SELECTED WORKS OF FEI PENG
THE RHYTHM OF FOOTSTEPS / HIKING JOURNEY
PROJECT
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COMPOSITION
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THE SELECTED WORKS OF FEI PENG
THE RHYTHM OF FOOTSTEPS / HIKING JOURNEY
PROJECT
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COMPOSITION
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THE SELECTED WORKS OF FEI PENG
THE RHYTHM OF FOOTSTEPS / HIKING JOURNEY
PROJECT
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COMPOSITION
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THE SELECTED WORKS OF FEI PENG
THE RHYTHM OF FOOTSTEPS / HIKING JOURNEY
PROJECT
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COMPOSITION
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THE SELECTED WORKS OF FEI PENG
THE RHYTHM OF FOOTSTEPS / HIKING JOURNEY
PROJECT
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95
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COMPOSITION
THE SELECTED WORKS OF FEI PENG
05 A FLOWING HARMONY
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A FLOWING HARMONY / FLUIDITY
PROJECT
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A H
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COMPOSITION
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THE SELECTED WORKS OF FEI PENG
PROJECT
A FLOWING HARMONY / FLUIDITY
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OBJECTIVE / Consider the meaning of a selected word in the literal sense as well as the abstract or slang context and design three black & white posters portraying the discovered meaning. CONCEPT / The word I chose for the set of posters was Fluidity. The first poster was inspired by the experience of studying abroad and mailing gifts back to my parents. I created a poster that had maps in the background and a shipping label on top. This represented travelling to another country and sending back gifts to my parents. The movement of mail and even me flying back and fourth represents a kind of fluidity. The second idea of fluidity in life came from what I wrote about in my diary. The third poster was about fluidity in the sky through observations of the moon and how it waxes and wanes.
PROJECT /
YEAR /
Fluidity
Spring 2014
COURSE /
SKILLS /
Type Experiments
Print Design
09
INSTRUCTOR / Stanley Zienka
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COMPOSITION
100
THE SELECTED WORKS OF FEI PENG
A FLOWING HARMONY / FLUIDITY
PROJECT
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COMPOSITION
102
THE SELECTED WORKS OF FEI PENG
A FLOWING HARMONY / FLUIDITY
PROJECT
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COMPOSITION
104
THE SELECTED WORKS OF FEI PENG
A FLOWING HARMONY / FLUIDITY
PROJECT
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105
09
COMPOSITION
106
THE SELECTED WORKS OF FEI PENG
A FLOWING HARMONY / FLUIDITY
PROJECT
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107
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COMPOSITION
THE SELECTED WORKS OF FEI PENG
06
A SONG OF THE FUTURE
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A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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A T
109
COMPOSITION
06
110
THE SELECTED WORKS OF FEI PENG
PROJECT
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
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OBJECTIVE / Create a comprehensive book to experiment with designing typography layout with images. The book needs to show the possible futures that might happen in the next ten years relating to a particular topic. CONCEPT / The topic I received was “Visible Conversation.� In the future, we will have small devices in our ears. The main function of these earphones is to both hear and make a real-time holographic display of the person we are calling. It is like we are in the room with them. I created a future set of earphones in the book and explained them in detail. I made one three-dimensional page, viewed with an induced pair of blue & red colored glasses. It gave people real 3D feeling.
PROJECT /
YEAR /
Future Of Visible Conversation
Fall 2014 SKILLS /
COURSE /
Visual System
Type System
Typography
09
DURATION / David Hake
111
COMPOSITION
112
THE SELECTED WORKS OF FEI PENG
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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113
09
COMPOSITION
114
THE SELECTED WORKS OF FEI PENG
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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115
09
COMPOSITION
116
THE SELECTED WORKS OF FEI PENG
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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117
09
COMPOSITION
118
THE SELECTED WORKS OF FEI PENG
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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119
09
COMPOSITION
120
THE SELECTED WORKS OF FEI PENG
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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121
09
COMPOSITION
122
THE SELECTED WORKS OF FEI PENG
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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123
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COMPOSITION
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THE SELECTED WORKS OF FEI PENG
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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125
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COMPOSITION
126
THE SELECTED WORKS OF FEI PENG
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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127
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COMPOSITION
128
THE SELECTED WORKS OF FEI PENG
A S O N G O F T H E F U T U R E / F U T U R E O F V I S I B L E C O N V E R S AT I O N
PROJECT
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129
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COMPOSITION
THE SELECTED WORKS OF FEI PENG
07 A FOOD RECITAL
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A F O O D R E C I TA L S / L I T T L E C H E F
PROJECT
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0
A R
131
COMPOSITION
07
132
THE SELECTED WORKS OF FEI PENG
PROJECT
A F O O D R E C I TA L S / L I T T L E C H E F
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OBJECTIVE / To create a mobile application that solves a particular problem. Investigate how research and into an audience can create successful integrative projects that can enhance a user’s experience with a newly created brand. SOLUTIONS / Little Chef is a cooking app that can help people learn different cooking skills and shop online. The main function of this app is to free your hands when you cook. Little Chef has an artificial voice command like Siri for the kitchen. It walks you through every step in the recipe. I used a chopping board as the background, with photos of food. It will give people a professional companion to help them as they cook.
PROJECT /
YEAR /
Little Chef
Fall 2015
COURSE /
SKILLS /
Nature of Interaction
UI/UX
09
User Research INSTRUCTOR / Colin Hoell
133
COMPOSITION
134
THE SELECTED WORKS OF FEI PENG
A F O O D R E C I TA L S / L I T T L E C H E F
PROJECT
01
02
03
04
05
06
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135
09
COMPOSITION
136
THE SELECTED WORKS OF FEI PENG
A F O O D R E C I TA L S / L I T T L E C H E F
PROJECT
01
02
03
04
05
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137
09
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08 A NURSERY RHYME
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A NURSERY RHYME / YOUNG FOR YOU
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OBJECTIVE / Choose a song, then gather and research every idea, emotion, metaphor and visual that would be associated with it. Prepare various materials, such as celluloid films, glass, translucent paper and even different kinds of liquid, to construct an interesting image on an analog projector. CONCEPT / The song that I chose was My Heart Will Go On. This song is also called the “Love Theme from Titanic,” from the 1997 movie Titanic. This song is important to me because it was the first time I went to the cinema with my parents. I remembered the wooden chairs and dark yellow lights. I remembered my parents’ young face and the happiness of my childhood. I used yellow as the poster’s main color and fallen leaves to express the feeling of these memories.
PROJECT /
YEAR /
Young For You
Spring 2015
COURSE /
SKILLS /
Type Experiments
Photography
09
Typography INSTRUCTOR / Stanley Zienka
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OBJECTIVE / MFA THESIS Explore in rigorous depth a chosen topic that identifies a problem in the world and develop a Master’s thesis project on this topic. In this process distilled information, conducted research, analyzed strategies and developed a solution through a design approach. CONCEPT / Young Chinese families face language and communication problems when they are expecting a baby or have children younger than 5 years old. Red Lantern Families is a I created brand to help such families in San Francisco. Red Lantern Families has a guidebook set, booklets, a website, and an app to help Chinese families in their daily lives. I took photos that from different families who live in San Francisco, and I also interviewed them. The project logo is a red lantern because Chinese usually hang up red lanterns when they celebrate Chinese New Year. Red lanterns bring hope and luck to Chinese families.
PROJECT /
YEAR /
Red Lantern Families
2016
COURSE /
SKILLS /
MFA Thesis
Branding Design, Print Design, UI/UX
INSTRUCTOR /
Website Design
Phillip Hamlett
Illustration
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Wioleta Kaminska Carolina De Bartolo
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FACT / Today, there are around 41 million immigrants residing in the United States. This number comprises of 13 percent of the United State’s population. Therefore, more and more Chinese people are starting to build Chinese families in America. When Chinese families are expecting or have children that are age 0-5 years old, they often face many challenges and choices.
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THANK YOU / TO MY FAMILY / To my family, I could have never done this without your support and love. To my Dad and Mom, whenever I wanted to give up, I would think of your encourage smiles and hug that helped me go forward. To my husband, thank you for being at my side, thank you for your love and support. TO ALL MY INSTRUCTORS AT THE ACADEMY OF ART UNIVERSITY / Phillip Hamlett, Mary Scott, Wioleta Kaminska, Hunter Wimmer, Brian Minards, Carolina De Bartolo, Colin Hoell, Stanley Zienka, David Hake, Bob Slote, Alice Clay, Teddy Goldsworthy-hanner, Nita Ybarra, Michael Kilgore, for going beyond teaching to guide me, inspire me and encourage me to achieve my goals. TO MY FRIENDS AND CLASSMATES / For all those who supported me during this process and for being with me when I was going through the trials and hard times. You were there during all the crazy moment, and my time at Academy would not have been the same with out you. Thank you with all my heart, you will always be with me.
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COLOPHON / SCHOOL /
FEI PENG /
Academy of Art University
Graphic Designer
MFA School of Graphic Design and Digital Media
UI Designer PHONE /
INSTRUCTOR /
415-425-7456
Mary Scott EMAIL / PRINTING & BINDING /
faye0315@gamil.com
Blurb WEBSITE / PHOTOGRAPHY /
feipengdesign.com
Fei Peng TYPEFACE / Trade Gothic LT Std PT Sans SOFTWARE / Adobe Creative Cloud
COPYRIGHT ©2017 BY FEI PENG / All Rights Reserved. No part of this publication can be reproduced without expressed permission from Fei Peng.
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