ELEMENTAL_FEI YANG by Fei Yang

P O R T F O L I O

O F

F E I

Y A N G

ELEMEN TA L /

D E D I C AT I O N

This book is dedicated to my father Yu Chun Yang, and my boy friend, Zhi An who have suppor ted me through all of this time.

TA BLE OF CONTENTS

CHAPTER.01 /

CHAPTER.06 /

B ELO W T H E SU R FAC E

FR ANCO’S S TOP

09-27

73 - 83

Shadow

Highlight

CHAPTER.02 /

CHAPTER.07 /

S A M A R I A W AT E R B O T T L E

DOTERR A ESSENTIAL OIL

29-35

85-93

Pattern

Atmosphere

CHAPTER.03 /

CHAPTER.08 /

PA N D E M O N I U M W I N E

LOVE LE T TER

3 7- 4 3

9 5 -1 0

Lines

Layer

CHAPTER.04 /

CHAPTER.09 /

ABSTR ACT CONSTRUCTION

AERO S TORE

45 -59

1 0 5 -1 4 5

Structure

Space

CHAPTER.05 /

NOMAD BROCHURE 61 - 7 1

Texture

DESIGN IS A PL A N FOR A RR A NGING ELEMENTS IN SUCH A WAY AS BEST TO ACCOMPLISH A PA RTICUL A R PU RPOSE. — CHARLES EAMES

the unconscious m urges, and mem awareness. Most are unacceptable pain, anxiety, or conscious continu perience, even th lying influences. t feelings, thoughts of our conscious the unconscious a as feelings of pa Freud, the uncons havior and experi these underlying a reservoir of fee that outside of ou contents of the u pleasant, such as According to Fre fluence our behav are unaware of th scious mind is a r and memories tha Most of the conte able or unpleasan

CHAPTER.01 /

E L E M E N TA L

PROJECT

T Y PEFAC E

PA PER PRO M OT I O N

KETTLER

INS TRUC TOR

C AT E G O R Y

ARIEL GREY

TYPOGRAPHY

KEY WORDS

D AT E

UNCONSCIOUS

S P R I N G 2 013

P O R T F O L I O O F F E I YA N G

SHADOW : UNCONSCIOUS MIND

PA RTI A L DA RK NESS W ITHIN A PA RT OF SPACE F ROM W HICH R AYS F ROM A SOU RCE OF LIGHT A RE CUT OFF BY A N IN TERPOSED OPAQUE BODY.

OB JEC TIVE

For this project I chose to design a promotion for a line of paper in an existing company. I wanted to develop a message related to the name of the paper line, which is shade. Shade reminded me of shadow and gradient, which are always behind an object. They also make the object more dimensional and alive. Therefore, I decided to choose “unconscious” as my concept due to the way it shows the dark side of human beings to explain people’s actions.

CONCEP T

I used gradient of grey from light to dark to explain how the unconscious brain works. Also I made the typography spelling in different languages to show how the brain loses control when people are unconscious.

P R O J E C T PA P E R P R O M OT I O N

”。弗洛伊德又将潜意识分为前意识動に大きな影響を及ぼすドリヒ·シェリングロマンチッ

CHAPTER.01 /

P R O J E C T PA P E R P R O M OT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.01 /

P R O J E C T PA P E R P R O M OT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

2 S

CHAPTER.01 /

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

”。弗洛伊德又将潜意识分为

無意識（

P R O J E C T PA P E R P R O M OT I O N

I US O

um): this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. This is where most of the work of the Id, Ego, and Superego take place. and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. and ideas that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings and ideas this is ordinary memory. So although things stored that are tied to anxiety, conflict and pain. here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. conscious (small): this is the part of the mind that holds what you’re aware of. and ideas that are tied to anxiety, conflict and pain. can verbalize about your conscious experience and you can think about it in a logical fashion. precons So although In part, he saw it as a dump box for urges, feelings and ideas things stored here aren’t in the conscious, they can be readily brought into conscious. that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings In part, he saw it as a dump box for urges, feelings and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored and ideas that are tied to anxiety, conflict and pain. here aren’t in the conscious, they can be readily brought into conscious. In part, he saw it as a dump box for urges, feelings and ideas and ideas that are tied to anxiety, conflict and pain. that are tied to anxiety, conflict and pain. conscious (small): this is the part of the mind that holds what you’re aware of. You can verbalize about your conscious experience and you can think about it in a logical fashion. preconscious (small-medium): this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. This is where most of the work of the Id, Ego, and Superego take place. and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. conscious (small): this is the part of the mind that holds what you’re aware of. and ideas that are tied to anxiety, conflict and pain. can verbalize about your conscious experience and you can think about it in a logical fashion. precons So although In part, he saw it as a dump box for urges, feelings and ideas things stored here aren’t in the conscious, they can be readily brought into conscious. that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings In part, he saw it as a dump box for urges, feelings and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored and ideas that are tied to anxiety, conflict and pain. here aren’t in the conscious, they can be readily brought into conscious. In part, he it asthat a dump boxto foranxiety, urges, feelings andsaw ideas are tied conflict and and ideas pain. that are tied to anxiety, conflict and pain. This is where most of the work of the Id, Ego, and Superego take place. In part, he saw it as a dump box for urges, feelings and ideas and ideas that are tied to anxiety, conflict and pain. that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. and that are tied to anxiety, conflict andstored pain. thisideas is ordinary memory. So although things In part, he saw it as a dump box for urges, feelings and ideas here aren’t in the conscious, they can be readily brought into conscious. that are tied to anxiety, conflict and pain. and ideas that are tied to anxiety, conflict and pain. conscious (small): this is the part of the mind that holds what you’re aware of. and ideas that are tied to anxiety, conflict and pain. can verbalize about your conscious experience and you can think about it in a logical fashion. precons So although In part, he saw it as a dump box for urges, feelings and ideas things stored here aren’t in the conscious, they can be readily brought into conscious. that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings and ideas that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings In part, he saw it as a dump box for urges, feelings and ideas and ideas that are tied to anxiety, conflict and pain. that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings and ideas This is where most of the work of the Id, Ego, and that are tied to anxiety, conflict and pain. Superego take place. and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. conscious (small): this is the part of the mind that holds what you’re aware of. and ideas that are tied to anxiety, conflict and pain. can verbalize about your conscious experience and you can think about it in a logical fashion. precons So although In part, he saw it as a dump box for urges, feelings and ideas things stored here aren’t in the conscious, they can be readily brought into conscious. that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings and ideashethat tied to anxiety, conflict pain. In part, saware it as a dump box for urges,and feelings In part, he it asthat a dump boxto foranxiety, urges, feelings andsaw ideas are tied conflict and and ideas pain. that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored and ideas that are tied to anxiety, conflict and pain. here aren’t in the conscious, they can be readily brought into conscious. In part, he saw it as a dump box for urges, feelings and ideas and ideas that are tied to anxiety, conflict and pain. that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings and ideas This is where most of the work of the Id, Ego, and that are tied to anxiety, conflict and pain. Superego take place. and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored and ideas that are tied to anxiety, conflict and pain. here aren’t in the conscious, they can be readily brought into conscious. In part, he saw it as a dump box for urges, feelings and ideas and ideas that are tied to anxiety, conflict and pain. that are tied to anxiety, conflict andstored pain. this is ordinary memory. So although things here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain.

A “THOUGHT” IN EVERY WAY EXCEPT FOR THE FACT THAT NO ONE CAN EVER BE AWARE OF IT.

conscious (small): this is the part of the mind that holds what you’re aware of. and ideas that are tied to anxiety, conflict and pain. can verbalize about your conscious experience and you can think about it in a logical fashion. precons So although In part, he saw it as a dump box for urges, feelings and ideas things stored here aren’t in the conscious, they can be readily brought into conscious. that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings In part, he saw it as a dump box for urges, feelings and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. conscious (small): this is the part of the mind that holds what you’re aware of. You can verbalize about your conscious experience and you can think about it in a logical fashion. preconscious (small-medium): this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. This is where most of the work of the Id, Ego, and Superego take place. and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain.

The unconscious mind (or the unconscious) consists of the processes in the mind that occur automatically and are not available to introspection, and include thought affect, processes, memory, and motivation.

conscious (small): this is the part of the mind that holds what you’re aware of. and ideas that are tied to anxiety, conflict and pain. can verbalize about your conscious experience and you can think about it in a logical fashion. precons So although In part, he saw it as a dump box for urges, feelings and ideas things stored here aren’t in the conscious, they can be readily brought into conscious. that are tied to anxiety, conflict and pain. In part, he saw it as a dump box for urges, feelings In part, he saw it as a dump box for urges, feelings conscious (small): this is the part of the mind that holds what you’re aware of. and ideas that are tied to anxiety, conflict and pain. You can verbalize about your conscious experience and you can think about it in a logical fashion. preconscious (small-medium): this is ordinary memory. So although things stored here aren’t in the that are tied to anxiety, conflict and pain. and ideas that are tied to anxiety, conflict and pain. this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. and ideas that are tied to anxiety, conflict and pain. conscious (small): this is the part of the mind that holds what you’re aware of. You can verbalize about your conscious experience and you can think about it in a logical fashion. preconscious (small-medium): this is ordinary memory. So although things stored here aren’t in the conscious, they can be readily brought into conscious. This is where most of the work of the Id, Ego, and Superego take place. and ideas that are tied to anxiety, conflict and pain.

CHAPTER.01 /

P R O J E C T PA P E R P R O M OT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

いますよく自覚している意識ion,by the poet and essayist Samuel Taylor Coleridge. The concept was developed and popularized心の中のプロセスから構成され的潛り、思考プロセス、メモリ、影響を与え、動機があります。by t

I U

CHAPTER.01 /

P R O J E C T PA P E R P R O M OT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.01 /

P R O J E C T PA P E R P R O M OT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.01 /

P R O J E C T PA P E R P R O M OT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

26 3 1

CHAPTER.01 /

P R O J E C T PA P E R P R O M OT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.01 /

P R O J E C T PA P E R P R O M OT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.02 /

E L E M E N TA L

PROJECT

T Y PEFAC E

B OT T L E WAT E R P R O J EC T

BODEGA SANS

INS TRUC TOR

C AT E G O R Y

CHRISTINE GEORGE

PACK AGIN G

KEY WORDS

D AT E

PURENESS

FA L L 2 013

P O R T F O L I O O F F E I YA N G

PAT T E R N S : S A M A R I A B O T T L E WAT E R

PATTERN INCREASES VISU AL EXCITEMENT BY ENRICHING SURFACE INTEREST. THEY ARE PLANNED STRUCTURES, SYNTHETIC AND MECHANICAL.

OB JEC TIVE I wanted to create a new brand and package for Samaria, the Greek bottle water company, to make it stand out and be unique and at same time make the package more upscale. Samaria is a Greek brand of pure natural spring water without any chemical treatment that comes from the natural springs of the White Mountains of Stilos.

CO N C E P T When I think about Greece, I feel the main element is the pattern; they have lots of patterns on their historic buildings and pottery. Similarly, I feel the unique part of the product is the pattern, so I made the ancient water bottle pottery as the logo, and the classic pattern goes around the bottle to make people think of Greece when they see the bottle.

PROJECT B OT T L E WAT E R

E L E M E N TA L

ARI M A

er at

G re

PROJECT B OT T L E WAT E R

P O R T F O L I O O F F E I YA N G

CHAPTER.02 /

B o t tl e W

G re

A AM RI

B o t tl e W

SAMARIA

S AM ARIA

SAMARIA

A AM RI ARI M A SMAAMR AI R I A A

MARI A

t er

ekk B o l e W ekB o t tltetW B o t tl e W

at at e r er a

o t tl e W

G rGe rGe r e

ARIA

S AM ARIA

A RA R M

A MA I I SAMARIA SAMARIA SAMARIA SAMARIA

MARIA

aetr er

G re

SAMARIA e ek k B o t tl e W SAMARIA B o t tl e W SAMARIA

RI RI

A A

S A M AR I A S A M ARI A

RIA RIA

er a a t e rt e r

S AMSAMARIA ARIA

eW eW

SAMARIA

A AM RI

MARI

S AM ARIAS AM ARIA S AM ARI A

AMARIA

S A M A RI A

S AM A R I A

S AM ARIA S AM ARI A

S AM AR IA

S AM ARIA

CHAPTER.02 /

PROJECT B OT T L E WAT E R

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.02 /

PROJECT B OT T L E WAT E R

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.03 /

E L E M E N TA L

PROJECT

T Y PEFAC E

WINE BOTTLE DESIGN

POPULAIRE

INS TRUC TOR

C AT E G O R Y

CHRISTINE GEORGE

PACK AGIN G

KEY WORDS

D AT E

PA N D EM O N I U M

SPR I N G 2 014

P O R T F O L I O O F F E I YA N G

L I N E S : PA N D E M O N I U M

A LINE IS CRE ATED BY THE MOVEMEN T OF A TOOL A N D PIGMEN T, A N D OF TEN SUGGESTS MOVEMEN T IN A DR AW ING OR PA IN TING.

OB JEC TIVE

Lines are the basic elements of design. We can connect them to each other and overlay them to create a mood of pandemonium. In order to create a totally different visual effect, I used a metallic-effect font to edit the product’s name and patterns. Since the name is Pandemonium, I decided to use some messy lines, shapes and plaid designs to cover half of the bottle. CONCEP T

Redesign the product to make the design stand out. The original bottle design was quite static and boring. It didn’t really match the name of the product, Pandemonium. Redo the design and try to create a whole new look for the product to catch consumers’ attentions.

PROJECT WINE BOT TLE DESIGN

CHAPTER.03 /

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

PROJECT WINE BOT TLE DESIGN

2 01

IN W E IT H W IA N R O L IF A

CALIFORNIA WHITE WINE

2 01

WI NE

N IU M

WH ITE

OR NIA

CALIFORNIA WHITE WINE CALIFORNIA WHITE WINE

2 01

WI NE

N IU M

OR NIA

CA LIF

WH ITE

O PA N DE M

viogn ier

sem illo

WH ITE

O PA N DE M CA LIF

11 PA N 1 1 DE M DE M ONI ONI M UM UM IU

WI NE

N IU M

vio

gn ier

OR NIA

PA N

N MO

CALIFORNIA WHITE WINE

CA LIF

PA N

ONI IN

W E

PA N

CALIFORNIA WHITE WINE

O PA N DE M

M NIU

PA N

IA A

L IF

DE M

ONI

DE M

PA N

viogn ier

chardonna y

moscat o

sem illo

semil lon

chardonna y

moscat o

chardonna y

CALIFORNIA WHITE WINE

ONI

DE M

PA N

IUM

PA N

DE M

ONI

EM ND

N R O L IF A

PA N

DE M

ONI DE M

PA N

ALC. 13.9% BY VOL. 750 ML

ONI

ALC. 13.9% BY VOL. 750 ML

FORNIA WHITE WINE

CALIFORNIA WHITE WINE CALIFORNIA WHITE WINE CALIFORNIA CALIFORNIA WHITE WHITE WINE WINE WHITE WINE CALIFORNIA CALIFORNIA WHITE WINE CALIFORNIA WHITE WINE

CALIFORNIA WHITE WINE

CHAPTER.03 /

PROJECT WINE BOT TLE DESIGN

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.03 /

PROJECT WINE BOT TLE DESIGN

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.04 /

E L E M E N TA L

PROJECT

T Y PEFAC E

CONFERENCE

AGR AFA

INS TRUC TOR

C AT E G O R Y

ARIEL GREY

TYPOGRAPHY

KEY WORDS

D AT E

ABSTR ACT

FA L L 2 014

P O R T F O L I O O F F E I YA N G

STRUCTURE : ABSTR ACT CONSTRUCTION

THERE IS WITHIN ALL FORMS A BASIC STRUCTURE, AN INDICATION OF THE ENTIRE OBJECT WITH A MINIMUM OF LINES THAT BECOMES A SYMBOL.

OB JEC TIVE This project was to design a experimental typographic or graphic design conference book. I wanted to design a 56-page conceptual experimental book that addresses the topic of the conference, promotional poster, map and schedule at a glance, digital conference entry badge for iphones and a kinetic video. CO N C E P T The goal of this project was to take an everyday object, such as a paper-clip, to experiment or create something new and even abstract. The paper-clip is flat, but when we stretch it and reshape it, we can get a lot different shapes. Just imagine if we made it bigger, longer, and three-dimensional and integrated it into the construction to see how the structure works. The event is trying to inspire the viewers to make the ordinary extraordinary and break the traditional way of thinking.

PROJECT

PA P E R C O N F ER EN C E

CHAPTER.04 /

PROJECT

PA P E R C O N F ER EN C E

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.04 /

PROJECT

PA P E R C O N F ER EN C E

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.04 /

PROJECT

PA P E R C O N F ER EN C E

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CONSTRU CTION

CHAPTER.04 /

PROJECT

PA P E R C O N F ER EN C E

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.04 /

PROJECT

PA P E R C O N F ER EN C E

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.04 /

PROJECT

PA P E R C O N F ER EN C E

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

PAPERCLIP D

)

) &

CHAPTER.04 /

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

}

PROJECT

PA P E R C O N F ER EN C E

CHAPTER.05 /

E L E M E N TA L

PROJECT

T Y PEFAC E

BROCHURE

POPULAIRE

INS TRUC TOR

C AT E G O R Y

ESZTER CLARK

KEY WORDS

D AT E

NOMAD

SPR I N G 2 014

P O R T F O L I O O F F E I YA N G

TEXTURE : INTRODUCE THE NOMADIC LIFESTYLE

TEXT U RES A RE PH YSICA L . WE CA N TOUCH THEM. WE CA N FEEL THEM. THEY CA N BE SMOOTH OR ROUGH, H A RD OR SOF T.

OB JEC TIVE My goal is to design a brochure or poster series for a company which I like. The company I chose is Cost Plus World Market. The name originated from the initial concept, since abandoned, of selling items for “cost plus 10%”. Its headquarters are in Oakland, California. They bring the beauty and excitement of global bazaars to you. CO N C E P T Nomads are people who travel around from place to place. They don’t really live in a permanent place, and they follow freedom and explore nature. The nomad experience is just like what the world market brings us. Cost Plus World Market transforms shopping into an adventure by continually filling aisle after aisle with great finds at great prices from around the world.

PROJECT BROCHURE

LiviNg

Nomadic Lifestyle

CHAPTER.05 /

PROJECT BROCHURE

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.05 /

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

AD PROJECT BROCHURE

CHAPTER.05 /

PROJECT BROCHURE PROJECT BROCHURE

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.05 /

PROJECT BROCHURE

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.05 /

PROJECT BROCHURE

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.06 /

E L E M E N TA L

PROJECT

T Y PEFAC E

D E L I C AT E S S E N

IRON GRUNGE ONE

INS TRUC TOR

C AT E G O R Y

CHRISTINE GEORGE

PACK AGE

KEY WORDS

D AT E

STOP

FA L L 2 013

P O R T F O L I O O F F E I YA N G

HIGHLIGHT : FR ANCO’S STOP

HIGHLIGHT IS USED BY A RTISTS TO CREATE DOMINA NCE A ND FOCUS IN THEIR WORK. A BRIGHT OR REFLECTI VE A REA IN A PA INTING, PICTU RE, OR DESIGN.

OB JEC TIVE Franco’s Stop is a privately held company in South San Francisco, CA. The founder name is Gus Franco. The food truck sell fresh food and they have a hot food section in the back of the truck. The goal was to create a logo label for the delicatessen, to make it works on different kind of packaging. CO N C E P T The idea of the design is from the name, Franco’s stop. So my thought directly goes to stop sign, which is a very powerful symbol. Therefore, I used the shape of the stop sign to create this logo and made a further development to create the label with this unique shape. I used two colors to design the logo, which are black and red to highlight the name of the product. I think the colors and patterns made the product appetizing.

PROJECT D E L I C AT E S S E N

CHAPTER.06 /

PROJECT D E L I C AT E S S E N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.06 /

PROJECT D E L I C AT E S S E N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.06 /

PROJECT D E L I C AT E S S E N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

• Since1969 •

FrAnCo’s sToP MoBiLe dElI

Since1969 •

nco’s Stop BiLe dElI

9•

CO’S

eli

69 •

s sToP

dElI

• Since1969 •

FrAnCo’s sToP MoBiLe dElI

• Since1969 •

FrAnCo’s sToP MoBiLe dElI

• Since1969 •

FRANCO’S

STOP Mobile Deli

• Since1969 •

FRANCO’S

FrAnCo’s sToP

STOP

MoBiLe dElI

• Since1969 •

Franco’s Stop MoBiLe dElI

Mobile Deli

• Since1969 •

FRANCO’S

STOP Mobile Deli

• Since1969 •

FrAnCo’s sToP MoBiLe dElI

STOP Mobile Deli

CHAPTER.06 /

PROJECT D E L I C AT E S S E N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.06 /

PROJECT D E L I C AT E S S E N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.07 /

E L E M E N TA L

PROJECT

T Y PEFAC E

POSTER SERIES

KÜNSTLER SCRIPT

INS TRUC TOR

C AT E G O R Y

CHRISTOPH OPPERMANN

VISUAL SYSTEMS

KEY WORDS

D AT E

N AT U R E

FA L L 2 013

P O R T F O L I O O F F E I YA N G

AT M O S P H E R E : E S S E N T I A L O I L

AT MOSPHERE DESCRIBES THE FEELINGS WE GET TH AT A RE EVOK ED BY COLOR , TEXT U RE A N D T Y POGR A PH Y.

OB JEC TIVE For this project I have to design a poster series and web page for a company. The company I chose is called Doterra. It is an essential oils company which was esta blished by health care and business professionals. They provide a new level of wellness using essential oils.

CO N C E P T I got inspiration from the name, Doterra, which means “Gift of the Earth” in Latin. My goal was to bring the natural aspect of their products to the customer. I set the essential oil in a natural atmosphere based on their ingredients.

PROJECT POSTER SERIES

CHAPTER.07 /

PROJECT POSTER SERIES

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.07 /

PROJECT POSTER SERIES

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.07 /

PROJECT POSTER SERIES

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.07 /

PROJECT POSTER SERIES

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.08 /

E L E M E N TA L

PROJECT

T Y PEFAC E

BOARD GAME DESIGN

L D COT TAG E

INS TRUC TOR

C AT E G O R Y

CHRISTINE GEORGE

PACK AGE

KEY WORDS

D AT E

V I N TAG E

SPR I N G 2 014

P O R T F O L I O O F F E I YA N G

L AY E R S : L O V E L E T T E R R E D E S I G N

L A YE R S A R E O F T E N A RRAN G E D I N A T R E E -F OR M H I E R A R C HY, W I T H DE PEN D E N CY R E L A T I O NSHI PS A S LI NKS B E T W E E N T H E L A YE R S.

OB JEC TIVE To create or redesign a board game. The game I chose is called Love Letter. It is a vintage game about how to get your love letter into the princessâ&#x20AC;&#x2122;s hands while deflecting letters from competing suitors. The original cards of this game have tiny written descriptions, and some of the characters are kind of odd. My goal was to fix that problem and make the game better. CO N C E P T To give this board game a unique look and make it fun, I created a palace pattern as the first layer. I also added some key and heart graphics to emphasize the concept of the game on the second layer, then put everything else about this game on the very top layer to be read or seen. Since it relates to Princesses, I wanted to make the overall feeling gorgeous through the layers.

PROJECT BOARD GAME DESIGN

CHAPTER.08 /

PROJECT BOARD GAME DESIGN

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.08 /

PROJECT BOARD GAME DESIGN

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

CHAPTER.08 /

PROJECT BOARD GAME DESIGN

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

101

CHAPTER.08 /

PROJECT BOARD GAME DESIGN

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

103

CHAPTER.09 /

E L E M E N TA L

PROJECT

T Y PEFAC E

CO L L A B O R AT I O N

LINTEL

INS TRUC TOR

C AT E G O R Y

MICHAEL OSBORNE

PACK AGE

KEY WORDS

D AT E

UPSCALE

S P R I N G 2 013

P O R T F O L I O O F F E I YA N G

S PAC E : A E R O

S PA C E I S T HE B OUNL ESS T H R E E -D I ME NSI ONA L E XT E NT I N W HI C H O B JECT S A N D E V E NT S HA V E R E L A T I V E P O SI T I O N AND D I R E C T I O N.

OB JEC TIVE For this project the goal was to develop a comprehensive brand for the Aero store, which is an upscale store part of the Target. The store has to have their store brand, but also have stand-alone brands. Emphasis will be placed on creating compelling and engaging packaging that meets project goals and specific target marketing needs. CO N C E P T We wanted to achieve the upscale aspect of the Aero Store. Our group decided to have a product line for home dĂŠcor, kitchens, children, gourmet food and the outdoors as our store brand. For stand-alone brands we had Milk and Honey, Munchkins, Garnish and Colten. For this chapter, I will use white space to present the packaging.

PROJECT CO L L A B O R AT I O N

105

The stores within the store STORE BRAND

HOME

OUTDOOR

D E PA R T M E N T

HOME

OUTDOOR

S T O R E / P R I V AT E L A B E L

STORE L ABEL

TA R G E T A U D I E N C E

31-70 Y E ARS

3 5 - 5 0 Y E ARS

GOURMET

BABY

D E PA R T M E N T

KITCHEN

BABY

S T O R E / P R I V AT E L A B E L

STORE L ABEL

TA R G E T A U D I E N C E

27- 5 0 Y E ARS

3 0 - 5 0 Y E ARS

CHAPTER.09 /

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

P R I VAT E B R A N D

GARNISH

MILK & HONEY

D E PA R T M E N T

GARNISH

K ITCHEN & BIS TRO

S T O R E / P R I V AT E L A B E L P R I VAT E L A B E L TA R G E T A U D I E N C E

3 0 - 6 0 Y E ARS

S T O R E / P R I V AT E L A B E L P R I VAT E L A B E L TA R G E T A U D I E N C E

25 - 5 0 Y E ARS

MUCHKIN

COLTEN

D E PA R T M E N T

MUCHKIN

CO LT E N

S T O R E / P R I V AT E L A B E L P R I VAT E L A B E L TA R G E T A U D I E N C E

25 - 5 0 Y E ARS

PROJECT CO L L A B O R AT I O N

S T O R E / P R I V AT E L A B E L P R I VAT E L A B E L TA R G E T A U D I E N C E

27- 5 0 Y E ARS

107

GOURMET

BISTRO

| HOME

AeAERO ro A AERO O AERO A O O AEROAero EO AR AERO AERO A E O O AR AERO EO A A Aer AERO O Ae ro A ERO A A R O A R A A A EO O E O A AERO AR AERO EO AERO A AERO AERO Ae r Ae r

O A O O AR A A

AO AERO

wall paint I don’t paint to live, I live to paint.

coffee maker I can’t imagine a day without coffee. I can’t imagine!

HAND SOAP

Be strong in body, clean in mind, lofty in ideals.

Pasta Sauce

AERO AERO

AR EO

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

109

GOURMET

BISTRO

| HOME

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

111

GOURMET

BISTRO

| GOURMET

E L E M E N TA L

CHAPTER.09 /

pink crystal salt pink crystal salt

pink crystal salt

MEDIUM GRA M E DIIN UM N E T W T. 8 O Z . N E T W T. 8 O Z .

GRA I N MEDIUM GRA I N

naturally formed s ea at ubr ae d n l l ymfionremr aelds

sea bed minerals naturally formed sea bed minerals

N E T W T. 8 O Z .

spicy steak seasoning spicy steak seasoning

spicy steak seasoning

S PI CY BLE ND S PI CY N E T W T. 8 O Z . N E T W T. 8 O Z .

p e p p e r fl a k e s , p ea pr spleery flaankde ss, p i c e s p

BLE N D S PI CY BLE N D

parsley and spices p e p p e r fl a k e s , parsley and spices

N E T W T. 8 O Z .

pink crystal salt

MEDIUM GRA M E DIIN UM N E T W T. 8 O Z . N E T W T. 8 O Z .

GRA I N MEDIUM GRA I N

naturally formed sn ea at ubr ae d l l ymfionremr aelds

sea bed minerals naturally formed sea bed minerals

N E T W T. 8 O Z .

spicy steak seasoning

S PI CY BLE ND S PI CY N E T W T. 8 O Z . N E T W T. 8 O Z .

p e p p e r fl a k e s , p pa e pr spleery flaankde ss, p i c e s

BLE N D S PI CY BLE N D

parsley and spices p e p p e r fl a k e s , parsley and spices

N E T W T. 8 O Z .

pink crystal salt pink crystal salt

pink crystal salt

MEDIUM GRA M E DIIN UM N E T W T. 8 O Z . N E T W T. 8 O Z .

GRA I N MEDIUM GRA I N

naturally formed sn ea at ubr ae d l l ymfionremr aelds

sea bed minerals naturally formed sea bed minerals

N E T W T. 8 O Z .

spicy steak seasoning

S PI CY BLE ND S PI CY

BLE N D S PI CY BLE N D

p e p p e r fl a k e s , p pa e pr spleery flaankde ss, p i c e s

parsley and spices p e p p e r fl a k e s , parsley and spices

N E T W T. 8 O Z .

PROJECT CO L L A B O R AT I O N

KITCHEN KITCHEN KITCHEN

PREMIUM P I U LMS C R YE SMTA CPRRYESM TAI UL M S C R Y S TA L S

N E T W T. 1 lb. 4 o z. N E T W T. 1 lb. 4 o z. N E T W T. 1 lb. 4 o z.

rich, nutty, and rc iacrha, mneul t tflya,v ao nr sd crai rcahm , en lu tfltayv, oar ns d c a r a m e l fl a v o r s

H H II M MA A LL AYA AYA N N H MKA LSAYA N P I N A LT P I N K S A LT P I N K S A LT MEDI U M G RAIN MEDI UM

GRAIN MEDI U M GRAIN

N E T W T. 8 O Z . N E T W T. 8 O Z .

naturally formed s ea at ubr ae d n l l ymfionremr aelds

sea bed minerals naturally formed sea bed minerals

N E T W T. 8 O Z .

R RE ED D P PE EP PP PE ER R RSEED POENPI P EGR A S N SEASONING SEASONING SPICY B L EN SP I C YD

N E T W T. 8 O Z . N E T W T. 8 O Z . N E T W T. 8 O Z .

S AR SSUG UG UGAR AR golden brown blend golden brown blend golden brown blend

nutty and n c au rt at ym ealn d cflna urvatotm rye al n d flcaavroarm e l or N E T W T. 1 lb. fl4a ovz.

PREMIUM P I U LMS C R YE SMTA CPRRYESM TAI UL M S C R Y S TA L S

N E T W T. 1 lb. 4 o z. N E T W T. 1 lb. 4 o z.

B L EN D SPICY B L EN D

p e p p e r fl a k e s , p pa e pr spleery flaankde ss, p i c e s

parsley and spices p e p p e r fl a k e s , parsley and spices

NUTRITION FACTS Serving size 1/4 Teaspoon (1g). Serving per container386. Calories Fat 0g (0% NUTRITION FACTS Serving size 0, 1/4Total Teaspoon (1g). DV), Sodium 420mg (17% DV), Total0,Carb Serving per container386. Calories Total0g Fat(0% 0g DV), (0% Protein 0g (0% DV). (17% *Percent Daily Values (DV) DV), are NUTRITION FACTS Serving size Carb 1/4 Teaspoon (1g). DV), Sodium 420mg DV), Total 0g (0% based on0g aper 2,000 calorie diet.Calories Serving container386. Total Fat (0% Protein (0% DV). *Percent Daily0,Values (DV)0gare DV), Sodium 420mg (17% DV), Total Carb 0g (0% DV), based on a 2,000 calorie diet. INGREDIENTS Himalayan pink salt Protein 0g (0% DV). *Percent Daily Values (DV) are INGREDIENTS Himalayan pink based on a 2,000 calorie diet.salt DISTRIBUTED by Aero Corporation P.O. Box 34588,by Chico, 94105, US INGREDIENTS Himalayan pink salt DISTRIBUTED AeroCA Corporation 1-800-745-8934 • www.Aero.com P.O. Box 34588, Chico, CA 94105, US DISTRIBUTED by Aero Corporation 1-800-745-8934 • www.Aero.com Store away from sunlight P.O. Box 34588, Chico, CA 94105, US in a cool, dryfrom area.sunlight Store away 1-800-745-8934 • www.Aero.com in a cool, dry area. Store away from sunlight in a cool, dry area. NUTRITION FACTS Serving size 1/4 Teaspoon (1g). Serving per container386. Calories Fat 0g (0% NUTRITION FACTS Serving size 0, 1/4Total Teaspoon (1g). DV), Sodium 420mg (17% DV), Total0,Carb Serving per container386. Calories Total0g Fat(0% 0g DV), (0% Protein 0g (0% DV). (17% *Percent Daily Values (DV) DV), are NUTRITION FACTS Serving size Carb 1/4 Teaspoon (1g). DV), Sodium 420mg DV), Total 0g (0% based on0g aper 2,000 calorie diet.Calories Serving container386. Total Fat (0% Protein (0% DV). *Percent Daily0,Values (DV)0gare DV), Sodium 420mg (17% DV), Total Carb 0g (0% DV), based on a 2,000 calorie diet. Himalayan pink salt INGREDIENTS Protein 0g (0% DV). *Percent Daily Values (DV) are Himalayan pink INGREDIENTS based on a 2,000 calorie diet.salt by Aero Corporation DISTRIBUTED P.O. Box 34588,by Chico, 94105, US Himalayan pink salt INGREDIENTS AeroCA Corporation DISTRIBUTED 1-800-745-8934 • www.Aero.com P.O. Box 34588, Chico, CA 94105, US Aero Corporation DISTRIBUTED by 1-800-745-8934 • www.Aero.com Store away from sunlight P.O. Box 34588, Chico, CA 94105, US in a cool, dryfrom area.sunlight Store away 1-800-745-8934 • www.Aero.com in a cool, dry area. Store away from sunlight in a cool, dry area.

AERO Goldren Brown Sugar, which is always 100% pure cane andBrown is always naturally the pure way AEROsugar Goldren Sugar, which isbrown alwaysall100% through. Don't settle for less!naturally brown all the way cane sugar and is always AERO Don't Goldren Brown Sugar, which is always 100% pure through. settle for less! Golden Brown and Sugar has a nutty, caramel flavor, cane sugar is always naturally brown all natural the way moistness, and Sugar subtle flavor. It’s ideal for cookies, through. Don't settle molasses for less! Golden Brown has a nutty, caramel flavor, natural shortbread, spiced cakes, brownies, and moistness, and subtle molasses flavor. It’scrumble ideal fortoppings. cookies, Generally, if a recipe doesn’t specify Dark or Golden, it is Golden Brown Sugar has a nutty,and caramel flavor, natural shortbread, spiced cakes, brownies, crumble toppings. intended that Golden Brown be used. moistness, subtle molasses flavor. It’s or ideal for cookies, Generally, if aand recipe doesn’t specify Dark Golden, it is shortbread, intended that spiced Golden cakes, Brownbrownies, be used. and crumble toppings. Brown cane ifsugar is a doesn’t natural specify combination Generally, a recipe Dark of or sugar Golden,and it is molasses, refined without any added colorings, flavorings, or intended that Golden Brown be used. Brown cane sugar is a natural combination of sugar and coatings. refined Formed using traditional method or of molasses, without anythe added colorings, flavorings, crystallization, each Aero brown crystal method is Brown cane sugar is a natural combination of brown sugar all and coatings. Formed using the sugar traditional of the way through. If without cane not specified the label, molasses, refined any is added colorings, crystallization, each Aerosugar brown sugar crystal on isflavorings, brown allor the sugar may be beet sugar. coatings. Formed using the traditional method the way through. If cane sugar is not specified on the label,of crystallization, each Aero brown sugar crystal is brown all the sugar may be beet sugar. NUTRITION FACTSIfServing size is1 not Teaspoon (4g). the way through. cane sugar specified onServing the label, per 386.beCalories 15,size Total1 Fat 0g (0% (4g). DV), Sodium thecontainer sugar may beet sugar. NUTRITION FACTS Serving Teaspoon Serving 0mgcontainer (0% DV),386. Total Carb 4g (1% DV), Sugars 4g, Sodium Protein per Calories 15, Total Fat 0g (0% DV), 0gNUTRITION (0% DV).DV), *Percent Values (DV) are based4g, on 2,000 FACTS Serving size 1 Teaspoon (4g).aProtein Serving 0mg (0% Total Daily Carb 4g (1% DV), Sugars calorie diet. 386. Calories 15, Total (0% on DV),a Sodium 0gper (0%container DV). *Percent Daily Values (DV)Fat are0g based 2,000 0mg (0% DV), Total Carb 4g (1% DV), Sugars 4g, Protein calorie diet. INGREDIENTS Brown sugar 0g (0% DV). *Percent Daily Values (DV) are based on a 2,000 (unrefined and Brown grainulized) calorie diet. INGREDIENTS sugar (unrefined and grainulized) DISTRIBUTED Aero sugar Corporation INGREDIENTSbyBrown P.O. Box 34588, Chico, 94105, US (unrefined andby grainulized) DISTRIBUTED AeroCA Corporation 1-800-745-8934 • www.Aero.com P.O. Box 34588, Chico, CA 94105, US DISTRIBUTED by Aero Corporation 1-800-745-8934 • from www.Aero.com Store away P.O. Box 34588, Chico, CA 94105, US sunlight in afrom 1-800-745-8934 •cool, www.Aero.com Store away dry area.in a cool, sunlight Store dry area.away from sunlight in a cool, dry area.

0 96619 91342 6 0 96619 0 96619 91342 91342 6 6

spicy steak seasoning spicy steak seasoning

0 96619 91342 6 0 96619 0 96619 91342 91342 6 6

RED RED PEPPER PEPPER RED PEPPER

0 96619 91342 6 0 96619 0 96619 91342 91342 6 6

HIMALAYAN HIMALAYAN H IMALAYAN

golden brown blend golden brown blend golden brown blend

0 96619 91342 6 0 96619 0 96619 91342 91342 6 6

spicy steak seasoning spicy steak seasoning

0 96619 91342 6 0 96619 0 96619 91342 91342 6 6

RED RED PEPPER PEPPER RED PEPPER

SUGA R SUGA SUGARR

0 96619 91342 6 0 96619 0 96619 91342 91342 6 6

pink crystal salt pink crystal salt

P.O. Box 34588,by Chico, 94105, US Himalayan pink salt INGREDIENTS AeroCA Corporation DISTRIBUTED 1-800-745-8934 • www.Aero.com P.O. Box 34588, Chico, CA 94105, US Aero Corporation DISTRIBUTED by 1-800-745-8934 • www.Aero.com Store away from sunlight P.O. Box 34588, Chico, CA 94105, US in a cool, dryfrom area.sunlight Store away 1-800-745-8934 • www.Aero.com in a cool, dry area. Store away from sunlight in a cool, dry area.

0 96619 91342 6 0 96619 0 96619 91342 91342 6 6

HIMALAYAN HIMALAYAN H IMALAYAN

0 96619 91342 6 0 96619 0 96619 91342 91342 6 6

RED RED PEPPER PEPPER RED PEPPER

0 96619 91342 6 0 96619 0 96619 91342 91342 6 6

HIMALAYAN HIMALAYAN H IMALAYAN

P O R T F O L I O O F F E I YA N G

113

GOURMET

WHITE FLOUR All-purpose kosher COOKING AND BAKING

whole grain

NET. W T 5l b

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

115

GOURMET

BISTRO

| OUTDOOR

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

117

GOURMET

BISTRO

| OUTDOOR

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

119

GOURMET

BISTRO

| BABY

BABY

BUBBLE BATH fragrance free 100% N AT U R A L

tear free

16.9 floz/500ml

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

121

GOURMET

BISTRO

| BABY

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

123

GOURMET

BISTRO

| BABY

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

125

GOURMET

BISTRO

| GARNISH

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

127

GOURMET

BISTRO

| GARNISH

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

129

GOURMET

BISTRO

| MUNCHKIN

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

131

GOURMET

BISTRO

| MUNCHKIN

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

133

GOURMET

| C O LT E N

BISTRO

c o l t e n

c c o o l l tt ee nn CC

C OCLO L T ETNE N

L LT TE EN N

OLTEN- -COLTENn

5 0

0 5

C CO OL LT TE EN N

C C O OL LT TE EN N COLTEN

c o l t e n

COLTEN

c o l t e n

LTEN

c o l t e n

c o l t e cn o

c o l t e n

C OCLO L T ETNE N

l t e n

L LT TE EN N

munchkin

munchkin LTENCOLTEN-COLTEN--COLTEN- -COLTENmunchkin

COLTEN m u n c h k i n

-COLTEN-

COLTEN

m u n c h k i nc

m uc no cl thekni nC CO-COLTENOL LT TE EN N OLTEN-

COLTEN

5 0

COLTEN

mun M u n c h k i n -COLTENmunchkinm u n c h k i n

0 5

C C O OL LT TE EN N COLTEN

COLTEN

chkin

o l t e n

M u-COLTENn chkin

mun

munchkin COLTENCOLTEN-COLTEN--COLTEN- -COLTEN-COLTENmunchkin

c o l t e n

COLTEN m u n c h k i n

COLTEN

c o l t e n

chkin munchkin

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

135

GOURMET

BISTRO

| C O LT E N

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

137

GOURMET

BISTRO

| C O LT E N

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

139

GOURMET

BISTRO

| MILK & HONEY

Milk

Honey MILK

Milk & Honey MILK & HONEY

MILK & H NEY

Milk & Honey

HONEY

Milk & Honey

MILK & H NEY

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

141

GOURMET

BISTRO

| MILK & HONEY

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

143

GOURMET

BISTRO

| MILK & HONEY

CHAPTER.09 /

PROJECT CO L L A B O R AT I O N

E L E M E N TA L

P O R T F O L I O O F F E I YA N G

145

TH A NK S TO /

MOM & DAD

INSTRUCTORS

Y U C H U N YA N G

MARY SCOT T

Z I YA N Z H A O

CHRISTOPH OPPERMANN ARIEL GREY GEORGE CHRISTINE ESZTER CL ARK

PHOTOGRAPHERS

HUAN LIU C H U N YA J I A N G HANG YIN

For all of the love, support and guidance I am very thankful.

COLOPHON /

SCHOOL

BOOK BINDERY

A C A D E M Y O F A R T U N I V E R I S T Y,

T H E K E Y B A N D I N G 19 3 4 PA R K B LV D, S T E A ,

SCHOOL OF GRAPHIC DESIGN

OAKL AND, C A 94 606

COURSE

TITLE OF BOOK

SENIOR PORTFOLIO

E L E M E N TA L

INSTRUCTOR:

COVER STOCK

MARY SCOTT

S T E R L I N G B L-10 3 8 0

S T U D E N T:

TEXT STOCK

F E I YA N G

S T R A H M O R E 8 0 L B . R EC YCL E D PA PER

T ELEP HONE:

FONTS

415 - 312-28 4 8

A V E N I R L I G H T / C O U N T R Y S C H O O L BOOK

ADDRESS:

SOFTWARE

15 0 C O R O N A D O AV E , D A LY C I T Y C A 9 4 0 15

A D O B E C R E AT I V E C LO U D

EMAIL: CHLOEWIZ ARD@GMAIL.COM

WEBSITE: W W W. F E I YA N G .CO M

PHOTO CREDITS /

WINDMILL IN OIA VILLAGE

ECLIPSE FROM 35,000 FEET

by A l ex a n d r_195 8

by Photography Inspiration

MOTHMAN

SKETCH OF HUMAN SKULL

by PanZerkorps

by Mollie Thomas

L AV E N D E R F I E L D

CUTE BIRD

by HD wallpaper

by Vintage Digital Stamp

KAZAKH ETHNIC SHOES

CALIGRAPH TYPEWRITER

by Marina Pissarova

by Herz, J. Hermann Guide

SPICE IN WOODEN SPOON

CUTE BABY

by Subbotina Anna

by Marchibas

PEPPERMINT HERB

by Dxline

C A M E L D E C O R AT I O N

by Kaetana WOMAN IN RED CLOAK

by NejroN Photo AUTUMN BREEZE

by Wallpapersc t