Freelance SEO Expert
Build A Brand To Build Your SEO There is always a new trend that comes up in the SEO hemisphere and as a freelance SEO consultant; I certainly stay on top of them. One of the latest trends that I’ve heard a lot of freelance SEO consultants talk about lately is brand building to help SEO rankings. Don’t worry; I haven’t quite lost my mind just yet. I will explain how and why in this blog post.
What Makes A Brand Before I start on my journey to explain how building your brand can help increase your organic rankings, let me explain first of all what makes a brand. A brand isn’t just about your logo, name and colours; your brand is everything you do. For example, as a freelance SEO consultant my brand could be anything from the first social post promoting me as a freelance SEO consultant, to the cup of tea I serve when the client visits my office. Everything you do affects how the customer and your audience view your brand.
Will Having A Strong Brand Help Your Rank? A Freelance SEO Consultant Explains There aren’t actually any algorithms that specifically rank websites based on how strong their brand is but the factors that go into building a strong brand are also factors that will help your increase your organic rankings. I have been a freelance SEO consultant for quite a while now and stay on top of algorithm updates so I know that authority signals and trustworthiness are rankings factors.
Freelance SEO Consultants Say Build Your Brand By building your brand, you will also be helping towards increasing your organic rankings. What could be better than killing two birds with one stone? As a freelance SEO consultant, it is important for me to read and keep up to date with the digital marketing industry so believe me when I say that there are plenty of in-depth books available about building your brand which I can’t list all of them now.
What Makes You Different I know first-hand as a freelance SEO consultant that in order to build trust and authority for SEO; you are going to need to build your trust and authority in the industry. To do this you need to focus on what makes you different to your competitors. When I say to be different, I don’t mean to promote something as vague as “great customer service� because almost every business claims this. Have a really good think about what really makes you different.
I Know What I Value Most As A Freelance SEO Consultant To be able to create stories on your blog and on social, it is important that you know what you value most as a brand. This will again help to build trust and authority both for your brand and online. For example, as a freelance SEO consultant I value my customers’ goals and base all of my blog content and social content on helping my audience achieve their digital marketing goals.
Create Your Brand Personality To be able to create great content, which any freelance SEO consultant will tell you is important for digital marketing, you are going to need to establish your brand’s personality. A great example of brand personality is misguided.co.uk who have a very sassy tone of voice. They have built their brand and their digital marketing by turning their brand into something their audience can relate to. Find out how your audience communicates by interacting with them on social media.
Create A Personable Brand According to www.720digital.co.uk, as well as your brand personality, there are other ways to make your brand personable and something your audience can relate to. One of those ways is to stay on top of online interaction and respond accordingly. This could be someone messaging you on Facebook, someone tweeting a photo of an item they bought from you or someone asking a question on your blog comments. Many freelance SEO consultants will tell you that by showing you are active and interactive; others will trust your brand.