Hexagro Pitchdeck 2.5

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A N Y B O DY, A N Y W H E R E C A N A C C E S S H E A LT H Y F O O D R E C O N N E C T I N G TO N AT U R E

hexagro.io Hexagro Urban Farming Srl. Confidential


G LO B A L F O O D S E C U R I T Y I S I N DA N G E R

Ve r t i c a l Fa r m s a i m t o i n c r e a s e fo o d p ro d u c t i o n fo r t h e 6 0 % o f u r b a n p o p u l a t i o n b y 2 0 3 0 . H o w e v e r, t h e i r s c a l a b i l i t y i s c h a l l e n g e d . U R B A N I Z AT I O N “Urbanization is pushing 70% of the world population to live in cities. Posing serious threats to our health and sustainable living. We spend more than 90% of our time in indoor environments”. Source

F O O D VA LU E C H A I N I S B R O K E N “We waste more than 40% of the food we produce, mostly at consumer’s house”. “Due to long distance trade, the supply chain is fragile and when crisis occur, many countries fall into food security issues” Source

V E R T I C A L FA R M I N G FA C E S C A L A B I L I T Y C H A L L E N G E S “Centralized large-scale farms require enormous startup costs, highly skilled labor currently in shortage and can only maximize a few varieties of produce, thus limiting biodiversity and becoming less resilient to market demand shifts”. Source Hexagro Urban Farming Srl. Confidential


A S C A L A B L E I N D O O R FA R M I N G P L AT F O R M

Hexagro brings indoor farming into any existing space with modular gardens to offer countless crop varieties “hyper -locally ” H A R D WA R E

S O F T WA R E

SERVICES International resource supply

IoT gardens as-a-service

Remote Automation

for easy adoption and long-time customer value

to guarantee high efficiency of plant’s growth

of plants, nutrients and components

Modular parts

Data tracking

System maintenance

for different sizing, crop-types and scaling-up overtime

of user feelings, environmental and agronomic data

for corporate clients via local partners

Customized finishing

Online community & Gamified UX

Dashboard

to fit every interior design and taste

to create viral user generated content and educate users

Hexagro Urban Farming Srl. Confidential

for data visualization and predictive maintenance


C O V I D - 1 9 A C C E L E R AT E D C H A N G E

H e x a g r o ’s r e s p o n s e t o t h e c u r r e n t c r i s i s : a cce le rating B2 C go - to -ma r ket to in cre ase s e cu r ity a n d imp rove we llb e ing

P EO P L E WA N T TO G ROW T H E I R OW N “Online sales of smart gardens and seeds boomed during the Covid outbreak. Many companies run out of stock and seen requests go up 1500%” Source

P EO P L E WA N T G R E E N A RO U N D T H E M “Online sales of plants dramatically surged too because of people’s need to make their houses cozy and more wellness oriented” Source

T R A D I T I O N A L W AY S T O A C C E S S F O O D H A V E C H A N G E D “Due to social distancing measures to contain the virus, many countries are now imposing restricted entrance into grocery stores, door-to-door online markets are booming even in less digitalized countries”. Source Hexagro Urban Farming Srl. Confidential


MARKET OPPORTUNITY

Any indoor space may offer opportunities during and after the COVID-19 outbreak and future possible crisis BETWEEN 2008-2009 CRISIS, FOOD G A R D E N I N G R O S E B Y 6 3 % Source Market niches addressable via the Wellness economy: • Healthy eating and Nutrition: € 702B in 2018 CAGR 6% • Workplace wellness: €35B in 2018 CAGR 6,8% - Source

SERVICEABLE ADDRESSABLE MARKET Indoor Greenery Market Hexagro Urban Farming Srl. Confidential

€17B CAGR 6,3% - Source

SERVICEABLE OBTAINABLE MARKET During COVID-19 crisis B2C & B2B2C Households, Residences and Distributors

After COVID-19 crisis B2C & B2B2C Previous + Offices (+ 3,000 Target Companies in EU, +1M employees)

B2B Greenery Companies, Real Estate, Hotels, Commercial Malls, Airports, Education, etc.


COMPETITORS B 2C INDOOR GARDENS

MODULAR DESIGN DIGITAL INTERACTIVE EXPERIENCE WELLNESS ENVIRONMENT DATA PRODUCT-SERVICE MODEL HARDWARE COSTS FUNDING Hexagro Urban Farming Srl. Confidential

$

$$$ FUN. <$500K

$$ REV. $10M

$$$$ FUN. $7.4M

$$$$

$

FUN. $10.3M

FUN. $17.9M


HEXAGRO’S B 2C PRODUCT READY TO SELL *Launched in response to COVID-19 Crisis for lower income households

POTY Kit Configurations • S Kit x5 Farming Pots • M Kit x8 Farming Pots • L Kit x10 Farming Pots

Design Finishes A variety of colors to fit different spaces with a fine texture to touch

Low-Pressure Fertigation Easy to pack, ship and assemble thanks to the repetition of the same part

X1.5 faster plant growth, 50% less water than soil, organic substrates and various crop types (herbs, leafy greens, ornamental plants and small fruits)

Nutrient Containers

Nano-nutrients

10L each with a submergible water pump

Highly soluble nutrients easy to dose for a complete an efficient nutrition for plant growth

Stackable parts

Hexagro Urban Farming Srl. Confidential

*Go to POTY Image Gallery


G R O W I N G VA R I E T Y W I T H F E R T I G AT I O N Dia Day00

Day 1

Day 8

Dia 21 Day 20

POTY • • • •

Pre-sales campaing online from Q2 2020 Aimed to o create a consumer customer base Provide revenues while core product is ready Talking to distribuitors to open new sales channels

*Retail price to be defined. Hexagro Urban Farming Srl. Confidential


HEXAGRO’S B 2C PRODUCT TO BE LAUNCHED *Re-designed to be launched for households

L i v i n g Fa r m i n g Tr e e ( L F T ) Kit Configurations • S Kit x4 Farming Modules • M Kit x7 Farming Modules • L Kit x13 Farming Modules

LED Lights for Horticulture Blue, Red and White Channels customizable spectrum

High-Pressure Aeroponics

Environmental sensors Temp/Hum, C02, Air flow, Ambient Light and additional environmental quality sensors may be included

X3 faster plant growth, 90% less water than soil, various crop types (herbs, leafy greens, microgreens, small fruits, ornamental plants)

Plug&Play Nutrient Containers

Farming Modules

7.5L each with Water temperature and Water level sensors (pH and EC to be included)

Plug&Play, made of recyclable materials with a robust spraying nozzle and customizable finishing

Hexagro Urban Farming Srl. Confidential

*Go to LFT Image Gallery


G R O W I N G E F F I C I E N T LY A E R O P O N I C S

The Living Farming Tree has acquired important sustainability labels thanks to its Circular Economy approach and overall impact. World Alliance for Efficient Solutions Ellen MacArthur Foundation

Hexagro Urban Farming Srl. Confidential


S O F T WA R E LFT Maintenance User

AWS IoT Cloud

Hexagro’s IP, Data Analytics & Know-how

Service IoT Dashboard and Quantitative Data Gathering

End-User App

User or Service Provider Dashboard

Customer User Interface and Qualitative Data Gathering

Shows the current status of each system, controls system’s actuators, and collects environmental data from sensors

Gamified application to guide cultivations' process and plants use while gathering user feeling data to provide HR with wellbeing stats.

*For LFT

*For LFT and POTY

Hexagro Urban Farming Srl. Confidential


O U R CO M P E T I T I V E A D VA N TAG E A N D I P

Our agronomic protocols, know-how and data are our IP HIGH-PRESSURE AEROPONICS

I N - V I T R O G E R M I N AT I O N

G A M I F I C AT I O N

Efficiency

Special Crops

User education

40% less water and fertilizer use than conventional hydroponics

Exotic seeds grown into gel in controlled environments

Guide step-by-step for farming & plant benefits and use

Lightweight

Shipping and stock

Data tracking

Without substrate nor mechanical resistance for root growth

Plants can be preserved during days for clients

User, environment and plant qualitative data gathering

Controllable

Exponential growth

Wellness reports

Adaptable nutrient dosing for each crop-type and growth phase

Preservation of the most efficient genetic strains

Based on tracked qualitative & quantitative (sensor) data

Hexagro Urban Farming Srl. Confidential


LFT COST STRUCTURE AND TRACTION

A hardware-as-a-service business model to drive recurrent revenue streams and create long term customer relationships B2B

B2C

Average pricing

€ 250 /month

€ 50-120 /month

Margin

60%

85%

Lock-in period

18 months

24-36 months

Expected contract 60 months length

60 months

Customer Lifetime Value

€ 4K per household

€ 90K per company

Hexagro Urban Farming Srl. Confidential

FIRST ADOPTERS – Before 2020 Digital Companies

Corporates

Education and R&D


B U S I N E S S M O D E L A N D PA RT N E R S H I P S DIRECT SALES

HARDWARE

Hexagro’s Industrial Partners & Outsource Providers

SOFTWARE

Hexagro’s SW Team & Amazon Web Services Partnership

SERVICES

Hexagro’s supply services & Maintenance partnerships

% of revenues are redirected to contribute the launch of Siembra Vertical Social an impact project to democratize vertical farming Hexagro Urban Farming Srl. Confidential

Online sales processes for B2B and B2C customers.

INDIRECT SALES PARTNERSHIPS To scale up internationally Hexagro is developing the Indoor Farming Platform where local partners will drive sales and provide maintenances. Hexagro will keep suppling growing resources, IoT monitoring and Training.


A N I N T E R N AT I O N A L T E A M B A S E D I N M I L A N MSc. Felipe Hernรกndez - COL Lead Product Development / Founder

MSc. Augustin de Tournemire - FRA Lead Agronomy Development

MSc. Claudia Tarantola - ITA Lead Marketing & Communications

MSc. Alessandro Grampa - ITA

MSc. Mehmood Daudi - PAK

Lead Business Development / Co-Founder

Electronics and Automation Engineering / Intern to hire

MSc. Marija Predarska - MK Lead Software Engineering / Intern to hire

MSc. Arturo Montufar - MEX

2020 HIRING PLAN

Lead System Engineering / Co-Founder

UX/UI Interactive Design / Intern Software Engineering Support / Intern Embedded Software Engineer / FT Manufacturing, maintenance, technicians Freelancers and external collaborators

Hexagro Urban Farming Srl. Confidential


A D V I S O R S A N D I M PAC T N E T W O R K S PhD. Luca Rossettini – IT

Delia Koren – Israel

CEO / D-Orbit

Product Innovation | UX Expert | Storyteller

Business development, fundraising, company management and networks

User Experience, Product management, Consumer Trends, Chatbot development and storytelling

CPA Cole Orobetz – USA

John Cooper – USA

CFO / Alpha Foods Fundraising, financial development, accounting and networks

Principal - CFO / Integro Ventures Financial planning, data analytics and operations management

Andrea Tessera – ITA

Ritalba Lamendola – ITA

CMO / Sole24Ore Business School

Managing Director / EVEURA

Marketing and branding strategies, UX/UI and business development

Product Industrialization, scale up strategy, certification, go-to-market strategy

James C. Roberts III – USA Management Partner / Global Capital Fundraising, legal advisory, business development and networks Hexagro Urban Farming Srl. Confidential

PARTNER IMPACT ORGANIZATIONS


H E X AG RO E MPOWE R S FAR ME R S WI T H T E C H POTY SYSTEMS FOR GREENHOUSE

AEROPONIC TOWERS FOR GREENHOUSE

Our B2B line aims to democratize the access to vertical farming solutions with low-cost, modular and automated systems transferring technology developed by Hexagro.

COLOMBIA Hexagro Urban Farming Srl. Confidential

COLOMBIA

COLOMBIA


R OA D M A P

PRE-COVID CRISIS January-February 2020

COVID CRISIS STAGE1 (March-April-May)

COVID CRISIS STAGE2 (June-July-August)

COVID CRISIS STAGE 3 (Sept.-December)

2021 - Onwards

• Strategic shift to B2C • Retailers and resellers • Direct sales model + resource subscription

• Price definition for POTY and LFT • Cost structure for retailers and resellers

• Online sales scale up • Distribution agreements with resellers and retailers

• Additional sales channels partnerships • Maintenance partners • Start to sell in Asia

• New marketing plan • B2C user research • Re-branding of Hexagro

• Website eCommerce • Social media and PRs • Graphic material for marketing reach out

• Digital marketing for online sales conversion • Leads nurturing (email + Blog)

• Possible LFT crowdfunding • Hexagro Online community creation

• LFT Industrial Design complete

• Manufacturing of first LFT MVP04 (pre-industrial)

• Industrial LFT ready and CE certified

Business development

• B2B Sales • HaaS business model • Service partnerships

Marketing

• Offline events for HR • Fairs, conferences, etc. • Wellness oriented

Product Development

• LFT Piloting and testing • LFT MVP Version 03 • UX for Office Segment

• • • •

MVP V03 installations Offices and hotels 10 customers installed 5 customers pipeline

• Installations paused • Market segment not able to commit • B2B customer pipeline canceled

• Sales pre-campaign

Living Farming Tree Product line sales

• • • •

• Packaging complete • Resource subscription products selling • Sales pre-campaign

• LFT ready to sell and delivery • Resources subscription model

POTY Product line sales

• Installations of several vertical vases for social projects in Colombia • B2B system approach for producers

• Design for B2C product • POTY product ready to sell in EU • Siembra Vertical and COVID story development

• POTY online sales • B2C Customer base creation and nurturing

• POTY online sales • POTY products delivery • Social Installations in Colombia

• Sales and delivery of POTY • Add-ons sales • Further installations in other developing countries contexts

Hexagro Urban Farming Srl. Confidential

LFT MVP Version 04 Final Industrial design Industrialization UX for consumers

• Supply chain optimization • UX A/B testing


FINANCIAL ASK BEFORE COVID OUTBREAK

FUNDS RAISED SO FAR 2018-2019 (SWITZERLAND AND ITALY)

NUMBER OF SYSTEMS SOLD AND OPERATED BY Q1-2020

10 LFT MKits + 3 LFT SKits

REVENUES 2018

EUR 15K

REVENUES 2019

EUR 30K

€ 165K LFT Product MVP + HaaS Model validation in Milan + Market and User Experience validation

SEED ROUND Q2-Q3 2020

USE OF FUNDS HR (current + to hire Eng, Sales, UX)

40%

Marketing (Ads / eCommerce)

20%

Biz Dev (distribution partnership set up)

5%

Facility (rent, equipment)

10%

R&D (agronomic, software, research partnerships)

5%

Product Dev (industrialization CE marks, IP)

15%

Legal, accounting & consultancies

5%

€ 1M Poty product market launch LFT Product Industrialization + Agronomic laboratory set up and operations launch SERIES A ROUND Q3 2021

€ 5M LFT launch + Market expansion

Hexagro Urban Farming Srl. Confidential


VISION OF A DECENTRALIZED FOOD SYSTEM Hexagro’s b2c Platform Clients

b2c B2B 2C

b2c b2c

B2B 2C

b2c

b2c

b2c

b2c B2B

b2c

Existing spaces in urban and peri-urban areas Online community of urban farmers Varieties and production by demand through platform Energy costs distributed on building expenses Crowdsourced economy for systems maintenance Time-to-launch takes 1 day # of beneficiaries depending on amount of installations

Hexagro Urban Farming Srl. Confidential

b2c

b2c

H E X A G R O I N D O O R F A R M I N G P L AT F O R M • • • • • • •

b2c B2B

b2c b2c

b2c

b2c b2c

B2B 2C

b2c

VS

C E N T R A L I Z E D I N D O O R FA R M S • • • • • • •

Infrastructure build around cities where available Specialized personnel to run operations Productivity of few varieties by market speculation Energy costs centralized in a single facility Distributor and retail partnerships Time-to-launch can take 1-2 years # of beneficiaries depending on size of facility


A N N E X – D E E P D I V E I N TO H E X AG R O

D E TA I L E D D O C U M E N T S ( R E Q U E S T A C C E S S )

• • • • • •

Executive Summary Business Plan Hardware Presentation Software Presentation Service Presentation Hexagro Siembra Vertical Social Presentation

Hexagro Urban Farming Srl. Confidential

VIDEOS AND ARTICLES

• • • • • • •

Singularity University Article Impakter Article ZoominTV Video Ellen MacArthur Foundation Interview Hexagro B2C Teaser Hexagro B2B Teaser PR Image Kit


Felipe Hernรกndez Villa-Roel Lead Product Development & Founder

f.hernandez@hexagro.io

A N Y B O DY, A N Y W H E R E C A N A C C E S S H E A LT H Y F O O D R E C O N N E C T I N G TO N AT U R E

hexagro.io


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