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Curriculum Vitae
Felisha Iskandar is a 22 year old Bachelor of Art fresh graduate based in Jakarta. Her personal interest lies in illustration, editorial design, layouting, and visual identity. As an individual, she likes to see herself as open-minded, detail-oriented, and responsible.
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+62 812 1846 6178
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felishiskandar@gmail.com
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@felishaiskandar
Education
2017-2021 2014-2017
TARUMANAGARA UNIVERSITY
Visual Communication Design Major Majoring in Graphic Design (GPA: 3.96/4.00) SINAR DHARMA SENIOR HIGH
Science Major
Achievements
2019
TISDC FINALIST
2018
ILLUSTRATE A STORY TOP 10 FINALIST
Nominated as one of finalists in Taiwan International Student Design Competition against 21.000+ participants worldwide
*Illustrate A Story is a children’s book illustration competition held by Erlangga for Kids
Experience OCT 2020 - DEC 2020
KAMARUPA DESIGN GROUP Graphic Design Intern Designing retail social media & corporate editorials
JUNE 2020 - SEP 2020
ARTERIE STUDIO Graphic Design Intern
Designing social media, packaging, & branding
NOV 2019 - SEP 2020
BEEMA HONEY
Part-time Graphic Designer Designing social media, packaging design, and branding for their sister company
OCT - NOV 2019
MAGNIFICENT (KATHINA EVENT) Graphic Designer + Photographer
Software Proficiency
Procreate Adobe Photoshop Adobe Illustrator Adobe Indesign Adobe Premiere Pro
Language Proficiency
Indonesian English Chinese
Native Advanced Basic
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CV + Portfolio
ILLUSTRATION 10
Malahayati
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The Legend of Selat Bali
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In-Human
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Festivo
VISUAL IDENTITY 38
Taman Sari Spa
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Krakatau Steel
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Bangun Citra
MISCELLANEOUS 56
Propolis Trigona
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Abipraya Company Profile
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Beema Honey
PACKAGING DESIGN EDITORIAL DESIGN
SOCIAL MEDIA DESIGN
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CURATED WORKS
Malahayati: The Lioness from Aceh FIELDS
YEAR
PROJECT
TOOL
Illustration + Layout
Thesis Work
2021
Procreate + Indesign
Admiral Malahayati is a female national hero from Aceh. On the 16th century, she led the fleet of widows to physically fight and banish the foreign invaders. She won a duel against Cornelis de Houtman from the Netherlands and made the western empire acknowledge her fierceness. Despite her achievements, many Indonesians, especially children, doesn’t know her. For my thesis project, I made a 36 pages children’s picture book telling the story of Malahayati’s life in hopes to introduce her to Indonesian children and ultimately inspire them. I think it is utterly important that there is a representation of physically and mentally strong female amongst children literature.
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CURATED WORKS
When designing the characters. I think about contrast of shape & color;
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Felisha Iskandar
The Aceh people/protagonist;
The westerner invaders/antagonist;
physically smaller, rounder body
bigger physique to give a sense of
shape and more flowy costume.
intimidation, more rigid and squareish overall shape.
2018-2021
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CURATED WORKS
Malahayati in daily costume
Historical References
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Felisha Iskandar
Malahayati in war costume
Historical References
2018-2021
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Bright orange on the cover is to represent the burning fighting spirit that Malahayati has. The pattern decorating the cover is inspired by a flower pattern that is unique to Aceh; “bunga cempaka“. This flower embodies “The Spirit & Beauty of Aceh“.
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h
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sketc
sketc
& outli
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2018-2021
& outli
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The illustration style used here is
Various layouts were utilized to aid
inspired by disney cartoon style
the visual story telling and give the
where the characters' proportions
readers a sense of momentum when
are a bit distorted & simplified.
they read.
The warm color palette is inspired by the warm saturated tones of Aceh fabric and architectures.
2018-2021
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The Origin of Bali Strait
FIELD
YEAR
PROJECT
TOOL
Illustration
Competition Piece
2018
Watercolor
ACHIEVEMENT · Top 20 Finalist
from 500+ nationwide participants
Pieces submitted to “Illustrate A Story 2018“, Children’s Illustration Competition held by Erlangga for Kids. We were required to make 3 illustrations depicting scenes from a traditional Indonesian folklore that we chose.
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CURATED WORKS
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I personally chose “The Origin of Bali Strait“ because of the message that it portrays; one truly needs to have self restraint. First off, I picked the most iconic scenes from the story that I would illustrate. Then, with children as the target audience in mind, I developed an illustration style that tends to have a lot of rounded shape, body proportion with larger head, and also a soft colour pallete.
2018-2021
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CURATED WORKS
In-Human
FIELD
YEAR
PROJECT
TOOL
Illustration + Layout
Competition Piece
2019
Photoshop
INSTRUCTOR
Eric Imanuel
ACHIEVEMENT · Top 300 Finalist
from 21.000+ nationwide participants
Poster designs submitted for Taiwan International Student Design Competition (TISDC). In 2019, their big theme is “empathy“; about how we put ourselves in others’ shoes. I participated in the Visual Design category. In depicting empathy, I ultimately decided to go with animal exploitation as I think it can be easier to illustrate.
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I used irony as a communication approach to portray the unempathetic society that we have become today. Therefore, these posters are visual metaphors that depicts humans’ apathy towards one another. This collection intends to capture the irony that sometimes, humans can be even more cruel than animals. Since these posters' message is a form of critique, I decided to use grungy texture , flat cartoon illustration, and warm colours inspired by the style of propaganda posters.
2018-2021
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CURATED WORKS
Festivo
FIELD
YEAR
CLIENT
TOOL
Illustration
Festivo
2019
Watercolour
Festivo is an augmented reality studio that creates immersive experience for their clients. In 2019, they were rejuvenating their website and needed some illustrations for it to represent the 3 services that they offer; 1 Virtual Exhibition, Tour, & Entertainment, 2 Virtual Interactive Games & Brand Activation, 3 Virtual Training & Simulation. They intended to apply the tactile feel of watercolour texture to their website to symbolize that their virtual immersive products feel just as real and tactile as reality. Aside from the 3 illustrations, I was also commisioned to design a character who would serve as a main avatar in the illustrations.
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CURATED WORKS
*Virtual Exhibition, Tour, & Entertainment
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Festivo's brand image is playful, open minded, and unconventional. Considering those traits, the illustrations were explored through experimental gestures, proportions, shapes, and colours. The colours used are festivo's main identity colours; orange and purple.
*Apparently, they eventually turned these 2D illustrations into 3D to be applied on their website.
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*Virtual Interactive Game & Brand Activation
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*Virtual Training & Simulation
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CURATED WORKS
Taman Sari Spa
FIELD
YEAR
PROJECT
TOOL
Identity Rejuvenation
Student Work
2020
Illustrator, Photoshop
Taman Sari Royal Heritage is a premium spa that serves their customers as if they were the nobles from Keraton era. This spa is based off the noblemen’s bathing place in Keraton Jogja called “Istana Air Taman Sari“. Taman Sari’s visual identity has never been upgraded since it first launched in 1997. Now, they wish to broaden their target market to include the milenial age group. Therefore, they need a new visual identity that is more up-to-date. Therefore, the new identity should feel modern and luxurious without setting aside the Keraton culture that is a big part of this spa’s spirit.
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The logo icon is inspired by the shape of Keraton Jogja Sultanate crown, that was rearangged into a logo mark that looks like a flower because "Sari" of "Taman Sari" means flowers in Javanese.
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2018-2021
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Felisha Iskandar
2018-2021
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CURATED WORKS
Krakatau Steel
FIELD
YEAR
PROJECT
TOOL
Identity Rejuvenation
Student Work
2020
Illustrator, Photoshop
PT Krakatau Steel Tbk. is the largest steel maker in Indonesia, located in Banten. The factory is set on a 280-hectare plot in the western end of Banten where the Krakatoa volcano and island from which the company takes its name are located. Back in visual identity class, we were tasked to redesign their visual identity. After observing their visual identity back then, I find that their application of their identity system wasn't very consistent. Therefore, aligning with their motto (Partnership for Sustainable Growth) and them being a steel maker, the new visual identity should be upgraded to feel more bold, progressive, yet collaborative.
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Bangun Citra
FIELD
YEAR
CLIENT
TOOL
Visual Identity
Erick Imanuel
2020-2021
Illustrator
Bangun Citra is an architecture and interior contractor, as well as furniture builder established in 2011. Since their establishment, they never had a solid visual identity. Their promotion method up till now is that of word of mouth from client to client. Currently, they wish to provide an online service by website. In the future, they also want to target premium class clients in addition to their current mid-class clients. All considerations above, Bangun Citra decides that they need a new visual identity that feels modern, clean, and reliable.
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Propolis Trigona
FIELD
YEAR
PROJECT
TOOL
Packaging + Illustration
Student Work (for Beema Honey)
2019
Analog Illustration, Illustrator, Photoshop
Beema Honey came to our “Packaging Design“ Class in need of a packaging + brochure design for their new product, propolis trigona. They wanted the design to feel premium and modern to suit their target market. To answer the brief, I designed a packaging that utilizes a lot of white space, gold as the main colour, and left aligned texts so that everything looks neat. The usage of lines in the design is to show the rigid nature that you might find in a lot of pharmaceutical products.
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Beema Honey also noted that they want the brochure to be in pocket sized. This is what I came up with; a very simple brochure with a unique way of folding.
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Some Illustrations I did for the packaging and brochure combining organic bee illustration handdrawned with pen with clean vector illustrations. This is to show the natural side, as well as the reliability of this product.
Felisha Iskandar
2018-2021
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CURATED WORKS
A magnet box style to offer the propolis glass bottle extra safety. Also to give the product a premium sort of look.
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Abipraya Company Profile
FIELD
YEAR
PROJECT
TOOL
Editorial Design
Internship @ Kamarupa
2020
Indesign, Illustrator
ART DIRECTOR
Rizky Febrian
Abipraya Properti is a BUMN company that is also a new player in the property industry. They looked to redesign their company profile so that it looks more professional. As an intern designer at Kamarupa, I was assigned to design this 70 pages company profile for them. They noted that the company profile should look clean and the layout should highlight their product photos.
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*Courtesy to Kamarupa Design Group
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Beema Honey
FIELD
YEAR
CLIENT
TOOL
Digital Imaging, Layout
Beema Honey
2019-2020
Illustrator, Photoshop
Beema Honey is a healthy food company that focuses on sourcing their product ingredients from truly organic and environmentally responsible sources. As part-time designer, I was responsible for designing Beema Honey’s social media, online shop, and their advertisement needs. Beema honey's target audience is of mid-class up urban citizens age 25+.
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Thank You for viewing this far :) Please reach out to me if any further discussion is required: e
felishiskandar@gmail.com
p
+62 812 1846 6178
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Felisha Iskandar
2018-2021
Copyright © 2021 by Felisha Iskandar All Rights Reserved No part of this portfolio may be reproduced or published in any form without the permission of the designer.