In conversation with

Elizabeth’s most popular designs include the ocean-inspired Kitts from The Islands collection, and Eleanor from The Garden (above left). Top: Julia, shown here in Teal, works beautifully in a dining room or bedroom. Prices from £95 for 10m from elizabethockford.com

IN CONVERSATION WITH Elizabeth Ockford

British wallpaper designer Elizabeth Ockford tells us what inspires her exuberant style

When did you launch?

I launched my brand in 2019. I had previously been working under my name for another company and I was tired of producing dull, beige designs. I wanted to create some joyful wallpaper, and really indulge my passion for colour. At the start of my career I worked for a very inspired man, Antony Little of Osborne & Little – it’s been wonderful being able to return to that level of creative challenge and fun!

Did you study interior design?

I studied textile design at Chelsea School of Art, so my training is purely textiles and wallpapers. But I have worked alongside some brilliant interior designers. Perhaps the biggest thing I picked up was that for an interior scheme to work well, not everything needs to be matchy-matchy.

What’s a typical day?

My day often starts with a pretty walk through our village past the duckpond, taking my young son to school. I’m in the studio by 9am – I always want to be designing but I often get pulled away by all the other elements of running your own business. Lunchtime, though, I get some ‘me space’, when I take my dog, Rocket, for a walk in the woods and fields at the back of the studio.

Where do you find your inspiration?

Everywhere! My lunchtime walk helps me note the passing seasons, and nature is inspirational to me every day. Before Covid, I used to regularly visit galleries and shops up in London, and I hope to start doing that again soon. I also soak up good stories – either in books or on TV and in movies. I love looking at the sets and décor. The Great on Channel 4 was sumptuous!

Who are you following on Insta?

I’m following @ladoublej fashion house for their luscious prints; @indiahicksstyle for her immaculate taste and dream lifestyle; and Dan Levy @instadanjlevy because I’ve just finished Schitt’s Creek and think he’s wonderful!

Describe your style...

It’s very eclectic: a mix of vintage finds, inherited items with emotional value and new bits of design that I admire. Lots of colour, but perhaps sometimes that needs reigning in! I find myself thinking, ‘Ooh, I need some calm, plain, neutral walls to balance it out!’

How do you decorate for Christmas?

In a very relaxed way! Our tree is a chaotic mix of colour, lights and baubles, and I decorate it with my son and husband. I definitely do not get to pull the ‘designer’ card out! For me, it’s all about making the house feel cosy and welcoming with lots of candles and twinkling lights.

What does the rest of the year hold for you?

I’m developing my line of fabrics to go with my wallpapers – they should be on the market before Christmas, so watch this space!