December 2021 Female Tech Leaders Magazine

ISSUE NO. 22

FEMALE TECH LEADERS

TNA: HELSINKI FEMALE TECH FOUNDER FRONTRUNNER PROGRAMME REVIEW: SLUSH AND WEBSUMMIT 2021 ENTENDENDO A CAIXA PRETA DA INTELIGÊNCIA ARTIFICIAL

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WELCOME LADIES! by

Candyce

Costa

This year has been kind of crazy!

2020 was a year that bring so much disruption and uncertainty because of a global pandemic and we have all in different levels suffered a loss. I thought the worst has gone and in 2021, we have to live and adapt to this new virus.

The "new world" has been some sort of gentle with me - new adventures, new people, new places: I have been back on the road since September (always super safe to avoid being sick), have been gathering new clients and a new place to live/work - from 2021 new adventures wait for me.

Take some time, think about what is worth in your life and be kind with yourself!

I hope you enjoy this edition and keep following us!

Stay safe!

Candyce Costa Founder and Disruptor

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INTERVIEWS JENNIFER VON DER HEYDT SANDRINE MILLER MONTGOMERY DR. LOUISE METCALF

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INTERVIEW

JENNIFER VON DER HEYDT Co-founder & CEO of loop-it

Tell us about you and your career and business!

My name is Jennifer, I am co-founder and CEO of loop-it.

My mission is to advocate a circular economy and to inspire others to implement circularity in their lives and businesses. loop-it is a digital deposit platform for circular products. Instead of consuming single-use products, we track and monitor the use of reusable products. We started in the takeaway packaging industry with reusable cups and boxes, but our technology can be applied to any product that can be reused- Transforming products into services, owning into accessing and consuming into using: Everything-as-a-Service.

A day in your business life!

We start our days with a 15 minutes Standup for updates, current tasks and potential barriers.

Afterwards, I usually have meetings with team members discussing everything from sales, business development, design to financials and legal matters or I use the mornings to work on individual tasks.

I block in two time slots every day for emails before lunch and in the afternoon. I try to stick to these two times not to get distracted by emails too much but let's be honest - it never stays by these times only. A lot of my job deals with answering and sending emails for planning and sales.

After lunch, I block the afternoon for virtual or physical meetings with partners, clients and other meetings with public organisations, startups, investors, events etc. Once a week, we have our Weekly Team Meeting in the afternoon to check in, share information from all teams and for discussions.

Are there any particular women in tech who have inspired you?

Dora Palfi - co-founder and CEO of imagiLabs that empowers girls with the skills, confidence, and community to create with technology. Many girls lose interest in tech at a certain age and by empowering these young girls, we will have more women in tech in the future which is essential.

JENNIFER VON DER HEYDT Do you think there is a diversity issue in the Having a less tense environment would make

tech sector? How has the lack of women in me as a woman feel more welcomed and technology has affected you?

Overall, yes - there is a diversity issue in the tech sector just because I usually sit in a room full of men rather than full of women. But I can't say that it has affected me a lot negatively or positively. I like to think that it comes down to whether you are doing a good job and build a great product/service in the end - no matter what gender or race.

What I felt though was that being a founder is hard. Being a female founder is even harder and being a first-time, foreign, female founder is crazy. I got invited to female meetups and female accelerators which I always had an issue with. I did not want to be put in a category of being a female founder. I saw myself as a founder - without any prefix. I received kudos for being a female tech founder but it never led to anything business-wise. It kept just being words - not actions. It bothers me to receive compliments and positive feedback, to put all my energy and time into something that is not being implemented in the end.

Now, after realising how hard it is to raise capital as a female founder with a circular startup, we need to speak up and share this diversity issue to support female founders. And by the way - research shows that female-led startups are more likely to succeed even though they receive way less capital to begin with.

Technology is a male-dominated field. How could the tech industry be more inclusive for women?

The tech industry is a very competitive, fastpaced, strong, male-dominated field. I felt that it was a lot about throwing around with buzzwords and using the latest technologies whether it was relevant or not. For me, technology can be a driving force to do more good if used correctly. But the current technology industry rewards quantity over quality, big exits over sustainable growth, and shareholder profit over shared prosperity.

The starting point should change to "What is the problem we are trying to solve and how can we use technology to improve or achieve this" instead of trying to find a use case for a certain technology. I spend a lot of time trying to catch and understand buzzwords in the beginning.

inclusive. As well as distributing funding and support equally and fairly.

As four women said it: Don't be a unicorn, be a zebra. Companies should be both black and white: they should be profitable and improve society. Unicorns are not real, but zebras are and this should be supported and encouraged.

What are your suggestions to encourage more young women to pursue careers in Tech?

Have courage and be kind. It is an amazing journey and I have learned incredible things that I am grateful for. I never thought that I would end up founding a tech company, but if you want something, you can do it. The most important thing is to surround yourself with the right people and a supportive network.

Building a company can be a lonely journey, it will be a roller coaster for sure and only you know when it is worth it. If not - it is okay to admit it and move on. But do not listen to people telling you that it will never work.

Listen to people saying that if it does not work out, try again.

And you have nothing to lose. Being proactive, approaching people through LinkedIn, via email or at events can be nerve wrecking, but you need to ask in order to get something. It's up to you and it will be worth it.

What are your plans for the next five years?

We are stuck in linear systems and in order to tackle the climate crisis, we need to double global circularity. And we can only create change collectively. Therefore, an open and transparent communication is key for me in order to facilitate change, ignite discussions and implement projects. I believe in rethinking, re-making and re-learning current systems to unlock business opportunities that benefit the economy, society, and environment. Therefore, I want to empower people and companies to implement circular strategies and to use technology to build back better - with more benefits, features and value.

DON'T HALF ASS ANYTHING. ALWAYS USE YOUR FULL ASS. FAVOURITE QUOTE JENNIFER VON DER HEYDT

SANDRINE MILLERMONTGOMERY Micronoma Inc., Co-founder, Board Member, President and CEO

Can you introduce yourself and tell us about your career and business please?

I am a Pharm.D., Ph.D specialized in molecular biology. I came to San Diego, CA from France in 2000 to finish my postdoc in industry. I fell in love with the way business is done in this country at a fast pace, and with quite a lot of resources at your disposal.

I started as a scientist and quickly progressed to an R&D team leader. At that time, I was at Invitrogen, focusing on molecular biology reagents, and I had the great opportunity to participate in the creation of a new role in the company at the time as program manager. In this position, I oversaw programs that started from simple ideas to their development, manufacturing, launch and even retirement on many various product lines. This gave me impetus to pursue my career further on the business side, transitioning first into marketing. I later joined my first start-up Helixis, focusing on developing a small qPCR instrument. This company had a very successful exit through acquisition by Illumina.

I later joined Abbott Molecular Device, creating multiple business plans for the commercialization of one of their large infectious disease platforms. I later decided to work again in a small company, MOBIO, where I was in charge of sales and marketing. This is where I fully got exposed to microbiome sciences, and our business exploded as we were the preferred solution to purified nucleic acid from microbiome samples. I assisted in selling the company to QIAGEN and remained the head of the company until it was fully integrated.

I got recruited by Rob Knight at UC San Diego to help him build and direct the Center for Microbiome Innovation, where we raised more than $40M over my tenure to support microbiome research through industry collaboration.

During my time at UC San Diego, I met Greg Poore, an M.D./ Ph.D. candidate in Rob’s lab. I had been completely fascinated by his work on Cancer detection and Microbiome and as soon as the time was right, the three of us founded Micronoma which I am currently full time President and CEO.

A day in your business life!

SANDRINE MILLER-MONTGOMERY

I start with coffee, continue with coffee and end with coffee, while sprinkling here and there during the day a lot of jokes that are likely only funny to me… But this is my secret to a productive business day as otherwise it would be just a lot of hard work.

In terms of activities, I try to balance (as much as possible) business activities and science work. While I am the CEO and one of my major tasks is to raise money,as well as providing a vision and solid structure to our team, I am still a scientist at heart and try to interact with the science team as much as possible. It is very important to me to understand deeply what they are doing so that I can effectively and accurately represent their work to our various partners.

In addition, understanding their challenges enables me to offer them the best support they need to overcome them (financial, resources, or helping establish priorities). Overall, my work could be described as a translation job: from very deep and complicated research into something that others can fully grasp and understand its amazing potential to save lives. This means finding the right balance between accurate representation and simplification, and all of this being translated in different “languages” depending on our audience: investors, clinicians, patients.

What are your suggestions to encourage more young women to pursue careers in Tech?

There are so many facets to working in tech that it is worth considering regardless of being scientific minded or not. For example, there is HiTech or BioTech or Pharma… And then within each category, you can be more on the science side, marketing, sales, manufacturing, legal, etc.

So the combination of opportunities to find a dream job are limitless. In addition, the glass ceiling for women is showing signs of seriously cracking so now is the time to engage to get the training and experience which will be put to good use in our future growth when the sky will be the limit.

Are there any particular women in tech who have inspired you?

So many women (I am from the country where Marie Curie made a tremendous contribution to science, for example) but I have to say that I would pick Rita Levi-Montalcini. She received her Nobel Prize in neurobiology when I was 14 and this was a clear indication that STEM was a great place for women to excel as well. And her natural force to be so successful despite all the challenges she had to go through was a real role model. She demonstrated that a woman doesn't have to be reduced to a delicate flower, she can be strong, smart and driven while still being amazingly elegant. A true inspiration.

In addition, many women I have observed or be mentored by have been great inspirations as a few example, I can name: Amy Butler , and Wendy Price who both inspired me to join marketing in my younger years, even if they were aware that I didn't have formal training.

They “simply” mentored me to success. Another important figure has been Sue Steven who, after a successful career in the Navy, turned to biotech and showed me how to be a great leader and people manager. But these are just a few of the women who inspired me and I am mentioning them because they were there at a pivotal moment in my career.

I would emphasize that while it is great to be inspired by very public figures, it is likely more practical and impactful to observe your closest network, as inspiration doesn’t have to be people under the spotlight.

SANDRINE MILLER-MONTGOMERY Technology is a male-dominated field. How could the tech industry be more inclusive for

women?

This trend is starting to shift ever so slowly as more women are rising to executive positions.

To accelerate this trend, we should consider a three-pronged approach:1) women should mentor, support and cheer each other on to keep believing in themselves. 2) Remember that many men are not against women in high positions. In fact, I met many in my career that were extremely supportive and these men need to keep sharing their belief that this type of diversity is good 3) Men and women need to work together toward a mentoring solution. I noticed in my own experience that female mentors assisted me at excelling at what I was doing, while male mentors were helping me to jump to the next level. With this tag team approach, I was able to constantly improve in my performances as well as my career progression. In addition, all of us need to remember that though it is a common practice to hire people similar to ourselves in background, personality, or experience it is valuable and easy to hire diverse talents. As the microbial world has taught us, too much of one “thing,” is never good in the long term. Diversity is what brings balance and strength.

Do you think there is a diversity issue in the tech sector? How the lack of women in technology has affected you?

The numbers indicate that there is indeed a diversity issue in tech, especially when we look higher up in an organization. I have been quite lucky that from the early days of my career, I was not confronted with the glass ceiling that many women have experienced. Indeed, I got to be mentored and supported by both men and women who helped propel me to where I am now. With this said, I know that not everyone has been able to benefit from similar support systems, contributing to the current imbalance in women representation in executive positions. This has indirectly affected me because, in a “man’s world,” some women have felt that to be credible they needed to change their natural selves to belong to the “club.” - I witnessed women changing their dressing style to wearing exclusively flat shoes or trousers, deciding to learn how to play golf despite a lack of natural interest or even taking on smoking cigars, all to be suitable to be invited in executive level events ... I found myself having to affirm that while I was an effective executive, people should expect to see me being nurturing, open about my family importance, wearing “girly” clothes, being emotional, being intuitive, etc. However, I was not going to make myself be more restrained in a professional setting to gain respect. Women have their own strengths and characteristics and shouldn’t be ashamed of using or exhibiting them.

Did you encounter any problems returning to work following having children/maternity leave in terms of work/life balance, childcare, flexibility?

I have not experienced directly the issue of flexibility to care for children or maternity leave.

But what I did experience, and this happened only once, thankfully, was when I was seeking a promotion for which I did qualify (as this had been my position in a previous company). The head of my department, who was new at the time, let me know that I shouldn't apply for this position or expect to be selected. He said that this was way too high pressure and demanding for a mom of a young kid (my youngest was about 6 at the time). I was quite shocked by his statement as this was not what I was expecting from him, nor anything that I had been previously exposed to. I don’t think I handled it appropriately since though I told him that I was perfectly capable of managing my professional and personal balance, I swept it under the rug and just promised myself to find a better group to work with as soon as possible-which I did about 6 months later by going to another company!

SANDRINE MILLER-MONTGOMERY What are some of the biggest challenges that women in the world of technology face

today?

Women are facing unfair expectations that they should behave like those in the 'boys club' or be at risk of not being taken seriously. This mentality has to be changed on both male and female side.

But to be fair, women can be their own worst enemy. Indeed, too often we set for ourselves boundaries or self-inflicted burden of proof, which are limiting to our own progress. We some times raise the bar to an unachievable level of performances, before we dare thinking about career growth. The key is to remember that if you want people to believe in you, you need to be the first to believe in yourself and your capacity to reach the next level.

What advice and tips would you give to women who want a career in tech?

- Believe in yourself - Seek mentorship from both men and women as their advice and support will complement each other - If the position you want is not the one you have or doesn’t exist, make it happen, either by seeking a new position or working with your leadership on transforming your job into your dream one. Everyone wins when everyone is at their highest performances.

- Believe in yourself! Twice on purpose… no one was born knowing how to do their job and mastering work life balance. It is not innate and if you work at it, you will be able to accomplish anything.

- Finally, naysayers are just trying to project on you their own self doubts. See if you can help them in building their sense of self worth, but in any case don't let them slow you down toward your dream job.

What are your plans for the next five years?

Continue assisting teams in delivering solutions to life sciences most challenging problems to make the biggest impact on many lives. Likely, get so exhausted that I can't wait for retirement, and end up retiring... for a month..., Indeed, by then I will likely wonder why I thought leaving active work life was such a great idea in the first place. I can see myself finding a project deemed impossible by many to accomplish as it would require to move mountains - my epitaph will likely read " You think it can't be done, watch me!"

What's your favourite quote?

From Jonathan Livingston Seagull by Richard Bach: “Apprendre, Decouvrir, être libre” I first read this book in French so it always come to me this way...

The original text is: “[We have a reason to live:] to learn, to discover, to be free.”

WE HAVE A REASON TO LIVE, TO LEARN, TO DISCOVER, TO BE FREE.

FAVORITE QUOTE BY RICHARD BACH SANDRINE MILLER-MONTGOMERY

DR. LOUISE METCALF Founder and CEO of Gheorg

Can you introduce yourself and tell us about your career /business please?

I am a psychologist of almost 30 years working in the field. I have done a lot in my career including working as an international consultant on wellness at work and even working for the United Nations to connect environmental and mental health.

The best things in my career though have always been the individual change I have been able to create with my clients, I have worked right across the spectrum of from paediatric to geriatric. I really specialise in positive psychology and how we change. The brain has a kind of survival mechanism against change, it doesn't like to change if it can help it, so understanding how to help it change for mental health is a really interesting problem.

Technology is a male-dominated field. How could the tech industry be more inclusive for women?

The big problem is the lack of women making the investment decisions, so you end up with investment decisions privileging male founded companies, solving male life problems, that male investors understand.

There are huge opportunities right now to solve female problems, or children's problems, but Australia is not able to solve these because we just don't have investors that understand the problems. There is also a lag effect, as although funds are trying to rectify this, we don't have enough senior women in there, so younger or less experienced voices are asked to speak as loud as male voices, which we know does not work. So the only real solution is to bring more women in at all levels, equal the numbers as fast as possible at all levels and all areas of the tech industry. Do it fast, because we are already suffering from the lag of the decade before.

Are there any particular women in tech who have inspired you?

Absolutely! So many! Cheryl Gledhill, Amy Millman, Adeline Chu, Ruth Marshall, Jillian Manus

DR. LOUISE METCALF

6am: Wake up, quick check of the phone for any urgent issues or cases that may have

A day in your business life!

arisen overnight. I deal with any urgent matters first. Then breakfast and a chat with my partner and now 5 year old as we all get ready for school and work. Family is my highest value so I always start my day with some real presence and mindfulness with them.

8am: School drop off. We like to walk slowly and go over important issues like whether Spiderman could beat Thanos and whether Peppa Pig’s Dad is a good driver considering where he parks the car (Mums and Dad’s of Peppa fans will be nodding about this one!) • 8:30am: Phone and email again. Quick train to the city unless it’s lockdown and then I am in my home office. I review my plan for the day. I also prioritise drafting any writing that I might need to do.

10:00am: A supervision session with an early career psychologist, we have so few psychologists that I make it a regular part of my week to support the next generation. • 11:00am: Usually I have sessions with my patients. We have a very wide variety of people who come/zoom into the clinic, it is a very interesting place.

12:00 midday: Lunch is me scoffing my plant-based meal while I am making a tea, and grabbing a protein ball, then I am back into sessions. I also tend to multitask between sessions - writing notes and letters for the last person I saw, reviewing notes for the next person and doing brief phone calls and emails for Gheorg! There’s a lot to be across!

3:00pm: Full on Gheorg mode. I like to catch up with a team member. Today it was my school's team leader who is running some great Gheorg “Hope Ninja” workshops for a school.

4:00pm: I tend to focus on business development, usually setting up meetings for the next day or chatting to my guru of marketing.

5:00pm: Back in to sessions! Or if it’s my day to pick up our 5 year old, off I go to do the school pick up and get covered in cracker crumbs. Then dinner and we have a sit down meal and another big chat about the day, followed up with a toy battle in the bath.

7:00pm: Depending on the day, this could be the time for the Gheorg team meeting. Our team is growing now so it’s hard to fit everything in, but we try hard to never go over the hour. I’m a very reliable leader, we never miss a meeting if we can help it, and we always start on time, end on time.

8:00pm: I spend my evening catching on the day’s work and prepping for tomorrow to do it all over again.

Do you think there is a diversity issue in the tech sector? How has the lack of women in technology has affected you?

The lack of gender diversity in tech in Australia is crippling the industry. Female founded startups have a higher success rate than male founded ones, but we also tackle markets that male investors often don't recognise, such as children or parenting, or women's health.

I have had multiple investors tell me that children's mental health is not a market, or that it's just that parents (of course they are thinking of mothers) are not good parents anymore and need to just do more meditation or stop working.

Then there are the multiple examples of male founders creating female products that are just utterly ridiculous, but they score millions to create them because men just don't understand a woman's life, e.g. https://womensagenda.com.au/latest/the-tampon-removal-glovecreated-by-men-that-got-investor-backing-is-an-example-of-a-broken-system/ In truth, you can see how a man would come up with this, probably as a flatmate of a woman and not liking the fact that women need to use more toilet paper on period days. So it's a male problem that they are solving, not a female one, and expecting women to buy it. Crazy.

But that's what happens without diversity

DR. LOUISE METCALF Did you encounter any problems returning to work following having children/maternity leave in terms of work/life balance, childcare, flexibility? If not: How can you find the right balance between your business responsabilities with your personal life?

I don't really go for worklife balance, I don't like the term, it assumes a kind of peace, and I think that's so strange for parents. Motherhood is not peaceful! It is loud and busy, and full, FULL of talking. So I don't strive for worklife balance, I strive for work/life enmeshment and I think that's a much easier thing to do, for individuals and workplaces. Workplaces can give parents time to do kid things, like doctors and school appointments, workplaces can also allow time to eat dinner together each day, and can allow parents to get work done at odd hours, or start later.

I had big problems with pregnancy and had to enlist some really heavy duty international science, so no my workplace was not at all accommodating, I had to sacrifice a lot to get my little boy, including aspects of my career, but he was worth it. I have a situation where I control my own time now, so I don't need to worry about discrimination. However, my male partner and I parent largely equally, perhaps a little more on my side, and he often gets snide comments for putting his child's needs ahead of work. The idea of work/life enmeshment is still a real challenge but you can see how parents are strongly encouraged to ditch their parenting role for work.

What are your suggestions to encourage more young women to pursue careers in Tech?

We need to normalise women working in tech at all levels and in all roles. When I was studying, the engineering faculty was known for being unsafe for women, they used to have "kegger parties" and then we'd all ask who was the unlucky woman to get raped that night.

So of course doing an engineering course was the furthest thought from our heads. That safety only really appears when you equalise the number of each gender.

Many studies have shown that the more women you have in a room, the better behaved the men tend to be. So we need to showcase women in tech, encourage them, fund them, and to equalise it we need to do significantly more for women for a good decade. If we care about women's safety, we should even go that extra mile and use quotas, get it done and get it done fast.

What are some of the biggest challenges that women in the world of technology face today?

Recognition. We are still the invisible women (as per the famous book). Our skills, talents and abilities are not viewed objectively, but rather automatically assumed to be at "apprentice" level, while most men get the assumption of "leader" and "competent" (great research proving this consistently) and are seen to have advanced skills even if they lack any at all.

I actually encountered this directly, luckily I do my homework so it's hard to fool me, but I was told by an investor that I was inadequate as a founder because I lacked X skill, which I do, however I knew this same investor invested in a male founder's business who lacked that x skill and also the long list of my technical skills!

He got the assumption "leader" and "competent" without the skills, and I got the assumption "apprentice" despite having most of them, simply because I lacked one.

DR. LOUISE METCALF What advice and tips would you give to women who want a career in tech?

Do your research on everybody.

You will get a lot of gaslighting and most of those people will think it is legitimate advice, they won't even be able to pick up the bias, but YOU will if you have done your research and remember it.

Don't be fooled by the bias, you are as competent as your experience and skill set, don't let anyone tell you it's less for any reason.

What are your plans for the next five years?

I am absolutely determined to find and help those 2/3 of kids that epidemiologist's tell us have diagnosable anxiety but are never diagnosed or treated. Those kids are 50% less likely to complete school, and 80% less likely to complete a university degree. They struggle with relationships and many are likely to attempt self harm and suicide. No one is solving that problem right now, and those kids are in desperate need.

What's your favourite quote?

"It seems impossible until it's done" Nelson Mandela

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IT SEEMS IMPOSSI BLE UNTIL IT'S DONE. FAVOURITE QUOTE DR. LOUISE METCALF

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TECH NORDIC ADVOCATES LAUNCH INTERNATIONAL GROWTH PROGRAMME FOR FEMALE TECH FOUNDERS IN FINLAND The “Helsinki Female Tech Founder Frontrunner” programme has been officially launched at Slush 2021 in Helsinki, Finland and will start in early 2022 with the aim to help and support aspiring female entrepreneurs launch, grow and scale tech startups.

The City of Helsinki and Tech Nordic Advocates joined forces with some global partners, including NewCo Helsinki, Helsinki Partners, Magnusson, London Stock Exchange, KPMG and Global Tech Advocates to tackle the challenges women face in founding a tech startup.

The programme will initially run for two years and focus on helping aspiring female tech entrepreneurs to start and grow their businesses offering one-to-one mentoring, professional advice and skills development from Finnish and global experts as well as access to relevant networks, events and capital.

The programme will help 120 highly motivated women in the digital/tech space to launch and grow their tech businesses, through a proven international 5 Step-Programme and it is focused in Helsinki/Finland based startups and the applicants must commit to 6 months part-time agenda, completing the programme dedicating to solving a problem using innovative technology, and committed to launching/growing/scaling a startup.

“Helsinki Female Tech Founder Frontrunner” Programme “Helsinki Female Tech Founder Frontrunner” programme aims to help 60 women in 2022 and another 60 women in 2023 with hands-on mentoring, skills development, access to Finnish and International business, legal, financial, technical, leadership , communication and others experts, access to network and Tech Nordic Advocates ecosystem including tech leaders, investors, experts and partners.

Who can apply to join the programme?

Highly motivated women with a great tech business idea and/or existing female tech founders who need support to grow/scale their business. The programme focus on: 1 . Pre-startup (Group 1): Women in employment/finishing university/not currently working/have lost their jobs due to the Coronavirus pandemic, who are considering launching a tech startup and need support from female peers, role models and mentors to get started 2. Startup founders/leaders (Group 2): female tech founders who need support, knowledge/experience share, new skills, guidance and advice from peers, mentors, investors and professional advisors to grow their businesse 3. Scaleup founders/leaders (Group 3): The same needs as Group 2 AND need to build international networks and support to expand in international markets Why an International Mentoring Programme?

Helsinki and Finland aim to sustain its leadership position as international tech innovation frontrunner. To achieve that, Helsinki/Finland need to use all its talent. However, few women choose to launch businesses in high growth, high risk sectors such as tech. So the City of Helsinki and partners have commissioned Tech Nordic Advocates to deliver our successful international mentoring programme, to help them achieve that goal. At the end of the Programme, mentees will produce an executable business/growth plan to launch/grow/scale a tech startup. The Programme is set up to give mentees the support they need to achieve that.

Jeanette Carlsson Founder & CEO of Tech Nordic Advocates ”We have created more women tech entrepreneurs and helped stimulate the growth of existing tech businesses led by women, enabled access to international markets and capital to the tune of €1.5 million. That’s just the tip of the iceberg, which shows what can be achieved with the right support. Helsinki and Finland have huge unexploited female potential. We need those women for sustained innovation, competitiveness, growth, jobs and equality in tech, business and society as a whole.”

“Helsinki Female Tech Founder Frontrunner” Programme

“Increasing female entrepreneurship and technological diversity is crucial for Helsinki and Finland to remain at the forefront of technological innovation.

There is clearly room for female founders in the local technology world. The City of Helsinki’s funding will enable talented, ambitious local women entrepreneurs to be taken to a new level.”

Tommo Koivusalo Head of the Global Board of NewCo Helsinki and Tech Nordic Advocates.

“Helsinki Female Tech Founder Frontrunner” launch at Slush 2021

International Mentoring Programme launches in Helsinki, Finland in 2022.

apply here

About Tech Nordic Advocates Tech Nordic Advocates (TNA) is Northern Europe’s largest – and only pan-Nordic/Baltic (not-for-profit) – tech/startup ecosystem of founders, startups, scaleups, investors, mentors, incubators, accelerators, corporates, universities and public sector organisations, working together to stimulate Nordic/Baltic digital/tech startup, scaleup and sector growth.

Tech Nordic Advocates is the Nordic/Baltic sibling of Tech London Advocates, the engine behind London’s tech hub, and Nordic/Baltic arm of Global Tech Advocates, the world’s only global tech community of over 20,000 tech leaders across 22 global tech hubs from Silicon Valley to Europe, China, India, Asia and Australia/New Zealand. www.technordicadvocates.org

CRYPTO WALLETS EXPLAINED Crypto wallets are also known as digital wallets, keep your private keys – the passwords that give you access to your cryptocurrencies – safe and accessible, allowing you to send and receive cryptocurrencies like Bitcoin and Ethereum. They come in many forms, from hardware wallets (also known as cold storage) like Ledger (which looks like a USB stick) to a web-based wallet (also known as hot wallet) like Metamask.

What are crypto wallets?

A crypto wallet is software (or hardware) to view the balances of how many cryptocurrencies or tokens you own. The wallet doesn’t actually store the tokens. It is a window into a blockchain showing you all the tokens you have the ability to prove that you can spend. A form of Encumbrance - the rights to or the interests in the tokens on the blockchain. Your private key allows you to unlock the cryptocurrencies providing you with the rights to spend them. If you lose your wallet you don’t actually lose your tokens, because if you have the recovery password technically known as a seed, you can recover all your tokens. If you don’t have your seed then your tokens are lost forever.

What are private and public keys?

When you first download your wallet, the software will generate a random string of letters and numbers called a private key. It’s the strength of this randomness that is directly related to how secure your key is. You must never share the private key, anyone can access your account via your private key and drain all your crypto. Through the use of clever mathematics, the software generates a public key based on your private key. This public key represents the cryptocurrency address that you can share with others, similarly to a bank account number.

All wallets are hierarchical deterministic meaning with one Seed phrase creates an infinite number of crypto addresses or wallets for bitcoin.

A seed is a phrase or a random number of words, these words you cannot lose, guard it with your life. If you happen to lose your wallet, this seed phrase will help you recover your account if you’ve lost your private keys this will mean your cryptocurrencies will be lost forever.

Seed phrases create a wallet and your wallet creates accounts. Stay organised and create multiple wallets, one for trading, one for NFT’s and so forth.

Why are they important?

Wallets are important because without them we wouldn’t have been able to access, store, send or receive cryptocurrencies and tokens. You need a wallet to take part in the blockchain economy.

There are many wallets available like; Online - Web wallets, mobile wallets and desktop wallets Offline - Paper wallets and Hardware wallets To view the types of wallets available in the market, where you can select the features to filter through such as fees, control, android or ios compatibility, use this link to help you choose your next wallet https://bitcoin.org/en/choose-your-wallet What are Blockchain explorers?

Blockchain.com and Etherscan are different types of blockchain explorers where you can use to track transfers and transaction history of any address on the blockchain. By entering your wallet address into the blockchain explorer you are able to check the balances of wallet addresses, the transfer of cryptocurrency leaving the address and the confirmations returned from the blockchain.

Copy and paste the wallet addresses onto a blockchain explorer like blockchain.com to check balances. You can check the balances of most addresses you just can’t check who the owners are. You can even check the top 100 bitcoin addresses!

Wallets Cold wallets - The term cold wallets are used for wallets disconnected from the internet e.g paper and hardware wallets like the Ledger and Trezor.

Advantages - A bonus of being disconnected from the internet adds another layer of security to your wallet, however, you must ensure the hardware wallet is upgraded to the latest software updates and maybe invest in two identical wallets in the event the first one fails.

Disadvantages - Being removed from the internet has meant that the assets are not always readily available for when you are ready to trade and therefore better for hodlers (those that buy and hold for a very long time).

Hot wallets - This term is used for wallets connected to the internet 24/7 e.g exchanges like Coinbase and Binance and likewise hosting their own mobile wallet apps.

Advantages - Gives instant access to your assets and is readily available to trade from anywhere at any time.

Disadvantages - By being connected to the internet, hot wallets are more prone to hacks and phishing scams. The wallet provider’s Third-Party API can malfunction and give hackers access to your confidential data. The exchanges are centralised entities which is a high target for sophisticated hacks. Mobile SIM swap fraud is directed at the mobile networks whereby scammers are able to reset passwords and access your hot wallets on exchanges.

​Multisig Wallets - Multisignature wallets are cryptocurrency wallets that require two or more private keys to sign and send a transaction.

They are ideally used in business settings where you need control over multiple private keys in order to spend from that wallet. That is each address in the wallet has multiple private keys behind it. Each co-signers' wallet will contain their own auto generated seed as well as the Master Public Keys (MPKs) of the other co-signers.

Advantages - Adds an additional layer of security. No dependency on one device. Great for an escrow account.

Disadvantages - Setting up a multi-signature wallet requires technical knowledge.

Otherwise, one might have to depend on a third-party installer, which may compromise the integrity of the wallet.

Multi-signature wallets are a relatively new technology. There are not many well-established safety-nets and legal recourses in place in case something goes wrong.

Keeping your wallet safe An important motto in the crypto world to remember is ‘Your keys your crypto!’

Create a separate email address for the use of crypto purposes only Buy the cyber security software for your phone, the laptop and also covering your family devices Back up your wallets by writing down seed phrases, pins and passwords into separate notebooks and never store your seed phrases online Always keep your laptop, security and wallet software up to date Turn on 2FA for everything Use a hardware wallet Bookmark official crypto websites to avoid clicking onto fake websites Do not trust random URLs Research any relatable crypto services with + “scam” or + “reviews” to check the credibility of these businesses Be careful of phishing scams on social channels like discord or telegram (avoid being a target, don’t use real names, do not reveal your phone number or email addresses)

Monica Nguyen Monica is a DeFi enthusiast and CeFi Optimist with a growth mindset.

Monica started her crypto career in 2018 as an OTC broker supporting the trading operations desk at AIMS Markets, a cryptoasset brokerage headquartered out of London, UK before stepping into her current role as the Client Relationship Lead for the AIMS Group.

LIFE CYCLE OF A DATA SCIENCE PROJECT First task as a data scientist?

Do you feel nervous?

Well, let me help you out here by breaking down the lifecycle of a data science project a little.

A non-technical client or someone from management or a stakeholder approaches you with a problem.

The problem could be anything ranging for ‘trying to reduce the number of paying customers is losing’ to ‘making sure a bus doesn’t shut down mid-ride’.

Most times, you are approached with a pretty ambitious task description. So the first thing you need to do as a data scientist is to translate the task into a concrete problem statement.

From defining the problem to presenting a solution back to all of your stakeholders comprises of some steps that we will discuss below!

These are the key steps: Frame the problem: It is extremely important to understand why you are working on that particular problem. Understanding the end user and their requirements. As those requests are often going to ambiguous, it is important to convert it into a concrete, well-defined problem statement.

Collect the raw data needed to solve the problem: At this point you have a good understanding of what you are trying to achieve, what type of data you need to start with. So, do you have the data made available to you? Or do you collect the data? If you have the data available, is it huge piles of unusable data? What all can be used out of the provided information, and what more needs to be collected? How much time and money would you need to get the needed data? Do you have some other particular requirements for the project that may add to the budget or infrastructure?These are the questions you ask yourself in this step.

Process the data (data wrangling): I am not sure anyone works in Data Science is lucky enough to get beautiful clean raw data. The data we often receive is full of anomalies, it has errors, missing values, so many other challenges. Hence, you will have to first clean the data to convert it to a form that you can further analyze.

Explore the data: So yay, now you have cleaned the data, organised it and you are ready to go. What now? Well, this is an extremely important step where you try to understand the information your data contains at a higher level. Do you notice some kind of patterns, trends or correlations in your data? Is there something in the data that speaks to you? Something that stands out?

Perform in-depth analysis (machine learning, statistical models, algorithms): There is where you invest some time understanding the information the data contains on a higher-level. Once you have done that you apply all the cutting-edge machinery of data analysis to unearth high-value insights and predictions.

Operationalise : It is important to deliver final results and any other technical documents. Make sure you codes are neat and others can clearly understand what’s going on in them, comment all your codes. Implement pilot project in a real-world environment. Look for performance constraints, if any.

Communicate the results of the analysis: This final step involves identifying all the key findings and communicate with management / stakeholders. Here you explain the model to non-technical colleagues. Communication with domain experts in order to determine if the results are a success or failure based on the pre-defined criteria is also a key motive of this step.

I am Smriti Mishra.

Currently trying to figure a lot of things out, and trying new things everyday! So I am here to share my experiences, skills and ideas!

WEBSUMMIT 2021 WebSummit is back to in-person event in Lisbon after two years due to the global pandemic.

This edition attracted more than 42,000 people from 128 countries that made the journey to Lisbon to connect, network and learn and this year, WebSummit achieved for the first time an incredible goal: more than half of our attendees were women.

As previous years, WebSummit gathered a mix of world leaders, entrepreneurs, executives, tech developers, sports stars, musicians and actors who are impacting their fields and who have unique insights to share in a total of 748 speakers including

You also have access to 1333 talks this year from AI to climate change and leadership to social media, met the next generation of tech entrepreneurs while visiting 1519 startups on the exhibition floor, the PITCH startup competition, and 872 VCs, angel investors and major funds like Seedcamp’s Reshma Sohoni, Accel’s Philippe Botteri, Cleo Capital’s Sarah Kunst, and LG Technology Ventures’ Dong-Su Kim.

Best Talks 2021 After WebSummit co-founder and CEO Paddy welcomed everyone saying that "Web Summit 2021 will be dominated by two Cs: crypto and climate change”, we have the opportunity to hear from Facebook whistleblower Frances Haugen. She talked about her time at Facebook, why she decided it was time to leave, and when she felt it was time to bring what she knew to light. Frances said that she felt it was morally right to expose the tens of thousands of pages of internal documents that she says prove the trillion-dollar tech giant is lying about its efforts to tackle hate speech and misinformation.

My next highlight is one of the most anticipated speakers of the entire event: Ayọ (fka Opal) Tometi, co-founder of Black Lives Matter. Ayọ talked about the early days of the movement, the challenges the movement continues to face online, particularly from trolls, troll farms and individuals and organisations determined to deny or obscure Black Lives Matter and what it campaigns for and about the future of the organization.

Next day, Nick Clegg, VP of global affairs and communications at Meta (Facebook) had his chance to respond to Frances Haugen and rejected claims that the platform deliberately promotes controversial content to incite reaction, and that “a lot of people use [social media] for freedom.”

Jen Wong, COO of Reddit, discussed the role of online communities in society, and their impact on the real world, giving people power to directly influence institutions they were previously locked out of. “We really believe in the idea of empowerment,” she said. “I think decentralisation is something we’ll see more of. That’s because users want to participate in these ecosystems and institutions that have been opaque to them. That’s what you saw with r/WallStreetBets and financial markets.”

Zara Larsson talking about her Dance Party on Roblox, the videogame platform that allow her promote her new album, Poster Girl, when concerts were cancelled during the pandemic so fans could hang out, watch her perform, and take part in an online scavenger hunt and also buy outfits, hairstyles, dance moves and a customisable Zara Larsson avatar.

Kate Swanborg, SVP of Technology Communications DreamWorks Animation, talked about Using tech to create magic and explaining how tech is helping DreamWorks Animation creating the movies, analysing all images and generating data (half a billion files per movie) that all artists will work to create magic.

12 Best StartUps 2021 Black Snow Combines physical and digital realities using just your smartphone. Turn on your camera to enjoy immersive AR at your location and play with friends.

Carbon Limits - Norway Carbon Limits is turning CO2 pollution into profits - working with public authorities, private companies, finance institutions and non-governmental organizations to reduce emissions of greenhouse gas emissions from energy sector operations the Norwegian startup also supports clients to finance projects that mitigate climate change and generate economic value.

Changing Room - USA Changing Room empowers consumers to reduce their environmental impact by giving them transparency on their purchases and suggesting lower-impact alternatives. The startup provides a gamified experience that allows people to celebrate progress towards a sustainable lifestyle and find out just how much their clothing is impacting the environment.

Contents.com - Italy Contents.com is an AI-powered platform for content creation with a hybrid approach: customers get content that is developed by both AI and human copywriters. They offers translation services (again, this is a mix of machine learning and humans). It also has tools that compliment content creation, including its Heatmap feature, which tracks every interaction on a customer’s website and carries out analytics in real time.

EthicHub - Spain EthicHub connects small farmers with international lenders and buyers, based on its Ethix token and to build collateral and incentives.

Finoa - Germany Finoa offers a wallet for your crypto assets alongside a user-friendly platform providing portfolio coverage for both institutional and corporate customers. The API allows users to integrate the digital wallet with their own applications.

Key2Enable - USA Key2Enable develops technology to assist people with disabilities to develop their skills and individualities. Based on assistive projects first developed in Brazil back in 2015, the platform uses exponential technologies to give autonomy to people with motor and intellectual disabilities around the world.

12 Best StartUps 2021 Maindcare - Italy Maindcare combines AI with a proprietary wearable to prevent chronic stress for users and offers daily personalised activities based on gamification. The unique method can set the baseline stress level and use AI-driven Algorithm to extract stress peaks.

Mirai Foods - Switzerland Mirai is working on developing lab-grown red meat that uses animal cells from a small sample of a cow’s muscle tissue to create low-stakes steaks. Its mission is to provide real meat that is both sustainable and cruelty-free. Different to earlier attempts at lab-grown meat, Mirai is focusing on getting the right balance of fat and muscle for an authentic taste and texture.

Steakwallet - USA Steakwallet is a multi-chain wallet that makes staking your crypto as easy as possible.

Send, receive, stake, delegate and more all from your personal Steakwallet.

WhyWaste - Sweden/Brazil WhyWaste is an app based in Brazil that uses data to control expiration dates and help food companies to reduce their losses. The startup is used in 12 countries across the globe and the loss prevention technology is used by thousands of stores of retail chains, enabling a reduction in food waste, greater productivity and operational efficiency.

Zzish - UK Zzish is a global education platform for teachers that uses machine learning to help learning in the classroom and at home. Zzish uses gamification and spaced repetition to help aid memory.

And the winner of the 2021 PITCH startup competition is Smartex.

Smartex is an AI-based machine learning solution that helps textile manufacturers reduce their waste. Co-founder and CTO António Rocha told the PITCH judges that waste accounts for 10 percent of the US$3 trillion international textile industry – the second largest polluter in the world. But, since the start of 2021, Smartex has conserved 7.5 million litres of water and 67,000 kilograms of fabrics, and reduced C02 emissions by 150,000 kilograms.

HOW TO BE MORE PRODUCTIVE WHEN YOU JUST CAN’T GET SH*T DONE Progress in life is all about reinventing yourself.

Each year we grow we develop into the best version of ourselves, but with that comes learning opportunities and of course, life setbacks. So how in the turmoil in life can we be the person we aim to be?

If Victoria Beckham can get us to forget about Posh Spice and her short-lived solo career, then we have a good chance of chasing our dreams and succeeding at them.

How do we go about manifesting that dream life then?

Well first of all you have to look in the mirror. Look at the person that you are and think of the person you want to become, but most importantly never lose sight of the person in your reflection. That is the person that got you to where you are today and that is the person that will get you through tomorrow.

Stand up, look at the person every day and check in with them.

The next point is to take risks. They do say that you will start living when you step outside your comfort zone, and that is very true – to a certain extent. When you drop the walls and step outside what scares you, you are then able to size opportunities with a breeze and constantly move in the right direction.

And the last step is to define your core values. Think of this as the building bricks to your new life, you will know the direction you need to take for reinvention.

You’ll have an easier time making big decisions, and even knowing how to act in day-to-day situations. Over time, you will build the life that you were dreaming of.

These tips will help you move forward in your reinvention journey and help you reach the goals you are moving towards. But remember that your values and beliefs can shift over time. As we all know, what mattered to you the most when you were in your 20’s might not look the same when you move into your 30s, 40s, or 50s. Keep an open mind and reach for those opportunities that come along.

Quoting Richard Branson’s wise words “If somebody offers you an amazing opportunity but you are not sure you can do it, SAY YES and learn how to do it later.”

By Pinky Ghadiali & Mollie Houston

Pinky Ghadiali is the founder of Netwomen a platform to provide a community and safe space for women in business to grow, network, build confidence and expand knowledge. With our diversity and inclusion strategy, Netwomen.co will ensure we support this tribe of inspiring, successful women across the globe.

WHAT YOU NEED TO KNOW ABOUT IMAGE RECOGNITION APPS Artificial intelligence and machine learning are advancing rapidly. We already see them being applied across numerous sectors and in a myriad of ways. Alongside these two technologies, computer vision and image recognition technologies are also being developed at a fast pace.

But what makes image recognition applications so ground-breaking? To many, their use of algorithms through which they recognize and categorize images is something out of a sci-fi movie. Yet, today it is very real.

Flawless face detection for biometric access is finding wider adoption in stores, buildings and facilities worldwide. The level of precision of CCTV technology has made life in cities safer in terms of identifying threats and terrorist attacks. This is all possible with astounding algorithm-powered image recognition technology. But applications with this technology are growing popular outside the scope of security and privacy as well.

Computers can be ‘taught’ to capture an image as an array of numerical values, and search for a pattern among them, be it a single image or a sequence of images. This computer perception or vision uses a certain set of image processing algorithms that differentiate between features of different objects, classifying those objects.

In the digital age, computational processing power is increasing, hlping image recognition technology assert its presence in every area. Image recognition has a wide range of applications: augmented reality, educational systems, medical imagery, iris recognition improvement, etc. In the field of gaming, for example, augmented reality has been using image recognition technology to provide gamers with a realistic experience. Developers are also benefiting greatly as they can utilize image recognition in creating realistic gaming environments and characters.

Of course, non-gaming augmented reality applications are also boosted by image recognition. CrowdOptics, and Blippar – crowd behavior monitoring and augmented reality advertising applications, have made huge strides.

Image recognition systems can be fed with more information to refine their search and identification capabilities. This vastly improves the accuracy and efficiency in an image recognition system. Ecommerce companies find this to be the Holy Grail of ad targeting. By targeting customer’s posted photos through IR – they can learn about their interests and consumerism behaviors. This, in turn, will help the brand’s targeting efforts to be streamlined and perfected. Since they will have the required data to target a relevant audiences and place their ads smartly.

Mind Katalyst works with clients to help define, build and grow meaningful and transformative software and hardware across emerging technology platforms including Augmented Reality, Blockchain, Artificial Intelligence/Machine Learning and IoT. For more on how Mind Katalyst can help you scale your technology products, contact us for more details.

Carnellia Ajasin CEO of Mind Katalyst, is passionate about inventing new technology products in the emerging technology space that are meaningful and relevant. She works with ambitious organizations and businesses on the strategic application of innovation, creativity and emerging technologies to create competitive advantage, transformative impact and growth in business and society.

Slush brings together the world’s leading founders, investors, executives, and media for a curated gathering in Helsinki, Finland.

Slush offers some different side events and live programs and we highlight: Founders Day - An exclusive side event offering founders hands-on mentoring and advice delivered by Europe’s leading early-stage investors and founders of the scaleups who have made the Finnish ecosystem what it is today.

Investor Day - An event exclusive to investors attending Slush. At Investor Day, we focus on what brings tangible value to you: catching up with peers, making new connections, and meeting extraordinarily interesting people.

Matchmaking Tool Slush 100 - Our flagship spectacle, the Slush 100 Pitching Competition, features 100 earlystage startups, with the semi-finals and finals taking place on the stages at Slush 2021.

Demo Showcase - Demo Showcase is an intimate space for startups and scaleups to demo their product live on stage in front of the who’s who of their industry.

Product Launch - Never-before-seen products will be showcased in our brand new concept at Slush 2021, Product Launch. Six exceptional startups from a range of industries have an eight-minute slot to show what their product is made of, demoing the design, features, and functionalities. Product Launch takes place in the Startup Studio.

Nordic Showcase - Nordic Showcase highlights the most promising early-stage startups in the Nordic region – the ones that have the potential to become future success stories. This year, we are bringing on stage two startups from each of the five Nordic countries and Estonia.

Roundtables - At Slush, all speakers dedicate one hour of their time to mentoring startups attending the event. This is your chance to dive into a specific bottleneck or pain point with like-minded peers, and led by Europe's leading expert on the subject.

AfterParty

Best Talks 2021 Marie Ekeland is a venture capitalist and the Founder of 2050. She also serves on the boards of Butterfly, Holberton School, INRIA Foundation, and Zoe, and was an early investor in Criteo (NSDQ:CRTO).

Irina Haivas is Partner at Atomico, a London-based venture capital firm. She focuses on investments in enterprise software, including data infrastructure and tools, AI/ML-enabled SaaS and digital work, as well as leading on health tech.

Renate Nyborg is the first female CEO at Tinder. She is also the founder of Pleo, a humancentric app design studio, and was the first-ever Global Director of Mobile at Edelman.

April Koh is Co-founder and CEO of Spring Health, a comprehensive mental health benefits platform for employers. She has received honors from the American Psychiatric Association and has been featured in numerous news outlets such as Forbes 30 under 30.

Ophelia Brown is the Founder and Partner of Blossom Capital which she co-founded with a mission to bring a highly differentiated approach to early-stage venture capital. Blossom’s mission is to supercharge the most visionary founders in Europe, enabling them to build companies that compete on a global scale.

Lila Ibrahim is COO at DeepMind, a London-based research community building safe AI systems. At DeepMind, Lila oversees both technology and organizational infrastructure including Engineering, Operations, and People. She is Co-founder and Chair of education technology non-profit Team4Tech.

Rachael Twumasi-Corson is Co-founder and Chief Brand Officer of Afrocenchix, an awardwinning ethical startup that creates safe, effective, vegan certified products for afro and curly hair.

HOW TO DRIVE INCLUSIVE ACTION USING THE ‘DIVERSILY INCLUSIVE LENSES’ This article was written by Marissa Ellis, Founder and CEO of Diversity and was originally published in www.diversily.com blog as part of a 6-part Inclusive Leadership series. This is the sixth part of a 6-part series on Inclusive Leadership by Marissa Ellis, Founder and CEO of Diversily.

In this final part of this Inclusive Leadership series we’ll move our attention to action and practical steps to create positive, inclusive change.

Research shows that diverse and inclusive teams perform better, leading to increased productivity, greater innovation, better products, better decision-making and higher employee satisfaction. This requires inclusive leadership, which requires leaders to think and act inclusively.

The ‘Diversily Inclusive Lenses’ is a tool that can be used to look at any situation and come up with ideas for how the environment or experience could be more inclusive & appealing to a diverse audience. Each lens covers a different angle and together they help you ensure you are operating with an inclusive mindset.

Inclusive thinking is a skill. The 8 inclusive lenses help you develop your inclusive mindset.

They can help you to find ways to embed diversity and inclusion into your business by helping you uncover potential areas for improvement.

Until thinking and acting inclusively become embedded as default the Diversily Inclusive Lenses can be used to serve as a prompt to drive inclusive action.

Each of the 8 lenses help you think about a goal that would drive inclusivity. By setting this as your focus you can then consider what you might do differently, as an individual, as a leader or as an organisation to achieve this goal.

By proactively, intentionally, continuously using these 8 lenses to consider situations you will soon develop your inclusive mindset, automatically building in diversity by design and intentional inclusion.

The inclusive lenses are a discovery tool. A way to help you ask the right questions. The right answers will depend on your unique circumstance.

“A prudent question is one half of wisdom.” — Francis Bacon Now let’s explore each of ’The 8 Inclusive Lenses’ more detail.

We’ll look at what each lens represents & give practical examples of actions that each lens might inspire to help you come up with ideas for change.

1. Value Diversity To value diversity is to appreciate the synergy that is created when people who are different to each other come together. There is not just one mould for what success looks like.

Diversity of thought drives innovation, creativity and boosts team performance.

Build your network with people not like you.

Be curious & seek out different perspectives and insights on the value of diversity and inclusion.

Bring together people who are different to avoid ‘group think’.

Look for culture ADD not just culture FIT. Develop diverse role models.

Embed diversity and inclusion into all aspects of business and create accountability.

2. Seek Representation Representation is about ensuring the makeup of the people involved reflect the wider society. This could be staff in your company, people at your event or the customer base you serve.

Notice and challenge the lack of representation.

Don’t expect one person from an underrepresented group to speak for everyone in that group.

Be an ally and give opportunity to the under represented.

Go out and find them — don’t wait for them to come to you.

Measure diversity and set specific targets.

Support initiatives that increase involvement of people from under represented groups.

3. Counter Bias Bias is prejudice toward or unfair characterisation of people in a particular group. It affects how people interact and who they feel comfortable with. Bias is so common that we often are not even aware of it. Countering bias is vital to giving opportunity to more people, avoiding discrimination and perpetuating and reinforcing stereotypes.

Check yourself when making assumptions about people to ensure that they are valid.

Recognise your own biases.

Challenge negative stereotyping & discriminations.

Recognise affinity bias and don’t build your team with people just like you.

Systematically remove bias through process e.g. blind CVs. Involve diverse groups in decision making. e.g. diverse interview panels.

4. Create Equity Creating equity is about creating opportunities and support appropriate for the needs of individuals. It is about recognising privilege and providing more support to those that need it or have previously had more to overcome to succeed.

Understand your own privileges.

Support those less privileged than yourself.

Give opportunities to those in underrepresented or disadvantaged groups to shine.

Provide support required — not the same for all.

Create specific programmes or initiatives for underprivileged groups or partner with organisations that offer tailored support.

5. Remove Blind Spots If we are surrounded by people who are all very similar we can sometimes miss important perspectives and information. Seeking input from diverse people can help us ensure we have all angles covered, spark more ideas and aren’t missing something.

Seek out and value different perspectives.

Expose yourself to the views of people from outside your echo chamber.

Challenge and change situations when certain perspectives are missing.

Create a culture where expressing different opinions is valued.

Systematically ensure different perspectives are represented.

6. Build Empathy To ensure that everyone is included it is critical to build empathy to understand and be able to satisfy the unique needs and perspectives that different people have.

Put yourself in other ‘people’s shoes’ and see the world from their eyes.

Listen to and build understanding of diverse perspectives.

Use empathy when supporting staff, making decisions or resolving conflicts.

Encourage and act upon feedback.

Systematically consider different viewpoints, considering ‘the other’ and not just ‘the majority’ to ensure products, services and employee experience is tailored to meet diverse needs.

7. Foster Belonging Fostering belonging is about creating a trusted environment where everyone feels welcome, is authentic and is able to thrive. This means everyone is able to contribute in their own unique and meaningful way and feel empowered, respected and secure in doing so, irrespective of who they are.

Use Inclusive Language.

Make an effort to make everyone feel welcome.

Create an environment where all voices are heard.

Be your authentic self and allow others to do the same.

Create a culture where differences are valued, acknowledged and respected.

Reward inclusive behaviour.

8. Consider Impact Historically, thinking about social impact may have been an optional extra for business.

Today this a business imperative which is becoming increasingly important. As well as being the right thing to do it affects many areas of business such as brand loyalty, talent attraction & retention, investment opportunities and competitive advantage.

Strive to make a positive difference to the people around you.

Think about who might feel excluded by your actions or decisions.

Advocate for positive social impact.

Put in place measures to balance negative impacts or exclusion caused by your business activities.

Create a positive impact on your community.

Don’t just be driven by profit alone and build impact measures into your business.

Next time you find yourself in a situation and are wondering how to make it more inclusive, use these 8 Inclusive Lenses to help you come up with some ideas for inclusive action.

Please help me to share so that together we can create a better, more inclusive future for everyone.

You can find out more about Diversily Inclusive Leadership development here. You’ll also be able to download the free Inclusive Leadership Change Canvas, which is an excellent discovery tool for self-reflection. Join our growing community of leaders by using The Change Canvas to unleash potential.

Marisa Ellis is an advisor, strategist, speaker and best selling author. She is the founder of www.diversily.com and the creator of The Change Canvas, and other visual, business frameworks that are used around the world by global brands and start ups alike to drive positive change. She helps business leaders, entrepreneurs and change makers do better business; business that is purpose-led, human-centred with diversity and inclusion at the core. Her highly rated strategic management methodology, uses The Change Canvas to connect strategy to execution and empowers high performing, inclusive teams that deliver continuous value.

She has over 20 years of experience driving transformational change in the tech sector, from well-known names such as Reuters, Barclays, lastminute.com to high growth start-ups and accelerators.

TOP TECH WOMEN 2021 Poppy Gustafsson CEO, Darktrace Poppy Gustafsson joined Darktrace as CFO (chief financial officer) in 2013, then as the COO (chief operating officer) before becoming CEO in 2016.

She studied mathematics at Sheffield University, and have worked previously with Deloitte, Hp and Amadeus Capital.

Priya Guha, venture partner, Merian Ventures Priya Guha is a venture partner at Merian Ventures and have previously been the Ecosystem General Manager for the London campus of Silicon Valley-born co-working space RocketSpace.

She is also a NED at UKRI and Digital Catapult & Member of Innovate UK Council.

Charlene Hunter, CEO and founder, Coding Black Females Charlene Hunter is the CEO and co founder of Coding Black Females, launched in 2017 as a network for black female software developers.

She is also an advisory board industry representative in the University of Essex Online’s computing department, and the technical director at both SAM Software Solutions and Black Codher Bootcamp.

Sarah Turner, CEO and co-founder, Angel Academe Sarah Turner is the CEO and co founder of the Angel Academe, a pro-women and pro-diversity angel investment group focused on technology.

She is also a board member of the UK Business Angels Association, and Advisor for Spinks.

Anna Brailsford, CEO, Code First Girls Anna Brailsford is the CEO of Code First Girls, a social enterprise dedicated to transforming tech by providing the skills, space and inspiration for women to become kick-ass developers and future tech leaders.

She’s also a board member for the Institute of Coding where she focuses specifically on diversity and inclusion.

Carly Kind, director, Ada Lovelace Institute Carly Kind is the director of the Ada Lovelace Institute, an independent research institute and deliberative body with a mission to ensure data and AI work for people and society.

Her background is in human rights law and she is the acting chair on the board of trustees for charity Glitch, which aims to make the internet a safer space for everyone.

Catherine Breslin, advisor, Deeptech Labs; founder, Kingfisher Labs Catherine Breslin is an advisor at venture capital fund and accelerator Deeptech Labs, as well as AI consulting firm Kingfisher Labs, which helps firms embed machine learning, AI and voice technology into their businesses.

She is a specialist in AI and machine learning, especially voice and language technology.

Kike Oniwinde, founder, BYP Network Kike Oniwinde is the CEO and founder of BYP (Black Young Professionals) Network in 2016 to help black professionals network and more easily have access to jobs.

She is on the board of the London Chambers of Commerce Black Business Association, Getting on Boards and is a London Tech Ambassador.

Dead Silverado here and today I am going to introduce a pioneer NFT project fully generated by Artificial Intelligence under programming: LuxAI

They are offering a great opportunity to acquire one or more NFTs from their "Infinity" Edition unique high detailed NFTs divided into five collections:

Under command of its founder and developer Chris, who created and mastered this AI algorithm-generated art and Romina, co-founder and communications director, this project sold out 5000 1/1 NFTs to a global audience hosted mainly on the LuxAI Discord page. One would say that the art itself is enough but according to the LuxAI roadmap, the NFT's are just the beginning of a long and strong journey which has as a next step a VR showroom where all the NFT holders will be able to access virtual reality events, meeting other holders and NFT collectors from other projects too. It is the first time that something like this is seen and they are based on Solana Network. The future is right now with LuxAI and we all cannot wait to see what Chris has to present next. How great will it be when we have access to gigs, art presentations while being part of a project that has a DAO on its roadmap? Well, you will be able to know if you acquire LuxAI magnificent NFTs that have functionality as tickets for those holders.

- Talus City - Emerald - Neohuman - Harmonic - Galactica Please make sure that you access the right markets and that you have a Phantom Wallet on hand. Just access the following Solana markets and acquire yours. If you do so until 23/12/2021, you will be eligible to access a raffle to win another NFT - so the more NFTs you acquire, the bigger are your chances of doubling the prize!

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ARTIGOS

ENTENDENDO A CAIXA PRETA DA INTELIGÊNCIA ARTIFICIAL Programar uma IA é mais parecido como ensinar uma criança do que programar um computador em si.” (Livro: You look like a thing and I love you - Janelle Shane) Você já pesquisou algum produto no google e recebeu um monte de recomendações no facebook sobre esse produto? Você já percebeu que a Netflix indica vários filmes que a gente adora e bate muito com nosso gosto pessoal? Que tipo de magia é essa? Isso caro(a) leitor (a) se chama Inteligência Artificial, e nesta edição estarei explicando como funciona essa área da computação tão conhecida e em rápida ascensão.

Em 1950 McCarthy definiu a palavra Inteligência Artificial (IA) como qualquer programa ou máquina que consiga realizar as mesmas atividades que o ser humano. Contudo essa definição ficou muito abstrata, então ela foi mudada para qualquer máquina que consiga se igualar ou imitar a inteligência humana, ou seja: seja capaz de aprender, raciocinar, planejar, resolver problemas, manipular e ter criatividade.

Você provavelmente deve estar se perguntando qual a diferença de um algoritmo IA para um algoritmo tradicional, escrito em qualquer linguagem de programação?

Um algoritmo é uma sequência finita de instruções, como por exemplo: uma receita de bolo e ensinar alguém a trocar uma lâmpada. Em um algoritmo tradicional escrito por diversos algoritmos de programação como: Java, Python e JavaScript a máquina vai fazer exatamente o que foi solicitado. Na imagem abaixo podemos ver um código em Python que faz a máquina receber o nome como entrada e depois ela vai escrever "Olá " e o nome da pessoa, então podemos ver que a máquina ao ler esse código vai fazer exatamente o que está sendo pedido.

Já no caso de algoritmos de IA a máquina "pensa fora da caixa", ou seja, eu passo um problema pra máquina e ela por si só precisa chegar em uma solução.

Dentre as soluções podemos classificar a IA em 2 tipos de “inteligência”: IA Fraca: A máquina não é capaz de raciocinar e basicamente simula a inteligência, porém não é de fato inteligente e não possui autoconsciência. Por exemplo: chatbot IA Forte: Está relacionada à criação de máquinas que tenham autoconsciência e que possam pensar; e não somente simular raciocínios. Como por exemplo a Sophia, um robô humanoide desenvolvido por uma empresa de Hong Kong Agora como esses sistemas de inteligências artificiais aprendem? É neste ponto que entram os dados. Conforme aprendemos nas edições anteriores da revista, dados são conjunto de registros armazenados, portanto podemos dizer que dados são históricos de algo e nós treinamos a IA para aprender com esse histórico pois a partir do passado poderemos prever o futuro.

Nessa etapa de treinamento a IA vai descobrir os padrões existentes no histórico de dados passados ou de exemplos, e com isso ela vai conseguir chegar no objetivo. Ficou confuso?

Vamos considerar o seguinte exemplo, queremos construir uma IA que consiga classificar 3 tipos de animais: Passarinho, Cachorro e Gato. Mas antes precisamos mostrar exemplos/dados desses animais, neste caso podemos mostrar várias imagens de diferentes raças existentes nesses tipos de animais. E com isso a máquina vai conseguir classificá-los..

Agora que sabemos o que é uma Inteligência Artificial e como ela aprende, você precisa saber que ela é um grande guarda-chuva e cada ponta desse guarda-chuva apresenta uma abordagem diferente para a aplicação da IA, e cada um deles pode ser usado em diferentes desafios ou problemas. As subáreas mais famosas são: Machine Learning ou Aprendizado de Máquina: criação de algoritmos e técnicas que permitem a máquina aprender padrões com base nos dados históricos.

Visão computacional: visa construir máquinas que “enxergam”. Ela desenvolve teoria e tecnologia para a construção de sistemas artificiais que obtém informação de imagens Processamento de Linguagem Natural: voltada à criação de geradores e processadores de textos. Os textos interpretados ou gerados por sistemas desenvolvidos por essa área são iguais ou similares aos textos de idiomas falados por seres humanos.

A Inteligência Artificial está tão presente em nossas vidas que acabamos nem percebendo a presença dela, seja na recomendação de filmes e livros pra gente ou para auxiliar os médicos na identificação de doenças. É crucial entendermos o funcionamento por baixo dos panos da IA para assim conseguirmos levantar debates mais assertivos sobre a utilização desses sistemas por empresas.

Autora: @Laura Damaceno de Almeida Cientista de dados na IBM, onde trabalha com machine learning para auxiliar os clientes na tomada de decisão e atuarem de forma proativa no ramo. Graduada em ciências da computação e co-fundadora da comunidade AI Girls.

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CIÊNCIA DE DADOS EM CRÉDITO MODELOS DE APPLICATION E BEHAVIOR No artigo passado falamos sobre os modelos que utilizamos para conseguirmos obter esses scores. Nesse artigo, falarei sobre os modelos de application e behavior, seus conceitos e como são utilizados para ajudar a área de risco de crédito.

Conforme foi discutido no artigo anterior, o objetivo dos modelos de credit scoring é prever a probabilidade de perda ao credor. Mas, no nosso dia a dia, não utilizamos apenas um tipo de credit scoring para ajudar na tomada das nossas decisões. Modelos de Credit Scoring se dividem em Application Scoring e Behavioral Scoring. Os modelos desenvolvidos utilizando dados de cadastrais (e geralmente na solicitação inicial de algum produto) são chamados de Application Scoring. Quando esses clientes começarem a amadurecer, passando um certo tempo com produtos da empresa, pode-se desenvolver modelos de Behavioral Scoring, que levam em conta seu comportamento de crédito. Com a necessidade de automatizar o processo de decisão de crédito, juntamente com o aumento de informações sobre as a vida de crédito dos clientes, a utilização de modelos comportamentais (Behavioral Scoring) é cada vez mais necessária nas empresas. Vale lembrar que esse tipo de modelo é menos conhecido, mas muito importante, pois pode ser mais eficaz do que modelos que consideram apenas dados cadastrais (Application Scoring).

Desta forma, enquanto o principal objetivo do Application Scoring é estimar a probabilidade de um novo solicitante de crédito se tornar inadimplente (ou seja, mau pagador) com relação à empresa, o Behavioral Scoring estima a probabilidade de inadimplência dos que já são clientes, pois ele olha para variáveis que mostram a história de crédito do cliente com a empresa, além das informações cadastrais.

Conhecendo agora os conceitos desses dois tipos de modelos de credit scoring, é interessante entendermos quais variáveis costumamos receber em cada um deles: Application Scoring – sendo o score de um novo cliente, considera variáveis cadastrais, como idade, domínio de email, renda, entre outros; Behavioral Scoring – sendo o score de um cliente antigo, considera variáveis comportamentais, como movimentação financeira dentro da empresa, quantidades de parcelas pagas em dia ou em atraso e também variáveis cadastrais. Podemos ver com mais clareza nas figuras abaixo:

Alguns autores, costumam acrescentar uma terceira categoria: Collection Scoring, que é um score utilizado para prever eventos futuros em relação à cobrança de clientes inadimplentes.

Assim, a principal diferença entre esses modelos está nas variáveis disponíveis para estimar o score do cliente e a relação que o cliente tem com a empresa (sendo cliente entrante, antigo e devedores). Com isso, podemos verificar que quanto mais prematuro o estágio do ciclo de crédito, menor o número de informações temos sobre o cliente. Nesse artigo, falei um pouco sobre modelos de application e behavior, mostrando suas diferença e suas aplicações. No próximo, falarei quais métricas usamos para avaliar nossos modelos. Até lá!

Autora: @Andressa Freires The best way to introduce myself is to say that I'm passionate about data and people! I am a data scientist at PicPay and one of the representatives of the inclusion and diversity group, and also a part of the culture group and mentor for the inclusion of diversity in the Data area. I'm a columnist for AI and Diversity for Female Tech Leaders magazine. I am the administrative coordinator of UneAfro, which offers popular courses to black and low-income youth. I'm part of AfroPython, which is a movement for inclusion and empowerment of black people in the Information Technology area. I am a mentor at BOSS. I am an event coordinator at AI Girls, which is a movement to include women in Data. I'm also part of PyLadies, UXPMP. I have been in the data science area for more than 3 years and before PicPay I also worked as a data scientist at Koin and Itaú (internship), in addition to having done scientific research in Computational Neuroscience at USP.

UMA INTRODUÇÃO AO BLOCKCHAIN

A tecnologia Blockchain é usada na visão de Satoshi Nakamoto de construir ponto a ponto um sistema de caixa eletrônico. Este sistema suporta a maior criptomoeda do mercado de capitalização, o Bitcoin dando lugar à criação de mais de onze mil criptomoedas em existência hoje. Nakamoto encontrou uma maneira única de construir um sistema de caixa eletrônico combinando técnicas criptográficas com uma infraestrutura de rede aberta de distribuição que está potencialmente resolvendo muitos problemas que existem atualmente no setor financeiro tradicional.

Com o Blockchain, Nakamoto resolveu o problema de gasto duplo das iterações anteriores do dinheiro digital e com o Bitcoin, removeu os intermediários com uma grande potencialidade de reduzir taxas, melhorando os tempos de transferência e criou um sistema aberto, transparente e inclusivo. Qualquer um pode se tornar parte da rede Bitcoin, independentemente da sua localização. Em todo o mundo, nos mantemos uma cópia deste saldo, garantindo resiliência e confiabilidade de toda a cadeia.

O Blockchain promete transformar os atuais sistemas de informação de cima para baixo em nosso mundo. Hoje em dia, a maioria dos usuários da Internet cede seus dados pessoais a bancos de dados centralizados e serviços. Para alcançar essa mudança de paradigma, o blockchain se baseia fundamentalmente em dois campos do computador ciência: Computação Distribuída e Criptografia.

Embora haja uma enorme promessa com o desenvolvimento do blockchain, ele requer um consciência da mudança de paradigma e experiência nos conceitos fundamentais sustentando-o. Caso contrário, iremos inevitavelmente recriar o mesmo, centralizado monólito que temos hoje.

O público-alvo para o qual o blockchain pode ter o maior impacto positivo é o 1,7 bilhão não tinha bancos. Ao criar um sistema financeiro que seja mais inclusivo e um economia compartilhada que os inclui, podemos perturbar o sistema financeiro existente ao mesmo tempo em que contribuem para a redistribuição da riqueza.

Então, o que é Blockchain?

A tecnologia Blockchain é construída sobre tecnologias da web com um livro razão distribuído infraestrutura, escrita em linguagem programável por computador como Solidity, a linguagem para desenvolver contratos inteligentes. Um software conectado por computadores para gravar, transferir, trocar ou gerenciar dados / informações, o blockchain pode ser aberto, significando disponível publicamente ou privadamente.

Bitcoin é um aplicativo e protocolo construído na tecnologia blockchain para registrar informações armazenados em blocos. Os blocos são marcados com data e hora e protegidos por criptografia tornando o registro imutável. O objetivo de um bloco é armazenar todos os registros do aceito histórico de transações e gastos.

Os ativos subjacentes suportados por Blockchains são criptomoedas, geradas para transferência valor entre os participantes do blockchain. Transferência de valor sem confiança através das fronteiras sem intermediários e sem censura faz parte do principal apelo da criptomoedas. As criptomoedas, ao contrário dos bancos, não conhecem fronteiras de países. Consequentemente, eles permitem que os usuários transmitam globalmente seus pagamentos de forma mais barata e rápida.

Como você pode se envolver?

Estas são as várias maneiras de participar do Blockchain do Bitcoin: Os desenvolvedores principais têm direito a voto no desenvolvimento da blockchain e funcionam incansavelmente para construir e manter a rede de código aberto do bitcoin.

Os "miners" são incentivados a manter a rede segura por meio de um processo chamado Mineração. Tudo as transações são verificadas e registradas em blocos. Cada bloco é protegido por criptografia e os mineiros correm para validar blocos em troca de uma recompensa em bitcoin.

Um "blockchain node" tem um tempo de execução de plataforma cruzada que permite aos desenvolvedores criar vários serviços. O protocolo ponto a ponto permite que os nós se comuniquem uns com os outros dentro a rede e transferir informações sobre transações e novos blocos.

Os participantes do mercado Bitcoin podem comprar ou vender a criptomoeda por meio de trocas de criptomoedas ou ponto a ponto. Todas as transações são enviadas pseudonimamente na rede ponto a ponto. Isso significa que os proprietários da carteira nunca são revelados publicamente; em vez disso, são representados por uma longa sequência de letras e números. A rede não é confiável porque a tecnologia subjacente resolveu o problema de gasto duplo. Além disso, todos os nós armazenam cópias do histórico de transações -tornando muito difícil ou quase impossível violar o registro da transação.

Quantos tipos de Blockchains existem?

Blockchains públicos: rede de código aberto, sem permissão, descentralizada e transparente com usuários anônimos na Internet. Caso de uso: criptomoedas, pagamentos e remessas.

Privado - Na intranet para acesso restrito, centralizado e os usuários precisam de permissão para ganhar acesso. Controlado por uma organização. Caso de uso: propriedade do ativo Híbrido - um blockchain privado controla quais informações são disponibilizadas para visualização e dados está disponível e pode ser verificado mediante solicitação. As identidades são anônimas e apenas reveladas quando um transação ocorre. Caso de uso: aplicativos de saúde para registro médico confidencial guardando.

Consórcio - várias organizações gerenciam e mantêm a rede. Caso de uso: Fornecimento cadeia e logística.

O que está segurando o Blockchain?

Escalabilidade - O blockchain bitcoin existe há mais de 10 anos e foi construído usando c ++.

Esta é uma tecnologia antiga em comparação com os blockchains mais recentes. Portanto blockchains como bitcoin e Ethereum que enfrentam problemas de escala precisam continuar se desenvolvendo avançar. Atualmente, grandes redes como Ethereum lutam para lidar com o aumento da demanda que prolonga o tempo de transferência e pode aumentar as taxas de transação.

Volatilidade - A natureza especulativa das criptomoedas faz com que os preços das criptografias flutuem de qualquer coisa entre 5-30% em um dia.

As taxas de transação e os tempos de transferência são variáveis ​baseadas em quão ocupada a rede está.

Interface amigável - Blockchain é uma tecnologia emergente em crescimento que é frequentemente incompreendido sem ajuda da mídia. Mais educação, qualificação e treinamento são necessário para comunicar o blockchain facilmente e torná-lo acessível a todos, a fim de melhorar a experiência do usuário. A linguagem de marketing simplificada pode envolver e atrair mais participantes no mercado.

Regulamentação estrita - O blockchain Bitcoin foi criado em 2009 e ainda estamos nos estágios anteriores da tecnologia blockchain em comparação com a indústria financeira, que tem existiu por centenas de anos. Mais inovação, pesquisa e desenvolvimento são necessários para expandir ainda mais esta indústria. Os governos locais podem ajudar, permitindo que este emergente espaço de tecnologia para crescer com regulação de luz.

Então ... qual é a diferença entre criptomoedas e blockchain?

Um blockchain é um livro contabil descentralizado de todas as transações em uma rede ponto a ponto. Usando esta tecnologia, os participantes podem confirmar transações sem a necessidade de uma central autoridade de compensação. As aplicações potenciais incluem transferências de fundos, acordos comerciais e votação.

As criptomoedas são um meio de troca, criado e armazenado no blockchain, usando técnicas de criptografia para controlar as unidades monetárias e verificar a transferência de fundos.

Potencial futuro O futuro potencial do blockchain é expansivo e excitante, pois estamos criando um economia de compartilhamento irrestrito, sem fronteiras, onde os participantes podem contribuir para manter um ecossistema transparente e acessível a todos. Um descentralizado blockchain alimentado por comunidades em busca de transparência, propriedade intelectual propriedade com direitos de identidade e opções de pagamento mais justas está promovendo o desenvolvimento e interesses no desenvolvimento de tecnologia blockchain.

Monica Nguyen Monica é uma entusiasta de DeFi e CeFi Optimist com uma mentalidade de crescimento.

Monica começou sua carreira em criptografia em 2018 como corretora OTC apoiando a mesa de operações de negociação na AIMS Markets, uma corretora de criptoassets sediada em Londres, Reino Unido, antes de assumir sua função atual como Líder de Relacionamento com o Cliente para o Grupo AIMS.

BOOK CLUB

WHAT TO EXPECT WHEN YOU'RE EXPECTING ROBOTS: THE FUTURE OF HUMAN-ROBOT COLLABORATION

by Julie Shah & Laura Major

Robot experts Julie Shah and Laura Major are among those engineers leading the development of collaborative robots, and in this book, they will offer their vision for how to make it in the new era of human-robot collaboration. They set out the blueprint for what they call working robots, which in many ways resemble service animals, and take readers through the many fascinating and surprising challenges that both engineers and the public will need to address in figuring out these machines can be responsibly integrated into society: what they will have to look like, how they will have to talk to strangers and what robot etiquette will be, whether we will have to "robot-proof" public spaces and infrastructure, and how the safetycritical work of human-robot collaboration will force a sea change in how the tech industry is regulated.

MY ROBOT GETS ME: HOW SOCIAL DESIGN CAN MAKE NEW PRODUCTS MORE HUMAN

by Carla Diana

In a word, design—and more specifically, social design. In this fascinating and instructive book, leading product design expert Carla Diana describes how new technology is allowing designers to humanize consumer products in delightfully subtle ways. Showcasing vivid examples of social design principles such as "product presence," "object expression," and "interaction intelligence," we see how inventive uses of light, sound, and movement can evoke human responses to even the most mundane products. Diana offers clear guidelines and takeaways for conceptualizing, building, and optimizing products using such methods as bodystorming, scenario storyboarding, video prototyping, behaviour charting, and more.

My Robot Gets Me provides keen insights and practical advice to anyone interested or involved in the burgeoning smart marketplace, from product designers and developers to managers and venture capitalists.

BOOK CLUB

AI 2041: TEN VISIONS FOR OUR FUTURE

by Kai-Fu Lee & Chen Qiufan

In this provocative, utterly original work of "scientific fiction," Kai-Fu Lee, the former president of Google China and bestselling author of AI Superpowers, joins forces with celebrated novelist Chen Qiufan to imagine our world in 2041 and how it will be shaped by AI. In ten gripping short stories, set twenty years in the future, they introduce readers to an array of eye-opening 2041 settings: In In In In In

San Francisco, a new industry, "job reallocation," arises to serve displaced workers Tokyo, a music fan is swept up in an immersive form of celebrity worship Mumbai, a teenage girl rebels when AI gets in the way of romance Seoul, virtual teachers offer orphaned twins new ways to learn and connect Munich, a rogue quantum computer scientist's revenge plot imperils the world

ATLAS OF AI: POWER, POLITICS, AND THE PLANETARY COSTS OF ARTIFICIAL INTELLIGENCE

by Kate Crawford

What happens when artificial intelligence saturates political life and depletes the planet? How is AI shaping our understanding of ourselves and our societies? In this book Kate Crawford reveals how this planetary network is fueling a shift toward undemocratic governance and increased racial, gender, and economic inequality. Drawing on more than a decade of research, awardwinning science, and technology, Crawford reveals how AI is a technology of extraction: from the energy and minerals needed to build and sustain its infrastructure, to the exploited workers behind “automated” services, to the data AI collects from us.

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JOB board Artificial Intelligence (AI) Engineer

Cybersecurity Consultant

Location: London, England

Location: London, England

As an Artificial Intelligence (AI) Engineer (Associate) in Kainos, you’ll be responsible for developing highquality solutions which integrate AI and ML technologies that delight our customers and impact the lives of users worldwide. You’ll do this whilst learning about new AI technologies, frameworks and approaches, with talented colleagues that will help you to learn, develop and grow.

As an Expert Consultant, you will apply your deep expertise to generate value for our clients while building and contributing to BCG’s intellectual capital. You will serve as a pivotal member of client-facing project teams, working with and learning from leaders across disciplines from BCG and our clients. You will leverage your expertise to add insight and drive clients toward recommendations and you will be viewed as a trusted advisor by senior clients. Experts contribute significantly to BCG’s intellectual capital, generate interest and excitement about their expertise area, and coach and mentor others.

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