AWARD-WINNING QUEST FOR CRAFT SERIES FROM THE BALVENIE SINGLE MALT SCOTCH WHISKY AND QUESTLOVE RETURNS FOR SEASON TWO
Questlove returns with his award-winning digital series, Quest for Craft, for season two and the show is now available to stream via The Balvenie’s YouTube channel. The second season further explores the obsessive, neverending, whatever-it-takes journey to create something extraordinary through all-new conversations with four creative luminaries – Kenan Thompson, Misty Copeland, Mark Ronson and Fran Lebowitz. The Complete Season of Quest for Craft Season Two Premiered October 17th on YouTube! Craftsmanship takes skill, ultimate craftsmanship requires heart. A family-owned business with 130-years of experience perfecting the craft of whisky-making, The Balvenie Single Malt Scotch Whisky is rooted in a spirit of innovation and deep curiosity to expose the intangible elements that make something exceptional. As part of their continued partnership and shared mission to uncover the beautiful convergence of craft and creativity, The Balvenie and 6-Time GRAMMY Award Winning musician, Academy Award-winning filmmaker, producer, DJ, director, culinary entrepreneur and New York Times best-selling author Questlove have returned with a second season of their award-winning digital series, Quest for Craft.
Quest for Craft explores the obsessive, never-ending journey to craft the extraordinary through conversations with compelling cultural creators that pour their hearts into their own craft. Now in its second season, the series continues to peel back the curtain through new perspectives, unveiling the uniquely human attributes and deep intrinsic values that elevate something from great to exceptional. With insight from some of the world’s most creative minds, the series uncovers the nuances integral to the creative process through their own pursuit of craft across music, dance, writing, comedy and the whisky-making process. “The Balvenie is anchored in heart, and that’s exactly what drives this project, our guests and myself, personally. There’s no substitute for that kind of passion needed to drive the continual pursuit of the extraordinary,” said Questlove. “Coming back for season two of Quest for Craft, we dig in deeper and hone in on the elements that have inherent value and major impact on the creative process. From conversations with four of the greatest minds of our generation, who I’ve known and admired for years, I’ve been able to gain a completely new perspective on who they are as creators and apply their learnings to refine my own creative approach.”
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