FRANCISCO RODRIGUEZ GRAPHIC / FOOTWEAR DESIGNER
BRANDING
JCPLAY by Jeffrey Campbell / F+M footwear
JUANMANUELGUDINO Artist / Jeffrey Campbell / Feminine and Masculine Footwear
Jeffrey Campbell Stationary
PACKAGING
Jennifer Chou / Box
Jeffrey Campbell MADE IN SPAIN / Inside Box / Outside Box / Tissue Paper
Jeffrey Campbell JCPLAY / Box / Tissue Paper
Intentionally Blank / Box
FOOTWEAR
Jeffrey Campbell Pattern Design / Footwear Design
JC PLAY / Footwear Design / Sole Design
F+M Footwear Graphic Design / Creative Direction / Footwear Design
Band of Outsiders / Assistant Technical Designer
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A global designer with expertise and extensive training in the footwear and accessories industry.Having created my own footwear and leather accessory brand since early 2008. I have continued to develop my passion for graphic design and creating, while allowing my own skillset to evolve through self directed experiences. Having recently located mh Ehl :g`^e^l B Zf l^^dbg` Z ihlbmbhg pbma Zg hnmlb]^ ma^ [hq ]^lb`g Ûkf% [kZg]% hk \hee^\mbhg pab\a \Zg \aZee^g`^ the parameters of my own work and creativity. SKILLS:
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+For over 6 years, I gained vast experience in producing and designing footwear within a determined concept, for li^\bÛ\ fZkd^m% Zg] pbma \ehl^ Zmm^gmbhg mh ]^mZbel pab\a _heehp^] ma^ =G: h_ fr [kZg] oblbhg' M'!/)+" ,2/&/0)2 feminineandmasculine@gmail.com +I posess and am continually growing my exceptional technical understanding of manufacturing processes in footwear. Classically trained in the south of Spain myPPP'?>FBGBG>:G=F:L<NEBG>'<HF skills include but are not limited to: pattern making, last and material sourcPROFILE: bg`% Zf ^qmk^f^er ldbee^] bg ]^o^ehibg` ikh]n\m li^\bÛ\Zmbhgl% ihll^ll Z d^^g ^r^ _hk ]^mZbe% ^q\^e Zm ma^ ^q^\nmbhg h_ corrections, and contain the ability to manufacture at the factory level. A global designer with expertise and extensive training in the footwear and accessories industry.Having created my own footweardeveloping and leathermy accessory brand since early 2008. continued to develop myleather passiongoods. for graphic de+Continually design experience and passion forI have creating handbags and small sign and creating, while allowing my own skillset to evolve through self directed experiences. Having recently located mh Ehl :g`^e^l B Zf l^^dbg` Z ihlbmbhg pbma Zg hnmlb]^ ma^ [hq ]^lb`g Ûkf% [kZg]% hk \hee^\mbhg pab\a \Zg \aZee^g`^ + Extensive knowledge of Photoshop, Illustrator and Indesign. Focusing on the development of the parameters of my own work andproduct creativity. digital illustration, delivering visual presentations. SKILLS: $;bebg`nZe% Zg] ikhÛ\b^gm bg [hma pkbmm^g Zg] lihd^g >g`ebla Zg] LiZgbla' +For over 6 years, I gained vast experience in producing and designing footwear within a determined concept, for IKH?>LLBHG:E >QI>KB>G<>3 li^\bÛ\ fZkd^m% Zg] pbma \ehl^ Zmm^gmbhg mh ]^mZbel pab\a _heehp^] ma^ =G: h_ fr [kZg] oblbhg' +Jeffrey Campbell (2014) (Los Angeles, CA) +Band Of Outsiders (2014) (Los Angeles, CA) Freelance Graphic and Footwear Designer, for JC footwear. +I posess and am continually growing my exceptional technical understanding of manufacturing processes in footwear. =^lb`g Bgm^kg pbma ]bk^\m Z\\^ll mh [hma l^gbhk ]^lb`g^kl Zg] hpg^kl' Work directly with in owner developing new styles for shoes, direction for the making, brand. last and material sourcClassically trained the south of Spain my skills include butand areartistic not limited to: pattern Ho^klZp ma^ ^q^\nmbhg h_ lZfie^ li^\bÛ\Zmbhg la^^ml Zg] ^q^\nm^] ikh]n\m fh\d nil' Mostly creating new ideas to present the brand with a youthful take. bg`% Zf ^qmk^f^er ldbee^] bg ]^o^ehibg` ikh]n\m li^\bÛ\Zmbhgl% ihll^ll Z d^^g ^r^ _hk ]^mZbe% ^q\^e Zm ma^ ^q^\nmbhg h_ :llblm^] bg ikhob]bg` _^^][Z\d mh ma^ L^gbhk =^lb`g^k h_ m^\agb\Ze ]^o^ehif^gm' corrections, and contain the research ability to on manufacture atof the factory level.and current developments in the industry. Continually provided market catergories trend, history, +Ty Mcbride (2014-15) (Los Angeles, CA) Freelance Graphic Designer, for various projectsand within the fashion industry, that include: illustatrion print making; +Continually developing my design experience passion for creating handbags and small leatherand goods. +Feminine & Masculine (2008-2013)(Mexico City, Mexico) branding development; packaging design and marketing material. Established my own brand, acting as designer, creater and and founder of the brand vision and company as a whole. + Extensive knowledge of Photoshop, Illustrator and Indesign. Focusing on the development of season to season Built a collection of leather goods based on set concepts and directions, which I re-created from +F+M (2014) (Los Angeles, CA) digital illustration, delivering visual product presentations. <hfie^m^] ma^ ^gmbk^ ikh\^ll h_ ]^o^ehif^gm _khf ld^m\abg`% mh lZfie^ fZdbg` Zg] ÛgZe ikh]n\mbhg' Freelance Graphic and Footwear Designer for this start up footwear brand. Created and maintained the brands website, brand campaigns, marketing materials and creative collateral. Developing the complete range of footwear styles, as well as creating all the graphic material needed, $;bebg`nZe% Zg] ikhÛ\b^gm bg [hma pkbmm^g Zg] lihd^g >g`ebla Zg] LiZgbla' Participated in industry Trade Shows. from pricing to linesheets, to invitations and promotional items. =nkbg` fr mbf^ ]^o^ehibg` fr [kZg] bm Zii^Zk^] bg fZgr in[eb\Zmbhgl bg\en]bg` ma^ GRMbf^l% Oh`n^ BmZebZ% Oh`n^ Involeved in the sales process as well as assisting with production orders and tradeshow presentations. IKH?>LLBHG:E >QI>KB>G<>3 F^qb\h% Grehg F^qb\h Zl p^ee Zl bg Z frkbZ] h_ bg]b^ fZ`Zsbg^ [Zl^] in[eb\Zmbhgl' +Band Of Outsiders (2014) (Los Angeles, CA) $ L:G@ : !+)*+" !G^p Rhkd % GR" Assist. =^lb`g Bgm^kg pbma ]bk^\m Z\\^ll mh [hma l^gbhk ]^lb`g^kl Zg] hpg^kl' Intern Ho^klZp ma^ ^q^\nmbhg h_ lZfie^ li^\bÛ\Zmbhg la^^ml Zg] ^q^\nm^] ikh]n\m fh\d nil' =^o^ehi^] Z [^mm^k ng]^klmZgbg` h_ Z _Zlm iZ\^] GR< _Zlabhg lmnb]bh' :llblm^] bg ikhob]bg` _^^][Z\d mh ma^ L^gbhk =^lb`g^k h_ m^\agb\Ze ]^o^ehif^gm' Worked alongside studio owners to increase my capacaties in production. Continually provided market research catergories trend, history,material and current developments in the industry. Was a member of their inhouse designon team to furtherofmy knowledge sourcing and application. +Feminine & Masculine (2008-2013)(Mexico City, Mexico) >=N<:MBHG3 Established my own brand, acting as designer, creater and and founder of the brand vision and company as a whole. Built a collection of leather goods based on set concepts and directions, which I re-created from season to season $ Fnl^h ]^e <ZesZ]h !Lah^ Fnl^nf" !>e]Z% LiZbg"Bgm^glbo^ <hnkl^ h_ =^o^ehif^gm h_ ?hhmp^Zk <kZ_mlfZg' <hfie^m^] ma^ ^gmbk^ ikh\^ll h_ ]^o^ehif^gm _khf ld^m\abg`% mh lZfie^ fZdbg` Zg] ÛgZe ikh]n\mbhg' August 2008. Created and maintained the brands website, brand campaigns, marketing materials and creative collateral. Participated in industry Trade Shows. $ >l\n^eZ Lni^kbhk ]^ =bl^¶h r Fh]Z ?^eb\b]Z] =n\^ !;Zk\^ehgZ% LiZbg" Lah^ =^lb`g Zg] IZmm^kg FZdbg` Cner +))1' =nkbg` fr mbf^ ]^o^ehibg` fr [kZg] bm Zii^Zk^] bg fZgr in[eb\Zmbhgl bg\en]bg` ma^ GRMbf^l% Oh`n^ BmZebZ% Oh`n^ F^qb\h% Grehg F^qb\h Zl p^ee Zl bg Z frkbZ] h_ bg]b^ fZ`Zsbg^ [Zl^] in[eb\Zmbhgl' $ Ma^ :km Bglmbmnm^ h_ <Zeb_hkgbZ LZg =b^`h !LZg =b^`h% <:" @kZiab\ =^lb`g% ;Z\a^ehk h_ L\b^g\^ L^im^f[^k +))0 $ L:G@ : !+)*+" !G^p Rhkd % GR" Intern
Participated in industry Trade Shows. =nkbg` fr mbf^ ]^o^ehibg` fr [kZg] bm Zii^Zk^] bg fZgr in[eb\Zmbhgl bg\en]bg` ma^ GRMbf^l% Oh`n^ BmZebZ% Oh`n^ F^qb\h% Grehg F^qb\h Zl p^ee Zl bg Z frkbZ] h_ bg]b^ fZ`Zsbg^ [Zl^] in[eb\Zmbhgl' $ L:G@ : !+)*+" !G^p Rhkd % GR" Intern =^o^ehi^] Z [^mm^k ng]^klmZgbg` h_ Z _Zlm iZ\^] GR< _Zlabhg lmnb]bh' Worked alongside studio owners to increase my capacaties in production. Was a member of their inhouse design team to further my knowledge material sourcing and application. >=N<:MBHG3 $ Fnl^h ]^e <ZesZ]h !Lah^ Fnl^nf" !>e]Z% LiZbg"Bgm^glbo^ <hnkl^ h_ =^o^ehif^gm h_ ?hhmp^Zk <kZ_mlfZg' August 2008. $ >l\n^eZ Lni^kbhk ]^ =bl^Âśh r Fh]Z ?^eb\b]Z] =n\^ !;Zk\^ehgZ% LiZbg" Lah^ =^lb`g Zg] IZmm^kg FZdbg` Cner +))1' $ Ma^ :km Bglmbmnm^ h_ <Zeb_hkgbZ LZg =b^`h !LZg =b^`h% <:" @kZiab\ =^lb`g% ;Z\a^ehk h_ L\b^g\^ L^im^f[^k +))0