Money Management | Vol. 36 No 5 | April 7, 2022

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www.moneymanagement.com.au

MAGAZINE OF CHOICE FOR AUSTRALIA’S WEALTH INDUSTRY

Vol. 36 No 5 | April 7, 2022

18

MULTI-ASSET

Mitigating rising inflation

PROFESSIONAL YEAR

24

The value of graduates

TECHNOLOGY

Re-contribution strategies

Govt should educate consumers on finfluencer risks BY LAURA DEW

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Cutting-edge tech for financial advice firms COMING off two years of a pandemic, the world has changed when it comes to use of technology. Not only are advisers using it to communicate in a remote environment, clients are also expecting and demanding more use of technology. This will likely continue as advisers start working with younger clients who are digital natives and used to having 24/7 access to their finances at their fingertips. Money Management spoke to financial advisers to share their tips on which services they use and how they have helped make their businesses more efficient as well as what to consider when making a selection. This includes cashflow planners, fact-finding tools, online diaries and practice management tools. Nigel Baker, managing director of Arch Capital, said: “Technology is moving fast and many clients will soon demand a digital experience similar to the one they’re used to receiving from other tech-based companies. “Technology can improve client relationships and give advisers the ability to impact the lives of thousands rather than just a lucky few. Spend some time researching the options and understanding how they work and can fit into your processes.”

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WHILE guidance for advisers is welcome, the onus is also on the Government to educate consumers on how much weight they should give finfluencers. Earlier this month, the Australian Securities and Investments Commission (ASIC) issued guidance for advisers and finfluencers on what was classed as financial product advice as well as what advisers needed to consider when working with finfluencers. It also provided case studies which gave examples of what would class as misleading or financial product advice. Licensees were reminded they could be guilty of misconduct and the regulator warned they should do their due diligence, put risk management systems in place and have sufficient compliance

resources to monitor the finfluencer. Speaking to Money Management, chief executive of Financial Simplicity, Stuart Holdsworth, said the guidance was welcome but that the consumer should also be educated on how much weight they should give these platforms. If consumers wanted to follow the advice of finfluencers, this should be a considered decision by them of the risks involved, he said. “What is the onus on the Government or the industry to provide more education to consumers and to help them grade social media influencers versus licenced financial professionals and treat them with the appropriate level of weighting?” Continued on page 3

FSC announces Blake Briggs as CEO BY LIAM CORMICAN

FOLLOWING the completion of its executive search process, the Financial Services Council (FSC) board has appointed Blake Briggs as chief executive. Briggs had been acting CEO for the past three months and had worked at the FSC for eight years in total as its deputy CEO and as senior policy manager for superannuation. He was also previously head of government and industry affairs for wealth at Westpac. FSC chairman, David Bryant, president, Pacific region and CEO of Mercer Australia, congratulated Briggs on his appointment. “The FSC board welcomes Blake to his new position. Blake has proven he is a strong leader for the FSC who has a commitment to the organisation’s mission of delivering a financially secure future for all Australians. Continued on page 3

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