MAGAZINE OF CHOICE FOR AUSTRALIA’S WEALTH INDUSTRY
www.moneymanagement.com.au
Vol. 35 No 5 | April 8, 2021
INSURANCE
Firms behaving badly
22
SUPERANNUATION
26
Rise of mega funds
TECHNOLOGY
Portfolio optimisation
Count lures 11 IOOF/MLC firms and 30 advisers BY MIKE TAYLOR
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Confusion and frustration in modern times THE COVID-19 pandemic has been a catalyst for change via technology – and that has included how advisers have interacted and continued to connect with clients. But despite accessibility issues created by the pandemic quickly being solved, there were still lingering issues in the industry that had not been addressed with the same urgency, despite the solutions technology could provide. With the expectation more advisers would continue to leave industry by the end of the year, after the deadline of the Financial Adviser Standards and Ethics Authority (FASEA) exam had passed, the remainder of the advisers in the industry would be expected to serve a broader base of clients. Jeff Hall, Midwinter chief operating officer, said: “It should be not how many advisers you actually have, but how many customers can you actually reach and serve”. Mike Giles, Ignition Advice chief executive, said the main problem with advice that needed to be addressed was the cost and scale in its delivery. “More consumers than ever need help making financial decisions, advice professionals are expensive, and they can really only help a limited number of people each year,” Giles said. Onboarding a larger set of clients while committing the required time for fact-finding and compliance might not seem currently possible to advisers, but technology could be the solution as technological services look to automate many of those processes.
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TOOLBOX
COUNT Financial has continued to grow its advice network at the expense of IOOF’s acquisition of MLC Wealth with the company adding three more firms to its license, bringing the total number of firms recruited this year to 11 made up of 30 advisers. The three further firms joining the Count Financial network have been drawn from under the Godfrey Pembroke, Meritum, and Garvan licenses. What is more, Count signalled that it is currently in due diligence with respect to other IOOF/MLC Wealth advice firms which could see it add close to 100 more advisers. The firms are Sapphire Coast Financial Services, Next Generation Financial Planning, and Aspire Financial Planning group. The three recruits won over to Count are consistent with the company’s growth strategy and
follow on from Count’s 17 March announcement that it had recruited four former IOOF firms. The company noted that Sapphire Coast Financial Services is the fourth firm to join from Godfrey Pembroke, following the prior appointments of Ascent Private Wealth, Venture Financial Advisers and Plan Protect. Commenting on the latest firms to join the Count license, the company’s chief advice officer, Andrew Kennedy, said the appointment of all three firms was a boost for the licensee which continued to target quality advice firms to join its network. “Sapphire Coast, Next Generation and Aspire are three exceptional advice firms that we are delighted to have joining our national network,” he said. “They bring experience and expertise which the rest of our member network will be able to benefit from.”
Will new Govt super rules promote inappropriate hawking?
THE Federal Government has been warned that its proposed new regime involving stapling people to a single superannuation product for life is likely to give rise to “hawking” by the representatives of unscrupulous providers, even targeting those who have not even left school. What is more, Australia’s largest superannuation fund, AustralianSuper has warned against creating a situation where the funds most accessible to young, entry-level workers become their default superannuation funds for the duration. “It is clear that a regulatory shift to ‘first-timer default’ will incentivise superannuation funds to target new job entrants and younger Australians. It may encourage providers to sell members into products early, regardless of the suitability of the product for Continued on page 3
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