MAGAZINE OF CHOICE FOR AUSTRALIA’S WEALTH INDUSTRY
www.moneymanagement.com.au
Vol. 35 No 17 | September 23, 2021
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INFOCUS
Common ownership
EMERGING MARKETS
22
Companies of tomorrow
TOP FINANCIAL PLANNING GROUPS
Life insurance
Common ownership inquiry a ‘conspiracy theory’: ASFA says BY CHRIS DASTOOR
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Adviser numbers reach new lows THE Money Management 2021 TOP Financial Planning Groups survey has confirmed, what was long expected, that the number of advisers operating for the largest financial planning groups has significantly dropped, reaching the new lows of around 11,500. By comparison, 10 years ago this number amounted to above 16,000 and even reached 16,853 in 2012. In the following years, the numbers of advisers working for the key groups remained above 15,000 but plunged to below that level in 2017. In 2019, this number slipped further to around 14,500 and stood at around 13,200 a year ago. Despite a temporary fall to second position at the start of the year, AMP Financial Planning managed to regain its top spot as the single largest group in terms of adviser numbers. At the same time, the market continued to see a number of mergers and acquisitions as a result of the ongoing consolidation across the mid-tier groups. The past 12 months saw Easton Investment having completed an acquisition of Paragem while Centrepoint Alliance confirmed the acquisition of ClearView’s financial advice arm. Following this, another Australian Securities Exchange-listed entity WT Financial Group, the parent group of financial advisory dealer group Wealth Today, announced it had bought Sentry Group. On top of that, IOOF announced in May that it had received the green light to acquire MLC Wealth. One thing is for sure, the coming year will prove how many advisers will be eventually turned away by regulatory burden and the ever-growing requirements and costs.
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TOOLBOX
IN a heated debate during the Parliamentary inquiry of common ownership of markets in Australia, the Association of Superannuation Funds of Australia (ASFA) has accused the committee of dealing in “conspiracy theories”. Dr Martin Fahy, ASFA chief executive, said the state of evidence was far less emphatic than the commentary would suggest. “The studies that have fuelled policy maker concerns are fraught with empirical challenges, specifically with determining any relationship between market concentration and ownership and economic outcomes,” Fahy said. “The question of market dynamics and concentration of [funds under management] FUM across a smaller number of super funds is accepted wisdom. “What is not acknowledged and
not proven and we need to be clear about this, neither ASIC [the Australian Securities and Investments Commission], APRA [Australian Prudential Regulation Authority] or ACCC [Australian Competition and Consumer Commission] suggest there is any evidence of any harm arising of concentration of capital of common ownership.” Wilson said the regulators had “spectacularly failed” on several fronts to look at forwardlooking issues. “Including identifying corruption in parts of the super sector… Just because they can’t find an issue doesn’t mean it doesn’t exist or doesn’t address the fundamental challenges,” Wilson said. “Do you think there is justification to look into these issues or is it all just fantasy?” Continued on page 3
Advisers need to price their intangible value BY JASSMYN GOH
ADVISER fee pricing is multi-factored and advice practices should put a price on their intangible value, according to a financial advice consulting firm. Peloton Partners chief executive, Rob Jones said adviser fees came in three layers – intangible value, services and advice, and structural complexity and additional value-add. Jones said intangible value was the investment the client was making for their future and it was about identifying goals, and elevating those things to give them their version of financial success but that it needed to be distilled into a price. “I’d charge the client the whole fee on this if it was that important Continued on page 3
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