Money Management 2022 Media Kit by FE Money Management

Media Kit 2022

www.moneymanagement.com.au advertise@moneymanagement.com.au

Contents 1. About Us 2. Why Advertise with Money Management 3. Digital Advertising - Website ROS - Investment Centre - Newsletter - Breaking Newsletter 4. Sponsored Content - Website - Newsletter - Packages 5. Content Marketing & Distribution 6. Online & Print Features Calendar 7. “The Guide to” Series 8. Print Advertising 9. Event & Awards Sponsorship 2

About Us Money Management has been in circulation since 1987 and is the leading news, research, and information source to Australia’s wealth management sector. Aimed primarily at financial planners and dealer group principals, Money Management is also widely read by fund managers, accountants, bankers, insurers, and government Money Management provides accurate, objective, informative and insightful editorial coverage of the Australian financial services market. Topics include tax, managed funds, property investments, shares, risk insurance, master trusts, superannuation, margin lending, financial planning, portfolio construction, and investment strategies. Money Management is part of FE fundinfo, a global fund data and technology leader.

“A very well written and researched publication with interesting and relevant articles and features.” - Money Management Subscriber 3

Meet the team Money Management’s team of leading journalists provide up-to-date, objective and insightful coverage of the Australian financial services market.

Additionally, 60% of content is originated using data by FE fundinfo.

Jassmyn Goh Editor

Liam Cormican Journalist

Oksana Patron Associate Editor

Laura Dew Features Editor

Henry Blazhevksyi Graphic Designer 4

Connect through Money Management’s Editorial Platforms Our industry-leading team of content creators bring an array of editorial products to ensure you reach your target audience in the right place, at the right time.

PRINT MAGAZINE

DIGITAL ADVERTISING

SPONSORED CONTENT

Align your brand with Money Management’s industry leading editorial content.

Moneymanagement.com.au sees over 400,000 pageviews per month, providing a rich and deep experience for visitors and partners alike.

Increase the engagement and credibility of your content by reaching a highly targeted and engaged audience.

EVENTS & AWARDS

“THE GUIDE TO” SERIES

Become associated with our industry leading events and awards

Include your message in an essential resource design for advisers to continually reference

CONTENT MARKETING & DISTRIBUTION

Get noticed by the right audience, raise awareness, perception and increase your ROI.

Money Management’s expert industry writers can create and distribute compelling and engaging articles targeted to your audience

Money Management delivers the platforms that help connect and inform the Australian investment industry

DIGITAL

NEWSLETTERS

SOCIAL

EVENTS

400,000+

14,800+

12,000+

9,000

10,000+

22.21%

2,300+

1,900+

1.32 min

14,000+

3,500+

Website Pageviews/month

Funds Researched/month

Average Time on Page

Email Subscribers

Average Open Rate

3rd Party Distribution

Twitter Followers

LinkedIn Followers

Facebook Followers

Magazine Circulation

Issues/year

Guides

Events

Registrations

Influential speakers

Why Money Management? With a presence across multiple platforms, Money Management is highly targeted to financial advisers, so there is no wastage of ads being viewed by end investors.

Moneymanagement.com.au has also seen a 14%

increase in adviser engagement

over the past 12 months

Trusted and valued Money Management is the industry’s most preferred and valued news source according to the Wealth Insights Report 2020.

Highest read Money Management’s website has the highest number of monthly unique users compared to competitor websites (SimilarWeb & SEMRush 2020).

Most engaging Money Management print magazine has the highest engagement amongst financial advisors (Marketing Pulse 2020 & 2021).

57% of financial advisers read each MM publication (increased from 52% in 2020) 7

Integrated Marketing Channels Money Management’s leading marketing solutions are designed to engage with your prospects from the top of the purchasing funnel right through to conversion and retention

PRINT DISPLAY, WEB DISPLAY, AWARDS, EDMS, EVENTS, FEATURES

MM ADWORDS, VIDEO INTERVIEWS, WEBINARS, FEATURES

FUTURE OF WEALTH MANAGEMENT WEBINAR SERIES, ARTICLES

PRINT DISPLAY, WEB DISPLAY, VIDEO

AWARENESS

INTEREST CONSIDERATION RETENTION

“Your customer is always-on so a multi-faceted approach that blends across offline and online enables you to reach them where they are at.” 8

Meet your prospects where they are Money Management maintains a highly targeted audience and delivers valuable and insightful content to ensure engagement. Primarily aimed at financial advisers and dealer group principals, Money Management is also widely read by fund managers, accountants, bankers, insurers and government.

10%

dealer group executives

15%

accountants

60%

advisers

15%

fund managers

Advertising oportunities

Digital Advertising 2022 Money Management is the leading trade news source for Australia’s wealth management sector and in particular, financial advisers. Our website and newsletters are rated as the most engaged platforms amongst readers in the industry.

Digital Advertising Website ROS Billboard

Gutters

Dimensions: 970x250px (Desktop)

Dimensions: 300x600px

Position 1: ROS CPM: $274

ROS CPM: $328

Position 2: ROS CPM: $180

In-read Videos Leaderboards

CPM: $315

Dimensions: 7 28 x 90px (Desktop) Desktop (Position 2): ROS CPM: $110

MREC Dimensions: 300x250px Position 1: ROS CPM: $189

Fund search Banner Dimensions: 300x40px Fund search sponsorship: $500 per month

Position 2: ROS CPM: $110

Digital Takeover

$6240

Includes: billboard, gutters, MRECs 1 and 2 and leaderboard 2

Digital Advertising Investment Centre Sponsoring asset classes across Money Management’s Investment Centre is now available to advertisers! Sold on either a 50% or 100% SOV, an asset class sponsorship provides advertisers with an opportunity to reach and connect with a highly targeted audience who are actively researching funds.

Digital Advertising Investment Centre Asset Classes Include: • Australian Equities • Global Equities • Fixed Income – Australia • Fixed Income – International • Australian Small/Mid Cap • Property • All Mixed Assets

For rates, please contact: advertise@moneymanagement.com.au

50% or 100% SOV Generate cut-through by owning all available ad space.

Category Specific Sponsorship Reinforce or make advisers aware of your asset/ category specific knowledge.

High Impact Ad Units Strong presence for advertiser’s marketing messages.

For more information about our specifications, please contact Bowen Xu: bowen.xu@fefundinfo.com

Digital Advertising Newsletter Newsletter leaderboards Dimensions: 728x90px Position 1: $10,000 per month Position 2: $9,000 per month Position 3: $8,000 per month Position 4: $7,000 per month Position 5: $6,500 per month Position 6: $6,000 per month Funds Management newsletter: $4,000 per month, only on Monday OPT IN 3RD PARTY SOLUS EDM $11,444 per send

Digital Takeover $6240 Includes: billboard, gutters, MRECs 1 and 2 and leaderboard 2

Digital Advertising Breaking Newsletter Money Management’s ‘Breaking Newsletter’ channel is now available to advertisers! Sold on a monthly basis, this is a great opportunity for an advertiser to connect with a highly qualified audience.

100% SOV

10 x Flashes On Avg Per Month

26% Avg Open Rate

Generate cut-through by owning the breaking newsletter space.

Great platform for ongoing communication with a qualified audience.

Connect with a highly engaged audience.

Money Management Breaking eNewsletter Leaderboard Dimensions: 728x90px $8,000 + GST (Discounted from $11,250 + GST Rate Card)

Please Note: Based on the nature of breaking news and the topics of discussion, this product/channel will not be suitable for all advertisers.

Sponsored Content Advertising 2022 Money Management’s content marketing solution allows you to share your knowledge and demonstrate your expertise with our highly engaged and targeted audience. Our solution offers increased exposure across a 4-week period. Your article will be featured in the Money Management Daily Newsletter for 2 weeks, and the Market Insight box on every webpage for the remaining 2 weeks. Place your content within Money Management’s highly regarded editorial environment to benefit from subsequent SEO gains.

Sponsored Content Packages Includes:

Standard

Advanced

Premium

$12,075

$17,850

$22,500

Daily Newsletter – Rotating slots Main articles list on the homepage & topic pages ° ‘Market Insights’ box ° Recommended for You’ box (High impact promotion) ° ‘Related News’ section of relevant articles (Targeted promotion) Change / refresh content halfway through campaign Enhanced reporting package* Dedicated customer success manager with content changes and weekly updates on performance* Customised SEO & keyword optimisation based on content* Guaranteed minimum number of clicks – 750* Cost (Rate Card)

° Promotion will take place for 2 out of the 4 weeks of each campaign *Requires content to be hosted on the Money Management site. ^ Audience retargeting requires an audience of more than 150 users, so if you haven’t used this service before, there will be an initial period of 1-2 weeks of data collection before retargeting begins.

Content Marketing & Distribution 2022 Money Management’s expert industry writers have a deep understanding of the content that resonates best with the publication’s readers. Whether you lack the resources or time, our editorial team can create and distribute compelling articles to supplement your content strategy and to engage with your target audience.

Content Production Articles Help educate and inform your target audience by creating compelling and engaging articles, crafted by Money Management’s network of expert industry writers. 300 words - $900 500 words - $1,500 800 words - $2,400

Investment Centre Enhanced Factsheets Get valuable information across during the crucial consideration phase of fund selection. An enhanced factsheet will give your fund the ability to stand-out from the crowd with extra information included above the standardised fund performance metrics. POA

Webinars: Money Management’s tried and tested model of producing engaging webinars, gives you the ability to join in and demonstrate your expertise during a live and dynamic environment. Allowing you to answer questions directly with prospects. POA

Online & Print Features Calendar 2022 Material Deadline

Publication date

Feature 1

Feature 2

28 Jan

10 Feb

Adviser sentiment

Australian equities

11 Feb

24 Feb

SMSF

ETFs

25 Feb

10 March

Adviser education

ESG

11 March

24 March

Multi-asset

Retirement income

25 March

7 April

Technology

Alternative investments

8 April

21 April

Global equities

Year-end tax strategies

22 April

5 May

Life insurance

REITs/Property

6 May

19 May

FMOTY

N/A

20 May

2 June

China

Emerging markets

3 June

16 June

Legal

Infrastructure

17 June

30 June

Growth v Value

Constructing your portfolio

1 July

14 July

Rate the Raters part 1

N/A

15 July

28 July

EOFY markets round up

Fixed income

29 July

11 August

Practice management

Estate planning

12 August

25 August

Aged care

LICs

26 August

8 Sept

Small caps

Responsible investment

9 Sept

22 Sept

TOP dealer groups

N/A

23 Sept

6 Oct

Gender in FS

Boutiques

7 Oct

20 Oct

Managed accounts

Active v passive

21 Oct

3 Nov

Robo advice

Longevity risk/decumulation

4 Nov

17 Nov

Rate the raters part 2

N/A

18 Nov

1 Dec

2021 Wrap up

N/A

*Topics are subject to change without notice and will be confirmed 8-12 weeks prior to publication dates.

“The Guide to” Series 2022 The Money Management ‘Guide to’ series allows your message to be included within an essential reference resource designed for advisers to continually refer to. With a variety of topics throughout the year, this guide is a go-to resource for information and will benefit your brand with its 12-month shelf-life.

“The Guide to” Series 2022 The Guide is printed as an A5 booklet and distributed alongside the magazine. It is also placed on our website as an e-magazine to be available as a reference for years to come. PUB DATE

GUIDE

GUIDE’S DEADLINE

6-May

Retirement Income

15-Apr

17-Jun

ESG

28-May

7-Oct

Managed Accounts

17- Sep

GUIDE SIZE

Full page

Trim Size

148 mm x 210 mm

Type Area

138 mm x 200 mm

Bleed

5mm* Principal Sponsor

Guide sponsorship

1 page

2 pages

3 pages

4 pages

(4 pages +Front/Back cover branding)

Cost per issue

$6,000

$11,000

$15,000

$18,000

$21,000

View example at www.moneymanagement.com.au/guides

Print Advertising 2022 The Money Management Magazine continues to be the leading trade magazine to the wealth management sector and has the highest engagement amongst financial advisers. Align your brand with trusted content and get noticed by a highly targeted audience.

Print Advertising Benefits of Print As a society focused on technology and constantly connected via digital devices, we have a preconceived notion that print media is no longer relevant. On the contrary, print media is still very much alive and advertisers who bridge the gap between print and digital advertising can significantly benefit their marketing strategy and produce dramatic results to their ROI.

People trust print ads more than digital ads

Leveraged Credibility

Advertising in print media tends to add credibility to the product or service being advertised

The “Halo Effect” is the positive feeling associated with a respected publication that filters through to the brands that advertise in those publications.

People recall print ads better than digital ads

Readers engage differently with physical content

In a magazine, readers have fewer distractions as they physically interact with the content.

People subscribe to magazines based on their interests and because the ads align with the content, they add to the value of the magazine.

Print ads last longer

Print Readers Have Longer Attention Spans

Physical magazines receive many impressions as they are passed along, and the audience reached accumulates.

They don’t typically multitask when they read a magazine, making them far more receptive to the ads within the publication.

Unplugging Is In

Print Ads Drive Action

When we unplug from the digital world, we tend to turn to print media as a form of entertainment and engagement.

Print ads are easier to comprehend and are more memorable, resulting in audiences being easier to persuade and to act. 27

Print Advertising About the Magazine Aimed primarily at financial planners and dealer group principals, the Money Management publication is also widely read by fund managers, accountants, bankers, insurers, government and superannuation trustees. Each publication is also available on our website as an e-magazine, with hyperlinks to partner campaign, to extend its reach and longevity.

At Money Management, we are also doing our bit for the environment. All our magazines and their packages are produced using eco-friendly and recyclable materials 28

Print Advertising About the Magazine MM ADVERTISEMENT SIZES

460mm x 310mm

Bleed

5mm*

Trim Size

240mm x 330mm

Type Area

220mm x 310mm

Bleed

5mm*

Junior Page

WxH

182mm x 230mm

Half Page

WxH

220mm x155mm

Quarter Page

WxH

220mm x 50mm

Trim Size Front

240mm x 330mm

Trim Size Back

240mm x 330mm

Type Area Front

220mm x 265mm (leaving blank space for masthead)

Type Area Back

220mm x 310mm

Bleed

5mm*

Full Page

Full page wrap to be provided as individual pages, not as a spread(s)

Junior Page

Half Page Horizontal

Quarter Page

Masthead FRONT

4 FP Wrap

2 FP Wrap

DPS

Feature Sponsorship

$36,050

$30,000

$21,630

$10,300

$6,695

$6,180

$3,296

POA

* Please make sure bleed area includes nothing but background, no technical markings or wording should be placed there.

220mm

BACK

310mm

Type Area

Double Page Spread

Full Page

45mm

480mm x 330mm

265mm

Trim Size

220mm

Cover wrap type area explained (trim size 240x330) 29

Event & Awards Sponsorship 2022 Leverage Money Management industry leading events to connect with our core audience. Money Management is committed to creating events that unite influential business leaders with our most valuable audiences Our events seek to educate, acknowledge and connect the wealth management sector in Australia.

Event & Awards Sponsorship Event Categories Money Management is known for its high calibre and well attended industry events and has seen a record numbers of registrants over the past 2 years as we pivoted to virtual events. In 2022, we look forward to returning to in-person events and providing an opportunity for our sponsors and attendees to interact face-to-face.

In-person Events Money Management’s live events provide access to some of Australia’s most influential leaders in the investment industry and offer our partners meaningful peer-to-peer conversations with their target audience.

Virtual Events Over the past 2 years, Money Management has grown its virtual event space and audience to bring industry leaders and educational content to them. We are able to provide bespoke sponsorship opportunities for virtual events in addition to our own flagship webinars.

Custom Events Valued brand partners can join forces with Money Management for co-branded or custom events. For custom opportunities, our team can collaborate with partners on programming and speakers to create an experience that showcases your thought leadership.

Event & Awards Sponsorship About Our Events FUTURE

OF WEALTH MANAGEMENT

CONFERENCE

Managed Account Webinar

Future of Wealth Management Conference

Our annual Managed Account webinar continues to draw growing numbers of attendees each year.

This conference is unique in that we don’t just discuss issues, but we report and publish our findings. These findings are then used to drive positive change in the industry.

Our panel of experts discuss issues directly affecting financial advisers in the rise of Managed Accounts.

Fund Manager of the Year Awards Money Management’s Fund Manager of the Year Awards is a well-known and not to be missed event, attracting over 400 attendees on the night. Due to the pandemic, we’ve had to deliver the event virtually however we are very excited to return to the live gala dinner format in 2022.

Event & Awards Sponsorship Events Calendar Date*

Name

Format

TBC

Managed Account Webinar

Webinar

TBC

Fund Manager of the Year

Awards Gala Dinner

TBC

Future of Wealth Management Conference

1-day Conference

Over 95% of our event attendees agree that our topics are relevant, the information is applicable to their work, and they are highly likely to attend future events. *Dates and event formats are indicative and may change depending on government restrictions

Damien Quinn

Amy Barnett

Karan Bagai

Account Director damien.quinn@fefundinfo.com +61 416 428 190

Account Manager amy.barnett@moneymanagement.com.au +61 438 879 685

Junior Account Manager Karan.Bagai@moneymanagement.com.au +61 438 905 121