“Our unwavering optimism and idealism forged a deep connection between us from the moment we met and, at times, we found ourselves apologizing for it along the way. The idea of fenbury was simple - we wholeheartedly believe in brands and foster true collaboration with clients, building a culture of creativity and excellence. This mindset is what leads to exceptional work.”
We are an agency on a mission to build meaningful brands, fueled by our passion and purpose. We are a women-owned and women-led firm that is transforming the world around us.
We partner with extraordinary clients, and together make the world a better place. There is nothing more rewarding than helping our clients’ brands grow and evolve—and watching them succeed.
We build
We meet you where you are and elevate your brand to the next level.
We work with a diverse category of clients. We work across disciplines too – we found that purpose driven work resonates across the spectrum. We work with large companies and start-ups.
We create brands that impact in ways that go beyond the bottom line, that shape our culture and make a world we all want to be part of and live in. We believe that companies, or brands, will make an impression by defining what purpose means to them individually and organizationally.
Today, consumers are eager to find brands that share their same values, so that’s where we start. When working with brands, we embody staying true to clients’ values to build their brand purpose. We channel these essential values into specific verbal and visual expressions to convey their messaging.
Brand purpose is critical; it is no doubt central to our strategy for all clients. We know purpose drives business and is particularly important to the upcoming younger generation. Today, consumers are inundated with information from all angles. Increasingly, people are going to turn to companies and brands to bring purpose to their personal and professional lives.
We have a consultative approach to our work and help clients breakdown barriers and infuse purpose into their brands. Brand purpose steals the stage as the heart of marketing—it invigorates the future of companies. Finding and implementing a brand's purpose will be central to growth, innovation, and success of all businesses in years to come. We believe that doing things with humankind in mind is always the way to win. There is no better time than now!
Connection is what we value most. We understand the significance of establishing strong communication guidelines and staying connected. In order to foster a successful and healthy partnership with our clients, we believe in becoming an integral part of the team, an extension of their vision. With this in mind, we propose customized meeting schedules on an as needed basis. Our commitment to accessibility ensures that our entire team is readily available to turn projects around quickly, address any concerns, or discuss creative ideas throughout the duration of our collaboration. By adopting this approach, we aim to strengthen not only the rapport between our teams, but also the overall e ectiveness and e ciency of our projects. We are confident that this communication cadence will empower us to deliver exceptional results and elevate our clients' brands to new heights.
Denise Fenik
Graphic Director
An authentic brand starts with a company’s culture and values.
A purposeful brand uses meaning to drive influence.
A communication strategy needs focus and cohesion.
The creative process behind a brand identity should reflect collaboration and inclusion.
Brand Strategy
Development, Storytelling, Positioning, Voice, Style Guide, Messaging
Brand Innovation
Strategic Partnerships, Concepting, Campaign Creation
Brand Expression
Ideation Workshops, Identity, Design, Visual & Verbal Expression, Packaging, Photography, Experiential Design, Audio & Visual Production, Print
Social Strategy, Influencer Negotiation, Influencer Curation, Tailored Analytics, Paid Media, Design, Video, Imagery
Digital Strategy, Web Design, Content Development, Video Execution
Media Radio, TV, Public Relations, Events & Sponsorships, Print, Outdoor, Digital, Podcast, Social Media Advertising, Sports Marketing, Experiential Marketing
ofessionnel Products Division
Empowering Artistic Expression
Primary Health Solutions
Healthy New Beginnings
The James at Ohio State Team Up to Fight Cancer
Northside Distilling Co.
Custom Crafted Packaging
Waterson Gar ner Culture Decoded
Donate Life Month
Celebrating Life
LifeCenter Organ Donor Network is a non-profit organization that champions the importance of organ, eye and tissue donation. Their mission is to save, heal, and change lives through donations while honoring those who gave. LifeCenter asked fenbury to develop a campaign designed to help increase trust and organ donation rates among people of color. Compared to other communities, people of color report a higher mistrust of equity in the donation system, less enthusiasm about donation, lack awareness of the need for transplantable organs, and greater general wariness of the healthcare system.
In response, fenbury launched the Powerful Truths campaign, which is aimed toward people of color and younger generations. It acknowledges the disparities and gaps in health care for people of color while simultaneously debunking misperceptions surrounding organ, eye and tissue donation. As a result, LifeCenter collaborated with UC Health’s top transplant doctors—who are also people of color—to champion the powerful truths about donation. The campaign has identified key groups within the donation community including leaders, heroes, seekers and champions, and enlisted recognized advocates of the cause to help drive the message and rebuild trust.
Services: Branding, Creative, Strategy, Media, Social Influencers, TV, Radio, Web, Audio, Print, Video, Campaign Ideation, Podcast Digital, Merchandising, Strategic Partnerships
LifeCenter Organ Donor Network
fenbury collaborated with L’Oréal Professionnel Products Division to elevate and empower this family of brands through refreshed creativity and strategy. The division aimed to boost their brands artistic expression: L’Oréal Partnership Advantage, LEVEL Loyalty Rewards program, and L’Oréal ACCESS. We wanted to amplify all PPD brands to create inclusivity and loyalty among brands, fostering trust and engagement to retain existing customers and attract new ones.
Brand Strategy, Brand Expression, Brand Innovation, Social Media, Digital, Video, Brand Book, Style Guide, Rebrand, Print, Events
Primary Health Solutions
Primary Health Solutions’ mission is to provide accessible health care to low-income families; a majority of patients live below the federal poverty guidelines. They o er integrated health care: primary care, women’s health, mental health, vision and dental practices, as well as pharmacies and school-based health centers.
Together with their team, fenbury crafted brand strategy and expression that addresses not just the broad spectrum of health care o ered but—more importantly—why they o er it. The result has been a refreshed brand that unifies o erings and fosters an approachable, caring environment for patients. Within one year of launching the new brand, Primary Health Solutions estimated that 140,000 patients accessed the company’s health care o erings, showing they are a known destination for accessible health care.
Services: Branding, Creative, Strategy, Media, Social, Outdoor, Web, Print, Digital, Merchandising, Strategic Partnerships, Sponsorships, Public Relations
Primary Health Solutions partners with Grandview Hospital Medical Center Ket e ng Health)
We Will Be A Fully Integrated Pharmacy That Is An Extention Of Your Care Team
Mental He h chool-Bas d H t
To better serve you, your prescriptions are being processed by Primary Heal th Solutions Pharmacy.
You may pick up your medications at the pharmacy or use the free delivery service A representative from the Pharmacy will be contact ng you to confirm Delivery and Insurance information. The Pharmacist can answer any questions you may have about your medications.
Primary Heal th Solutions Is A Full Service Pharmacy Offering:
P ima y H a th Solutions nd G andview an ounc a oundational pa ne ship o ex nd access o quali he hca o all, ega dless of ci cumstan e.
P ima y H a th Solutions nd Ke r ng Hea th Ne wo G ndview Medical Cen er P ogram ha e a long his o y of p oviding our community with emarkable ca e. With our st engths of ompassion, inno ation, a d e de ship this new pa ne ship will aise h e el of patien - ed ca Building on our high standa d of quali ca e, this residenc p og am all o e amilies o e ei e eptional ca e d eased ac ess t hea th ca in heir communi y Join us in our commitment to ex ellen e!
The James at Ohio State is a cancer treatment and research center located in Columbus, Ohio. Our initiative started with expanding their footprint regionally, and then developed into building a national reputation. The James tasked us with presenting innovative ideas to build national recognition. We curated a sponsorship and joined forces with Major League Baseball to be the first ever O cial Cancer Center of Major League Baseball. The collaboration with The James was a sponsorship aimed at educating fans across the United States on cancer awareness, prevention, detection and treatment.
The campaign spanned numerous platforms to spread awareness about the groundbreaking cancer research and the individualized, compassionate care delivered at The James. This included a personalized endorsement from three-time All Star Mike Moustakas, whose mother lost her fight against cancer. To launch the partnership, The James became the presenting sponsor of “MLB Comebacks,” a must-see 360-degree highlight franchise that spotlighted the league’s come-from-behind wins throughout the season. The “MLB Comeback” theme dovetails with the idea that, thanks to modern advances in research and treatment, an individual’s cancer journey can have a happy ending, even if the odds aren’t encouraging at the outset.
When approached by CancerBridge, an ally of The James at Ohio State and a member of the National Comprehensive Cancer Network, we knew we needed to elevate and amplify their complete package of cancer benefits o ered to employers nationwide. These alliances work together to share insights, innovations, and new technologies available to employees and their families. By integrating CancerBridge into a company’s existing benefits package, employers can really show their employees that they genuinely care about their health and well-being.
CancerBridge believes cancer is di erent for everybody. Delivering world-renowned cancer support with a concierge-style approach, people are given the confidence to learn, understand and advocate for themselves and their families. We built a visual identity and turned it into a brand that inspires hope, expertise, and support. To help launch the brand to new employers and build awareness of the services to existing clients, we launched bi-lingual direct mail pieces, posters, brochures, welcome letters, promotional items, letterhead, business cards, infographics and more. As a result, CancerBridge has been added to some of our region’s largest employers, providing their employees with direct access to oncology experts and resources.
Services: Branding, Creative, Strategy, Social, Web, Print, Video, Merchandising, Strategic Partnerships, Sponsorships, B2B, Event Activation
Waterson Garner
Waterson Garner is a consumer strategy company that looks beyond the transactional, delving into context of real life. To understand what consumers really want and need, Waterson Garner gains insight into their emotional motivations, cultural norms, personal values, and relationships, thus uncovering context for their decisions—conscious and unconscious.
Waterson Garner came to fenbury with the desire to revamp their image and develop a business strategy to help bring more meaning to their work. When refreshing their visual direction and building their B2B outreach strategy, fenbury worked directly with the founders of Waterson Garner to create a purpose-driven brand and strategic plan focused on modern culture humankind and systems thinking.
Services: Branding, Strategy, Social, Web, Video, Print, Photography, Strategic Partnerships, Public Relations, B2B, Visual & Verbal Expression
Northside Distilling Co.
Northside Distilling Co. is downtown Cincinnati’s first distillery brand since Prohibition. When it approached fenbury to help strategize and reinvigorate its company’s brand, we said, “Cheers!” E orts are focused on capitalizing on NDCo.’s meaningful relationships and influential community partners. fenbury is designing barrels, bottles, social media, and crafting strategic relationships to build awareness of the company’s di erent brands. The two immediate goals are to drive demand by customers so they will ask specifically for NDCo. products, and to increase all NDCo. o erings in the best bars and restaurants in the region.
Services: Social, Web, Strategic Partnerships, Packaging, Art Direction, Print, Photography, Events
Donate Life Month in April
LifeCenter Organ Donor Network teamed up with Busken Bakery to ‘Bake the World a Better Place’! In honor of Donate Life Month, we built a connection with Cincinnati’s most iconic bakery brand, Busken Bakery, to champion the mission of saving, healing and enhancing lives through organ, eye and tissue donation. Donate Life Month is celebrated nationally each year and we partnered with Busken to, not only create a custom ‘Donate Life’ cookie, but to deck out Busken’s nine locations with co-branded signage, merchandise, and giveaways. All Busken employees wore co-branded hats, t-shirts, aprons, and pins, and we gave away free stickers and bracelets to all patrons in celebration of Donate Life month. For every Donate Life cookie purchased, Busken donated a Donate Life cookie to a local transplant healthcare hero. The results were amazing with 4,000 cookies being donated to our healthcare heros… the most cookies Busken has ever donated through a strategic community partnership!
Another initiative for Donate Life Month was to collaborate with FC Cincinnati, embodying the spirit and sense of community synonymous with soccer. The campaign “The Power of YES” culminated with a rally-flag moment when more than 20,000 fans, players, managers, and other on-field personnel stood for a moment of silence to support a loved one a ected by donation. We hosted a pre-game and half-time ceremony honoring local transplant physicians and a special donor family.
Services: Strategic Partnerships, Co-branding, Merchandising, Experiential Design, Art Direction, Social, Print, Events, Photography, Sports Marketing, Experiential marketing
We prioritize the confidentiality of our clients’ data. We will present and discuss our reporting and examples in person, providing your team with valuable insights while ensuring data security of our clients.