#LEVELFORALL
Hi, Welcome to LEVEL, where Beauty Loyalty.
At LEVEL Loyalty Rewards, we are an aspirational rewards program where our members always come first. LEVEL supports our Professional Products Division family of brands. Designed to connect on a deeper level, our program strengthens the bond between our partners, internal teams, stylists, students and salons so that they can reach their fullest potential. Experience the power of trust, loyalty, education, and sustainability with the LEVEL Loyalty Rewards program.
Our Vision
To forge a brighter future with trust, loyalty, education, and sustainability leading the way and to deliver absolute clarity about our LEVEL Loyalty Rewards program.
Our vision is to inspire members to become lifelong L’Oréal advocates, while increasing sales of L’Oréal PPD brand products and building a dedicated community.
Our Mission
To drive growth among all of our partners through our tiered rewards program and to unify our family of brands. With trust, loyalty, education, and sustainability, we create meaningful impact.
Our Values
Trust, loyalty, education, and sustainability are the pillars of LEVEL Loyalty Rewards. LEVEL is the foundation of growth. It is the intersection of high-qualityprofessional learning, haircare products and unparalleled service and support. It is the hub for nurturing loyal customers, advocating for L’Oréal Professional Products Division.
Education Rewards
LEVEL Loyalty Rewards program offers our members a comprehensive library of professional education opportunities. Our education rewards are thoughtfully curated to cater to beauty professionals at every stage of their salon journey.
With LEVEL education rewards, members gain exclusive access to exceptional enrichment possibilities. Explore learning rewards designed to expand your salon knowledge and enhance your skills. From mastering new techniques to staying ahead of the latest trends, LEVEL Loyalty Rewards program provides the tools and support to achieve your highest level of salon excellence.
Invest in education rewards and become a salon industry expert.
Sustainability
For the People
are forTrees Roots
Fostering an inclusive and equitable world of beauty, harmonizing human rights.
A Beautiful Environment Starts with You
For the Planet
Embracing sustainability to honor the planet's boundaries while actively striving to tackle global challenges.
For our Products
Dedicated to nurturing universal sustainability.
Unity in sustainability: cultivating harmony for people, planet, and products.
Brand
Positioning
LEVEL Loyalty's unique selling proposition is due to L’Oréal's global brand recognition and strong brand loyalty. As a brand, we are identifiable worldwide.
LEVEL Loyalty Rewards is a rewards program supporting the #1 professional haircare leader with its portfolio of 9 brands that reach a diverse group of consumers.
Our innovative partner solutions and variety of o erings are exceptional. The LEVEL reward experience is personalized to individual needs, desires and aspirations influencing learning, growth, and dedication. Through trust, loyalty, education, and sustainability, we generate significant influence.
Brand Guidelines
Logos
There are two logos used to represent LEVEL Loyalty Rewards.
The primary logo can be used in any of the LEVEL branded colors or gradients, but is primarily seen in black or white.
The sustainability logo can be used only in LEVEL black or white. Space around either logo should always be equal to the height of the L in LEVEL.
Logo Dos & Don’ts
DO: DON’T:
Rotate or skew the logo. Use a logo that is not visible.
Respect the integrity of the logo, making no alterations to its shape, rotation, or individual components.
Maintain the appropriate margin of safe space immediately surrounding the logo.
Allow text to come within the logos safe zone. Apply and effect to the logo.
Fonts
The main typeface utilized within the LEVEL Loyalty Rewards brand is Visby CF. This font contributes to the bold, modern feeling of the brand and should be used for both display and body copy.
LEVEL should always be caitalized and never used in winlove.
The accent typeface used within LEVEL is Winlove. This font expresses unity, inclusivity while exuding a friendly tone. This should mainly be used as a display font to call out important details, but can be used sparingly on other callouts.
Designers may use their discretion as to which typeface and color best suits a given use case.
Visby CF
ABCDEFGHIJKLMNOPQRSTUYVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^*()
ABCDEFGHIJKLMNOPQRSTUYVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^*()
Colors
This color palette defines the LEVEL Loyalty Rewards brand and supports its tier system within the audience. These colors come together to create a look and feel that is rich, cutting-edge, and inspiring. This palette is broken up into primary and secondary, solids and metals. The primary colors, iron and white, should be dominant in the creative design while the metals and solids are typically used as accents on graphic and typography elements.
The metals are used to express a curated, sophisticated, contemporary vibe, representing the authentic nature of LEVEL.
Iconography
Icons can be used both functionally and aesthetically. Icons may be used as a decorative background or graphic element when discussing a relevant subject.
REWARDS
SHARE THE LOVE
GIFT POINTS
COMMUNITY
BUSINESS DEVELOPMENT
Graphics
Graphics can be added to a composition in order to add visual interest, introduce accents and reinforce the tone of the brand. Graphics should be used tastefully, without overpowering the design.
Image Guidelines
Photography can be treated interchangeably in color or black and white, as well as overlayed with gradients. Designers should use their best judgment when determining which treatment to use.
Photography should reflect the audience LEVEL serves while fostering diversity among gender, race, age, and disability.
Photography should be exemplary, with a mix of beauty, stylists, digital education, and sustainability.
Photos should foster an inviting, attainable, skillful and stylish spirit that is fitting to its related content.
Tone of
Voice
LEVEL’s voice is lively, inclusive, confident, eco-conscious, purposeful, and motivating which resonates with our target audiences - beauty professionals and haircare enthusiasts.
Voices
Street
Salon Business Partners (SBPs)
Brand Salon Development Teams (BSDs)
Stores
District Mentors (DMs)
State | RDA
Distributor Sales Consultants (DSCs)
Territory Development Managers (TDMs)
LEVEL LoyaltyPortfolio
The strength of our brand family is in its loyalty to one anoth-
Co-Branding
LEVEL Loyalty Rewards thrives on collaborative partnerships. This typically involves the brands of at least two companies. Successful co-branding of these partnerships should always uphold the LEVEL Loyalty Rewards identity and brand as well as the integrity of the brand partner.
Respect core brand elements: Identify and respect the core brand elements that are non-negotiable for each brand, ensuring that they remain intact while exploring opportunities for creative integration. Seek visual harmony: Aim to achieve a visual harmony between both brands by finding common ground in design elements, such as color palettes, fonts, and imagery, while respecting their unique identities.
LEVEL Loyalty Rewards
Membership
With LEVEL Loyalty Rewards, our members start earning points for every dollar spent on L’Oréal’s family of products. Our program provides tiers of rewards that members can unlock as they spend more. It’s free and easy to join!
After joining the LEVEL Loyalty Rewards program, members log into their accounts to redeem points for education and much more. The more members level up and spend, the more loyalty points they’ll earn—and rewards they’ll receive! Points will expire 365 days after they are earned.
BRONZE
COBALT PLATINUM GOLD SILVER BLACK BLACK
Member Benefits
LEVEL members build our brand community, embodying our key principles: trust, loyalty, education, and sustainability.
Member benefits include a comprehensive library of experiential educational advantages.
Unity in sustainability: members cultivate harmony for people, planet, and products.
Unlimited possibilities leading to brand insistence, expansion, and customer allegiance.
Brand loyalty that leads to lifelong advocates and dedicated purchasing of LEVEL Loyalty Rewards.
Members develop a deeper understanding of the L’Oréal brands and product lines and how LEVEL benefits them.
Exclusive member journey and inclusive professional haircare community.
Providing new audiences and ambassadors with an extensive portfolio.
LEVEL Drives Business
On Average
Members enrolled in LEVEL purchase 40% more frequently than non-members.
Members enrolled in LEVEL spend 76% more annually than non-members.
Members enrolled in LEVEL purchase 40% more frequently than non-members.
Create a LEVEL account online at levelloyaltyrewards.com and receive 2,500 points when you sign up. Enroll in our SMS for an additional 500 point bonus. All you need is your contact information and distributor account number. Membership is free. Join our community of rewards!
Engage in Rewards
Join in the fun!
Get rich with rewards. Redeem your points for education experiences and much more! Choose from our full LEVEL family of brands, which can be combined to redeem for greater rewards.
Gift Points
Members can gift points to existing members, transferring points between two existing accounts. Your friend will receive an email with your gifted points. Redeem points for education and much more within 60 days, before they go!
Communication Guidelines
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Include LEVEL in every conversation by interacting and engaging partners to create personalized one-on-one insights into the program. We prioritize genuine communication that avoids vendor jargon. Most of our communications happen online and in-salon. We are relationship focused with digital connectivity, as these are the spaces our sales team, students, stylists and salon owners consistently use. We have a personalized approach to make the program experience We utilize our website, social media, CRM’s, SMS channels, one-sheeters, JBP slides, video, and e-learnings. beautiful.
Website
Levelloyaltyrewards.com provides a real-time rewards tracker that helps manage and notify our members of their points. Check out our reward categories where members can create a personalized experience.
Social Media
Social media is our key for LEVEL to build relationships to communicate and share what inspires us. We use it as a promotional tool and to demonstrate ways to increase reward points. We engage Facebook and Instagram to socialize with our loyal followers.
Let’s Be Friends!
CRM SMS
We are in the email club! This way we can send updates on things our partners want to know, including education, launches, products and treatments.
SMS connects with our members directly, delivering instant and reliable updates on LEVEL education, products and services. Enroll today!
Engaging Content
LEVEL’s must-have! Video showcases our product and services best. It has the power to evoke emotions that encourage engagement, interaction and conversions.
Education Resources
LEVEL makes learning easier, e ective and more fun! We provide compelling courses and tools for free so members stay up-to-date with the latest trends and techniques.
One-Sheeters
One-Sheeters allow us to focus on a specific product or service. These are visually appealing and inviting to read, allowing our reader to comprehend it quickly. These are effective because they can easily be sent through social media or emailed as a PDF.
WINNERS WILL BE ANNOUNCED ON APRIL 15! CONTEST DATES: FEBRUARY 1st - MARCH 30th
