THE CONCEPT - 1 THE LOGO - 4 THE PALETTE - 8 THE FONTS - 10 THE ICONS - 12 THE IMAGERY - 13
TABLE OF CONTENTS
THE CONCEPT
The style guide is driven by core design principles. Designers can use it as a source of inspiration for layout, hierarchy, color, photography, and graphics.
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ITC Avant Garde Pro ITC Avant Garde Pro Aeksod Aeksod 2
L’Oréal Partnership Advantage
Discover unparalleled opportunities for growth and success with the L’Oréal Partnership Advantage. For stylists and salon owners alike, our dynamic partnership o ers an exceptional array of resources tailored to elevate your business to new heights. Harness the power of a globally recognized brand, L’Oréal, and access a wealth of tools designed to boost your business, enhance your skills, and create a thriving salon environment. From cutting-edge training and innovative product lines to marketing support and a vibrant community of like-minded professionals, the L’Oréal Partnership Advantage brings all the elements together under one roof, helping you build a brighter future and achieve unparalleled excellence in the world of beauty and style. Join us and experience the ultimate advantage in the industry with L’Oréal Partnership Advantage.
Education Business Boosters Brand Power
LPA
Our focus is innovating resources for you and your salon’s future.
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THE LOGO
The logo suite serves as the embodiment of L’Oréal Partnership Advantage's visual identity, comprising a principal horizontal logo, a vertical logo, and supplementary logomarks.
Designers are advised to exercise discernment in selecting the most suitable logo application, with the objective of maintaining brand integrity and upholding visual identity benchmarks. Furthermore, L’Oréal Partnership Advantage hosts an annual event, featuring a distinct branded logo that evolves on a yearly basis.
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LPA
Secondary Secondary 5
Primary Primary
Ensure a clear space around the logo, equal to the height of the 'A' in Advantage (labeled as “A”), on all sides. This safeguards the logo's visual integrity from text and graphics.
Refer to this page for clear space guidelines for other logo variations.
Charleston, SC
2023
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Special Event Logo
Essential
Employ the fitting logo for the designated workspace.
Important
Uphold the logo's integrity by refraining from any modifications to its form, orientation, hue, or constituent elements. Sustain the requisite margin of clear space directly encircling the logo.
Maintain the logo position with no rotation or skewing Select a logo that remains discernible against the background.
Refrain from compromising the logo's integrity. Prevent textual or graphical elements from encroaching upon the logo or its designated safe area.
Abstain from applying any visual e ects to the logo.
7 LOGOS
THE PALETTE
This color palette establishes the foundational identity of the L’Oréal Partnership Advantage brand, fostering its distinct recognition within our audience. These hues harmonize to evoke a futuristic, bold, stunning, and captivating ambiance.
During events, adjustments to this palette may likely occur based on the event's creative strategy, location, and specific requirements.
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and detailing.
Secondary colors should be employed judiciously, in measured amounts.
For body text, headlines, and subheaders, the default choices are Charcoal or white, contingent on the background color employed.
Blush #f3dee2
Dusty Rose #d5adad
Rose #d05068
Fierce #f9111f
Auburn #8d0c0e
9 THE PALETE
Black #000000 White #
THE FONTS
expressive 10
ITC Avant Garde Gothic Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
(Book, Medium, Bold)
The principal typeface for the brand is ITC Avant Garde Gothic Pro, intended for all bold headlines, medium subheaders, and book body copy.
Aeksod should serve as a complementary accent to the primary typeface, primarily employed to enhance letter accents or introduce delicate textual nuances. It may also find application in succinct captions or decorative text. However, Aeksod can be used creatively for headlines and ornamental writing.
Aeksod
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
11 FONTS
THE ICONS
Icons serve a dual purpose—both functional and aesthetic. They can serve as decorative backgrounds or graphic elements, particularly when addressing pertinent topics.
Graphics should be employed judiciously, enhancing the design without overwhelming it. Designers should leverage neutral tones for graphic elements, incorporating accent hues based on specific usage scenarios.
Education Business Boosters Brand Power
THE IMAGERY
The imagery utilized should resonate with the corporate target audience that L’Oréal Partnership Advantage caters to, conveying a professional, powerful, and valuable visual narrative.
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IMAGERY
Photography must exemplify professional beauty, style, education, and sustainability. Images should emanate an inviting, attainable, skillful, and stylish essence aligned with the content.
