Creative journal

Page 1

On Friday, I visited the La Caravane by Hassan Hajjaj in the terrace rooms at the Sommer set house, in Covent Garden.

La Caravane by Hassan Hajjaj

Figure 2, Our Guide to Louis Vuitton Leather and Canvas, The Blog, https://www.tradesy. com/blog/our-guide-to-authentic-louis-vuitton-leath-

My first thoughts, walking into the Sommerset house was that I thought the building was beautiful and had great character to it as there were large windows and high ceilings which allowed the sunlight to run through the rooms. As I entered the first room of the exhibition I saw a rustik looking motorbike. The bike was surrounded by tin cans. Although the bike was extremely rustik it was covered in The Monogram Multicolore canvas collaboration between LV and the artist Takashi Murakami to me this suggested Hajjaj work was going to be filled with culture as I asked myself why was high fashion print on a old rustik bike?

I thought that Hajjaj’s work was very diverse as he showed a great deal of culture, from themes of his hometown ‘Marrakesh’ in Morocco using bright colours aswell as included artists and musicians in the street performing.

The room was filled with portraits of people in amazing bright drappy gowns and street wear. By doing this the artist created an amazing use of shape and sculpture to his work which gave a sense of freedom and happiness. Each portrait has its individual frame around it. However, they all had the same pattern which I believe to me Hajjaj’s work symbolises how people conect. As I entered the next room there were a line of portraits frames in a Rowe, each frame had a digital movie playing that corresponded with each other. the frame in the middled had a man rapping/ speaking about poverty in his country, the portraits next to him were looking at him and then they all began to sing the people were all genders, age and race , I believe this was still Hajjaj conveying how people and places connect through his work.


SRYOLI IKEDA INSTALLATION- A/V ARTWORK


On Friday I visited the 180 strand in London to visit the Test Pattern created by Japanese artist, composer and arch data manipulator Ryoji Ikeda.

The test pattern [N°12] is the latest iteration of the artist ‘Ikeda’ test pattern project which begun in 2006, where the artist converts data (from music, sound, photo and video) into monochrome binary patterns that are generated in real-time and envelop the viewer in a disorientating, highly-charged kinetic environment.

Figure 1 (Overleaf;test pattern brocher) figure 2 authors own.



The test pattern makes me feel a number of things because of its fast pace, highly charged light! at the beginning it made me feel excited, interested and inspired. I then started to feel overwhelmed and thought to my self what is the message? what is the point? I think the artist wanted to collaborate sound and light and wanted to make an intense statement to the world


STYLING WORKSHOP WITH CARRI MUNDEN


In todays session the lecture was led by the Brittish designer/stylist and founder of Casset Playa, Carri Munden. To begin with Carri went though the beginning of her career and spoke about how she started out her own brand ‘Casset Playa’. She then spoke about her many collaborations with the likes of JME, MNEK AND Tinie Tempah. I found Carries work interesting and I think she is a perfect role model for up and coming designers as she spoke about how she started from the very bottom in the fashion world and now is ahead of the game, which I felt gave her a quirky and interesting character.

Carrie then went on to introduce the styling workshop she wanted us to take part in. She spoke about how the art of styling is through telling a story this could be done by including Casting, siluets, shapes, colour, texture, Graphics, prints and poses. Munden wanted us to create a series of fashion shoots and wanted the outcome to show 3 diffrent macro trends, laers, shape and culture. Murden also wanted us toinclude a shoot that doesnt show the models face.

TREND FORCASTING

My role in the fashion shoot was the director. i was in charge of what the model looked like and how the photos were being taken. As a group we were all in charge of choosing the final images, i felt we worked well together as Ellie worke well with the camera and had some good ideas and eunice was a good model and i was good at deciding what worked ad what

Carrie then went on to introduce trend forcasting to us. Tend forcasting is a way used by marketers to look at past sales, market growth, deermin possible trends from date and using the data to find out possible future sales


Layers:

For the first shoot the object was to create layers, we showed this by adding items of clotheing over the top of each other such as having the fur coat over one shoulder which then showed the white dress over the top of a black jumper which i think created a class and elegant look with an edgy twist.


I think our styling was successfull as we were able to follow the objective and create layers on our model. i think our group worked well togther to come up with orignal ideas to follow the objective set by Carrie. In order to improve next time i think we could move the outfit around in a each image to show diffrent ways of creating layers.

LAYERS


For the seconde shoot we wanted to show shape, this was done by the use of the models action and movement in the photos, rather then just focusing on the clothes. For example, the model is using the space and objects around her to create shapes with her body. i felt using Eunice as the model was a success as she has a strong structure which gives a sense of attitutde to the shoot. i think this is clear in picture 1 at the top as she is surrounded by boys playing basketball and ignores them as she stands underneeth the hoop. I think this is a perfect example of how the model plays a huge part in a fashion shoot to create an atmosphere in the photos.



COLOUR AND CULTURE

In this shoot we wanted to focus on colour and culture. We used bright colours to emphazie the models vibrant and energetic coulture. We used the yellow wall as the texture contrasts with the other materials in the photoes making the model stand out.




NO FACE/ SILHOUTTE In this shoot we decided not to show the models face by doing this we wanted the main focus to be the shapes the model creates with her body and outfit. The model is wearing an oversized jacket which suggests that she is powerfull, the colour of the jacket is baby pink which contrasts with the addidas shoes and trousers which follows an urban theme. This is not dis similar to the maco trend of street style. The model is squating down faceing a brick wall which again gives the image an urban feel.

BEHIND THE SCENES


CONCEPT The brief of the project was set by designer Carrie Muden who wanted us to understand trend forecasting. We were asked to bring in a varierty of different clothings to style our model and create a fashion shoot. I worked with Eunice and Ellie, Ellie was in charge of the camera work, Euince was the Model and I was the director of the shoot. I think we worked well together as a 3 as we each had different styles. For example I enjoyed styling for the shape shoot as I come up with a good street style for Eunice to wear and was able to direct her so she


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