FOREWORD Call me Ocky. I’m a seasoned Graphic/Motion Designer who’ve been working in various company, but actually have a further interest beyond design. Currently acting as an art director, and surprisingly interested in social science research (still looking for publisher tho!)
I like to do lot of things. I hope you don’t get tired if I say I’m a learner and willing to learn more, but I really am. Meanwhile, do visit my portfolio to learn a bit about me.
PROFILE Ferdy Ocky Fadilla
Full Name DoB Addess Phone
October 1992
Jatimurni, Pondok Melati, Bekasi 17431 Indonesia 0813 1434 2547
DESIGN SOFTWARE
Ae Ps
Male
Gender
Ai XD
fofadila@gmail.com
EXPERTISE
Pr
Art Direction Motion Design
Graphic Design
OTHER SOFTWARE
SPSS Excel
Research
Video Editing
Content Creating
EXPERIENCES IUIGA Indonesia
Gojek
Sinar Mas Mining
Sinar Mas Mining
// Creative Designer 2020-present
// Brand Specialist 2019
// Sr. Motion Designer 2020
// Multimedia Designer 2017-2019
Dentsu Digital // Digital Designer 2016-2017
EDUCATION
M.M., Creative Marketing
2018
Binus Business School
B.A., Comm. Visual Design
2011
Binus University
For further information, visit
linkedin.com/ferdy-ocky
BRAND SOCIAL MEDIA IUIGA Indonesia I hold accountable for all the creative outputs of brand end to end, from creating editorial plan to publish the content. The content consist of IG feed, IG story, IGTV. To attract audience, I use feature, advantage, benefit, price (FABP) structure when creating the content that attracts audience, create traffic, at the end of the day leads to sales.
Art Direction
Graphic Design
Motion Design
Content Creating Video Editing a lil bit of copywriting
instagram.com/iuiga.id
FABP structure
Advantage /Benefit
Price
Features
I use FABP as a guideline to create content. Considering IUIGA’s products are unique, I put clean-minimalist product photo along with its price on 1st slide since price is one of the main factor for consumers to consider. Then, audience can find what is uniqueness of the product on the next feeds. In sum: Features: what the characteristic of product (wireless, has 7 blades, lasts a day, sleek design) Advantages: why it differs (almost zero noise, wireless, built-in intelligent control) Benenefits: how it benefits for consumers (has natural and gentle wind, almost zero noise that doesn’t bother) Price: how much it costs
Video Content Creating Attract consumers with video content with storyline that consists of IUIGA products using FABP structure. Videos empower audiences to digest more information in less time.
Using Instagram and Creator Studio, it is shown that one of the result of video reaches 10.5k people with 46 per cent engagement and 18 per cent audience retention. The retention is still considered low, considering the good retention is above 80 per cent.
Brand Socmed Result The data is gathered within last 7 days, in sum it’s showing 2.2M reach, 2,713 content interaction, 11.7k total followers with also the help from influencer marketing and PR marketing.
OOH PLACEMENT IUIGA Indonesia IUIGA opened its first store in Indonesia in August ago. I hold accountable for the out of home (OOH) placement in Mall of Indonesia, from surveying the spot, choose the paper material, calculate the cost to vendor, design, proofprint, and the final output. (yea i do lot of stuff)
Comm. Objective Localized promotion of IUIGA in Mall of Indonesia, to create awareness of store to
Art Direction
audiences/consumers. To tell consumers that they
Graphic Design
don’t have to pay more for premium
products
(IUIGA
differentiation).
Motion Design
a lil bit of print producing
To tell consumers of IUIGA
a lil bit of copywriting
variety of product category.
Key Visual
Documentation
CASE STUDY VIDEO Gojek I was in Creative Labs division as Motion Designer. My prominent projects were when I created case study video of campaign for Citra Pariwara 2019 submission. I collaborated with Art Director and Social Media team.
Motion Design
Aji Mumpung Campaign Video Editing
MULTIMEDIA DESIGN Gojek I created multimedia design for various placement: social media, LED billboard, videotron.
Video Editing
Motion Design
OTHER WORKS
Geoservices
Hello Hallyu
Collection of my works that I don’t really want to emphasize. Enjoy.
Co-Learn
Lenovo
RESEARCH Social Science Project For an art graduated like me, I’m quite proud of myself that I can write science article. As a main writer, I collect secondary data to synthesize the existing model, then gathered primary data to analyze the hypotheses. I don’t even have an idea that I’m going to learn statistic, yet I nailed it. I use SPSS and PLS-SEM to do statistic things. This research has come up results, yet it is still unpblished, looking for publisher.
UNP U MAN BLISH USC ED RIPT
Now that you’ve seen it, I really hope that we would talk to discuss things that haven’t told yet.