Creative work
Portfolio Ferdy Ocky fofadila@gmail.com 0813-1434-2547
Get to know
I take interest in various form of marketing, be it content creating, advertisment, design, copywriting, even I
Ocky
Full name
consider to look at performance marketing. Quite skillful
in graphic design, video/motion editing, and copywriting, my work focus on impactful result.
Date of birth
Ferdy Ocky Fadilla
Domicile
30 October 1992
Bekasi, Indonesia
Excellence in Adobe software I am excel in most of Adobe software to create design, video, UI/UX outputs.
s
ce n ie r e p x E k r o W ducations and
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Study at
Binus Univ.
Visual comm. design
2011-2015
Intern at
Sembilan Matahari Video production
2014-2015
Work at
Provoke! Magazine Videographer
2015-2016
Work at
Dentsu Digital Digital designer
2016-2017
Competencies Art direction in design and video
Video editing
Convey the overall of communication in all
Cut-to-cut, audio mixing, sound design,
Graphic design
Motion graphic design
Developing design output in all media, from
Create a fluid and seamless motion
aspect from end to end.
digital to print.
online editing, and color grading.
for eye-pleasing.
Copywriting Create copy that fast and clear enough for audiences to absorb.
Work at
Sinar Mas Mining Multimedia designer - Brand specialist
2017-2019
Study at
Binus Business School Master’s: Creative marketing
2018-2021
Work at
Gojek
Motion graphic designer
Work at
IUIGA
Art director
20202019-2020
Selected works
Social Media, Digital Ads, etc. Responsibility: Art direction, design, copywriting. I am responsible for all the creative marketing output from end-to-end: comprehend the brief, design, copywriting, even resize the output to all required media format.
Keset Mandi Anti-Bakteri
QuickDry Antibacterial Diatomite Bath Mat
Higienis
Penyerapan yang tinggi menjadikan Diatomite Bath Mat memiliki sifat anti-bakteri yang menghalangi bakteri jahat berkembang biak.
Rp 328.000(S) - Rp 360.000(L) WARNA TERSEDIA
Diatomite
Berbahan dasar batu alami, ringan, dengan sifat penyerapan yang tinggi.
Sangat Ramping
ANTI-BACTERIAL
Setipis 9mm, muat di celah-celah pintu dan bisa digunakan di tempat lainnya.
C e rti fi e d
QuickDry Antibacterial Diatomite Bath Mat w w w.iuiga .id
Jejak kaki yang basah akan menghilang dalam 15 detik, menangkal penumpukan bakteri.
Scan untuk melihat video kecepatan penyerapan.
FABP structure for content creating Feature, benefit, advantage, price (FABP) is a formula to use when the content is intended to hardsell to audiences. The content is organic.
Advantage
Benefit
Price
Feature
Surprisingly, most of the product knowledge content draws out “bookmark button” result rather than
content interaction. It also can be implied that the audiences save the content for future purchase
or further reference to seek on other ecommerce platforms.
Microblogging Ideating and creating microblog that relates to the brand. The one example below is “how to properly storage your
food”. I browsed 2 to 3 references on internet and then simplify them enough for easiness and attractive to read. I took a chane to softsell a product in this microblog, the particular product must be related to the content.
Once again, most of audiences tapped “bookmark button”. Considering
the content is microblogging, I assume the audiences saved the content for
their further read or for a note to take when they store fruits and vegetables.
Secondly, the action that had the most result is product view. I tagged the
product at the end of the post, connected the dots that this product was the answer of the problem I stated on this content post. Hence, audiences know
the selling point of the product without hardselling it.
Gamification Development (UI/UX) Develop a mobile gamification with the objective of user retention. Users will get 1 ticket that can be redeemed on each day for rewards, and they can get more for each purchase.
To be developed by mobile developer team.
Asset Design
User flow
> Click here (flow 1) > Click here (flow 2) > Click here (flow 3)
OOH LED, Social Media, Internal Comm. Responsibility: Motion design, video editing As the part of Gojek’s Creative Lab, I am mostly responsible for motion design for outof-home (OOH) LED billboard in most Jakarta area. Also complying the video needs from internal communication.
Video Responsibility: Motion design, video editing Apart from my full-time job, I also have worked with many clients as my freelance work.
> Play video
> Play video
> Play video
> Play video
Graphic Design
Showreel Video 2020 > Play video
Catch me up ;) Ferdy Ocky fofadila@gmail.com 0813-1434-2547